Online Marketing Resources
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Top UK Online Marketing Influencers & Bloggers in 2013

Top UK Online Marketing Influencers & Bloggers in 2013 | Online Marketing Resources | Scoop.it
For the past 2 years we've been publishing a list of the top UK focused internet marketing blogs in advance of speaking at events.
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Online Marketing Resources
Digital Marketing | SEO | Search | CRO | Social Media | Content Marketing | Web Design | Web Development
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The No-Bullshit Guide To User Retention

The No-Bullshit Guide To User Retention | Online Marketing Resources | Scoop.it
With user retention, it's time to shift the focus from hacks to quality and usability. You need to gain a deep understanding of your users and here's how.
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How to Take More Market Share in Local Search Every Week

How to Take More Market Share in Local Search Every Week | Online Marketing Resources | Scoop.it
Local SEO has changed and it's time to broaden your approach. Take a bigger piece of the local SERP market share with this weekly to do list.
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Why Data Attributes Power the Long Tail of Local Search

Why Data Attributes Power the Long Tail of Local Search | Online Marketing Resources | Scoop.it
The mandate for brands is simple: manage data attributes as a crucial element of your location marketing strategy. But it's not enough to create attributes. You
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Effectiveness of Scholarship Link Building

Effectiveness of Scholarship Link Building | Online Marketing Resources | Scoop.it
Sponsoring a scholarship has often been touted as a great way to improve the SEO of a law firm’s website. The logic behind this is that college websites (and to a lesser degree, high school websites) have more authority than the average website. Thus, getting links from these types of sites should bring more value and authority to your site, which should lead to improved rankings and an increase in organic traffic.
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Social Media User Experience (SMUX)

Social Media User Experience (SMUX) | Online Marketing Resources | Scoop.it
SMUX is about knowing when and how your market wants to pay attention to you, and giving them what they want at that time. People first, rules second.
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MozCon 2016: Marketing is Empathy

MozCon 2016: Marketing is Empathy | Online Marketing Resources | Scoop.it
As I started writing my 10 tips from MozCon Day 2, I discovered a common theme from all the speakers: empathy. Check out my favorite quotes from yesterday.
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Everything you need to know about Google's 'Possum' algorithm update

Everything you need to know about Google's 'Possum' algorithm update | Online Marketing Resources | Scoop.it
Wondering what's up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling 'Possum.'
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How to Get 260.7% More Organic Traffic In 14 Days (New Strategy + Case Study)

How to Get 260.7% More Organic Traffic In 14 Days (New Strategy + Case Study) | Online Marketing Resources | Scoop.it
Today I’m going to show you a new strategy that boosted my organic traffic by 260.7%. (In 14 days) This strategy also led to a flood of visitors from Twitter, Facebook and blogs. The best part? I didn’t need to publish any new content.
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What's the Real Relationship Between Organic Rankings; Social Shares? (Hint: They're Related, But Not the Way You Think)

What's the Real Relationship Between Organic Rankings; Social Shares? (Hint: They're Related, But Not the Way You Think) | Online Marketing Resources | Scoop.it
Why do top-performing posts often also have a high number of shares? What exactly is causing these observable correlations? Larry Kim shares the results of his study and delves into answering these burning questions.
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How Any Small Business Can Compete with the Big Boys Using SEO and Social Media

How Any Small Business Can Compete with the Big Boys Using SEO and Social Media | Online Marketing Resources | Scoop.it
I get it. I understand how brutal it can be—trying to market your small business in a world of billion-dolla
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13 Advanced Link Building Strategies You (Probably) Haven’t Used

13 Advanced Link Building Strategies You (Probably) Haven’t Used | Online Marketing Resources | Scoop.it
Copyblogger has long been one of the most authoritative blogs on copywriting and content marketing. While they used to reveal their most popular blog posts in
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Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations

Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations | Online Marketing Resources | Scoop.it
Have you been ignoring local link and citation building because you're an online-only or non-local website?
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24 Examples of Calculated Metrics in Google Analytics

24 Examples of Calculated Metrics in Google Analytics | Online Marketing Resources | Scoop.it
In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more.
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MozCon 2016 | Litmus Email Slides and Resources

MozCon 2016 | Litmus Email Slides and Resources | Online Marketing Resources | Scoop.it
Slides and resources presented at #MozCon. Get email marketing best practices and learn how to make email awesome.
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3 Ways to Find Answer Box Opportunities

Ranking in the answer box space brings all the same benefits an organic position number 1 would have - including the increased traffic, click through rate and much more display space! Don't despair if you are currently ranking number 1 - you can still occupy both the answer box and the first position:
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Google adds 'Reviews from the web' to critic reviews in local search results

Google adds 'Reviews from the web' to critic reviews in local search results | Online Marketing Resources | Scoop.it
To be considered for inclusion, sites will need to use review snippet markup.
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Mozcon 2016 Recap (Includes Slidedecks)

Mozcon 2016 Recap (Includes Slidedecks) | Online Marketing Resources | Scoop.it
We are In Marketing We Trust, the agency of choice for Analytics, SEO and CRO. Come see how we turn traffic into revenue.
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All (and I do mean ALL) my notes from #MozCon 2016

All (and I do mean ALL) my notes from #MozCon 2016 | Online Marketing Resources | Scoop.it
SEO, content marketing, social media and other takeaways from MozCon 2016, a digital marketing conference in Seattle hosted by software company Moz.
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Resources to Evolve Your A/B Testing Skills

Resources to Evolve Your A/B Testing Skills | Online Marketing Resources | Scoop.it
This year at MozCon I am giving a talk about how growth minded marketers can evolve their A/B testing skills in three key areas: ideas…
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How a Single Piece of Content Increased Our DA by +7 Points [Case Study]

How a Single Piece of Content Increased Our DA by +7 Points [Case Study] | Online Marketing Resources | Scoop.it
While working on their client's site, Sergey and his team knew optimization alone wouldn't be enough to move the needle. They needed links. With one big, successful content piece, they drove their domain authority up by 7 in 4 months.
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Responsive Design is Killing Two-Thirds of Your Conversions. Here's How to Fix It.

Responsive Design is Killing Two-Thirds of Your Conversions. Here's How to Fix It. | Online Marketing Resources | Scoop.it
There's a 270% gap in conversions between desktop and mobile. Talia Wolf identifies the main contributing factors and explains what you can do to begin closing that gap.
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5 Ways Testimonials Can Improve Your Social Media Presence

5 Ways Testimonials Can Improve Your Social Media Presence | Online Marketing Resources | Scoop.it
Here are 5 ways that using this kind of positive UGC will improve your social media presence.
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Was Possum The Near Me Update?

Was Possum The Near Me Update? | Online Marketing Resources | Scoop.it
Local SEO strategies targeting “near me” queries in the Local Organic section of the SERPs (the non-Local-Pack/Map results) have been kind of a thing for a few years what with Google making it a default suggestion for most queries it considers even...
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How To Use Lean Startup Methodologies for Local SEO

How To Use Lean Startup Methodologies for Local SEO | Online Marketing Resources | Scoop.it
Product and project management is a critical part of running/managing an SEO business (or any business based on SEO); it's also something that doesn't get discussed nearly as much in professional circles.
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