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Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards

Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards | Online Marketing Resources | Scoop.it
Keeping up with Google’s ever-changing algorithm updates on WordPress blogs requires constant monitoring and adjustments, which many webmasters fail to keep on top of.
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Advanced Form Tracking In Google Tag Manager

Advanced Form Tracking In Google Tag Manager | Online Marketing Resources | Scoop.it
How to do advanced form tracking with Google Tag Manager. The guide has a number of use cases that help you with your form tracking.
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10 Things That Expose Good Sites to Google Panda

10 Things That Expose Good Sites to Google Panda | Online Marketing Resources | Scoop.it
Google Panda was designed to go after thin, low quality content, but trusted brands with quality content are frequently hit too. Here are the most common causes and how to avoid them.
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32 Split Testing Ideas From 4 of the World’s Leading Conversion Experts

32 Split Testing Ideas From 4 of the World’s Leading Conversion Experts | Online Marketing Resources | Scoop.it
Learn what these masters of conversion would test so you can put it to work on your own landing page. Chris Goward, Justin Rondeau, Brian Massey, and Tim Ash weigh in on how to boost conversions on a high-converting landing page.
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(Insanely Large) List of SEO Tools & Other Useful Resources

(Insanely Large) List of SEO Tools & Other Useful Resources | Online Marketing Resources | Scoop.it
I’m just about to reach the 5 year mark working in the online marketing industry, and one thing that I’ve always found remarkable is how open
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How to Assess the Authority of a Website Without PageRank

How to Assess the Authority of a Website Without PageRank | Online Marketing Resources | Scoop.it
Link quality checklist for evaluating websites for increased ranking potential without Google Toolbar PageRank. Free download.
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Semantic seo for the people - Theory and Practice of Semantic Search

Since Hummingbird was silently rolled last year, Semantic Search has become the new black of SEO. However, many people have a confused idea about it, which can…
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Pinterest: The Social Search Goldmine

Pinterest: The Social Search Goldmine | Online Marketing Resources | Scoop.it
Pinterest's potential is on the rise. Columnist Benjamin Spiegel shares surprising stats on how dominant the social network has become.
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11 Google Analytics Metrics Bloggers Should Track

11 Google Analytics Metrics Bloggers Should Track | Online Marketing Resources | Scoop.it
Hi there. Let me ask you a question and, be totally honest with me, or even better, with yourself. Are you running a successful blog? If so, kudos! I’d love to know what you categorize as successfu…
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The 5 Essential Keys to a Tantalizing 'About' Page

The 5 Essential Keys to a Tantalizing 'About' Page | Online Marketing Resources | Scoop.it
Your website's about page is really a sales page. Read on to find out best practices for tantalizing about pages.
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This Graphic Translates Web Design Feedback into Plain English

This Graphic Translates Web Design Feedback into Plain English | Online Marketing Resources | Scoop.it
We've all heard stories of people who look at a website mockup and say something like "It needs more pop!" or "Make it sleeker," without being specific about what they're looking for.
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How to create the perfect social post on top 7 networks

How to create the perfect social post on top 7 networks | Online Marketing Resources | Scoop.it
Social, social, social. The s-word has pretty much become the founding element upon which digital marketing has grown, and as important as air is is to breathe, social must be mastered to succeed. Find out how!
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A Content Marketer’s Checklist: Editorial Calendar Essentials

A Content Marketer’s Checklist: Editorial Calendar Essentials | Online Marketing Resources | Scoop.it
Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways.
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#StateofSearch 2014 Day Two Recap

#StateofSearch 2014 Day Two Recap | Online Marketing Resources | Scoop.it
Day Two at the Dallas-Ft. Worth Search Engine Marketing Association‘s State of Search conference was just as great as Day One: Sessions on social media, SE
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How to Use Qualitative Research to Drive Conversions

How to Use Qualitative Research to Drive Conversions | Online Marketing Resources | Scoop.it
When marketers think of using data to come up with test hypotheses, they typically think of digital analytics. Quantifiable data.
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Google Analytics Resource Guide of Epic Proportions

Google Analytics Resource Guide of Epic Proportions | Online Marketing Resources | Scoop.it
This is meant to educate and be a resource for people on a range of GA topics from types of tracking to what exactly is being calculated to even cover some common issues seen recently.
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How to Use Content Curation to Create a Recurring Revenue Business

How to Use Content Curation to Create a Recurring Revenue Business | Online Marketing Resources | Scoop.it
It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation. You read that right.
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Cultivating the Next Generation of Web Professionals

Cultivating the Next Generation of Web Professionals | Online Marketing Resources | Scoop.it
One of the most meaningful and lasting ways we can impact the future of the web is through the values and attitudes we instill in the next generation of web workers. Through informal mentoring, classroom outreach, internships, and more, we can offer support and opportunities to those new to digital professions. Georgy Cohen suggests practical ways to connect with students and welcome them wholeheartedly into the web community.
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7 Ways to Promote Your Slideshare Presentation

7 Ways to Promote Your Slideshare Presentation | Online Marketing Resources | Scoop.it
Slideshare is an essential part of a solid social media strategy. SlideShare presentations can be hosted and found there. It's slowly becoming the go-to ..
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How to Do Research for an Infographic

How to Do Research for an Infographic | Online Marketing Resources | Scoop.it
Here are some tips on how to properly conduct research for your next infographic design project.
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20 Ways B2B SEOs Can Leverage Schema.org Markup

20 Ways B2B SEOs Can Leverage Schema.org Markup | Online Marketing Resources | Scoop.it
Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to get started.
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Beyond Digital Analytics Metrics

Beyond Digital Analytics Metrics | Online Marketing Resources | Scoop.it
In this post, Pere Rovira discusses COGS (Cost Of Goods Sold) and LTV (Lifetime Value), two fundamental business metrics that can help web analysts be more meaningful and influential with their analysis.
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It May Be Time for You to Quit Marketing on Facebook. Seriously!

It May Be Time for You to Quit Marketing on Facebook. Seriously! | Online Marketing Resources | Scoop.it
Whether it's the latest algorithm change, a drop in reach, or the ineffectiveness of ads, it may be time for you to quit marketing on Facebook.
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Large Disavow File? Google Can Take 3-9 Months To Process Completely

Large Disavow File? Google Can Take 3-9 Months To Process Completely | Online Marketing Resources | Scoop.it
When disavowing links, many webmasters go and disavow every link they have that could possibly be considered an invalid link in the eyes of Google. For sites that have been the target of massive negative SEO campaigns or the victim of over-zealous...
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Tech City UK Launches Government-funded Online Learning Platform

Tech City UK Launches Government-funded Online Learning Platform | Online Marketing Resources | Scoop.it
Tech City UK, the quasi-governmental organization in London tasked with fuelling the ongoing growth of digital industries and startups across the UK, has launched a free online platform for people to improve...
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How to Set Up and Use Twitter Lead Generation Cards in Your Tweets for Free!

How to Set Up and Use Twitter Lead Generation Cards in Your Tweets for Free! | Online Marketing Resources | Scoop.it
Working as an in-house SEO strategist for a small business forces me to get "scrappy" every day with tools and techniques. I'm constantly on the lookout for an opportunity that can help my company market to broader audiences for less money.
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