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Comparison of Google clickthrough rates by position

Comparison of Google clickthrough rates by position | Online Marketing Resources | Scoop.it
Clickthrough research data reveals the importance of 1st, 2nd or 3rd position in Google You often hear company owners saying ?I want to rank top? for thei. Marketing topic(s):SEO analytics. Advice by Dave Chaffey.
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Is Google's "Over Optimization Penalty" Its "Jump The Shark" Moment In Web Search?

Is Google's "Over Optimization Penalty" Its "Jump The Shark" Moment In Web Search? | Online Marketing Resources | Scoop.it
The wolves are attacking Google again over its search quality. Last year, they were fed the Panda Update to fend them off. This year, Google may throw an Over Optimization Penalty to the pack. No, that doesn’t mean SEO is dead once again.
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SERP Analysis – Dissecting Your SEO Competitors | SEO Nick

SERP Analysis – Dissecting Your SEO Competitors | SEO Nick | Online Marketing Resources | Scoop.it
It’s no secret, and it certainly doesn’t happen by accident, ranking in major search engines has become a science.
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Google SERP Snippet Optimization Tool

Google SERP Snippet Optimization Tool | Online Marketing Resources | Scoop.it
This tool replicates the appearance of a snippet in Google SERPs, which allows SEOs to optimize a page title and description for maximum click-through rate.
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