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Curated by Raj Kharmih
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Top 25 Free and Paid Link Building Tools for Serious Link Builders

Top 25 Free and Paid Link Building Tools for Serious Link Builders | Only SEO | Scoop.it
In this post you’re going to discover some of the most powerful link building tools available for serious link builders. Whether you’re a lone wolf blogger or w(...)
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Seven Essential Skills for the Content Strategist

Seven Essential Skills for the Content Strategist | Only SEO | Scoop.it
Content - Like the word content itself, content strategy is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.
Raj Kharmih's insight:

With Penguin 2.0, content is now supreme! So any content initiative must be well planned and strategically coordinated.

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Content Marketing for Champions

Content marketing is a necessity in today's marketing strategies. Here are some guidelines on overcoming the challenges of content marketing (time, resources).


Via Ally Greer
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Ally Greer's curator insight, April 3, 2013 12:26 PM

Expert marketer Baochi Nguyen recently taught a class in San Francisco on the basic concepts and strategies involved in lean content marketing. Check our her slides and get started!

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Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks

Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks | Only SEO | Scoop.it
Customer Behavior - Although online channels such as ratings and reviews, search results, and email promotions influence online shoppers' purchases most, traditional paper catalogs also hold sway, according to a survey from Baynote ...
Raj Kharmih's insight:

Knowing what converts a visitor to a customer and capitalizing on that is key. But I do face challenges trying to find a best fit for our stores due to the nature of our products and the need they serve.

www.muezart.com and www.24point0.com/ppt-shop.

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20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare]

20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare] | Only SEO | Scoop.it
Familiarize yourself with these 20 critical CTA do's and don'ts so you can create marketing calls-to-action that get visitors clicking.

Via Gregg Breward
Raj Kharmih's insight:

A page without a call-to-action is like a story left midway without an end. But the story doesn't end just there. We also need to take heed at the kind of CTAs that we place on our pages.

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Jon Turino's curator insight, March 21, 2013 1:29 AM

Some good advice here.

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Five Tips for Post-Penguin Link-Building

Five Tips for Post-Penguin Link-Building | Only SEO | Scoop.it
Search Engine Marketing - Much has been said and done regarding post-Penguin link-building. Here are some foolproof tips to not only secure improvements in your rankings but also survive the Penguin update successfully.
Raj Kharmih's insight:

It will probably be a long long time before we hear the end of it! But for now, we know for sure that Google's latest Penguin is becoming increasingly human. It focuses more on people and less on machines. Websites now must focus more and more on providing engaging and useful content instead of just trying to pacify search engines with SEO-intensive campaigns. Quality over Quanity!

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17 Types of Content That Google Will Eat Up

17 Types of Content That Google Will Eat Up | Only SEO | Scoop.it
Content - Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.
Raj Kharmih's insight:

Google is becoming increasingly picky about sites appearing on the first page of SERPs and they're moving away from the erstwhile successful link and keyword farm like websites. They've now started to focus on and highlight those websites which present visitors with content which is useful, engaging and meaningful.

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10 tips for better SEO

10 tips for better SEO | Only SEO | Scoop.it
We don’t say it often enough but Google and the other search engines are very hungry for new content. Write as much as you can on your site - you’ll make it more attractive and alive.
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12 Innovative Ways to Use Video on a Website

12 Innovative Ways to Use Video on a Website | Only SEO | Scoop.it
Discover 12 ways to use video on a website or blog to attract new traffic and then convert that traffic into returning customers.
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60 SEO tips & Online Marketing techniques for ecommerce Websites | Web SEO Analytics

60 SEO tips & Online Marketing techniques for ecommerce Websites | Web SEO Analytics | Only SEO | Scoop.it
Improving the Online Marketing presence of an Ecommerce website is usually a very challenging task.
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Benchmarking for Content Marketing

Benchmarking for Content Marketing | Only SEO | Scoop.it
Keeping up with competitors' marketing and thought leadership activities is essential. Here's how to get started with benchmarking for content marketing.
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6 Tips for Creating Content That Spreads Naturally

6 Tips for Creating Content That Spreads Naturally | Only SEO | Scoop.it
Learn how to get your content found without doing much inbound marketing.
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Google's Fight to Kill Search by 2020

Google's Fight to Kill Search by 2020 | Only SEO | Scoop.it
in the war on search, the most interesting battle will be the one google wages on itself.
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Google SEO Consulting

Google SEO Consulting | Only SEO | Scoop.it
If you own a website, you need to learn about Google SEO consulting. This is especially in light of the fact that Google hold the largest constant share of the search market today.
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Ecommerce SEO Best Practices for New Website Launch - Jason Mun

Ecommerce SEO Best Practices for New Website Launch - Jason Mun | Only SEO | Scoop.it
Australia is going through a major ecommerce boom at the moment. This post outlines some SEO best practices to consider when launching a new ecommerce website.
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Google Authorship and Author Rank: Big for SEO in 2013 and Beyond

Google Authorship and Author Rank: Big for SEO in 2013 and Beyond | Only SEO | Scoop.it
Search Engine Marketing - This article will help writers gain a better understanding of Google Authorship and Author/Agent rank, learn to set up their own Google Author accounts, and help protect their online work ...
Raj Kharmih's insight:

Google Authorship is an especially critical factor to be considered if you are a consistent blogger or an incessant tweeter.

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Landing Page Optimization Is Not a Strategy, CXO Is

Landing Page Optimization Is Not a Strategy, CXO Is | Only SEO | Scoop.it
Marketing Strategy - Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience.
Raj Kharmih's insight:

CXO - Customer Experience Optimizer

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The Ethics War Over Sponsored Content: Marketers Know Better Than Journalists How This Battle Will End

The Ethics War Over Sponsored Content:  Marketers Know Better Than Journalists How This Battle Will End | Only SEO | Scoop.it
Though sponsored content seems to be a much-needed boon for publishers and advertisers weary of the limitations of banner ads, many traditional journalists are in a tizzy. Why is that?
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Stop Thinking About SEO and Relax Already

Stop Thinking About SEO and Relax Already | Only SEO | Scoop.it
Everything you do is going to affect your site's search-engine results. So, forget about SEO already! Concentrate on other things, and your results will improve on their own. Here's why.
Raj Kharmih's insight:

SEO is good, but sometimes we tend to forget the real purpose and become engrossed with the means and not the end. Our efforts need to be directed at getting traffic by way of engaging and interacting with people and not by only thinking of page rank and traffic and SERPs.

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Content Marketing: The Fallacy that More Content is Better

Content Marketing: The Fallacy that More Content is Better | Only SEO | Scoop.it
In the world of content marketing, the time for endlessly cranking out more and more content has passed. Now is the time for creating better -- even epic -- content that changes behaviors and makes...
Raj Kharmih's insight:

This article is testimony to the fact that today's consumer is more careful about the quality of the goods and especially about the choices to be made of what influences their buyer mindset.

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Five E-Commerce Resolutions to Improve Search Engine Visibility in 2013

Five E-Commerce Resolutions to Improve Search Engine Visibility in 2013 | Only SEO | Scoop.it
Search Engine Marketing - Online marketers near and far resolved in January to get to the top of search results this year. If you're still stumped, here are a five simple yet effective tactics ...
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8 Key Performance Indicators for Content Marketing Measurement

8 Key Performance Indicators for Content Marketing Measurement | Only SEO | Scoop.it
Web analytics and KPIs have come a long way since marketers were measuring "hits" on a site. Here are 8 KPIs your content marketing measurement should include.
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Content Marketing for Events | Develop Effective Strategy

Content Marketing for Events | Develop Effective Strategy | Only SEO | Scoop.it
If you are running an event, where do you start with content marketing? Use these six critical steps for a successful approach to content marketing for events.
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10 SEO Tips to Improve Your Search Rankings and Your Website

10 SEO Tips to Improve Your Search Rankings and Your Website | Only SEO | Scoop.it
Search Engine Marketing - Don't just try to move up a few places in search results with your SEO efforts; rather, turn a visit to your website into a better experience and help your ...
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