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101 Landing Page Optimization Tips

101 Landing Page Optimization Tips is an opinionated 27-page guide to improving the conversion rate and ROI of your marketing campaign landing pages.
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Stop Making Excuses, Start Split Testing

Stop Making Excuses, Start Split Testing | Online Marketing Resources | Scoop.it
Split testing should be the most frequently used tool in your CRO toolbox. Split testing alone is one of the greatest sources of ‘Ah Ha!’ moments and insights into exactly how your customers think about and perceive your brand.
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60 Call to Action Examples

60 Call to Action Examples | Online Marketing Resources | Scoop.it
Here is a massive list of call to action examples which you can use to motivate your customers to take action, regardless of your niche, product, or service.
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The Conversion Rate Optimization Report – 2012 Stats

The Conversion Rate Optimization Report – 2012 Stats | Online Marketing Resources | Scoop.it
For every $92 spent acquiring customers, only $1 is spent converting them. Clearly something is wrong with this picture!
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Krishnan Unni's curator insight, January 20, 2013 4:25 AM

I have always felt that most businesses focus on the eyecandy for their websites, not on ROI. When it comes to ROI, eyecandy has to give way to usability heuristics, information architecture, neuroscience and conversion optimization.

 

This report on conversion optimization reflects the need for focus on ROI and things that matter on your website. 

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The Best in Landing Page Optimization Tips

Did you miss Janet Driscoll Miller's presentation at Pubcon on the best in landing page optimization tips?
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How to Get More Customers With the Same Amount of Traffic by Using Customer Funnels

How to Get More Customers With the Same Amount of Traffic by Using Customer Funnels | Online Marketing Resources | Scoop.it
Assuming you can get QUALITY traffic (and this is a big fat assumption), you'll get more customers. If 2 people out of 100 visitors become customers, then 200 visitors will get you 4 customers, and so on.
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Optimization 201: Fix the broken leg before you fix the broken toe

Optimization 201: Fix the broken leg before you fix the broken toe | Online Marketing Resources | Scoop.it
If you’ve ever had a broken leg, you know it can be a painful and inconvenient experience.
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The 5 Minute Conversion Health-Check Scorecard

The 5 Minute Conversion Health-Check Scorecard | Online Marketing Resources | Scoop.it

Rate your landing page and produce a to-do list of items to fix. Check out The 5 Minute Conversion Health-Check Scorecard.

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These 5 Squeeze Page Tricks Have Helped Me Get Up To 58.6% Opt-In Rates

These 5 Squeeze Page Tricks Have Helped Me Get Up To 58.6% Opt-In Rates | Online Marketing Resources | Scoop.it
Okay, right up front I need to call your attention to the fact that you’ll never convince anyone to opt in to anything if they aren’t right for your offer—or if your offer just sucks.
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7 Blogs Designed for Conversion and What You Can Learn From Them

7 Blogs Designed for Conversion and What You Can Learn From Them | Online Marketing Resources | Scoop.it
When it comes to designing for conversion, don't stop at your landing pages or website.
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The Shocking Truth About How Web Graphics Affect Conversions

The Shocking Truth About How Web Graphics Affect Conversions | Online Marketing Resources | Scoop.it
Images can reduce readership. Yes, they catch people’s attention. But without some very specific conditions in place, that attention does not translate into people reading the body copy—or coughing up cash.
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5 Conversion Studies Your Competitors Don’t Want You to Know About

5 Conversion Studies Your Competitors Don’t Want You to Know About | Online Marketing Resources | Scoop.it
We all know that great web design and conversions go hand-in-hand, but just what connects the two? Get the goods in these 5 studies.
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Sirius Digital Marketing's curator insight, April 30, 1:13 AM

We all know that great web design and conversions go hand-in-hand, but just what connects the two? Get the goods in these 5 studies.

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SEO "How To": My 19 Top SEO Industry Related Posts For September 2012

SEO "How To": My 19 Top SEO Industry Related Posts For September 2012 | Online Marketing Resources | Scoop.it

SEO “How To” posts are invaluable… With the rapid speed at which search engine optimisation – and online marketing in general – is evolving, there is no better way in keeping up-to-date than by ensuring that you digest as many of these industry related posts as you can.

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Nine0Media's curator insight, February 4, 12:37 AM

Consentrate on the qulaity #content and make those posts relevant to the reader, great Tips provided here - #DIYSEO #SEO #SocialMediaTools

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4 Cases Where Short Home Pages Outperformed Long Home Pages

4 Cases Where Short Home Pages Outperformed Long Home Pages | Online Marketing Resources | Scoop.it
Which is better? Having a long home page with lots of copy, or a short one? The correct answer is of course 'it depends', but I'm going to show you 4 cases where short home page kicked long home page butt.
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What Makes a Great CTA? 10 Examples With Test Ideas to Improve Conversion

What Makes a Great CTA? 10 Examples With Test Ideas to Improve Conversion | Online Marketing Resources | Scoop.it
If you're looking for a quick lift in conversions on a landing page, the button copy is an excellent place to start.
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How To Make Your Website The Absolute "Go to Place" Online

How To Make Your Website The Absolute "Go to Place" Online | Online Marketing Resources | Scoop.it
With Google hammering the point on quality home, learn how to make your site the go to place online...
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Eight user testing case studies that achieved amazing results

Eight user testing case studies that achieved amazing results | Online Marketing Resources | Scoop.it
User testing is an integral part of web design as it gives impartial and quantifiable insights into the customer’s experience.
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The Fundamentals Of Online B2B Lead Generation

The Fundamentals Of Online B2B Lead Generation | Online Marketing Resources | Scoop.it
The fundamentals and vehicles of B2B Lead Generation from content marketing, landing pages, webinars, mobile and post-conversion marketing.
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Conversion rate optimization: five key success factors

Conversion rate optimization: five key success factors | Online Marketing Resources | Scoop.it
Today sees the release of Econsultancy's fourth annual Conversion Rate Optimization Report, which looks at the tools, strategies and processes employed for improving conversion rates.
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Landing page best practices

Landing page best practices | Online Marketing Resources | Scoop.it
The first rule of landing page best practices is this: they are a starting point to help you construct your best first attempt at a landing page.
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27 A/B Testing & Optimization Posts You Shouldn’t Miss

27 A/B Testing & Optimization Posts You Shouldn’t Miss | Online Marketing Resources | Scoop.it
I believe you can learn at least one new idea to inspire you for what to test from any good blog post. Here's a bunch.
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Webinar Testing: Slight title change produces 45% increase in clickthrough rate

Webinar Testing: Slight title change produces 45% increase in clickthrough rate | Online Marketing Resources | Scoop.it
Adding clarity to the message in your subject line is one the easiest changes to test that can often yield higher CTR's.
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Do You Deserve A First Page Ranking?

Do You Deserve A First Page Ranking? | Online Marketing Resources | Scoop.it
If you really think about it, do you have one of the 10 best websites in your niche? If not, are your prepared to build one? If not, then the answer is probably NO.
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