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The Why and How to Optimize for Bing

The Why and How to Optimize for Bing | Online Marketing Resources | Scoop.it
Marketing experts tend to only focus on search optimization for Google for obvious reasons - Google is the number one search engine. But it doesn't meant that it is the end all of search engines.
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How To Build Your Business Online: 100 Ways

How To Build Your Business Online: 100 Ways | Online Marketing Resources | Scoop.it
You’ve come up with a great business idea, thought-up a plan and got a domain name that fits with your brand’s message.
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Google+ URL posting : 4 Facts to optimise SEO and Social Trust

Google+ URL posting : 4 Facts to optimise SEO and Social Trust | Online Marketing Resources | Scoop.it
Writing an appealing and interesting Google+ post is not the only thing one might know when posting an URL on the social network.
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Despite Documented Performance Lift Brands Still Confounded By Local Search

Despite Documented Performance Lift Brands Still Confounded By Local Search | Online Marketing Resources | Scoop.it
Remarkably, there are still marketers out there that don't "get" local search or why marketing campaigns should be localized. There are numerous studies an
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How to Analyse Your A/B Test Results with Google Analytics

How to Analyse Your A/B Test Results with Google Analytics | Online Marketing Resources | Scoop.it
A/B testing tools like Optimizely or VWO make testing easy, and that’s about it. They’re tools to run tests, and not exactly designed for post-test analysis. Most testing tools have gotten better…
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The Importance of Technical SEO in 2015

The Importance of Technical SEO in 2015 | Online Marketing Resources | Scoop.it
What are your predictions for SEO in 2015? Laura thinks Technical SEO will play a huge role. Here are her predictions. Is she right? Let us know.
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Perfect SEO page structure

Perfect SEO page structure | Online Marketing Resources | Scoop.it

With a few simple on-page SEO ingredients your lovely blog post won't be left floating out there without readers to share and enjoy it.

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Wordpress 4.1 Brings Distraction-Free Writing and More

Wordpress 4.1 Brings Distraction-Free Writing and More | Online Marketing Resources | Scoop.it
The very latest version of WordPress is here, just in time for Christmas. WordPress 4.1, dubbed “Dinah” in honor of jazz singer Dinah Washington, brings a number of new features…
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How to Repurpose the Best Content Formats of 2014

How to Repurpose the Best Content Formats of 2014 | Online Marketing Resources | Scoop.it
In 2014, publishers experimented with short and long content formats and everything in between. By discovering why each format worked for different audiences, brands can repurpose and utilize these formats for their own content.
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How do users interact with SERPs on mobile devices?

How do users interact with SERPs on mobile devices? | Online Marketing Resources | Scoop.it
Data on how user attention is distributed across a SERPs and how this impacts the CTR and engagement by ranking position.
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How To Use StumbleUpon Remarketing to get Brand & Marketing Exposure

How To Use StumbleUpon Remarketing to get Brand & Marketing Exposure | Online Marketing Resources | Scoop.it
By combining StumbleUpon Paid Discovery with Google Remarketing you can quickly and efficiently open and fill the top of the sales funnel.
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How to Use Chart Tools Data & Google Motion Charts

How to Use Chart Tools Data & Google Motion Charts | Online Marketing Resources | Scoop.it
How to use SEMrush Chart tool data and Google to create a visually compelling story.
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5 Facts Business Owners Need To Know about SEO in 2015

5 Facts Business Owners Need To Know about SEO in 2015 | Online Marketing Resources | Scoop.it
Vee Popat, Founder of VPDM Digital, writes about SEO in 2015. Is your website up to snuff?
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10 Essential Google Analytics Dashboards for Ecommerce

10 Essential Google Analytics Dashboards for Ecommerce | Online Marketing Resources | Scoop.it
Data is key to making informed decisions, especially in the context of ecommerce. But filtering through the maze of available data in Google Analytics can ...
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30 best things to happen to the internet in 2014

30 best things to happen to the internet in 2014 | Online Marketing Resources | Scoop.it
Here’s a bumper crop of joyful things taken from the last 12 months of internet escapades, all of which made 2014 particularly amazing.
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Google Maps, Yelp & Local SEO In 2015

Google Maps, Yelp & Local SEO In 2015 | Online Marketing Resources | Scoop.it
When it comes to digital marketing and SEO for your business, it's important to look beyond just your website. For local businesses, a strong online market
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13 Brands That Mastered Marketing on Vine in 2014

13 Brands That Mastered Marketing on Vine in 2014 | Online Marketing Resources | Scoop.it
Discover some of the best Vines created by brands.
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Information Architecture for SEO

Information Architecture for SEO | Online Marketing Resources | Scoop.it
Many best practices in information architecture are increasingly leading to SEO benefits, and in today's Whiteboard Friday, Rand explains which ones you should pay attention to.
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Utilising Goal Tracking in Google Analytics

Utilising Goal Tracking in Google Analytics | Online Marketing Resources | Scoop.it
By not tracking goals across your website then you can't understand how your marketing spend gives a return. James explains why to implement Goal Tracking.
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The latest SEO ranking factors

The latest SEO ranking factors | Online Marketing Resources | Scoop.it
It's a good time to revise your on-page SEO techniques. Make sure you're up to date with the latest methods and be sure to avoid old tricks that could get you penalized.
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Tracking Made Simple - How to Create AdWords & Analytics Tags in Google Tag Manager

Tracking Made Simple - How to Create AdWords & Analytics Tags in Google Tag Manager | Online Marketing Resources | Scoop.it
Join us for a tutorial on how to set up and create AdWords and Analytics Tags in the free super easy to use Google Tag Manager.
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Image Blind

Image Blind | Online Marketing Resources | Scoop.it
Great research is being done by Google on images but they are failing marketers when it comes to image search metrics.
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Marketing Resolutions: Moving from Lag to Lead

Marketing Resolutions: Moving from Lag to Lead | Online Marketing Resources | Scoop.it
It's that time again - time to repeat the insanity of setting audacious marketing goals for next year with no plan for how to achieve them. How can we go from looking backward (lag) to charting a path forward (lead)?
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How To Reduce Bounce Rate - 4 Simple Tips

How To Reduce Bounce Rate - 4 Simple Tips | Online Marketing Resources | Scoop.it
Sam Barnes, Digital Marketing Consultant for Silverbean, gives you his four tips to reduce bounce rate.
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SEO 2015 Workout: SEMrush Twitter Chat Round-up #8

SEO 2015 Workout: SEMrush Twitter Chat Round-up #8 | Online Marketing Resources | Scoop.it
Are you ready to take the 2015 challenge? What do you have to start doing now to be on top next year? What about trends? Find the answers in our wrap-up!
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