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Best Tool To Master Dimensions And Metrics In Google Analytics

Best Tool To Master Dimensions And Metrics In Google Analytics | Online Marketing Resources | Scoop.it
This tool by Google is a great way to learn more about dimensions in metrics in Google Analytics, whether you use the interface or the API.
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From Concept to Completion: Tips for Designing Great Content

From Concept to Completion: Tips for Designing Great Content | Online Marketing Resources | Scoop.it
Presentation for BrightonSEO with tips on designing great pieces of content from a designer's perspective. This covers the stages of the creative process and g…
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The Landing Page Optimisation Guide You Wish You’ve Always Had

The Landing Page Optimisation Guide You Wish You’ve Always Had | Online Marketing Resources | Scoop.it
What follows is a list of resources that can be applied specifically to landing page optimization, found here on ConversionXL & from other great websites around the web.
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How "Tag Management" Can Improve Site Performance

How "Tag Management" Can Improve Site Performance | Online Marketing Resources | Scoop.it
After the top notch article on migrating to Universal Analytics using Google Tag Manager, we got some feedback from you that some background on what tags and tag management are would be helpful.
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How To Help Prioritise & Conduct Your Conversion Testing: 3 Frameworks

How To Help Prioritise & Conduct Your Conversion Testing: 3 Frameworks | Online Marketing Resources | Scoop.it
Here's something scary, according to MECLabs & Magento's 2014 eCommerce Benchmark, only 13% of those studied base their testing on extensive historical data.
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Grow Your Online Business Without Depending Exclusively on Google

Grow Your Online Business Without Depending Exclusively on Google | Online Marketing Resources | Scoop.it
Google is huge but it is not the entire online marketplace, unless you let it be.
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A Comprehensive Guide to Content Curation

A Comprehensive Guide to Content Curation | Online Marketing Resources | Scoop.it
Content curation isn’t about creating new content. Instead, it’s about finding and organizing existing content for presentation under a meaningful context.
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Could DuckDuckGo Overtake Bing?

Could DuckDuckGo Overtake Bing? | Online Marketing Resources | Scoop.it
Amid growing privacy concerns and a deal with Apple, DuckDuckGo has the potential to become a major player in search.
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What's New in WordPress 4.0

What's New in WordPress 4.0 | Online Marketing Resources | Scoop.it
WordPress 4.0 has arrived as a major release. Check out what's new in WordPress 4.0 with features and screenshots.
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The Impact of Symmetry in Online Marketing

The Impact of Symmetry in Online Marketing | Online Marketing Resources | Scoop.it
You may have heard that keeping your ad consistent with your landing page is good. But is that a myth? And if it isn't, how can you quantify the impact of this symmetry?
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The Anatomy of Web Content That Gets Read and Shared

The Anatomy of Web Content That Gets Read and Shared | Online Marketing Resources | Scoop.it
With a constant and steady flood of information crowding timelines and inboxes throughout the day, it never has been more important to make sure you stand out among competitors, and every other company and individual as well.
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Twitter Cards Complete Guide: How to Choose, Set Up, Measure, And More

Twitter Cards Complete Guide: How to Choose, Set Up, Measure, And More | Online Marketing Resources | Scoop.it
Everything to know about Twitter cards---which types are best for your needs, how to set up, analyze and measure your cards and how to make them stand out.
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How to make infographics: a beginner’s guide to data visualisation

How to make infographics: a beginner’s guide to data visualisation | Online Marketing Resources | Scoop.it
More NGOs are using maps and charts for campaigning. Rachel Banning-Lover explains how to visualise development data
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How to Build Landing Page Links With Content Hosted on Your Blog

How to Build Landing Page Links With Content Hosted on Your Blog | Online Marketing Resources | Scoop.it
We frequently get the comment from clients that they don’t want “blog links”.
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A Step By Step Guide To Building Customer Journey Maps

A Step By Step Guide To Building Customer Journey Maps | Online Marketing Resources | Scoop.it
“How do you get your customers to do what you want them to do on your website?” Well... Have you mapped what those actions are yet?
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How To Help Prioritise & Conduct Your Conversion Testing: 3 Frameworks

How To Help Prioritise & Conduct Your Conversion Testing: 3 Frameworks | Online Marketing Resources | Scoop.it
Here's something scary, according to MECLabs & Magento's 2014 eCommerce Benchmark, only 13% of those studied base their testing on extensive historical data.
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What Makes a Great Tweet?

What Makes a Great Tweet? | Online Marketing Resources | Scoop.it
During this post Lauren looks at what makes a great tweet sharing tips and tricks on using Twitter analytics to inform your social content strategy.
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Guide to the WordPress Database: Understand, Optimize and Backup

Guide to the WordPress Database: Understand, Optimize and Backup | Online Marketing Resources | Scoop.it
WordPress uses a mySQL database to store, retrieve and display all the data within your website. This database is the most crucial part of the CMS.
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Tip: What image types actually help your blog post get shared?

Tip: What image types actually help your blog post get shared? | Online Marketing Resources | Scoop.it
Quick Sprout recently gathered some data for image use in blog posts, which suggests, among other things, that using royalty-free images are no longer beneficial to a blog post’s success.
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Facebook releases its Privacy Checkup tool for helping users review who they’re sharing with

Facebook releases its Privacy Checkup tool for helping users review who they’re sharing with | Online Marketing Resources | Scoop.it
Facebook has announced the roll-out of its Privacy Checkup tool, which lets existing users look over their sharing settings to make sure everything’s in order.
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Pigeon Advice from Top Local SEOs and a Pigeon-Proofing Checklist

Pigeon Advice from Top Local SEOs and a Pigeon-Proofing Checklist | Online Marketing Resources | Scoop.it
Six top local SEOs share their Pigeon survival tips, and I've added a Pigeon-proofing checklist for your perusal!
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42 Experts Share Their Top 10 Must Have WordPress Plugins

42 Experts Share Their Top 10 Must Have WordPress Plugins | Online Marketing Resources | Scoop.it
I asked 42 professional bloggers, industry experts and thought leaders to share their top 10 must have wordpress plugins in categories like...
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21 Conversion Optimization Best Practices for Beginners

21 Conversion Optimization Best Practices for Beginners | Online Marketing Resources | Scoop.it
Want to know how to increase sales, sign-ups, or leads from your website? Read this article to find your answers.
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The Pros, Cons, and Costs of the Top 10 Content Distribution Platforms

The Pros, Cons, and Costs of the Top 10 Content Distribution Platforms | Online Marketing Resources | Scoop.it
Creating high-quality branded content is very important, but when it comes to making sure your ad dollars are spent properly, understanding the best ways to get eyeballs on your content can be just as crucial to your success.
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