Online Marketing Resources
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Top UK Online Marketing Influencers & Bloggers in 2013

Top UK Online Marketing Influencers & Bloggers in 2013 | Online Marketing Resources | Scoop.it
For the past 2 years we've been publishing a list of the top UK focused internet marketing blogs in advance of speaking at events.
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Online Marketing Resources
Digital Marketing | SEO | Search | CRO | Social Media | Content Marketing | Web Design | Web Development
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5 Tips to Help Show ROI from Local SEO

5 Tips to Help Show ROI from Local SEO | Online Marketing Resources | Scoop.it
Showing the value of your SEO efforts to non-marketers can be difficult, and can even lose you customers if not done right. Google Top Contributor Joy Hawkins shares 5 of her own best tips for proving ROI in the language of SMBs.
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The ultimate, 3500-word, plain English guide to blockchain

The ultimate, 3500-word, plain English guide to blockchain | Online Marketing Resources | Scoop.it
Unless you’ve been hiding under a rock, I’m sure you’ve heard of Bitcoin and blockchain. After all, they are one of the most trending topics these days  —  the ultimate buzzwords of the year. Even people who’ve never mined cryptocurrency or understand how it works, are talking about it. My non-techie friends are completely at loss …
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The complete guide to building a sales funnel  

The complete guide to building a sales funnel   | Online Marketing Resources | Scoop.it
A sales funnel leads your prospects through the buying journey. Not sure where to start? In this blog and gifographic we’ll look at the different steps involved in creating an effective sales funnel.
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'If I Owned The Body Shop: International SEO Would Unlock Ethical Gains'  

'If I Owned The Body Shop: International SEO Would Unlock Ethical Gains'   | Online Marketing Resources | Scoop.it
Our latest 'If I Owned' piece explores how attractive The Body Shop really are to their international clients for both creative content and SEO. Rea
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Make and browse Freedom of Information (FOI) requests

Make and browse Freedom of Information (FOI) requests | Online Marketing Resources | Scoop.it
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Make a request for information to a UK public authority: by law, they have to respond
 
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How to Split Test Your Way to Facebook Ads Success

How to Split Test Your Way to Facebook Ads Success | Online Marketing Resources | Scoop.it
Want to lower the costs of your Facebook ads? Discover a 6-step plan to test, analyze, & optimize Facebook ads & the audiences you target.
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WeChat: China’s Integrated Internet User Experience

WeChat: China’s Integrated Internet User Experience | Online Marketing Resources | Scoop.it
User research finds that tightly integrated services with simple and unified design make people use WeChat; mainly through traditional GUI interactions.
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12 Reasons Why Your Rich Snippets Aren't Showing 

12 Reasons Why Your Rich Snippets Aren't Showing  | Online Marketing Resources | Scoop.it
Have you added structured data markup to your site, but cannot see rich snippets in SERPs? Check out why rich snippets aren't appearing and what you can do.
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Secret Weapon of Effective Local SEO: Wordsmithing 

Secret Weapon of Effective Local SEO: Wordsmithing  | Online Marketing Resources | Scoop.it
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[Infographic] The Evolution of Local SERP Topography 

[Infographic] The Evolution of Local SERP Topography  | Online Marketing Resources | Scoop.it
Rob Bucci has called the study of Universal Search features “SERP topology.” Taking his brilliant insights as a cue, I hope this graphic helps at least directionally summarize my search worldview when it comes to where local search has been and where it's headed in the future.
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The featured snippet re-refresh: What are they up to now? 

The featured snippet re-refresh: What are they up to now?  | Online Marketing Resources | Scoop.it

We updated the findings from our original featured snippet study to see just how much everyone’s favourite SERP feature has changed.

 
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How to Bucket Keywords into Intent Groups

How to Bucket Keywords into Intent Groups | Online Marketing Resources | Scoop.it
Do you understand the purpose behind why your audience is searching? Bucketing keywords into intent groups is the first step. Learn how here.
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Why you should turn new customers into repeat customers [infographic] 

We all know that repeat customers are of key importance to a business. They spend more, are easier to sell to and cost less than new customers.
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5 Killer Traffic Campaigns to Swipe and Deploy in Your Business

5 Killer Traffic Campaigns to Swipe and Deploy in Your Business | Online Marketing Resources | Scoop.it
Running paid traffic? This post is right up your alley. Swipe 5 killer campaigns from the best media buyers across Facebook, YouTube, and Google AdWords.
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The new Search Console: a sneak peek at two experimental features

The new Search Console: a sneak peek at two experimental features | Online Marketing Resources | Scoop.it
Search engine (and SEO) blog with tips and announcements to connect your website or app with Google Searchers and Search Console (Webmaster Tools).
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How to Do PPC if You Run a Small Business

How to Do PPC if You Run a Small Business | Online Marketing Resources | Scoop.it
We are sure there are no “bad” marketing channels; some are just used at the wrong time. SEO takes time, so, for immediate traffic, most
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Preparing for the Future of Data Protection

Preparing for the Future of Data Protection | Online Marketing Resources | Scoop.it
With less than 12 months to go before the legislation comes into force, we give you the information you need to start your preparations for GDPR next year.
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How Public Information Can Bring Your Campaigns to Life 

How Public Information Can Bring Your Campaigns to Life  | Online Marketing Resources | Scoop.it
We take you through a simple guide for using public information to your advantage for marketing campaigns. Click to get started.
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How Can You Measure the Successes and Failures of Content?

How Can You Measure the Successes and Failures of Content? | Online Marketing Resources | Scoop.it
To start measuring the success of your content, you need a marketing strategy with specific goals. Find out which metrics gauge content success vs. failure.
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JSON-LD Schema Markup Generator

JSON-LD Schema Markup Generator | Online Marketing Resources | Scoop.it
This generator can be used to create markup that can be injected into the head or footer of your site to improve visibility to the search engines. It uses Schema.org markup and can be tested at Google's Structured Data Testing Tool.
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How Google Seemingly Cut My Audience in Half Overnight (And Possibly Yours Too) 

How Google Seemingly Cut My Audience in Half Overnight (And Possibly Yours Too)  | Online Marketing Resources | Scoop.it
Facebook Twitter LinkedIn If you were to offer me a Facebook page with 10,000 genuine fans or an email list of 1,000 people who want to hear from me, I would take the email list without hesitation. Even if you sweeten the deal by adding 1,000 Youtube subscribers and 10,000 Twitter followers, I’ll still take …
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12 things to know to succeed with Google Posts

12 things to know to succeed with Google Posts | Online Marketing Resources | Scoop.it
Local businesses, are you utilizing Google Posts? Columnist Joy Hawkins shares her observations from several months of testing this new feature.
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How the "People also ask" box is evolving 

How the "People also ask" box is evolving  | Online Marketing Resources | Scoop.it

We ran a bunch of data on "People also ask" boxes again to see what new surprises they might be hiding. For starters, they're up by 57 percent on the SERPs.

 
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Why Don't Videos Rank the Same on Google and YouTube?

Why Don't Videos Rank the Same on Google and YouTube? | Online Marketing Resources | Scoop.it
The same videos won't rank the same on Google and YouTube for the same queries because of a difference in purpose between the two search engines.
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