Online Marketing Resources
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Top UK Online Marketing Influencers & Bloggers in 2013

Top UK Online Marketing Influencers & Bloggers in 2013 | Online Marketing Resources | Scoop.it
For the past 2 years we've been publishing a list of the top UK focused internet marketing blogs in advance of speaking at events.
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Online Marketing Resources
Digital Marketing | SEO | Search | CRO | Social Media | Content Marketing | Web Design | Web Development
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Google My Business Adds Recommendations For Working With Local SEOs

Google My Business Adds Recommendations For Working With Local SEOs | Online Marketing Resources | Scoop.it
The Google My Business help section added a new page for working with third parties - it aims at giving business owners guidelines when selecting a local SEO company or consultant.
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5 Unique Facebook Ads Targeting Tips that Drive Serious ROI

5 Unique Facebook Ads Targeting Tips that Drive Serious ROI | Online Marketing Resources | Scoop.it
Learn useful and actionable targeting tips to drive profitable results in your Facebook Ad campaigns
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Google launches free version of Optimize 360, introduces Session Quality Score metric & more

Google launches free version of Optimize 360, introduces Session Quality Score metric & more | Online Marketing Resources | Scoop.it
The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager.
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MozCon 2016 | Litmus Email Slides and Resources

MozCon 2016 | Litmus Email Slides and Resources | Online Marketing Resources | Scoop.it
Slides and resources presented at #MozCon. Get email marketing best practices and learn how to make email awesome.
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3 Ways to Find Answer Box Opportunities

Ranking in the answer box space brings all the same benefits an organic position number 1 would have - including the increased traffic, click through rate and much more display space! Don't despair if you are currently ranking number 1 - you can still occupy both the answer box and the first position:
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Google adds 'Reviews from the web' to critic reviews in local search results

Google adds 'Reviews from the web' to critic reviews in local search results | Online Marketing Resources | Scoop.it
To be considered for inclusion, sites will need to use review snippet markup.
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Mozcon 2016 Recap (Includes Slidedecks)

Mozcon 2016 Recap (Includes Slidedecks) | Online Marketing Resources | Scoop.it
We are In Marketing We Trust, the agency of choice for Analytics, SEO and CRO. Come see how we turn traffic into revenue.
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All (and I do mean ALL) my notes from #MozCon 2016

All (and I do mean ALL) my notes from #MozCon 2016 | Online Marketing Resources | Scoop.it
SEO, content marketing, social media and other takeaways from MozCon 2016, a digital marketing conference in Seattle hosted by software company Moz.
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Resources to Evolve Your A/B Testing Skills

Resources to Evolve Your A/B Testing Skills | Online Marketing Resources | Scoop.it
This year at MozCon I am giving a talk about how growth minded marketers can evolve their A/B testing skills in three key areas: ideas…
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How a Single Piece of Content Increased Our DA by +7 Points [Case Study]

How a Single Piece of Content Increased Our DA by +7 Points [Case Study] | Online Marketing Resources | Scoop.it
While working on their client's site, Sergey and his team knew optimization alone wouldn't be enough to move the needle. They needed links. With one big, successful content piece, they drove their domain authority up by 7 in 4 months.
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Responsive Design is Killing Two-Thirds of Your Conversions. Here's How to Fix It.

Responsive Design is Killing Two-Thirds of Your Conversions. Here's How to Fix It. | Online Marketing Resources | Scoop.it
There's a 270% gap in conversions between desktop and mobile. Talia Wolf identifies the main contributing factors and explains what you can do to begin closing that gap.
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5 Ways Testimonials Can Improve Your Social Media Presence

5 Ways Testimonials Can Improve Your Social Media Presence | Online Marketing Resources | Scoop.it
Here are 5 ways that using this kind of positive UGC will improve your social media presence.
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What Signals of a Quality Web Page: E-A-T (Expertise, Authoritativeness, Trustworthiness) and More

What Signals of a Quality Web Page: E-A-T (Expertise, Authoritativeness, Trustworthiness) and More | Online Marketing Resources | Scoop.it
The following two tabs change content below.BioLatest Posts Latest posts by (see all) These 3 Marketing Automation Tools Will Boost Your Site Growth - Aug 7, 2016 How to Smartly Combine Google’s Search Operators to Find Anything - Jun 9, 2016 3...
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Google Analytics Announces a Free Version of Optimize

Google Analytics Announces a Free Version of Optimize | Online Marketing Resources | Scoop.it
A free version of the Optimize 360 beta is now open to the public! Find out how to sign up for the invite list.
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The No-Bullshit Guide To User Retention

The No-Bullshit Guide To User Retention | Online Marketing Resources | Scoop.it
With user retention, it's time to shift the focus from hacks to quality and usability. You need to gain a deep understanding of your users and here's how.
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How to Take More Market Share in Local Search Every Week

How to Take More Market Share in Local Search Every Week | Online Marketing Resources | Scoop.it
Local SEO has changed and it's time to broaden your approach. Take a bigger piece of the local SERP market share with this weekly to do list.
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Why Data Attributes Power the Long Tail of Local Search

Why Data Attributes Power the Long Tail of Local Search | Online Marketing Resources | Scoop.it
The mandate for brands is simple: manage data attributes as a crucial element of your location marketing strategy. But it's not enough to create attributes. You
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Effectiveness of Scholarship Link Building

Effectiveness of Scholarship Link Building | Online Marketing Resources | Scoop.it
Sponsoring a scholarship has often been touted as a great way to improve the SEO of a law firm’s website. The logic behind this is that college websites (and to a lesser degree, high school websites) have more authority than the average website. Thus, getting links from these types of sites should bring more value and authority to your site, which should lead to improved rankings and an increase in organic traffic.
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Social Media User Experience (SMUX)

Social Media User Experience (SMUX) | Online Marketing Resources | Scoop.it
SMUX is about knowing when and how your market wants to pay attention to you, and giving them what they want at that time. People first, rules second.
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MozCon 2016: Marketing is Empathy

MozCon 2016: Marketing is Empathy | Online Marketing Resources | Scoop.it
As I started writing my 10 tips from MozCon Day 2, I discovered a common theme from all the speakers: empathy. Check out my favorite quotes from yesterday.
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Everything you need to know about Google's 'Possum' algorithm update

Everything you need to know about Google's 'Possum' algorithm update | Online Marketing Resources | Scoop.it
Wondering what's up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling 'Possum.'
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How to Get 260.7% More Organic Traffic In 14 Days (New Strategy + Case Study)

How to Get 260.7% More Organic Traffic In 14 Days (New Strategy + Case Study) | Online Marketing Resources | Scoop.it
Today I’m going to show you a new strategy that boosted my organic traffic by 260.7%. (In 14 days) This strategy also led to a flood of visitors from Twitter, Facebook and blogs. The best part? I didn’t need to publish any new content.
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What's the Real Relationship Between Organic Rankings; Social Shares? (Hint: They're Related, But Not the Way You Think)

What's the Real Relationship Between Organic Rankings; Social Shares? (Hint: They're Related, But Not the Way You Think) | Online Marketing Resources | Scoop.it
Why do top-performing posts often also have a high number of shares? What exactly is causing these observable correlations? Larry Kim shares the results of his study and delves into answering these burning questions.
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How Any Small Business Can Compete with the Big Boys Using SEO and Social Media

How Any Small Business Can Compete with the Big Boys Using SEO and Social Media | Online Marketing Resources | Scoop.it
I get it. I understand how brutal it can be—trying to market your small business in a world of billion-dolla
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