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Top UK Online Marketing Influencers & Bloggers in 2013

Top UK Online Marketing Influencers & Bloggers in 2013 | Online Marketing Resources | Scoop.it
For the past 2 years we've been publishing a list of the top UK focused internet marketing blogs in advance of speaking at events.
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7 SEO Strategies You Can't be Without in 2015

7 SEO Strategies You Can't be Without in 2015 | Online Marketing Resources | Scoop.it
Search Engine Optimization (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will…
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Warc 100: The world’s best marketing strategies

Warc 100: The world’s best marketing strategies | Online Marketing Resources | Scoop.it
The world's best marketing campaigns and companies, based on performance in effectiveness and strategy competitions.
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Go Local! 9 Tips for Smarter Local PPC

Go Local! 9 Tips for Smarter Local PPC | Online Marketing Resources | Scoop.it
Here are 9 tips for smarter local PPC marketing to help you target your audience better and to avert unqualified clicks & wasted media spend.
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Twitter Now Has An Official Wordpress Plugin

Twitter Now Has An Official Wordpress Plugin | Online Marketing Resources | Scoop.it
Twitter today announced that it’s releasing its first official Twitter plugin for WordPress that brings a bunch of Twitter functionality to your site easily.
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How To Configure Site Search in Google Analytics – With or Without Query Parameters

How To Configure Site Search in Google Analytics – With or Without Query Parameters | Online Marketing Resources | Scoop.it
Google Analytics comes with a lot of features "out-of-the-box", but site search needs to be configured to work with your site.
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A marketer’s guide to Chinese search engines

A marketer’s guide to Chinese search engines | Online Marketing Resources | Scoop.it
In July the China Internet Information Network Center (CNNIC) published its bi-annual report into the state of the internet in China (report in Chinese).
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The (Technical) Future of #SEO

The (Technical) Future of #SEO | Online Marketing Resources | Scoop.it
It’s been almost 17 years now since Google was born, and the SEO industry is just now finally catching up to the technical nature of search.
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Customer journey from search to obtaining a quote: Legal and General

Customer journey from search to obtaining a quote: Legal and General | Online Marketing Resources | Scoop.it
As I previously mentioned in a post on how insurance companies use search marketing, it’s a challenge for insurance companies to do well in search thanks to the popularity of comparison websites.
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Digital trends in Latin America

Digital trends in Latin America | Online Marketing Resources | Scoop.it
The beginning of the year is always an exciting time to pore over recent trends and to make predictions as to what the next 12 months might hold for the global digital landscape.
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Successful Low Budget PPC: Structuring Your Account

Successful Low Budget PPC: Structuring Your Account | Online Marketing Resources | Scoop.it
The structure of your small business PPC account is vital to success. Follow along as we outline the foundation for creating successful low budget PPC.
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Driving Traffic from Facebook

Driving Traffic from Facebook | Online Marketing Resources | Scoop.it
Facebook is clearly a great potential source of traffic, but it isn't always clear how to optimize for that traffic. In today's Whiteboard Friday, Rand offers a list of 10 tips that we think you'll...
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How To Accomplish SEO Initiatives at the Enterprise Level

How To Accomplish SEO Initiatives at the Enterprise Level | Online Marketing Resources | Scoop.it
Disney's senior SEO manager Jeff Preston shares his insights on accomplishing SEO initiatives at the enterprise level at the Search Engine Journal Summit.
Pedro Da Silva's insight:
​Getting SEO Things Done the Enterprise Way #SEJSummit Liveblog
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The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch

The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch | Online Marketing Resources | Scoop.it
Here is Orbit's website launch checklist. Actually, this is a combination of several checklists related to launching websites
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How to Use Facebook Power Editor: A Complete Guide

How to Use Facebook Power Editor: A Complete Guide | Online Marketing Resources | Scoop.it
Would you like more precision in controlling your Facebook ads? This article shares the benefits of using Power Editor to create and edit campaigns.
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How To Test Statistical Significance On Google Analytics Data

How To Test Statistical Significance On Google Analytics Data | Online Marketing Resources | Scoop.it
This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google Analytics data are statistically significant or just pure chance; in other words, it separates signal from noise.
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15 SEO Best Practices for Structuring URLs

15 SEO Best Practices for Structuring URLs | Online Marketing Resources | Scoop.it
It's been a long time since we covered one of the most fundamental building blocks of SEO--the structure of domain names and URLs--and I think it's high time to revisit.
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How To Build Online Marketing Strategies for Small Businesses

How To Build Online Marketing Strategies for Small Businesses | Online Marketing Resources | Scoop.it
With so many options and limited resources, small businesses are often overwhelmed by online marketing. This post walks small businesses through the steps of setting up a marketing strategy so that it all feels a little more manageable.
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Linda J Bennett's curator insight, February 23, 9:07 PM

Keeping up in an already crowded space is challenging, you need to leverage..

 

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How do Waitrose and Tesco use on-site content marketing?

How do Waitrose and Tesco use on-site content marketing? | Online Marketing Resources | Scoop.it
As online grocery shopping becomes increasingly popular retailers need to find ways of generating traffic and attracting new customers.
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How To Use Web Analytics to Identify Critical Behaviors in Converting Prospects Into Leads

How To Use Web Analytics to Identify Critical Behaviors in Converting Prospects Into Leads | Online Marketing Resources | Scoop.it
Web analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site.
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32 simple SEO tips for small businesses

32 simple SEO tips for small businesses | Online Marketing Resources | Scoop.it
It's easy to become bamboozled when thinking about SEO, but there's a lot you can do without any expert knowledge.
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Five mistakes marketers make when using social proof

Five mistakes marketers make when using social proof | Online Marketing Resources | Scoop.it
Social proof can boost your conversion rate, but it can also work against you.
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18 Incredibly Useful Market Research Tools

18 Incredibly Useful Market Research Tools | Online Marketing Resources | Scoop.it
Implementing the good advice into my own social media strategy. Fortunately, there are many great tools that can help deliver insights into your audience.
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110 essential resources for creative freelancers and small business owners

110 essential resources for creative freelancers and small business owners | Online Marketing Resources | Scoop.it
It’s here. Creative Boom’s recommended 110 essential resources for creative freelancers and entrepreneurs, because 100 wasn't quite enough.
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