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Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards

Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards | Online Marketing Resources | Scoop.it
Keeping up with Google’s ever-changing algorithm updates on WordPress blogs requires constant monitoring and adjustments, which many webmasters fail to keep on top of.
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How To Use View-Through Conversion Tracking in Google Analytics

How To Use View-Through Conversion Tracking in Google Analytics | Online Marketing Resources | Scoop.it
Do impressions of your GDN ad assist conversions? Well now you can use Google Analytics to find out with View-Through Conversion Tracking.
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Introducing the Facebook Groups App

Introducing the Facebook Groups App | Online Marketing Resources | Scoop.it
Helping people share faster and more easily with all the groups in their life.
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How To Optimise Your Images to Work Across Social Networks

How To Optimise Your Images to Work Across Social Networks | Online Marketing Resources | Scoop.it
Do your images look good on all social platforms? Are you making different images for each type of social share? Creating one image that looks good on several networks saves time, money and improves your visibility.
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How Can the Value of Top-of-Funnel Channels be Measured

How Can the Value of Top-of-Funnel Channels be Measured | Online Marketing Resources | Scoop.it
Marketing efforts at the top of the funnel, like PR and content marketing, are notoriously hard to measure in terms of their value.
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This Lingerie Company A/B Tests The World's Hottest Women To See Who Makes You Click "Buy"

This Lingerie Company A/B Tests The World's Hottest Women To See Who Makes You Click "Buy" | Online Marketing Resources | Scoop.it
All lingerie companies hire hot women to flaunt their wares. Adore Me goes many steps further and the data is full of surprises.
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Google Will Ignore ‘Click To Expand’ and Tabbed Content

Website owners have recently been reporting to have seen that content that had been placed into areas in which the content is made less intrusive to a user has been seen to be struggling to find its way into the index and it seems that during the ...
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How to Use Qualitative Research to Drive Conversions

How to Use Qualitative Research to Drive Conversions | Online Marketing Resources | Scoop.it
When marketers think of using data to come up with test hypotheses, they typically think of digital analytics. Quantifiable data.
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Google Analytics Resource Guide of Epic Proportions

Google Analytics Resource Guide of Epic Proportions | Online Marketing Resources | Scoop.it
This is meant to educate and be a resource for people on a range of GA topics from types of tracking to what exactly is being calculated to even cover some common issues seen recently.
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How to Use Content Curation to Create a Recurring Revenue Business

How to Use Content Curation to Create a Recurring Revenue Business | Online Marketing Resources | Scoop.it
It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation. You read that right.
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Cultivating the Next Generation of Web Professionals

Cultivating the Next Generation of Web Professionals | Online Marketing Resources | Scoop.it
One of the most meaningful and lasting ways we can impact the future of the web is through the values and attitudes we instill in the next generation of web workers. Through informal mentoring, classroom outreach, internships, and more, we can offer support and opportunities to those new to digital professions. Georgy Cohen suggests practical ways to connect with students and welcome them wholeheartedly into the web community.
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7 Ways to Promote Your Slideshare Presentation

7 Ways to Promote Your Slideshare Presentation | Online Marketing Resources | Scoop.it
Slideshare is an essential part of a solid social media strategy. SlideShare presentations can be hosted and found there. It's slowly becoming the go-to ..
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How to Do Research for an Infographic

How to Do Research for an Infographic | Online Marketing Resources | Scoop.it
Here are some tips on how to properly conduct research for your next infographic design project.
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20 Ways B2B SEOs Can Leverage Schema.org Markup

20 Ways B2B SEOs Can Leverage Schema.org Markup | Online Marketing Resources | Scoop.it
Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to get started.
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How to do a Mobile SEO Audit - The Step by Step Guide

How to do a Mobile SEO Audit - The Step by Step Guide | Online Marketing Resources | Scoop.it
Take a look at the most complete SEO Audit step by step guide to develop a Mobile SEO Analysis and Recommendations. Start optimizing for Mobile Now!
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The game of SEO and my 2015 predictions

The game of SEO and my 2015 predictions | Online Marketing Resources | Scoop.it
In the process of setting up my own agency in the past year I have had to talk about, analyse and future gaze with all aspects of marketing, social media and SEO. Some things I’ve even had to re-learn!
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APIs.io - the API search engine

APIs.io - the API search engine | Online Marketing Resources | Scoop.it
Find all the APIs you need to build your successful projects. APIs.io is the first search engine for APIs.
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Allies, not rockstars: Influencer research for us mortals

Allies, not rockstars: Influencer research for us mortals | Online Marketing Resources | Scoop.it
Most marketers equate ‘influencer research’ with ‘finding a celebrity who will endorse for free.’ I call that the Rockstar
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Advanced Form Tracking In Google Tag Manager

Advanced Form Tracking In Google Tag Manager | Online Marketing Resources | Scoop.it
How to do advanced form tracking with Google Tag Manager. The guide has a number of use cases that help you with your form tracking.
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10 Things That Expose Good Sites to Google Panda

10 Things That Expose Good Sites to Google Panda | Online Marketing Resources | Scoop.it
Google Panda was designed to go after thin, low quality content, but trusted brands with quality content are frequently hit too. Here are the most common causes and how to avoid them.
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32 Split Testing Ideas From 4 of the World’s Leading Conversion Experts

32 Split Testing Ideas From 4 of the World’s Leading Conversion Experts | Online Marketing Resources | Scoop.it
Learn what these masters of conversion would test so you can put it to work on your own landing page. Chris Goward, Justin Rondeau, Brian Massey, and Tim Ash weigh in on how to boost conversions on a high-converting landing page.
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(Insanely Large) List of SEO Tools & Other Useful Resources

(Insanely Large) List of SEO Tools & Other Useful Resources | Online Marketing Resources | Scoop.it
I’m just about to reach the 5 year mark working in the online marketing industry, and one thing that I’ve always found remarkable is how open
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How to Assess the Authority of a Website Without PageRank

How to Assess the Authority of a Website Without PageRank | Online Marketing Resources | Scoop.it
Link quality checklist for evaluating websites for increased ranking potential without Google Toolbar PageRank. Free download.
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Semantic seo for the people - Theory and Practice of Semantic Search

Since Hummingbird was silently rolled last year, Semantic Search has become the new black of SEO. However, many people have a confused idea about it, which can…
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Pinterest: The Social Search Goldmine

Pinterest: The Social Search Goldmine | Online Marketing Resources | Scoop.it
Pinterest's potential is on the rise. Columnist Benjamin Spiegel shares surprising stats on how dominant the social network has become.
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