onlinevideo

Thid Huffington Post article highlights four companies that power online video for businesses big and small, from well known leaders in the space, like Adobe and Kaltura to Spanish-provider Telefónica to new-comer latakoo. Many analysts hace said that 2013 will be the tipping point for online video, and as the article states, "Social enterprise software sales are expected to reach an impressive $4.5 billion by 2016. In addition, ComScore reports that 37.7 billion online videos were watched in the U.S. in August 2012 alone."

Some basic tips on how to make your web videos more engaging to your online audience.

Mark Mallet, of interactive agency SEASON/Silver Chalice, outlines key mistakes and epic failures in online video advertising and why marketers are not getting the biggest bang for their buck.

The video commerce market continues to mature and this article by Melody King of Treepodia outlines 7 ways video will be coming of age in e-commerce in 2013.

This article is a few months old, but is still very relevant and offers some great advise on how to extend the shelf life of your videos. According to Tubemogul, most video views occur in the first two weeks after posting and account of 11% of all views. The article is by Jeff Fissel is the co-founder and Vice President of Solutions at  KZO Innovations,

New article by Ashkan Karbasfrooshan, CEO of WatchMojo.com, touches on the seven most important realities within the online video industry we face moving forward.

Read more: http://www.mediapost.com/publications/article/191519/seven-realities-that-affect-video.html#ixzz2Ig8LBs3D

Amherst, Mass. (CBS CONNECTICUT) –Streaming online viewers have no tolerance for videos that take longer than just a few seconds to load onto their screens. Video-streaming services – such as YouTube or NetFlix – win and lose millions of viewers and customers in just a matter of seconds. And according to a new study from the University of Massachusetts, about half of the people who use a high-speed, fiber-optic connection believe that five seconds is too long to wait, National Public Radio reports.

By Brendan Cournoyer, Published January 10, 201

"I recently wrote an article for iMedia Connections where I broke down my top three online marketing predictions for 2013. Obviously, posts like these are extremely popular toward the end of the year, as seemingly every blogger on the ‘Net takes their shot at becoming the Nostradamus for their particular mediums. Naturally, I wanted to get in on the action.

I had read a couple of marketing-related prediction pieces already, but none had mentioned the one trend that seemed most obvious to me: that online video is ready to explode with B2B marketers in 2013. This omission surprised me since, as predictions go, this one seemed like the safest bet of all..."

When it comes down to it, no matter what you do you have to always keep in mind that it's all about the audience. They are the most important element of your video. This article by @lisabarone provides five key ways you can use video to connect with your customers.

In comScore's annual "Future in Focus" report, it found that social media marketing, online video, digital advertising and e-commerce markets are all maturing within the multi-platform digital media landscape.

From the report:

"The U.S. online video market also shows signs of maturing from a consumption standpoint, but monetization is picking up steam as YouTube ramps up advertising efforts while traditional media players find success with TV commercial content. Because the demand for high-impact video advertising exceeds the available inventory, look for continued momentum on the advertising side – particularly as targeting improves."

Of the 72 hours of video uploaded to YouTube every minute, over 4 billion hours of video are watched on the site every month. This article explores the key ingredients that help video bloggers go viral and develop large and loyal followings.

This is my annual blog post that looks back on the year of online video in 2012 and looks forward into 2013.

Sean Rosensteel, Forbes Contributor, Main street business, online solutions provides insight on the importance of the relationship between video and social media, and why your videos need to be "social proof". 

Written By: David J. Hill
Posted: 01/8/13 8:27 AM

"While new shows come out every year, it doesn’t look like anything save a fundamental rethinking of the medium can spare this aging technology from a continued decline. Though hard to imagine for the once-dominant medium, it’s the message millions of people are communicating to TV network execs. People looking for entertainment are finding TV to be non-interactive, ad-laden, and missing all the personalized, dynamic features that can be found through digital consumption, such as streaming services and online experiences. What’s questionable is whether they are listening. And just like any large conglomerate that has attempted to keep the status quo in the face of progress, their resistance to new technologies is going to cost them dearly..."

By Sam Gutelle January 10, 2013

"2012 was a banner year for online advertising, as a whopping $387 million was spent on real-time bidding (RTB) advertisement. According to Comscore, more than 10.4 billion video ads were served in November alone. However, if a study by Forrester Consulting is to be believed, 2013 is set to blow last year’s spending out of the water. Forrester is projecting that advertisers will spend $667 million of online video RTB over the next 12 months..."