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Top UK Online Marketing Influencers & Bloggers in 2013

Top UK Online Marketing Influencers & Bloggers in 2013 | Online Marketing Resources | Scoop.it
For the past 2 years we've been publishing a list of the top UK focused internet marketing blogs in advance of speaking at events.
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Online Marketing | SEO | Search | CRO | Social Media | Content Marketing | Web Design & Development
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Google Analytics metrics for dummies (and clever people): Part 1

Google Analytics metrics for dummies (and clever people): Part 1 | Online Marketing Resources | Scoop.it
Hi, I’m Emma and you may remember me from previous Branded3 blog posts such as How to study for the GAIQ exam and How to calculate your Click-Through Rate using Webmaster Tools.
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How to use crowdsourcing in your SEO strategy

How to use crowdsourcing in your SEO strategy | Online Marketing Resources | Scoop.it
Crowdsourcing content is a tried and tested method of engaging with your audience and customers to create content that they’re genuinely interested in.
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Google Begins Issuing Invites To Google Domains

Google Begins Issuing Invites To Google Domains | Online Marketing Resources | Scoop.it
A month ago, Google announced it is slowly getting into the domain name registration business through Google Domains and offered a form to sign up to be invited.
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Unraveling Panda Patterns

Unraveling Panda Patterns | Online Marketing Resources | Scoop.it
I'm going to be asking you to take over as Panda for a little while to see if you can identify the kinds of things that Google's Navneet Panda addressed when faced with what looked like an incomplete patent created to identify high quality sites.
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5 Easy But Awesome Excel Tricks for SEO & PPC Pros

5 Easy But Awesome Excel Tricks for SEO & PPC Pros | Online Marketing Resources | Scoop.it
Sergio Aicardi gives readers of the SEMrush blog five more tips on how to use formulas in Microsoft Excel to streamline their SEO Management workload.
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How to Generate Experience Reviews for SEO Profit - Part I

How to Generate Experience Reviews for SEO Profit - Part I | Online Marketing Resources | Scoop.it
Here’s a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services?
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How Do I Successfully Run SEO Tests On My Website?

How Do I Successfully Run SEO Tests On My Website? | Online Marketing Resources | Scoop.it
In today's Whiteboard Friday, Rand describes three aspects of experiments we should all keep in mind to ensure valid results. He goes on to offer up several ideas for tests you can begin today!
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40 Free SEO & Online Marketing Icons

40 Free SEO & Online Marketing Icons | Online Marketing Resources | Scoop.it
Free SEO and online marketing icons for presentations, websites, SEO publicizing agency services, infographics/illustrations
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How To Conduct A Winning Local Search Audit

How To Conduct A Winning Local Search Audit | Online Marketing Resources | Scoop.it
Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit.
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32 Tools for Conversion Rate Optimisation

32 Tools for Conversion Rate Optimisation | Online Marketing Resources | Scoop.it
Qualitative, quantitative, testing, and workflow tools for conversion rate optimisation.
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Google's Pigeon Update Solves Yelp Problem, Boosts Local Directories

Google's Pigeon Update Solves Yelp Problem, Boosts Local Directories | Online Marketing Resources | Scoop.it
As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results.
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How to Create a Social Media Marketing Plan from Scratch

How to Create a Social Media Marketing Plan from Scratch | Online Marketing Resources | Scoop.it
Here's a step-by-step blueprint on starting a social media marketing plan from the ground up.
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5 Steps to Global Content Curation That Reaches Your Gooooaaal

5 Steps to Global Content Curation That Reaches Your Gooooaaal | Online Marketing Resources | Scoop.it
If global content curation is your goal and multiple languages are involved, just clicking "share" is more likely to get you into a world of trouble than into your target markets.
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Implementing the Hreflang tag

Implementing the Hreflang tag | Online Marketing Resources | Scoop.it
When your website starts to receive a substantial amount of traffic from Google’s foreign sites and you have the capability of servicing international countries, hreflang can be beneficial to your in-country visibility.
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How To Import User Data to create AdWords Remarketing Lists

How To Import User Data to create AdWords Remarketing Lists | Online Marketing Resources | Scoop.it
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Google: Moving A Site Has No Long Term Negative Impact

Google: Moving A Site Has No Long Term Negative Impact | Online Marketing Resources | Scoop.it
Google has said this before but it is always comforting hearing them say this multiple ways. Google's Zineb Ait Bahajji said in a Google Webmaster Help thread that if done correctly, there will be no long term negative impact.
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Search Engine Basic Concepts

Search Engine Basic Concepts | Online Marketing Resources | Scoop.it
Having trouble understanding search engine optimization (SEO)? This article will help you get a better feel for how the world of search engines works.
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How to Generate Experience Reviews for SEO - Part II

How to Generate Experience Reviews for SEO - Part II | Online Marketing Resources | Scoop.it
In part 1, we talked about some practical tips for converting a satisfied customer to a raving fan who is willing to talk about their experience with your service-based company online.
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It's Time For Marketers To Attend To The Branding Benefits Of Search

It's Time For Marketers To Attend To The Branding Benefits Of Search | Online Marketing Resources | Scoop.it
Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers who had seen the target brand in paid search ads against a control group who had not been exposed to the brand.
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10 Questions to Supercharge a New SEO Process

10 Questions to Supercharge a New SEO Process | Online Marketing Resources | Scoop.it
Starting a new SEO process with a new client or site, especially in an industry that you have no experience or a new country or language market means that you will likely need more time to research
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Where to List Your Business Online and Why It Matters for Local SEO

Where to List Your Business Online and Why It Matters for Local SEO | Online Marketing Resources | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
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The Entrepreneur's Guide to Finding Your First Customers

The Entrepreneur's Guide to Finding Your First Customers | Online Marketing Resources | Scoop.it
The Entrepreneur's Guide to Finding Your First Customers
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Google Adds SEO, Web Design and Marketing to Local Search Results

Google Adds SEO, Web Design and Marketing to Local Search Results | Online Marketing Resources | Scoop.it
We’re back!!! More than 5 years after being removed from the Google Map listings – SEO’s, web designers, and marketing firms are once again appearing in Google’s Local search results!
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Annemarie Nier's curator insight, July 28, 6:14 AM

SEO-firms are back on local search results from Google! So if you ver need SEO-assistance from your neighborhood, check your phone! ;)

Robert Stevens's curator insight, July 29, 8:05 AM

Good news, better news if you live in a local search result as a stand alone agency. Must be rare though.

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Google "Pigeon" Updates Local Search Algorithm With Stronger Ties To Web Search Signal

Google "Pigeon" Updates Local Search Algorithm With Stronger Ties To Web Search Signal | Online Marketing Resources | Scoop.it
Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals.
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International SEO is a Huge Opportunity For Marketers

International SEO is a Huge Opportunity For Marketers | Online Marketing Resources | Scoop.it
Eli Schwartz of SurveyMonkey explains the importance of international SEO, and how you can optimize your content for it.
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