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Anchor Text Optimization Case Study: What’s Natural? | Search Engine Journal

Anchor Text Optimization Case Study: What’s Natural? | Search Engine Journal | Online Marketing Resources | Scoop.it

A significant component of the Penguin update appears to deal with anchor text over-optimization of backlinks. Savvy SEOs have been concerned with maintaining a natural anchor text profile for years now, and the Penguin update has just underscored how important natural anchor text optimization really is.

 

What constitutes a natural anchor text profile? The reality is that a natural mix of anchor texts is far less optimized than you might think.

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Which Page is Canonical?

Which Page is Canonical? | Online Marketing Resources | Scoop.it
Before you can remove duplicate content, you have to understand which URL is actually canonical. I provide five cases to show how the problem is more complicated than you might think.
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