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20 Must-Have Tools for Clever Marketers

Find out which tools clever marketers are using to improve their productivity and boost their marketing ROI. These 20 tools help you to organize your ideas, create content, share it and measure it.

Diogo Homem's insight:

20 interesting tools. I`ll check it

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Já estão abertas inscrições para a Algarve Nature Week - Sul Informacao

Já estão abertas inscrições para a Algarve Nature Week - Sul Informacao | Digital Marketing | Scoop.it
As inscrições para as empresas que quiserem participar na primeira edição da Algarve Nature Week, marcada para Abril de 2015,…
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A New Way to Look at Competitors

A New Way to Look at Competitors | Digital Marketing | Scoop.it

Every startup I see invariably puts up a competitive analysis slide that plots performance on a X/Y graph with their company in the top right. The slide is a holdover from when existing companies l...


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Sunil Malhotra's curator insight, November 16, 2013 12:38 AM

Absolutely brilliant visualisation and post! Cut & Keep for any startup/

Joanne Brooks's curator insight, November 16, 2013 10:17 PM
Today most startups are trying to ressegment existing markets or create new markets. How do you diagram that? What if the basis of competition in market creation is really the intersection of multiple existing markets? Or what if the markets may not exist and you are creating one? Today it's all about being visual.
Hanin Abu Al Rub's curator insight, November 18, 2013 2:55 AM

If you care to look...

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Internet Marketing is a major component of digital marketing.

Internet Marketing is a major component of digital marketing. | Digital Marketing | Scoop.it
RT @mrandmrssmithpr: Internet Marketing is a major component of digital marketing. http://t.co/4er7KEK8Jj

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CHART OF THE DAY: Snapchat Now Has More Photos Uploaded Daily Than Facebook

CHART OF THE DAY: Snapchat Now Has More Photos Uploaded Daily Than Facebook | Digital Marketing | Scoop.it
In case Facebook's interest in Snapchat is...

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Portugal Dream Coast's curator insight, November 20, 2013 5:11 AM

Amazing - #Snapchat has more photos uploaded daily than #facebook

 

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35 LinkedIn Tools for Business, Plus a Few Extras

35 LinkedIn Tools for Business, Plus a Few Extras | Digital Marketing | Scoop.it
A master list of LinkedIn tools for business to help increase your LinkedIn effectiveness. You can find all of the LinkedIn tools you need here.

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Google Tips site launches for all Google products

Google Tips site launches for all Google products | Digital Marketing | Scoop.it
(Tech News) Google Tips has just become the most useful way to learn things about Google you never knew, and in a concise, easy to read format. Genius!

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malek's curator insight, December 20, 2013 9:30 AM

Search tips and tricks from Google

Kevin Rockwell's curator insight, December 20, 2013 12:33 PM

NIce. I am always looking for more info on how to use G features and products

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YOUR SOCIAL MEDIA PLAN FOR 2014

YOUR SOCIAL MEDIA PLAN FOR 2014 | Digital Marketing | Scoop.it
YOUR SOCIAL MEDIA PLAN FOR 2014 http://t.co/fMY6sGAcvk

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Murdoch buys Irish social media firm

Murdoch buys Irish social media firm | Digital Marketing | Scoop.it

Rupert Murdoch's media company NewsCorp buys Storyful, an Irish "social media news agency".


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Social Media Mixology: Which Networks to Use Together

Social Media Mixology: Which Networks to Use Together | Digital Marketing | Scoop.it

Here at Mashable, we preach the importance of knowing your social networks. Different sites have different audiences, favor different types of content and require different kinds of humor. But li...


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Killer Inbound Marketing Tips For 2014

Killer Inbound Marketing Tips For 2014 | Digital Marketing | Scoop.it

Another year has gone by whilst the busy festive season takes over and provides a little breather. Amongst the festive fun, now is also the time to reflect on the business year and identify how you...


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Social Media Tools That Will Save You Time

Social Media Tools That Will Save You Time | Digital Marketing | Scoop.it

You can't build a platform today without engaging in social media. But who has the time? Here are the software tools I use to minimize my investment and maximize my effectiveness.


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Interesting solutions to save time on social media

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5 Valid Reasons for Ignoring LinkedIn Connection Requests

5 Valid Reasons for Ignoring LinkedIn Connection Requests | Digital Marketing | Scoop.it

It's not polite to be rude but there are times when you should not feel guilty or bad about it, learn five valid reasons when it is OK to ignore LinkedIn Requests.

 

Many people say that LinkedIn is one of the best professional networking tools available, and that statement is not incorrect. However, the clause “when used correctly” should be tacked to the end of it. Similar to Twitter and other social media outlets, you must be strategic about who you add to your network and who you connect with, as well as what you say and share. The “anyone and everyone” approach that is often used on Facebook and on personal social media sites is not helpful, and in fact can be detrimental, when used on LinkedIn. Below are five reasons to ignore a LinkedIn request....


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Don Curtin's curator insight, November 15, 2013 10:51 AM

you must be strategic about who you add to your network and who you connect with

Robert M Staples Molina's curator insight, November 15, 2013 1:08 PM
5 Valid Reasons for Ignoring LinkedIn Connection Requests. 
Investors Europe Stock Brokers's curator insight, November 18, 2013 5:03 AM

Open a trading account Download MT4 demo Download Trading Platform Get a Quotation NOW About Investors Europe

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5 Travel Marketing Trends For 2014

5 Travel Marketing Trends For 2014 | Digital Marketing | Scoop.it
I recently shared with you what I expected as five key social media marketing trends to look out for in 2014. Now I figure it would be equally interesting to try to figure out what we ought to look out for in 2014 from that industry perspective.

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The Social Media Badges Icon Set – Free Editable PSD

The Social Media Badges Icon Set – Free Editable PSD | Digital Marketing | Scoop.it
Beautifully designed Social Media Badges Icon Set by Denis Shepovalov, these are very bright and colorful icons.

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Forget Facebook And Pinterest, Wanelo Is The Hottest Social Network For Urban Outfitters

Forget Facebook And Pinterest, Wanelo Is The Hottest Social Network For Urban Outfitters | Digital Marketing | Scoop.it
Wanelo is a booming social platform for shopping that's catching the eye of retailers from Urban Outfitters to Nordstrom to Abercrombie & Fitch.

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The truth about the impact of Social Media strategies

The truth about the impact of Social Media strategies | Digital Marketing | Scoop.it
It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?

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Engaged with social

Engaged with social | Digital Marketing | Scoop.it
Americans spend an average 37 minutes a day on social media, a bigger time-spend than with any other major online activity, including email - and 60% of social media activity takes place not on des...

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Talk It Up: Healthcare Candidates Using Social Media More Than Ever

Talk It Up: Healthcare Candidates Using Social Media More Than Ever | Digital Marketing | Scoop.it

According to a new survey by AMN Healthcare, the healthcare industry is beginning to take a heightened interest in social media. From just 21% in 2010, 42% of clinicians reported using social media for job searching and networking this year, and 60% of social media-using healthcare professionals have updated their profiles in the same time frame. 1 in 3 clinicians refrains from posting negative content for the sake of their professional image, and 1 in 4 is searching for increased professional connections online.

 

So why is this increased social media usage important to you as a healthcare employer? These numbers suggest that the healthcare professionals you hire are becoming more professionally-minded on social media—and that means you should be, too.

 

The survey, which polled more than 87,000 healthcare professionals including nurses, physicians, and pharmacists, found that candidates are mostly using social media to research companies and get a feel for their culture when applying or being considered for a job. This includes searching LinkedIn for updates, watching YouTube videos, reading content posted to Facebook, and so on.

 

LinkedIn is shown to be the preferred platform for such networking, though Facebook is also occasionally used by these social media-savvy clinicians.  So while we’re working on providing you with the best possible talent, be sure to—if you don’t already—update and stay active on your company’s LinkedIn profile and other social media pages! Simple steps like posting relevant content and updating on company news can go a long way when forging an accurate presence of your organization’s mission, values, and culture. And as we’ve said before, cultivating and representing a strong company culture is a great way to attract and retain top talent.

 

The following are also excellent ways to amp up your social media presence for both candidates and clients:

Make important information, such as location and contact information, company values and mission, and company updates available on your platform(s) of choiceDisplay professional photos of your organization to give potential candidates a feel for the environmentPost photos of events and initiatives—for example, a picture and a caption of a charity event your staff partook inCreate content that shows you care, such as banners promoting good health, and post them where appropriate (such as a Facebook timeline photo)Stay active and respond to those who interact with your organization through social mediaShare inspiring stories and enlightening announcements to create a positive image

Of course, these are just some of the many ways you can stand out and paint a full picture of your facility on the web. Get creative and come up with some of your own! If you’re new to the world of social media, consider giving our Social Media Series a read to get started.

- See more at: http://blog.execu-search.com/talk-it-up-healthcare-is-using-social-media-more-than-ever/#sthash.vqSfXn73.dpuf


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Piero Zito's curator insight, December 20, 2013 11:58 AM

"From just 21% in 2010, 42% of clinicians reported using social media for job searching and networking this year, and 60% of social media-using healthcare professionals have updated their profiles in the same time frame"

Who's surprised of it? 

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Risks of Being Rich on Social Media - Wall Street Journal

Risks of Being Rich on Social Media - Wall Street Journal | Digital Marketing | Scoop.it

Risks of Being Rich on Social Media Wall Street Journal More advisers are teaching clients' children about a nonfinancial, but increasingly important, aspect of wealth—that is, how it should be handled on social media.


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Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic)

Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic) | Digital Marketing | Scoop.it

Keep these important details in mind when formulating your social-media strategy for the New Year.


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Everything you want to know about Google Watch | The News Tribe

Everything you want to know about Google Watch | The News Tribe | Digital Marketing | Scoop.it

Washington: The trend of smartwatches goes higher, Search engine giant gaining momentum to join the new market with its upcoming device Google Watch. We have


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