Online Marketing Resources
20.2K views | +11 today
Follow
Online Marketing Resources
Digital Marketing | SEO | Search | CRO | Social Media | Content Marketing | Web Design | Web Development
Curated by Pedro Da Silva
Your new post is loading...
Your new post is loading...
Scooped by Pedro Da Silva
Scoop.it!

How to Cultivate a Data-Driven Marketing Team

How to Cultivate a Data-Driven Marketing Team | Online Marketing Resources | Scoop.it
Learn how to create a marketing team that makes decisions based on data.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value | Online Marketing Resources | Scoop.it
Learn best ways to create value for your business on Facebook, how to measure online and offline return on investment, & which metrics are most insightful.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI

Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI | Online Marketing Resources | Scoop.it
One of my guilty pleasures is looking through the search query reports (SQR) of an AdWords campaign for the cringe-worthy search queries that led to someone clicking on a PPC ad. Really Google?
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How to do ROI calculations for SEO

We often talk about ROI during reporting and esp. during pitching a new client. ROI is a very important metric, even more important than sales or conversions.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

10 Ways To Increase The ROI Of Your Thank You Page

10 Ways To Increase The ROI Of Your Thank You Page | Online Marketing Resources | Scoop.it
The problem (and the solution) lies in your Thank You page… You know, that page you threw together in 30 seconds; the one you send visitors to after they sign up for your newsletter.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

A Better Way to Measure ROI: Attribution Modeling

Attribution modeling is a simple way to assign credit to all marketing channels along the path to a conversion, which include organic and paid search, referrals, direct visits, email marketing, and other forms of Internet endorsements and advertisements. Different models can be used to measure ROI depending on specific business needs and marketing strategies, as Mike Pantoliano clearly illustrated in his 2012 Mozcon presentation.

more...
No comment yet.