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Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards

Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards | Online Marketing Resources | Scoop.it
Keeping up with Google’s ever-changing algorithm updates on WordPress blogs requires constant monitoring and adjustments, which many webmasters fail to keep on top of.
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SEO for Small Business Owners – Part 1

SEO for Small Business Owners – Part 1 | Online Marketing Resources | Scoop.it
Answers to your top SEO questions, and a few search engine optimization myths dispelled, by our SEO expert. “SEO is evil.” That little gem was recently spoken to me during a call with a potential…
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Postal Code Data Now Appearing in Google Analytics

Postal Code Data Now Appearing in Google Analytics | Online Marketing Resources | Scoop.it
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24 resources and tools to inspire digital marketing beginners

24 resources and tools to inspire digital marketing beginners | Online Marketing Resources | Scoop.it
There are lots of posts on the internet detailing free tools for marketers.
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The Why, What, and How of Blogger Outreach for Your Clients

The Why, What, and How of Blogger Outreach for Your Clients | Online Marketing Resources | Scoop.it
Blogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands, and more importantly, how will it help your client?
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The Anatomy of a Perfect Lead Generation Form

The Anatomy of a Perfect Lead Generation Form | Online Marketing Resources | Scoop.it
Understanding the key elements that make up the forms used throughout your website can help you stay focused on what drives the most qualified leads.
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A collection of 143 Visuals, Doodles & Sketchnotes to inspire

A collection of 143 Visuals, Doodles & Sketchnotes to inspire | Online Marketing Resources | Scoop.it
This is a collection of 143 doodles, sketchnotes and illustrations from over 50 contributors from all over the world all brought together in one place.
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50 Connected Devices - How Mobile and the Internet of Things Will Affect Everyday Life

50 Connected Devices - How Mobile and the Internet of Things Will Affect Everyday Life | Online Marketing Resources | Scoop.it
What happens when everything we touch is connected to the Internet? Welcome to the Internet of Things (IoT).
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More marketing bollocks by clueless "experts"...

More marketing bollocks by clueless "experts"... | Online Marketing Resources | Scoop.it
The internet has created some fascinating new habits, particularly in the social media channels.One that has grown rapidly is the posting of vacuous, meaningless, blatantly false infographics that ...
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How To Exploit Facebook Open Graph to Email Your Facebook Followers

How To Exploit Facebook Open Graph to Email Your Facebook Followers | Online Marketing Resources | Scoop.it
I’ve been testing out a ton of different ways to target people through Facebook’s advertising platform recently.
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YouTube Competitor Comparison Tool

YouTube Competitor Comparison Tool | Online Marketing Resources | Scoop.it
This tool allows you to find out which companies in your industry have the most powerful video marketing strategies
Pedro Da Silva's insight:

Check out how your video strategy compares to your competitors by using this tool. This competitive analysis can help you guide your video strategy by showing you the brands that are doing great things in different respects, as well as giving you useful insights on the types of video content that users in your niche are more likely to consume and engage with.

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How To Use Google+ Ripples to Find Industry Influencers

How To Use Google+ Ripples to Find Industry Influencers | Online Marketing Resources | Scoop.it
Today’s post comes from Amanda DiSilvestro, a writer from SEO company HigherVisibility. Amanda regularly writes on search optimization and influencer marketing.   Most people know the ten or twenty biggest influencers in their industry, but what many don’t realize is that there are actually quite a few people out there who maybe aren’t quite as …
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This SEO Life

This SEO Life | Online Marketing Resources | Scoop.it
Missives from the front line
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SEO's Dilemma - Link Building vs. Content Marketing

SEO's Dilemma - Link Building vs. Content Marketing | Online Marketing Resources | Scoop.it
Web marketers increasingly face a fork in the road. Down one path is traditional link building, down the other is the broader world of content marketing. In today's Whiteboard Friday, Rand helps us figure out which path is right for us.
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Company Culture: How Big A Role Does It Play?

Company Culture: How Big A Role Does It Play? | Online Marketing Resources | Scoop.it
Greetings from the Builtvisible reception desk!
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15 Free Content Marketing Tools To Make Your Life Easier

15 Free Content Marketing Tools To Make Your Life Easier | Online Marketing Resources | Scoop.it
Here are 15 free content marketing tools that will help you deliver that amazing content to keep your customers coming back for more.
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Google AdWords Cheat Sheet

Google AdWords Cheat Sheet | Online Marketing Resources | Scoop.it
Google AdWords Cheat Sheet. Campaign settings, keywords, ad text, best practices for ad groups, improving an existing ad group, tracking, reports, Google Analytics, AdWords Editor and more.
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An Exhaustive List of Google's Ranking Factors [Infographic]

An Exhaustive List of Google's Ranking Factors [Infographic] | Online Marketing Resources | Scoop.it
Find an exhaustive list of Google's 200 ranking factors.
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The Weird Magical Powers of Google +

The Weird Magical Powers of Google + | Online Marketing Resources | Scoop.it
The Weird Magical Powers of Google+
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Insiders Guide To Customer Reviews for Real Estate & Local Businesses

Insiders Guide To Customer Reviews for Real Estate & Local Businesses | Online Marketing Resources | Scoop.it
Online reviews play an increasingly important role in the decision-making process of today’s consumers.
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How I got 2.5 Million views on Slideshare

How I got 2.5 Million views on Slideshare | Online Marketing Resources | Scoop.it
An overview of the techniques I used to generate 2.5 million views on Slideshare
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How To Communicate SEO's Value To Clients And C-Level Execs

How To Communicate SEO's Value To Clients And C-Level Execs | Online Marketing Resources | Scoop.it
When it comes to marketing activities, SEO is often the first thing on the chopping block when budget cuts come around. Here's how to avoid the axe.
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Leave the guesswork behind: 3 ways to come up with high engaging content ideas

Leave the guesswork behind: 3 ways to come up with high engaging content ideas | Online Marketing Resources | Scoop.it
The content marketer’s real challenge in creating content is the combination of large quantities of content in a short period of time and keeping it relevant to the target audience and engaging. So how do you come up with tons of content ideas that will be read and shared by thousands of users every time? You use data.
Pedro Da Silva's insight:

The more I read about the power of using BuzzSumo for content discovery, industry influencer outreach, and content generation ideas the keener I am to sign up for a trial version.

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Why Content Goes Viral: What Analysing 100 Million Articles Taught Us.

Why Content Goes Viral: What Analysing 100 Million Articles Taught Us. | Online Marketing Resources | Scoop.it
A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Ching.
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How To Plan Your Next Content Promotion Campaign

How To Plan Your Next Content Promotion Campaign | Online Marketing Resources | Scoop.it
A step-by-step promotion plan for content marketers, including timing, influencers, social media, and outreach.
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7 Tips for Using Reviews to Boost Local Rankings

7 Tips for Using Reviews to Boost Local Rankings | Online Marketing Resources | Scoop.it

Once you've gone through the process of verifying your local business listing, setting up a well-optimized Google+ page, and adding relevant citations with a NAP (Name, Address, and Phone) identical to your Google listing, you’re well on your way to a first page ranking. 

 

The only problem is your competitors can do these 3 things just as easily as you can – so how can you get ranked above the competition in a competitive industry? Reviews.

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