Online Marketing Resources
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Curated by Pedro Da Silva
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7 Steps to Measure SEO Like Paid Search

7 Steps to Measure SEO Like Paid Search | Online Marketing Resources | Scoop.it
Decision makers understand the ROI of paid search, so why don't we think of measuring SEO in the same way? Once you've defined your business goals, SEO goals, and KPIs, this process will provide more measurable results – and a bigger budget.
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Website Redesign Considerations for SEO and PPC

Website Redesign Considerations for SEO and PPC | Online Marketing Resources | Scoop.it
Here is a standard, quick checklist I've developed for use with new and existing websites, to ensure the website is optimized for SEO and PPC purposes.
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5 Most Common Ways PPC Accounts Get Out Of Shape

5 Most Common Ways PPC Accounts Get Out Of Shape | Online Marketing Resources | Scoop.it
When you first build a PPC account, it’s usually well structured, lean, doesn’t have any fat, and hopefully performs well. As accounts grow, offers change, websites change CMSs, accounts start to get out of shape.
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The Difference In Keyword Research For SEO vs. PPC

The Difference In Keyword Research For SEO vs. PPC | Online Marketing Resources | Scoop.it
Often when I complete a keyword research project for a client, they ask me about keywords I may not have included, or they want to know what the relative competition on the keywords looks like.
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Negative Keywords You Might Need In Your PPC Account | Boom Online Marketing

Negative Keywords You Might Need In Your PPC Account | Boom Online Marketing | Online Marketing Resources | Scoop.it
300+ keywords you can add to your negative keyword lists to boost your ROI. Plus tips on how to set up lists for multiple AdWords campaigns.
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How to Leverage PPC to Discover High-Converting Keywords for SEO

How to Leverage PPC to Discover High-Converting Keywords for SEO | Online Marketing Resources | Scoop.it
When starting out with a new search effort or performing a keyword refresh for an existing website, the options for discovering new keywords are limited only by the SEO’s imagination.

 

Increase Your Odds By Leveraging PPC
In SEO, deciding which keywords to focus on is one of the first decisions you make, but it is also one of the most important and can genuinely impact your bottom line.


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SEO vs PPC - War on two Fronts

SEO vs PPC - War on two Fronts | Online Marketing Resources | Scoop.it
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How to Create a Successful Global PPC Campaign

How to Create a Successful Global PPC Campaign | Online Marketing Resources | Scoop.it
Traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click campaigns can offer a quick and cost-effective way to break into new international markets and increase brand awareness at the same time.
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HyperLocal Advertising - More Thoughts | Dallas SEO & Paid Search Experts | yourthinkbox

HyperLocal Advertising - More Thoughts | Dallas SEO & Paid Search Experts | yourthinkbox | Online Marketing Resources | Scoop.it
I've been doing a lot of work for companies needing "hyperlocal" advertising for the last half decade.
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Infographic | How to Improve Google Adwords Quality Scores

Infographic | How to Improve Google Adwords Quality Scores | Online Marketing Resources | Scoop.it
The Google quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting as well as the people viewing your content, where your ad will be located on the page, and how much Google is going...
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SEO "How To": My 19 Top SEO Industry Related Posts For September 2012

SEO "How To": My 19 Top SEO Industry Related Posts For September 2012 | Online Marketing Resources | Scoop.it

SEO “How To” posts are invaluable… With the rapid speed at which search engine optimisation – and online marketing in general – is evolving, there is no better way in keeping up-to-date than by ensuring that you digest as many of these industry related posts as you can.

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Nine0Media's curator insight, February 4, 2014 12:37 AM

Consentrate on the qulaity #content and make those posts relevant to the reader, great Tips provided here - #DIYSEO #SEO #SocialMediaTools

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75 Must Read Marketing Blogs to Make Your RSS Reader Epic | Unbounce

75 Must Read Marketing Blogs to Make Your RSS Reader Epic | Unbounce | Online Marketing Resources | Scoop.it
Wanna learn more about new online marketing strategies? Here's 75 of the best blogs and RSS feeds all ready for you!
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Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI

Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI | Online Marketing Resources | Scoop.it
One of my guilty pleasures is looking through the search query reports (SQR) of an AdWords campaign for the cringe-worthy search queries that led to someone clicking on a PPC ad. Really Google?
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SEO or PPC Which is Best?

SEO or PPC Which is Best? | Online Marketing Resources | Scoop.it
SEO or PPC which is best? This is yet another question that many website owners of all shapes and sizes have. The answer is almost always, BOTH!
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The Ultimate PPC Audit Checklist

The Ultimate PPC Audit Checklist | Online Marketing Resources | Scoop.it
This PPC audit checklist will help you find the weaknesses in your Adwords campaigns and gives tips on how you can improve them.
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The Future of Paid Search - Google, Bing & Beyond

Paid search has cemented itself as a highly viable, cost effective marketing channel. In 2011, paid search spending is expected to reach $34 billion. Worldwide, paid search is a $34 billion industry.
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Why SEO's Usually Suck at PPC Marketing | WordStream

Why SEO's Usually Suck at PPC Marketing | WordStream | Online Marketing Resources | Scoop.it
Why do SEOs usually fail at PPC marketing? Because SEO and PPC have a totally different mindset. Understand the differences between these two strategies...
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