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Why SEO's Usually Suck at PPC Marketing | WordStream

Why SEO's Usually Suck at PPC Marketing | WordStream | Online Marketing Resources | Scoop.it
Why do SEOs usually fail at PPC marketing? Because SEO and PPC have a totally different mindset. Understand the differences between these two strategies...
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Enterprise SEM – The tie between search engine marketing and business administration | Hugo Guzman

Enterprise SEM – The tie between search engine marketing and business administration | Hugo Guzman | Online Marketing Resources | Scoop.it
I never cease to be amazed by search marketers that: a) complain about the Powers That Be (e.g.
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The Future of Paid Search - Google, Bing & Beyond

Paid search has cemented itself as a highly viable, cost effective marketing channel. In 2011, paid search spending is expected to reach $34 billion. Worldwide, paid search is a $34 billion industry.
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The Ultimate Guide to Startup Marketing

Starting a business is exhilarating. Unfortunately, the build it and they will come theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work.
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