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The Advanced Guide to SEO

The Advanced Guide to SEO | Online Marketing Resources | Scoop.it
Are you tired about reading basic information on SEO? I know I am. Every time people tell me about basic ...
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45,000 Word guide on advanced SEO.

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Online Marketing Resources
Digital Marketing | SEO | Search | CRO | Social Media | Content Marketing | Web Design | Web Development
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When and How to Listen to Google's Public Statements About SEO

When and How to Listen to Google's Public Statements About SEO | Online Marketing Resources | Scoop.it
When Google says jump, it's hard not to jump. We often take the words of Google representatives as law, but it's important to understand subtleties and to allow for clarification with time.
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The 10 commandments of local SEO landing pages

The 10 commandments of local SEO landing pages | Online Marketing Resources | Scoop.it
Read James' strategy for small, local businesses including the creation of ‘local landing pages’ which helps businesses in the local SERPs.
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Google launches video chat app, Duo, to compete with FaceTime, Skype and Messenger

Google launches video chat app, Duo, to compete with FaceTime, Skype and Messenger | Online Marketing Resources | Scoop.it
Exclusive music news, big interviews, entertainment, social media trends and video from the news people at BBC Radio 1 and 1Xtra.
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Should You Optimise Content for Google AMP and Facebook Instant Articles?

Should You Optimise Content for Google AMP and Facebook Instant Articles? | Online Marketing Resources | Scoop.it
Is optimizing your content for Google AMP or Facebook Instant Articles a good decision? Plus, how to make your site mobile-friendly – Content Marketing Institute
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Thematic Modeling Using Related Words in Documents & Anchor Text

Thematic Modeling Using Related Words in Documents & Anchor Text | Online Marketing Resources | Scoop.it
Entity Models and Thematic Models I’ve been looking at using models that can help with how pages are indexed and understood by search engines. This includes both entity models and thematic models.
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What Will Be The Most Important Digital Marketing Trends In 2016-2017?

What Will Be The Most Important Digital Marketing Trends In 2016-2017? | Online Marketing Resources | Scoop.it
Four months to the end of the year, and businesses or marketers who seek to lead the vanguard of change are already on the lookout for what’s new and changing. Keeping up with trends can help you c…
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Tactics to land online media coverage

Tactics to land online media coverage | Online Marketing Resources | Scoop.it
Make no mistake – competition to land media coverage and press mentions is just as hard online as it is off.
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SEO and JavaScript redirects: Evidence they do pass PageRank

SEO and JavaScript redirects: Evidence they do pass PageRank | Online Marketing Resources | Scoop.it
TL:DR Google does pass PageRank through JavaScript redirects. Google and JavaScript For a while there has been speculation about just how advanced Google i
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New Google help document defines Search Analytics impressions, position and clicks

New Google help document defines Search Analytics impressions, position and clicks | Online Marketing Resources | Scoop.it
No more arguing about what Google means by positions in the Google Search Analytics report. Google has defined the multitude of metrics and cases in a help document.
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10 Open Data APIs Built By Brands To Use In Your Content Campaigns

10 Open Data APIs Built By Brands To Use In Your Content Campaigns | Online Marketing Resources | Scoop.it
Pete Campbell provides examples of how brands are building open data APIs as part of their strategy to secure natural visibility across third-party apps.
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Clinton vs. Trump: A Presidential Marketing Campaigns Teardown

Clinton vs. Trump: A Presidential Marketing Campaigns Teardown | Online Marketing Resources | Scoop.it
Get inspired for your next optimization experiment as 18 CRO experts tear down the most important marketing campaigns in US history.
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Competitor Link Building the Nifty Way

Competitor Link Building the Nifty Way | Online Marketing Resources | Scoop.it
Learn about our approach to competitor link analysis and access our spreadsheet designed for the beginner to intermediate SEO. Free download!
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How to verify your Twitter account in 10 steps

How to verify your Twitter account in 10 steps | Online Marketing Resources | Scoop.it
Twitter has announced that it will now let any of its users apply for the much desired blue badge of verification.
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Case Study: The Interconnectedness of Local SEO and Exact Match Domains

Case Study: The Interconnectedness of Local SEO and Exact Match Domains | Online Marketing Resources | Scoop.it
Is it possible that exact match domains and partial match domains are still given priority by Google?
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An Essential Training Task List for Junior SEOs

An Essential Training Task List for Junior SEOs | Online Marketing Resources | Scoop.it
With 5 detailed projects that drag you through the technical trenches, this customizable training program for Junior SEOs should put you on the road to skill mastery (and a nice career edge) in just a couple of months.
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Why Your Responsive Website Could Be Killing Your SEO

Why Your Responsive Website Could Be Killing Your SEO | Online Marketing Resources | Scoop.it
In this post, I’m going to go over some of the hidden SEO dangers of switching to a responsive design. There are a few things you need to look out for to make sure you keep your site out of harm’s way.
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Be Real-World Smart: A Beginner's Advanced Analytics Guide

Be Real-World Smart: A Beginner's Advanced Analytics Guide | Online Marketing Resources | Scoop.it
Seven critical recommendations that will accelerate your digital analytics understanding, and path to being an Analysis Ninja. Smarter, faster!
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How to Identify Your Best and Worst Clients

How to Identify Your Best and Worst Clients | Online Marketing Resources | Scoop.it
Do you know which of your clients provide you the most value? And which are a burden on your business? Steve Morgan shows you how to identify them.
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Making Marketing Analytics as Simple as 1, 2, 3

Making Marketing Analytics as Simple as 1, 2, 3 | Online Marketing Resources | Scoop.it
Every smart marketer gets how important data is in marketing. But do you know how to analyze your data and use your analyses to improve your results?
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Wake Up, SEOs - the NEW New Google is Here!

Wake Up, SEOs - the NEW New Google is Here! | Online Marketing Resources | Scoop.it
From parsing and indexing optimization, to semantics and structured data, to the opportunities of personalized search, Gianluca uses evidence from Google's actions, statements, and patents to help you craft a future-proof user-first game plan.
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Google AMP is coming to organic search results

Google AMP is coming to organic search results | Online Marketing Resources | Scoop.it
Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Now Google has announced
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The Long & Short of it: Leads vs Brand

Should you prioritise leads (the short of it) or brand strategy (the long of it) in marketing. For more advice on B2B lead generation, download our Strategic C…
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Digital marketing in Asia: Spotlight on Malaysia

Digital marketing in Asia: Spotlight on Malaysia | Online Marketing Resources | Scoop.it
For many global brands, trying to drive business through digital marketing in an unfamiliar country is a hefty challenge.
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Brief change suggests local SEO ranking factors are different for branded queries

Brief change suggests local SEO ranking factors are different for branded queries | Online Marketing Resources | Scoop.it
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.
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10 Ways to Drastically Improve Local Business Adwords Campaigns

10 Ways to Drastically Improve Local Business Adwords Campaigns | Online Marketing Resources | Scoop.it
Check out these 10 actionable strategies for making the most out of your small business and local business Adwords campaigns.
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