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Google Analytics Individual Qualification Lessons

Google Analytics Individual Qualification Lessons | Online Marketing Resources | Scoop.it
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
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The Art Of Seducing Google With Great Content

The Art Of Seducing Google With Great Content | Online Marketing Resources | Scoop.it

In this comprehensive article Mustafa, outlines various methods to create compelling content to gain targeted traffic that converts.


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Tech Confessional: The Googler Who Looked At The Worst Of The Internet

Tech Confessional: The Googler Who Looked At The Worst Of The Internet | Online Marketing Resources | Scoop.it
After a year spent looking at the dark underside of the Internet — including bestiality, necrophilia and child pornography — this Google contractor wasn't even hired full-time.
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Google+ Report Card: Plus or Minus for SEOs, Users?

Google+ Report Card: Plus or Minus for SEOs, Users? | Online Marketing Resources | Scoop.it
Google+ isn’t the most dominant platform, but it’s the most impactful for organic search traffic and measurement. The future of the Google+ platform and its growth will be a huge factor in shaping and changing Google search and organic strategies.
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Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites)

Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites) | Online Marketing Resources | Scoop.it
Want to rank better in Google? If you’re an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook or Twitter.
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“When Google Torches Whitehats” – 9 Tactics To Survive & Rise Like A Phoenix From The Flames

“When Google Torches Whitehats” – 9 Tactics To Survive & Rise Like A Phoenix From The Flames | Online Marketing Resources | Scoop.it
Right after the Penguin update, I sent the following email to people who downloaded a free chapter from my...
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The Google Yourself Challenge

The Google Yourself Challenge | Online Marketing Resources | Scoop.it
Just how much information about you is online? Google yourself to find out and reconsider what details should be kept private and off the Internet.
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Google ccTLDs and associated Languages & codes Reference Sheet | distilled

Google ccTLDs and associated Languages & codes Reference Sheet | distilled | Online Marketing Resources | Scoop.it
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Step by Step Guide to the Google+ Business/Local Merge Verification Process

Step by Step Guide to the Google+ Business/Local Merge Verification Process | Online Marketing Resources | Scoop.it
If you already have a Google+ Business page or create one then you can now create a merged Google+ Business page with local reviews by following the new...
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Gmail Tricks, Tips and Tools For A Happier Inbox

Gmail Tricks, Tips and Tools For A Happier Inbox | Online Marketing Resources | Scoop.it
We all get disillusioned with email accounts that never seem to empty, with emails that get forced down the list that we forget to reply to...

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How Google gave the spammers all the power

How Google gave the spammers all the power | Online Marketing Resources | Scoop.it
Google launched the Penguin update to filter out spammy links. Great! That’s fantastic! Lead us, oh tuxedoed little birdie, to the Golden Age of SEO! Content, marketing and all-around smarts will win the day!
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Google Brand Promotion: Why Brands Rank #1 in Google

Google Brand Promotion: Why Brands Rank #1 in Google | Online Marketing Resources | Scoop.it

Over the years Google has moved to increase the weighting placed on brand-like signals in their organic search algorithms.

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Google Analytics Study Guide for GoogleIQ Certificate

Google Analytics Study Guide for GoogleIQ Certificate | Online Marketing Resources | Scoop.it
  Google Analytics Study Guide The questions and answers in this guide are subject to change, and may not and are not intended to use exact questions...
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Google+ The New Enterprise Social Network?

Google+ The New Enterprise Social Network? | Online Marketing Resources | Scoop.it

Google announced Google+ for Enterprises today with Hangouts integration into Docs and Calendar as well as administrative controls such as default posting to only within the company. We’ve been doing some research on the topic of enterprise social networks and, with Google moving into this market, have some thoughts around why this is a bigger deal than just another Google feature announcement.


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SEO 2.0 | Does Getting Rid of Google Make Sense? Feedback from the Web

What do you think? Does getting rid of Google make sense? I’d love to hear your opinion.
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5 Big, New Changes in Google Search & How to Adapt to Them

5 Big, New Changes in Google Search & How to Adapt to Them | Online Marketing Resources | Scoop.it

Search is fast evolving. This evolution affects the keywords people search with, Google’s ranking algorithm, the way they organize their SERP content, and the way we optimize our sites and execute link building campaigns.

 

To keep up with your SEO skills you’ll always need to be aware of what’s new. With that in mind, here are some of the most recent issues, changes and events in search that you need to know about.

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Google's Knowledge Graph Now Worldwide & Adds Carousel

Google's Knowledge Graph Now Worldwide & Adds Carousel | Online Marketing Resources | Scoop.it
Today at the Google Search Breakfast, Amit Singhal, head of Google search, said Google is launching the Knowledge Graph worldwide. The launch seems to be rolling out slowing to all countries with English based language.

 

It’s hard to make predictions because the same word can mean different things. Cookies in the US are called biscuits in India, and biscuits mean different things in the US. Oh, how I’ve lived that. Same issue in Britain. Ask for a biscuit, you ain’t getting a biscuit.


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SERP Analysis – Dissecting Your SEO Competitors | SEO Nick

SERP Analysis – Dissecting Your SEO Competitors | SEO Nick | Online Marketing Resources | Scoop.it
It’s no secret, and it certainly doesn’t happen by accident, ranking in major search engines has become a science.
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Early Signs of Google Panda Recovery?

Early Signs of Google Panda Recovery? | Online Marketing Resources | Scoop.it
There seems to be some signs of Google Panda recovery after struggling with the Google algorithm penalty for over six months.
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How Outlook.com is a shot across the bow of Google, Yahoo | Social Media Today

How Outlook.com is a shot across the bow of Google, Yahoo | Social Media Today | Online Marketing Resources | Scoop.it
Photo: Arroba Credit: Sergio Carracedo...
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Negative SEO: Turn Off Inbound Links You Don't Trust - But Not With Google

Negative SEO: Turn Off Inbound Links You Don't Trust - But Not With Google | Online Marketing Resources | Scoop.it

From the official announcement: "...we’re announcing the Disavow Links feature in Bing Webmaster Tools.

 

Use the Disavow Links tool to submit page, directory, or domain URLs that may contain links to your site that seem "unnatural" or appear to be from spam or low quality sites.

 

This new feature can be easily found in the Configure Your Site section of the navigation."

 

Find out everything here: http://www.bing.com/community/site_blogs/b/webmaster/archive/2012/06/27/disavow-links-you-don-t-trust.aspx

 

 


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When Google Gets Penalties Wrong | Screaming Frog

When Google Gets Penalties Wrong | Screaming Frog | Online Marketing Resources | Scoop.it

An old client who owns an ecommerce website with a multi-million pound turnover and sells electronic goods called me out of the blue a few weeks ago on a Sunday morning, extremely concerned because their website had completely dropped out Google’s search results. Never the type of phone call you want to receive.

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Google SERP Snippet Optimization Tool

Google SERP Snippet Optimization Tool | Online Marketing Resources | Scoop.it
This tool replicates the appearance of a snippet in Google SERPs, which allows SEOs to optimize a page title and description for maximum click-through rate.
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