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5 Services to Use to Get Media Attention for Your Business

5 Services to Use to Get Media Attention for Your Business | Online Marketing Resources | Scoop.it
Want to get exposure (and some juicy backlinks) from major media outlets? Try these five services to become an expert source for journalists!
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One Positive Pigeon Result: We Can Finally Ditch Ranking Reports

One Positive Pigeon Result: We Can Finally Ditch Ranking Reports | Online Marketing Resources | Scoop.it
Break your (and your clients') dependence on ranking reports. Here are 5 metrics you should be focusing on instead.
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50+ Tweetable Takeaways from #CTAconf

50+ Tweetable Takeaways from #CTAconf | Online Marketing Resources | Scoop.it
Vancouver presented a wild weekend for the Scratch-it team. We talked email marketing with landing page ninjas, foosballed with the best, and received a hilarious critique of one of our very own landing pages.
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7 Ways to Use Nerdy Data for SEO

7 Ways to Use Nerdy Data for SEO | Online Marketing Resources | Scoop.it
Nerdy Data the Search Engine for Source Code can be used in many ways to help your SEO efforts - Aleyda Solis shows us how.
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How To Mobilize Employees to Feed the Content Engine

A presentation I gave at the Employee Advocacy Summit in Atlanta #EASummit14
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Ultimate Guide on How to Start a Blog and Dominate Your Niche

Ultimate Guide on How to Start a Blog and Dominate Your Niche | Online Marketing Resources | Scoop.it
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How To Run a Personas Workshop

How To Run a Personas Workshop | Online Marketing Resources | Scoop.it
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A Guide to Laser Targeted Content Strategy

The digital channel is maturing to reflect the real world and with it marketers' focus is shifting from the technology and platforms to the person once more.
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Beyond the Basics with Schema​.Org: The Site with the Best Markup Wins

Beyond the Basics with Schema​.Org: The Site with the Best Markup Wins | Online Marketing Resources | Scoop.it
Based on the idea that more markup can improve search engine’s ability to comprehend and interpret content (and therefore increase SEO), this article outlines four ideas for going beyond the basics into some lesser-known or newer Schema tactics.
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How Matt Mullenweg's Machine Works

How Matt Mullenweg's Machine Works | Online Marketing Resources | Scoop.it
With a new version out and millions hooked, WordPress creator Matt Mullenweg's unconventional model can make or break the web.
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Stop the NoFollow Madness!

Stop the NoFollow Madness! | Online Marketing Resources | Scoop.it
TL;DR When I give you an article the reason I do so is because I trust you, and it's because I believe that getting my content published on your site will enhance my reputation and visibility.
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Cheaper, Faster: How to Get an Edge with Outsourcing

Cheaper, Faster: How to Get an Edge with Outsourcing | Online Marketing Resources | Scoop.it
Unpacking the whys and hows of Outsourcing: unload your most tedious tasks today so you can make better use of your time tomorrow.
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Log File Analysis: The most powerful tool in your SEO toolkit

LOG FILE ANALYSIS The most powerful tool in your SEO toolkit
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Could Your Images be Harming Your On Page SEO?

Could Your Images be Harming Your On Page SEO? | Online Marketing Resources | Scoop.it
Ben Holbrook discusses whether using recycled images could have a negative effect on your on page SEO efforts.
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The Ultimate Cheat Sheet for Creating Social Media Buttons

The Ultimate Cheat Sheet for Creating Social Media Buttons | Online Marketing Resources | Scoop.it
Learn how to create social media sharing and follow buttons for the top 5 social networks.
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Magnificent Mobile Website & App Analytics: Reports, Metrics, How-to!

Magnificent Mobile Website & App Analytics: Reports, Metrics, How-to! | Online Marketing Resources | Scoop.it
Learn the six step process that covers data capture, reporting, analysis for your mobile initiatives, and understand how to monetize cross-device behavior.
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The content cycle - How to do more with less

You want to create a diverse array of custom content to generate leads and fuel your sales cycle, and our graphic shows you how to do more with less.
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5 Hacks for Creating and Promoting the Right Content

5 Hacks for Creating and Promoting the Right Content | Online Marketing Resources | Scoop.it
Creating and promoting content isn't worth the effort if you haven't made sure it's the right content for your audience. This post offers several tools and tips to help you figure out where your time is best spent.
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Search Operators: A Comprehensive Guide

Search Operators: A Comprehensive Guide | Online Marketing Resources | Scoop.it
Written by Ben Barker, this guide looks over some pretty cool uses and combinations of search operators, some of which can be used to gain great link opportunities for clients!
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The Complete Guide to YouTube Content Marketing

The Complete Guide to YouTube Content Marketing | Online Marketing Resources | Scoop.it
Do you know who Smosh, PewDiePie or Michelle Phan are? No? They’re YouTube stars and are more popular among teens than mainstream celebs, according to Variety.
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10 Conversion Psychology Resources That Will Make You a Smarter Marketer

10 Conversion Psychology Resources That Will Make You a Smarter Marketer | Online Marketing Resources | Scoop.it
Understanding peoples’ motivations helps you create landing pages that convert. Here are 10 conversion psychology resources every marketer needs to know.
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For Every Link You Earn There Are Five More Worth Building

For Every Link You Earn There Are Five More Worth Building | Online Marketing Resources | Scoop.it
How did we arrive at the trend of "link earning," and why does link building sometimes sound like a dirty word? The answer: Google Penguin.
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Learning From Lost Link Opportunities

Learning From Lost Link Opportunities | Online Marketing Resources | Scoop.it
Instead of getting upset about rejection, take a few steps back and look at why you aren't getting the links you want.
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My Take on WordPress

My Take on WordPress | Online Marketing Resources | Scoop.it
I'm stepping into the WordPress ecosystem full time, and have received questions about it. So here's my take on the ecosystem as a whole.
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Falling in Love with Forms

In this session, we will explore forms from top to bottom, examining how they work and how their components can be incorporated with other elements to maximize…
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The Advanced Guide to Embedding Youtube Videos (Google Should Have Created)

The Advanced Guide to Embedding Youtube Videos (Google Should Have Created) | Online Marketing Resources | Scoop.it
We share Youtube videos all.the.time. When done wisely, embedding Youtube videos may help you a lot with reader engagement and leads. But how much do we really know about embedding Youtube videos? Is it just this?
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