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Foursquare Takes On Yelp With New Homepage Search Box

Foursquare Takes On Yelp With New Homepage Search Box | Online Marketing Resources | Scoop.it
Perhaps it was always inevitable that Foursquare would shift its emphasis from location-based social networking to local search.
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Yelp Ranking Factors

Yelp Ranking Factors | Online Marketing Resources | Scoop.it

Why should you care about your Yelp rankings?


a. Yelp is already a giant in the local-search realm. It’s a close second to Google+Local, and the site appears to be growing rapidly.


b. Yelp has a hardcore user-base. Yelpers love writing reviews, and they read others’ reviews. They’re a good group of people to be visible to.


c. Yelp reviews are fed to other big sites. Bing Business Portal gets many of its reviews from Yelp – and should be getting more over time. Plus there’s the soon-to-be partnership with Apple Maps.


d. If ever we witness an epic “Google fail” (or, more likely, a series of smaller ones) and Google ceases to be the place people go to search for local businesses, my guess is Yelp will fill more of that role.

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