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Top UK Online Marketing Influencers & Bloggers in 2013

Top UK Online Marketing Influencers & Bloggers in 2013 | Online Marketing Resources | Scoop.it
For the past 2 years we've been publishing a list of the top UK focused internet marketing blogs in advance of speaking at events.
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Online Marketing Resources
Online Marketing | SEO | Search | CRO | Social Media | Content Marketing | Web Design & Development
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Be Where Your Customers Are with Local Business Listings

Be Where Your Customers Are with Local Business Listings | Online Marketing Resources | Scoop.it
Connect with your customers and power charge your marketing with local business listings. Get started, manage listings and get support and resources.
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How to do Keyword Research in 90 Minutes

How to do Keyword Research in 90 Minutes | Online Marketing Resources | Scoop.it
Using a hypothetical client, Jeremy Gottlieb shows you just how much keyword research you can get done in 90 minutes (and walks you step-by-step through how to do it).
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How To Optimise the Usability of Online Forms

How To Optimise the Usability of Online Forms | Online Marketing Resources | Scoop.it
In this post I will go over some general tips that you can use to help improve and optimize your online forms. Forms are gatekeepers of the internet.
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Google Analytics Diagnostics: Actionable Data Quality Insights

Google Analytics Diagnostics: Actionable Data Quality Insights | Online Marketing Resources | Scoop.it
In this post Daniel Waisberg discusses how to navigate the Google Analytics Diagnostics feature, an actionable and timely source of data quality insights.
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Outgrowing Your Goals in Google Analytics

Outgrowing Your Goals in Google Analytics | Online Marketing Resources | Scoop.it
It's always a good idea to reevaluate the goals you've created in Google Analytics to make sure you are still measuring the success of your website effectively!
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Introducing Trash Can: Data Recovery in Google Analytics

Introducing Trash Can: Data Recovery in Google Analytics | Online Marketing Resources | Scoop.it
Pedro Da Silva's insight:
Deleted your Google Analytics data? Trash can allows you to restore deleted data for 30 days.
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As SMB Investment in Digital Increases, So Does the Need for Better Performance Metrics

As SMB Investment in Digital Increases, So Does the Need for Better Performance Metrics | Online Marketing Resources | Scoop.it
With all the noise in local marketing, how can SMBs reliably answer the ROI question? How can they increase the signal-to-noise ratio in their marketing metrics
Pedro Da Silva's insight:
"SMEs are finally opening their wallets to pay for online marketing."
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Brands Don't Want Bigger Data -- They Want Actionable Insights

Brands Don't Want Bigger Data -- They Want Actionable Insights | Online Marketing Resources | Scoop.it
brands don't care how big your data is; instead, they want to get actionable insights from agencies, writes group m's benjamin spiegel.
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Content Curation: The Art of a Curated Post

Content Curation: The Art of a Curated Post | Online Marketing Resources | Scoop.it
What should a curated piece of content look like? Paint the perfect post with these five elements.
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The New Era of the Hybrid Marketer

The New Era of the Hybrid Marketer | Online Marketing Resources | Scoop.it
Being a one-dimensional marketer is not a good way to get ahead. Today’s successful marketers are hybrids. We integrate old and new channels into one overall marketing strategy. Learn what you need to know to be a good hybrid marketer.
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Excel Basics for SEOs 2015

Excel Basics for SEOs 2015 | Online Marketing Resources | Scoop.it
The tips below will help you to make the leap from reluctant Excel user to confident power user and start bringing meaning back to your endless reams of SEO
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UX Recipe

UX Recipe | Online Marketing Resources | Scoop.it
Discover, choose and estimate your next ux project tools & techniques.
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Why You Shouldn't Bother A/B Testing (Until You Get This One Thing Straight)

Why You Shouldn't Bother A/B Testing (Until You Get This One Thing Straight) | Online Marketing Resources | Scoop.it
In this podcast, we learn about the importance of hypotheses when A/B testing. Listen in to learn a foolproof template for crafting a solid test hypothesis.
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The Secret To Better Online Marketing: It’s Not What You Think

The Secret To Better Online Marketing: It’s Not What You Think | Online Marketing Resources | Scoop.it
Just because it's a bit nebulous doesn't mean there's nothing you can do about it -- and it could make all the difference.
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Digital Marketing Trends 2015

Digital Marketing Trends 2015 | Online Marketing Resources | Scoop.it
2015 will be an even more fascinating year and we already anticipate to see how brands will adapt and embrace the endless digital possibilities.
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Content Strategy 2015: Marketing, Mobile, and the Enterprise

Content remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what bas…
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The Complete Guide to PPC for Startup Marketing: 9 Tips to Grow a Startup with Paid Search

The Complete Guide to PPC for Startup Marketing: 9 Tips to Grow a Startup with Paid Search | Online Marketing Resources | Scoop.it
Startup businesses and entrepreneurs set growth as a number one priority. Learn how you can use PPC, or pay-per-click marketing, to grow your startup.
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5 Essential SEO Techniques To Master In 2015

5 Essential SEO Techniques To Master In 2015 | Online Marketing Resources | Scoop.it
SEO has truly come into its own as a marketing channel, but columnist Jim Yu argues that that doesn't mean we should rest on our laurels.
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6 Social Media Templates to Save You Hours of Work

6 Social Media Templates to Save You Hours of Work | Online Marketing Resources | Scoop.it
Whether you're managing social media for a company or just looking to boost your online profile, here are six social media templates to save you time
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Why Google Wants You To Become A Brand

Why Google Wants You To Become A Brand | Online Marketing Resources | Scoop.it
Discover the new search engine strategies for 2015. Find out why Google rewards brands & how you can act like a big brand even when you're not.
Pedro Da Silva's insight:
Search Engine + Content Strategies For 2015 Part 1
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How To Visualise Organic Rankings With Google Maps Engine

How To Visualise Organic Rankings With Google Maps Engine | Online Marketing Resources | Scoop.it
We use industry knowledge, Google Analytics Data, and Google Maps Engine to gain deeper insight into local organic SEO efforts.
Pedro Da Silva's insight:
I have to try this out!
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Upcoming trends for organic marketing in 2015

Upcoming trends for organic marketing in 2015 was presented at the first #searchlondon event of 2015. This deck is to help people understand what happened in 2…
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How to Target Your Email Subscribers with Facebook Ads

How to Target Your Email Subscribers with Facebook Ads | Online Marketing Resources | Scoop.it
Email and Facebook are probably the two most powerful marketing tools online today, here is how you can integrate the two for a Facebook ad campaign.
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