Online Marketing Resources
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Online Marketing Resources
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Setting Up Magento for the Search Engines

Setting Up Magento for the Search Engines | Online Marketing Resources | Scoop.it
Looking to optimize your Magento site for search? It's easier than you think and well worth the effort. With a few simple adjustments, your site could be a favorite of search engines and web searchers.
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Where are the best places to upsell and cross-sell on ecommerce sites?

Where are the best places to upsell and cross-sell on ecommerce sites? | Online Marketing Resources | Scoop.it
By some estimates, upselling and cross-selling is responsible for generating more than a quarter of online retail revenues.
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Google Glossary: Revenge of Mega-SERP

Google Glossary: Revenge of Mega-SERP | Online Marketing Resources | Scoop.it
The Google Glossary is an ongoing attempt to catalog the rich Google feature set and the world beyond 10 blue links.
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The State of Social Media Content, in 12 Charts

The State of Social Media Content, in 12 Charts | Online Marketing Resources | Scoop.it
If you're looking to take your social media game to the next level, these charts are sure to help.
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25 Must-Have Pages in Building a WordPress Business Site

25 Must-Have Pages in Building a WordPress Business Site | Online Marketing Resources | Scoop.it
This comprehensive guide shows how to build a WordPress business site that stands out. Find out what type of pages you need to include and how to make them.
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How To Audit Hreflang Annotations: The Most Common Issues & How To Avoid Them

How To Audit Hreflang Annotations: The Most Common Issues & How To Avoid Them | Online Marketing Resources | Scoop.it
It can be challenging to implement the hreflang attribute correctly on multilingual and multinational websites. Columnist Aleyda Solis illustrates the most frequently-made errors.
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The perfect digital marketer?

The perfect digital marketer? | Online Marketing Resources | Scoop.it
We spend a lot of time thinking about the perfect digital marketer. We’ve discussed this before.
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How to get organic Google sitelinks with long form content

How to get organic Google sitelinks with long form content | Online Marketing Resources | Scoop.it
Wondering how to can get google sitelinks in 2015? Read this post to learn how sitelinks have changed over the years and how they work now.
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DareBoost - Website Performance and Quality Test Tool

DareBoost is an online tool to test, analyze and monitor your website: speed, SEO, quality, security. All you need for website optimization in a single service.
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The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog 

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog  | Online Marketing Resources | Scoop.it
Find out our winning formula for content that ranks in the search engines, gains social shares, and earns links so that you can replicate our success.
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Seriously, Track Your Google My Business Pages

Seriously, Track Your Google My Business Pages | Online Marketing Resources | Scoop.it
I'm a big believer in tracking clicks from a Google My Business page to a website. You can create a quick tracking URL by following these steps:
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5 AdWords Filters to Make Your Job Easier

5 AdWords Filters to Make Your Job Easier | Online Marketing Resources | Scoop.it
Improve the execution of PPC marketing campaigns by taking advantage of the many filtering features in Google AdWords. Here are five fundamental filters that are easy to operate.
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How To Drive Conversions Through Audience Analysis

How To Drive Conversions Through Audience Analysis | Online Marketing Resources | Scoop.it
It's no longer just "we need more content," but "we need the right kind of content for the right kind of audience at the right time in their journey." Sarah Gurbach details research tools and strategies for understanding your audience.
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Arth iSoft's comment, September 16, 2015 6:21 AM
Nice post...
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Optimise the Magento Store: The Ultimate Magento SEO Guide

Optimise the Magento Store: The Ultimate Magento SEO Guide | Online Marketing Resources | Scoop.it
We created a comprehensive list of tips for all store owners working with Magento. Read more about Magento SEO for a better web presence and user experience
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A Picture of You: Results of the 2015 Moz Blog Reader Survey

A Picture of You: Results of the 2015 Moz Blog Reader Survey | Online Marketing Resources | Scoop.it
This summer, 750+ of our readers told us about themselves, their work, and their thoughts on the Moz Blog. Here's what they had to say.
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How to Write a Blog Post: A Full Breakdown of What We Do

How to Write a Blog Post: A Full Breakdown of What We Do | Online Marketing Resources | Scoop.it
See the time it takes to write a 2,000-word article on the Buffer blog, how every minute is spent, and how we write blog posts from research to promotion.
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Content Curation: The Art of a Curated Post

Content Curation: The Art of a Curated Post | Online Marketing Resources | Scoop.it
What should a curated piece of content look like? Paint the perfect post with these five elements.
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Why Keywords Can Still Drive Architecture and Content

Why Keywords Can Still Drive Architecture and Content | Online Marketing Resources | Scoop.it
These observations highlight the value of keywords in SEO. Use these strategic insights to effectively implement targetable phrases that impact consumers'search results.
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How To Make Your Blog A Local Destination To Win At Local Search

How To Make Your Blog A Local Destination To Win At Local Search | Online Marketing Resources | Scoop.it
Wondering what to do on your blog to help your Local SEO efforts? Columnist Greg Gifford lays out a game plan for local blogging success.
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The Simple Guide to Moving Your WordPress Site to a New Domain

The Simple Guide to Moving Your WordPress Site to a New Domain | Online Marketing Resources | Scoop.it
We’re SEOs and marketers, right? Although we might know a bit of the technical stuff, that’s really more for developers. But ...
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How to Write Product Descriptions That Will Make Customers Love Your Brand

How to Write Product Descriptions That Will Make Customers Love Your Brand | Online Marketing Resources | Scoop.it
Product descriptions are some of the most neglected pieces of content on the web, which is a shame because they are often the first point of contact for ecommerce customers.
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The Most Misunderstood “Buzzword” of All Time: Content Marketing

We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Market…
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13 Expert Tips for Upselling Clients on Inbound Marketing

13 Expert Tips for Upselling Clients on Inbound Marketing | Online Marketing Resources | Scoop.it
Learn how inbound agency executives use upselling and cross-selling as an opportunity to strengthen their relationships with clients.
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How To Find Historical Google Search Query Data in 8 Clicks

How To Find Historical Google Search Query Data in 8 Clicks | Online Marketing Resources | Scoop.it
Optimize SEO strategy with this eight-click solution for integrating Google Analytics with GSC Search Query Data. Also this can help to elude the 90-day historical limitation on the GSC Search Analytics Report.
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How to Unlock Your Website's Potential and Increase Load Speed by Nearly 30 Percent

How to Unlock Your Website's Potential and Increase Load Speed by Nearly 30 Percent | Online Marketing Resources | Scoop.it
One of the best steps you can take to improve the performance of your website is to make loading speed a priority.
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