Online Marketing Resources
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Top UK Online Marketing Influencers & Bloggers in 2013

Top UK Online Marketing Influencers & Bloggers in 2013 | Online Marketing Resources | Scoop.it
For the past 2 years we've been publishing a list of the top UK focused internet marketing blogs in advance of speaking at events.
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Online Marketing Resources
Digital Marketing | SEO | Search | CRO | Social Media | Content Marketing | Web Design | Web Development
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What You Should Know About PII and Google Analytics

What You Should Know About PII and Google Analytics | Online Marketing Resources | Scoop.it
Learn all about Personally Identifiable Information (PII) and Google Analytics. Apply the tips to avoid running into trouble!
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The Step-By-Step Guide to Testing Voice Search Via PPC

The Step-By-Step Guide to Testing Voice Search Via PPC | Online Marketing Resources | Scoop.it
Conversational interfaces are becoming more and more popular, but it's hard to know where to start when it comes to voice search. A $50 PPC budget is enough to jumpstart your voice search keyword list and strategy — learn how in this step-by-step guide.
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Proximity, The Number 1 Local SEO Ranking Sub-Factor

Proximity, The Number 1 Local SEO Ranking Sub-Factor | Online Marketing Resources | Scoop.it
The 2017 Local Search Ranking Factors, a survey of Local SEO professionals on what they think it takes to rank in local search, was just released at MozCon Local/Local U. Andrew and I both love participating in the survey, as it’s a chance to see what the Local SEO hive mind is thinking. I highly …
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Migrating Complicated Websites to Google Tag Manager

Migrating Complicated Websites to Google Tag Manager | Online Marketing Resources | Scoop.it
Installing Google Tag Manager on a new website is easy. But older, larger websites handled by different developers over time? This post is for you.
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5 Google AdWords Features You Should Be Using In 2017

5 Google AdWords Features You Should Be Using In 2017 | Online Marketing Resources | Scoop.it
Google released several new features for AdWords in 2016 and the 2017, which means there are some new ways for paid advertisers to beef up their campaigns.
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Manufacturing FAQs: The workhorse of content and search marketing

Manufacturing FAQs: The workhorse of content and search marketing | Online Marketing Resources | Scoop.it
Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing pages.
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Let's Talk Voice Search

Let's Talk Voice Search | Online Marketing Resources | Scoop.it
Voice search is the fastest growing type of search at present. We take a look at what it entails and how we can optimise for this growing trend.
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Domainer Frank Schilling Kills New TLDs: the Certain Death of New Top Level Domain Names

Domainer Frank Schilling Kills New TLDs: the Certain Death of New Top Level Domain Names | Online Marketing Resources | Scoop.it
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Don't Panic! Options for Google Site Search

Don't Panic! Options for Google Site Search | Online Marketing Resources | Scoop.it
Google Site Search is going away. Don't panic! Click here for a growing list of options, free and otherwise. List updated periodically.
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Measuring Content Marketing

Measuring Content Marketing | Online Marketing Resources | Scoop.it
There is always a way to measure impacts if you plan ahead.... Platforms like Majestic, BuzzSumo, CoverageBook, SEOMonitor, Google Analytics and Google Search …
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8 Excel Formulas for Google's Keyword Planner Search Volume Numbers

8 Excel Formulas for Google's Keyword Planner Search Volume Numbers | Online Marketing Resources | Scoop.it
Run a copy and paste Excel formula to convert your Google Keyword Planner Search Volume to usable numbers within Excel.
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GIFs Will Revolutionise Your Facebook Ads - Here's How to Use Them

GIFs Will Revolutionise Your Facebook Ads - Here's How to Use Them | Online Marketing Resources | Scoop.it
Here's your complete guide to everything you need to know about GIFs in Facebook ads, from why they matter to how to create your very own GIF ads.
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7 Little-Known (And Research-Backed) Lead Generation Ideas Revealed

7 Little-Known (And Research-Backed) Lead Generation Ideas Revealed | Online Marketing Resources | Scoop.it
Your competitors aren't using these seven lesser known lead generation ideas, which means they'll work even better for you! Check out these research-backed tactics for online lead gen.
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Seriously, Google, can you just make exact match exact?

Seriously, Google, can you just make exact match exact? | Online Marketing Resources | Scoop.it
In the wake of Google's announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control.
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HTTP vs HTTPS: How Security Affects Your SEO

HTTP vs HTTPS: How Security Affects Your SEO | Online Marketing Resources | Scoop.it
Google released a security algorithm update in 2014 yet webmasters are still reluctant to migrate to https. Let‘s look at site security and how it
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How to Use LinkedIn Sales Navigator for Better Prospecting 

How to Use LinkedIn Sales Navigator for Better Prospecting  | Online Marketing Resources | Scoop.it
Would you like to generate more profitable leads on LinkedIn? Discover how to use LinkedIn Sales Navigator to build your business.
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Let's Encrypt - Free SSL/TLS Certificates

Let’s Encrypt is a free, automated, and open certificate authority brought to you by the non-profit Internet Security Research Group (ISRG).
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Let’s Encrypt is a free, automated, and open Certificate Authority.
 
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Tracking Success for Small Businesses (Part Two)

Tracking Success for Small Businesses (Part Two) | Online Marketing Resources | Scoop.it
To complete this primer into tracking success for small business, we look at call tracking, footfall tracking and the most simple step businesses forget.
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The Ridiculous Hidden Power of Local Reviews: Umpteen Ways to Use Them to Get More Business

The Ridiculous Hidden Power of Local Reviews: Umpteen Ways to Use Them to Get More Business | Online Marketing Resources | Scoop.it
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Better Alternatives to "Expert Roundup" Style Content

Better Alternatives to "Expert Roundup" Style Content | Online Marketing Resources | Scoop.it
Thinking of publishing an expert roundup? Don't—there's a better way. In this Whiteboard Friday, Rand explains why expert roundups aren't the best use of your time and effort, and how to pivot your strategy to create similar content that'll make the juice worth the squeeze.
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Who uses Google Tag Manager? What Are They Tracking?

Who uses Google Tag Manager? What Are They Tracking? | Online Marketing Resources | Scoop.it
Digital marketers track all kinds of things using many different tools. Tools such as Google Analytics are added to websites as marketing ‘tags’, which are little bits of javascript code and tracking pixels.
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Perfect Pages: Content Strategy and SEO

Perfect Pages: Content Strategy and SEO | Online Marketing Resources | Scoop.it
Perfect Pages: How to Create Category-defining resources that rank highly for 1000s of keywords and variations.
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Paid Social Campaigns: The Elementary Essentials

Paid Social Campaigns: The Elementary Essentials | Online Marketing Resources | Scoop.it
Make the most of paid social by putting in the legwork before you get to the scheduling and delivery stage. Find out the basics in thi
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37 Staggering Video Marketing Statistics for 2017

37 Staggering Video Marketing Statistics for 2017 | Online Marketing Resources | Scoop.it
As digital marketing evolves, we continue to see trends favouring video! Here are some quick and easy video marketing stats to convince your boss to invest in that video project.
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Why Brand Advertising Drives More Conversions than You Think

Why Brand Advertising Drives More Conversions than You Think | Online Marketing Resources | Scoop.it
Are big brands wasting their money on brand advertising like billboards and media spots? You might be surprised to learn the answer. Here's how brand advertising drives conversions.
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This is why you should focus on brand building... -> "The single biggest predictor of whether people will purchase is whether they've heard of you before."
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