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Official Google Webmaster Central Blog: Rich snippets guidelines

Official Google Webmaster Central Blog: Rich snippets guidelines | Online Marketing Resources | Scoop.it

Traditional, text-only, search result snippets aim to summarize the content of a page in our search results. Rich snippets (shown above) allow webmasters to help us provide even better summaries using structured data markup that they can add to their pages. Today we're introducing a set of guidelines to help you implement high quality structured data markup for rich snippets.

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How to Significantly Increase Your Online Visibility with Schema

How to Significantly Increase Your Online Visibility with Schema | Online Marketing Resources | Scoop.it

Strip away all the images, graphics, videos and so on from the web and you are left with nothing but text. And lots of it. That text is what drives search. But that text was a mess so some people introduced microformats to help make sense of all that text. Unfortunately it wasn’t structured and there were different standards across the search engines like Google, Bing and Yahoo!

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An Introduction to Structured Data Markup

An Introduction to Structured Data Markup | Online Marketing Resources | Scoop.it
The term Structured data refers to information formatted in a universally understandable way.
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