Online Marketing ...
Follow
Find tag "a/b testing"
15.2K views | +8 today
Online Marketing Resources
Online Marketing | SEO | Search | CRO | Social Media | Content Marketing | Web Design & Development
Curated by Pedro Da Silva
Your new post is loading...
Your new post is loading...
Scooped by Pedro Da Silva
Scoop.it!

Stop Making Excuses, Start Split Testing

Stop Making Excuses, Start Split Testing | Online Marketing Resources | Scoop.it
Split testing should be the most frequently used tool in your CRO toolbox. Split testing alone is one of the greatest sources of ‘Ah Ha!’ moments and insights into exactly how your customers think about and perceive your brand.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Optimization 201: Fix the broken leg before you fix the broken toe

Optimization 201: Fix the broken leg before you fix the broken toe | Online Marketing Resources | Scoop.it
If you’ve ever had a broken leg, you know it can be a painful and inconvenient experience.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

The Importance of A/B Testing: 24 Reasons to AB Test EVERYTHING

The Importance of A/B Testing: 24 Reasons to AB Test EVERYTHING | Online Marketing Resources | Scoop.it
24 marketing experts share the results of their craziest, most shocking A/B tests, including landing page A B tests, PPC ad text AB tests and more.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

The web developer’s guide to A/B testing | Webdesigner Depot

The web developer’s guide to A/B testing | Webdesigner Depot | Online Marketing Resources | Scoop.it
Running a web development business isn't an easy endeavor at all.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

The Conversion Rate Optimization Report – 2012 Stats

The Conversion Rate Optimization Report – 2012 Stats | Online Marketing Resources | Scoop.it
For every $92 spent acquiring customers, only $1 is spent converting them. Clearly something is wrong with this picture!
more...
Krishnan Unni's curator insight, January 20, 2013 4:25 AM

I have always felt that most businesses focus on the eyecandy for their websites, not on ROI. When it comes to ROI, eyecandy has to give way to usability heuristics, information architecture, neuroscience and conversion optimization.

 

This report on conversion optimization reflects the need for focus on ROI and things that matter on your website. 

Scooped by Pedro Da Silva
Scoop.it!

27 A/B Testing & Optimization Posts You Shouldn’t Miss

27 A/B Testing & Optimization Posts You Shouldn’t Miss | Online Marketing Resources | Scoop.it
I believe you can learn at least one new idea to inspire you for what to test from any good blog post. Here's a bunch.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

6 Copywriting Mistakes That Shatter Conversion Rates

6 Copywriting Mistakes That Shatter Conversion Rates | Online Marketing Resources | Scoop.it
It’s always a challenge to write effective landing pages, but it’s easier when you know the mistakes to avoid.
more...
No comment yet.