Online Marketing ...
Follow
Find
18.9K views | +28 today
 
Scooped by Pedro Da Silva
onto Online Marketing Resources
Scoop.it!

Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards

Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards | Online Marketing Resources | Scoop.it
Keeping up with Google’s ever-changing algorithm updates on WordPress blogs requires constant monitoring and adjustments, which many webmasters fail to keep on top of.
more...
No comment yet.
Online Marketing Resources
Digital Marketing | SEO | Search | CRO | Social Media | Content Marketing | Web Design | Web Development
Curated by Pedro Da Silva
Your new post is loading...
Your new post is loading...
Scooped by Pedro Da Silva
Scoop.it!

How Habits Are Sabotaging Your Conversions (and How to Fix It)

How Habits Are Sabotaging Your Conversions (and How to Fix It) | Online Marketing Resources | Scoop.it
We’re all creatures of habit. As optimizers, we need to be in the habit of optimizing for habits. Here's how you can optimize for habits.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

7 Retargeting Case Studies That’ll Boost Your Current Campaigns

7 Retargeting Case Studies That’ll Boost Your Current Campaigns | Online Marketing Resources | Scoop.it
No one likes to miss conversions. Before you launch your next PPC campaign, gather insights from these retargeting case studies.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

The Machine Learning Revolution: How it Works and its Impact on SEO

The Machine Learning Revolution: How it Works and its Impact on SEO | Online Marketing Resources | Scoop.it
Machine learning is becoming more and more prevalent in the SEO industry, driving algorithms on many major platforms.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How To Create Synergy Between Social Media And Search

How To Create Synergy Between Social Media And Search | Online Marketing Resources | Scoop.it
Search and social don't have to live in separate silos. Columnist Paul Shapiro discusses how your social media marketing and search efforts can work together.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

3 Smart KPIs to Check Your Adwords Account Optimisation

3 Smart KPIs to Check Your Adwords Account Optimisation | Online Marketing Resources | Scoop.it
How is your Adwords account doing? Are you only spending or are you also making money? Maybe this infographic from Gianpaolo Lorusso might help.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

The 3 Magic Words of Mobile Advertising

The 3 Magic Words of Mobile Advertising | Online Marketing Resources | Scoop.it
We have created a lot of ad tests, a LOT. We’re talking over 3000 ad tests in 2015.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

38 Facebook Ads Optimisations to Boost Conversions

38 Facebook Ads Optimisations to Boost Conversions | Online Marketing Resources | Scoop.it
These are the most important optimizations we've learned by spending over $1,000,000 on Facebook ads and generating over 200,000 conversions for our clients
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

13 Reasons Your Organic Traffic is in Decline…It's Not a Penalty

13 Reasons Your Organic Traffic is in Decline…It's Not a Penalty | Online Marketing Resources | Scoop.it
The landscape of search engine optimization has changed drastically in the last 3-4 years. Even as it changes, a lot stays the same.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Inside Facebook’s Decision to Blow Up the Like Button

Inside Facebook’s Decision to Blow Up the Like Button | Online Marketing Resources | Scoop.it
Chris Cox wants to mess with Facebook’s secret sauce.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Surfacing Featured Snippets From Around The SEO And SEM Industry, And What I Learned Along The Way

Surfacing Featured Snippets From Around The SEO And SEM Industry, And What I Learned Along The Way | Online Marketing Resources | Scoop.it
Glenn Gabe surfaces Google featured snippets from around the SEO and SEM industry using SEMrush's new SERP Features widget. Learn what he found now.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How To Identify Internal Content Champions

How To Identify Internal Content Champions | Online Marketing Resources | Scoop.it
As we wake up, grab our phones, and check our timelines and the news, we can agree that there’s a lot of web content out there. While the quantity of content is vast, the quality can be questionable.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How to Interview Remote Workers

How to Interview Remote Workers | Online Marketing Resources | Scoop.it
Companies are recognizing the power of remote workers. This infographic shares some best practices for interviewing and hiring your remote staff.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

The power of evergreen content for SEO

The power of evergreen content for SEO | Online Marketing Resources | Scoop.it
In this post I'll explain what evergreen content is, look at some examples and stats from Search Engine Watch, and demonstrate how the creation of evergreen can boost your SEO performance.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How To Communicate A/B Test Results To Stakeholders

How To Communicate A/B Test Results To Stakeholders | Online Marketing Resources | Scoop.it
Data should speak for itself, but it doesn’t. After all, humans are involved, too - and we mess things up. See, while data may be pure, humans are riddled
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

The 6 Traits That Differentiate the Best Digital Marketers from the Rest

The 6 Traits That Differentiate the Best Digital Marketers from the Rest | Online Marketing Resources | Scoop.it
Imagine if, similar to the Matrix, you could simply plug a cord into the back of your head and learn a key skill for becoming a great digital marketer. Or,
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Replacing Personas With Characters — down the rabbit hole

Replacing Personas With Characters - down the rabbit hole - Medium
Resolving the destructive effects of Personas.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How to Win on Facebook: 8 Lessons Learned From Analysing 1 Billion Posts

How to Win on Facebook: 8 Lessons Learned From Analysing 1 Billion Posts | Online Marketing Resources | Scoop.it
If you want to know what works when it comes to marketing, you need to study the competition.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

THE ULTIMATE GUIDE TO LOCAL ENGAGEMENT STRATEGIES BY GARRETT FRENCH & MEGAN HANNAY

THE ULTIMATE GUIDE TO LOCAL ENGAGEMENT STRATEGIES BY GARRETT FRENCH & MEGAN HANNAY | Online Marketing Resources | Scoop.it
Billboards, radio, television and print publication ads are an essential but ultimately limited method for reaching your local customers. At Citation Labs, we
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How To Ambush Your Perfect Customer With Facebook Geo-Targeting

How To Ambush Your Perfect Customer With Facebook Geo-Targeting | Online Marketing Resources | Scoop.it
Learn how to target specific companies, areas within a city, and even individuals with Facebook ads.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How To Optimise Your Site for Google's Featured Snippets

How To Optimise Your Site for Google's Featured Snippets | Online Marketing Resources | Scoop.it
Here's a two-step tutorial on optimizing your content for featured snippets.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

31 Brilliant Landing Page Examples  With 71 Takeaways

31 Brilliant Landing Page Examples  With 71 Takeaways | Online Marketing Resources | Scoop.it
Need some landing page inspiration? These 31 landing page examples will have you testing things in no time.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Audience Segmentation For The Last Mile: Psychographic Targeting Hot House

Audience Segmentation For The Last Mile: Psychographic Targeting Hot House | Online Marketing Resources | Scoop.it
In this week’s Targeting Hot House we’re going to focus on the last mile of psychographic targeting: segmentation.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

The Illusion of Completeness: What It Is and how to Avoid It

Users can think they see the entire web page, although additional content exists off-screen. Designers must help users discover all relevant information.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Do Fewer Things, Better

Do Fewer Things, Better | Online Marketing Resources | Scoop.it
A quick look at how I think about prioritization with my "4-word strategic plan".
Pedro Da Silva's insight:
Say no to everything else.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

7 UX Principles to Include in Your Content That Will Hook Readers

7 UX Principles to Include in Your Content That Will Hook Readers | Online Marketing Resources | Scoop.it
I recently read an article on this blog by Jason Amunwa where he talks about treating your content like a startup. This is something I’ve always been sure to do, and intend on doing it for my new book too.
more...
No comment yet.