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Online Marketing | SEO | Search | Social Media | Content Marketing | Web Design & Development
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Pedro Da Silva
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Scooped by Pedro Da Silva onto Online Marketing Resources |
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If web visitors are slipping through the cracks, your site might not necessarily need a complete overhaul. It may come down to your landing page design.
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See conversion best practices defied by lead generation case studies. And read some actionable insights and tips for a higher conversion rate on your site.
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Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling.
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Google's Penguin called it quits for some SEOs. Over-optimized websites with unnatural link structures and keyword stuffing got punished. New strategies had to be developed.
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Have you ever redirected a page hoping to see a boost in rankings, but nothing happened? Or worse, traffic actually went down?
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[image] You've done the work. You invoiced the client over 30 days ago. You're still waiting for payment a week over the invoice deadline.
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While we think of metaphors as mainly word-based, visual metaphors can be a potent selling tool. They can both engage the brain like text metaphors and stimulate the viewer’s senses in a way that words alone may not.
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These are five of the most important metrics a social media manager needs in order to benchmark their success.
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Want to track whether people are watching your video.js embedded videos in Google Analytics? Well it's easy. Read our guide on how to integrate video.js with GA.
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While the rise in the use of responsive web design is reducing the amount of SEO considerations developers need to remember when designing a new site, there are still fundamental differences that need to be beared in mind during the design stages...
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Is all the hustle and bustle about local SEO really what you should be focusing on? Does your local business REALLY need local SEO? The answer may shock you
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As we move closer to the 20th anniversary of the launch of public search engines, a key industry trend in search marketing is the long called-for move to placing transparent, objective & measurable KPIs at the heart of search marketing, social &...
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Last week, I attended the SMX Advanced session, “From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO,” moderated by Elisabeth Osmeloski with speakers Marcus Tober, founder of Searchmetrics Inc., Julia Gause, Director of SEM for...
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The link penalty and removal in GIF form. Don't be an idiot, do it right, or don't do it at all!
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The WordPress themes' space has gotten quite crowed in the last few years. From ThemeForest to Elegant Themes, the competitors have boxed it out for dominance, or at least tried to establish their ...
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Doing SEO in a non-native language can be daunting. Ned Poulter shares his thoughts on the matter and provides tactics for effective multilingual SEO.
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Marketing technologies have transform how we do business. Here are 10 technologies your marketing cannot survive without.
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Your social media traffic data is split across several reports in Google Analytics. Are you taking steps to get it together?
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The Reverse Goal Path is an oft-overlooked report inside Google Analytics that can provide you with valuable information. Find out how.
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Listly List - Content Marketing Research - Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends, Buyersphere Report 2012: The Annual Survey of Changing B2B Buyer Behaviour, The Better Lead Yield in the Content Marketing Field White...
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Though almost three quarters of companies are planning to ramp up their spending on mobile channels this year, the complexities of providing an excellent customer experience on mobile is a challenge.
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