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96 Useful Google Analytics Advanced Segments for European Digital Marketers

96 Useful Google Analytics Advanced Segments for European Digital Marketers | Online Marketing Resources | Scoop.it
In this blog post I share with you 96 Google Analytics Advanced Segments that you can import into Google Analytics to view & analyse organic search sessions in 32 EU markets generated through desktop, mobile & tablet devices.
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Mobile Takes What Is Best

Mobile Takes What Is Best | Online Marketing Resources | Scoop.it

Ever since the mobile boom, smartphones have become an integral part of our lives, enough that they’ve become virtually indispensable in today’s fast-paced world. Not only do they serve to connect us to our friends and loved ones wherever they may be, but they also allow us to do our daily tasks and chores all with a single tap of a screen....


Via massimo facchinetti, malek
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malek's curator insight, August 26, 2014 7:09 AM

Key takeaways:

  1. Today mobile is the first choice
  2. Desktop first vs. mobile first websites
  3. Smartphones have significantly influenced consumer behaviours - 
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Clean & Simple Website Design Trends In 2014

Clean & Simple Website Design Trends In 2014 | Online Marketing Resources | Scoop.it

Like the World Wide Web itself, the world of website design is constantly in flux as technologies change and design standards evolve. What worked in 2013 may

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 29, 2014 2:30 PM

Worth revisiting some of these web design trends. What is the engine behind these trends? Social / Mobile web. Like the "winners" and "losers" organization here.

Carlos Polaino Jiménez's curator insight, July 29, 2014 2:59 PM

En el momento en que me lo estoy planteando

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Infographic: SEO for the mobile search world

Infographic: SEO for the mobile search world | Online Marketing Resources | Scoop.it

Apple's Siri, along with mobile apps and mobile searching in general, are changing search habits and posing new challenges and opportunities for search marketers.

Alchemy Viral has created an infographic that covers a variety of things to keep in mind about how to better react to the growing number of mobile searches, including those being routed through Siri. (Alchemy is a UK-based firm, hence the use of “optimisation” rather than the US English spelling:)

 

Take a look at this infographic for more details on responsive web design, search tools, social and content optimization, content, and more factors that are relevant to SEO for the mobile internet...


Via Lauren Moss, Jose H. Flores
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15 Stats That Prove You Need Mobile Email Optimization

15 Stats That Prove You Need Mobile Email Optimization | Online Marketing Resources | Scoop.it
Not convinced you need to optimize your emails for mobile? You should probably check out these stats ...

Via Peg Corwin
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Peg Corwin's curator insight, August 30, 2014 9:52 AM

Did you know?  "68% of Gmail and Yahoo opens are coming from mobile devices."  Get mobile with your email marketing.

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Goodbye Mobile Apps, Hello Multi-Device Experiences

Goodbye Mobile Apps, Hello Multi-Device Experiences | Online Marketing Resources | Scoop.it
Your app runs in a little square.All the money you spend on developers, design teams, content production and infrastructure for your app essentially boils down to a little square. Sometimes it’s a bigger square. Sometimes it’s more of a rectangle. And sometimes your app is responsive and tries to adjust itself as the square changes shape.But in the end, your brand's communications still come down to that little square. Topic: Web CMS.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 18, 2014 12:40 AM

Michael looks at what the future holds.


The holy grail is "delivering what the customer is seeking at the right time, at the right place and on the desired platform - every time!"


#Data becomes the foundation to learn and engage, do you agree?

Many companies are positioning themselves to offer the entire solution, it's important not to forget the human element (#empathy) which plays a critical role in the end.
How will consumers react in 10 to 20 years looking back at our current #Mobile technology?
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A Day in the Life of the Modern Smartphone User [Infographic]

A Day in the Life of the Modern Smartphone User [Infographic] | Online Marketing Resources | Scoop.it

Data and information from Citrix about mobile trends shows us we’re not the only ones growing increasingly attached to our mobile devices.

Whether it’s a personal, social or business setting, people are using their smartphones in more places and ways than ever before and the increasing speed of smartphones encourages us to rely on them more often. As the data here shows, we share more phone habits than we might have thought.


Via Lauren Moss
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Julia Sokolova's curator insight, March 31, 2014 4:54 AM

Social media is made up of 63% images and 32% videos 

 

50% of mobile ads are served to 50% of smartphone users 

 

1/2 of the top health apps are fitness apps, which require more data to track a user's status

 

1.5% of a user's mobile data usage comes from network-connected gaming 

 

57% of people blame the mobile operator when a video stalls 

Mónica Vázquez's curator insight, April 2, 2014 2:30 PM

Las apps para fitness en aumento mientras 35% dormimos junto a nuestros celulares

Daniel Vince's curator insight, April 14, 2014 1:52 PM

Interesting Info graphic about smartphone usage.

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6 Free Mobile Apps to Enhance Your Social Media Marketing

6 Free Mobile Apps to Enhance Your Social Media Marketing | Online Marketing Resources | Scoop.it

Mobile Marketing: 6 Smartphone apps to help you manage your social media activities . . .


Via David Blundell
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