Online Marketing Resources
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Online Marketing Resources
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Curated by Pedro Da Silva
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5 steps to boost your site traffic with the right headline

5 steps to boost your site traffic with the right headline | Online Marketing Resources | Scoop.it
A strong headline will capture your audience's attention and drive them to your site. Here are the 5 steps to crafting the perfect headline.
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Guidelines to create winning social posts on 5 popular networks

Guidelines to create winning social posts on 5 popular networks | Online Marketing Resources | Scoop.it
Once you know where to publish your content on social, the next step is determining how to post on each network. Here's our guide to 5 popular networks.
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Content tips to increase conversions

Content tips to increase conversions | Online Marketing Resources | Scoop.it
There’s nothing more exasperating than spending a long time creating content, only for it to not work for you. But it does happen – perhaps more than you might think. No matter what purpose you’re writing for, there are always certain guidelines you must follow in order to meet consumer need.
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9 tools to help every content strategist

9 tools to help every content strategist | Online Marketing Resources | Scoop.it
So you’ve got a bunch of content ideas, you know your target audience and you know what sites you want to outreach to. You think you’ve got this content business down to a tee. Yeah right! If only it was that easy.
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Instagram Introduces Business Profiles, Analytics, Promoted Posts

Instagram Introduces Business Profiles, Analytics, Promoted Posts | Online Marketing Resources | Scoop.it
Instagram’s confirmed its worst-kept secret: the launch of business profiles, analytics and the ability to boost posts.
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Free Photos - Free Images - Free Stock Photos - FreeDigitalPhotos.net

Free Photos - Free Images - Free Stock Photos - FreeDigitalPhotos.net | Online Marketing Resources | Scoop.it
Royalty free images - high quality stock photos and illustrations, perfect for your online and offline projects. Small sized pictures all available free.
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Will Intelligent Personal Assistants Replace Websites?

Will Intelligent Personal Assistants Replace Websites? | Online Marketing Resources | Scoop.it
In the way websites once replaced phones, will intelligent personal assistants like Siri and Cortana soon replace websites? Tom Anthony examines 4 trends that are contributing to the IPA takeover and has some advice on how you can keep up.
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Andy Bull's curator insight, May 30, 9:15 PM
The next challenge for journalists? Getting your content favoured by intelligent personal assistants. This from the post: "As more and more people search via personal assistants, and with personal assistants trying to deliver answers directly in their interface, we'll see an increasing number of searches that completely bypass web search rankings. As 3rd-party integration becomes more widespread, there will be an increasing number of dynamic queries that personal assistants can handle directly (e.g. "where can I buy The Martian?," "flights to Berlin," or "order a pepperoni pizza"). This is a massive opportunity — it does not matter how many links and how much great content your competitor has to help them in "classical SEO" if you've integrated straight into the search interface and no web search is ever shown to the user. You can be the only search result shown."
Ian R. Clayton's curator insight, May 31, 8:29 AM
Jon Lax thinks so see his views in the article on Facebook thinks Websites are Dying.. http://marketinghotelsandtourism.com/facebook-says-websites-are-a-dying-business/
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The future of voice-related SEO for local business

The future of voice-related SEO for local business | Online Marketing Resources | Scoop.it
Google's recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that's taking shape.
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How to Post Curated Content Across Multiple Social Platforms

How to Post Curated Content Across Multiple Social Platforms | Online Marketing Resources | Scoop.it
Do you manage several social accounts? This article shows how to post curated content across all of your social networks using Sendible, Feedly and Zapier.
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15-Point Checklist for Worthwhile Content

15-Point Checklist for Worthwhile Content | Online Marketing Resources | Scoop.it
Are you confident in how good your blog, web page, or other form of online content is? Find out if you match up to Julia's list of 15 top copy guidelines!
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Five competitive advertising strategies to outsmart your competition

Five competitive advertising strategies to outsmart your competition | Online Marketing Resources | Scoop.it
It's often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation,
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The Landscape of Mobile Search is Changing – How Will You Adapt?

The Landscape of Mobile Search is Changing – How Will You Adapt? | Online Marketing Resources | Scoop.it
Should you have an app, or not? Would AMPs work for you? Are you prepared for the intelligent personal assistant takeover?
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How To Put Facebook’s Lookalike Audiences to Work for Your Brand

How To Put Facebook’s Lookalike Audiences to Work for Your Brand | Online Marketing Resources | Scoop.it
Facebook's Lookalike Audiences feature can provide a huge boost to your brand's online marketing efforts.
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18 time-saving tips for the easily distracted marketer

18 time-saving tips for the easily distracted marketer | Online Marketing Resources | Scoop.it
No marketer wants to work inefficiently, but distractions and bad habits can make it hard to get organized. These time-saving tips will help get you on the path to success.
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Is gated content considered a negative by users?

Is gated content considered a negative by users? | Online Marketing Resources | Scoop.it
‘To gate or not to gate’ is a classic marketing question that’s still pondered over by those who consider themselves expert content marketers and digital marketing practitioners.
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Brandtale

Brandtale | Online Marketing Resources | Scoop.it
Native Ad Showcase. Come explore the branded content marketplace. See the work from today's best brands and publishers.
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Google Analytics User ID Strategies for Sites with Limited or No Login

Google Analytics User ID Strategies for Sites with Limited or No Login | Online Marketing Resources | Scoop.it
No login, no problem! Learn how to capture User ID on your website when logging in isn't required.
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Title Tag Length Guidelines: 2016 Edition

Title Tag Length Guidelines: 2016 Edition | Online Marketing Resources | Scoop.it
Google is testing a wider left-column, and with it, wider display titles. We dig into the data to see how long your titles should be. TL;DR? Stick to under 60 characters.
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Lead generation forms: Five uncommon strategies to increase conversion rates

Lead generation forms: Five uncommon strategies to increase conversion rates | Online Marketing Resources | Scoop.it
Forms sit at one of the most critical points in your marketing funnel - the point at which a visitor can become a lead.
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Landingfolio - The place for your Landing Page inspiration

Landingfolio - The place for your Landing Page inspiration | Online Marketing Resources | Scoop.it
Landingfolio is a gallery for landing pages. Browse 136 Landing Page Examples in 30 different categories. Find the best landing page inspiration.
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Five places your business should source online reviews other than Google & Yelp

Five places your business should source online reviews other than Google & Yelp | Online Marketing Resources | Scoop.it
Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall
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Just How Long Are Big-Company SEOs Waiting for Their Most Important Changes?

Just How Long Are Big-Company SEOs Waiting for Their Most Important Changes? | Online Marketing Resources | Scoop.it
What would you say if I told you that the average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months?
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What Really Earns Loyalty in the Local Business World?

What Really Earns Loyalty in the Local Business World? | Online Marketing Resources | Scoop.it
With Valentine's Day just around the corner, it's the perfect time for local business owners to think about who loves them!
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What do your company colors say about your brand?

What do your company colors say about your brand? | Online Marketing Resources | Scoop.it
Color has been shown to have an impact on customer purchase decisions, meaning the colors you choose for your brand and its products could ultimately affect your bottom line.
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What skills do employers look for when hiring digital marketers?

What skills do employers look for when hiring digital marketers? | Online Marketing Resources | Scoop.it
Much like technology itself, the role of the digital marketer is ever-changing.
Pedro Da Silva's insight:
"having an interest in what you do is important, but for digital marketers, it is even more the case."
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