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Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards

Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards | Online Marketing Resources | Scoop.it
Keeping up with Google’s ever-changing algorithm updates on WordPress blogs requires constant monitoring and adjustments, which many webmasters fail to keep on top of.
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Should You Pay For SEO Hourly, Monthly Or By The Project?

Should You Pay For SEO Hourly, Monthly Or By The Project? | Online Marketing Resources | Scoop.it
Contributor John Lincoln explores various pricing models for search engine optimization services. Find out which one is best for you!
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10 Ideas for Getting .Edu Links

10 Ideas for Getting .Edu Links | Online Marketing Resources | Scoop.it
The most important thing about getting .edu links is that the link is only a side benefit of something bigger and more meaningful.
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Search Analytics in Google Webmaster Tools

Search Analytics in Google Webmaster Tools | Online Marketing Resources | Scoop.it
Google released a new Search Analytics report in Google Webmaster Tools. Check out what you can do with it in this post, then go play!
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A 6-Step Guide To Tracking Social Media In Google Analytics

A 6-Step Guide To Tracking Social Media In Google Analytics | Online Marketing Resources | Scoop.it
Track and measure social media initiatives with Google Analytics to prove the ROI of social media for business.
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How To Track Twitter & Linkedin Social Interactions in Google Analytics

How To Track Twitter & Linkedin Social Interactions in Google Analytics | Online Marketing Resources | Scoop.it
Learn to track twitter clicks, tweets, twitter follows and LinkedIn shares in Google Analytics with and without Google Tag Manager.
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JSON-LD's Big Day at Google

JSON-LD's Big Day at Google | Online Marketing Resources | Scoop.it
On 15 January 2015 Google extended support for JSON-LD as a means of providing structured data to the search engine.
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How To Use Marketing Tools To Automate and Improve Your Website Conversions

How To Use Marketing Tools To Automate and Improve Your Website Conversions | Online Marketing Resources | Scoop.it
In this article, we give you different marketing tools to help you automate and improve your website conversion.
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Search Marketing Strategies Straight From Game of Thrones

Search Marketing Strategies Straight From Game of Thrones | Online Marketing Resources | Scoop.it
In Westeros, having and executing a cutthroat strategy is the only way to the top. The world of search marketing isn't much different. Read more
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How to make the most of content groupings in Google Analytics

How to make the most of content groupings in Google Analytics | Online Marketing Resources | Scoop.it
Find out how to make the most of this great Google Analytics feature
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Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organisation

Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organisation | Online Marketing Resources | Scoop.it
Here are some tools the Inbound.org community recommends for efficient and effective remote work.
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Using Consumer Psychology to Guide Your Digital Marketing

Using Consumer Psychology to Guide Your Digital Marketing | Online Marketing Resources | Scoop.it
How does consumer psychology affect your business? In more ways than you think. Learn how to adjust your marketing message to resonate with your buyers.
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SEO leadership: Get from 'Why' to 'Why Not'

SEO leadership: Get from 'Why' to 'Why Not' | Online Marketing Resources | Scoop.it
Don't be afraid of the 200 slides - it's a very fast ready. I usually spend 10-15 seconds on each slide. We provide great advice. We guide, cajole, try to help…
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Your Digital Strategy in 2015: Data-led Content

Your Digital Strategy in 2015: Data-led Content | Online Marketing Resources | Scoop.it
SEMrush is the single most influential tool that will help revolutionize your content strategy.
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13 Real-Life Examples of Retargeting in Action

13 Real-Life Examples of Retargeting in Action | Online Marketing Resources | Scoop.it
Retargeting is the second most efficient marketing tactic after email, a recent survey reveals. We've explained before about retargeting, how it works and how to start a campaign.
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Gmail display ads and retargeting in 3 steps

Gmail display ads and retargeting in 3 steps | Online Marketing Resources | Scoop.it
Helping Entrepreneurs building products people LOVE. I blog about startup marketing, product strategy and practical implementation.
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How To Track Facebook Social Interactions with Google Analytics & Google Tag Manager

How To Track Facebook Social Interactions with Google Analytics & Google Tag Manager | Online Marketing Resources | Scoop.it
Learn to track Facebook Social Interactions with Google Analytics & Google Tag Manager. Learn about Social Interactions Tracking in Google Analytics.
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From SEO Tools To Emulation To Devices, How To Check Smartphone Rankings As Google’s Mobile-Friendly Algorithm Rolls Out

From SEO Tools To Emulation To Devices, How To Check Smartphone Rankings As Google’s Mobile-Friendly Algorithm Rolls Out | Online Marketing Resources | Scoop.it
We are now ten days into the mobile-friendly algorithm rollout, and to be honest, the impact has been somewhat underwhelming. I’ve been tracking many we
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Building Authority For Your Brand

Building Authority For Your Brand | Online Marketing Resources | Scoop.it
Building Authority For Your Brand; What does that mean exactly? To build authority, on the other hand, does the same thing but goes a bit further...
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The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising | Online Marketing Resources | Scoop.it
Content marketing and native advertising can accomplish similar goals, so which tactic provides the greater ROI, and which is right for your business? This post shows the results of new research from Fractl and Moz, and has the answers you need.
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Appealing to spontaneous personality types in an e-commerce landscape

Appealing to spontaneous personality types in an e-commerce landscape | Online Marketing Resources | Scoop.it
Marketers generally consider there to be four dominant temperament types; Competitive, Spontaneous, Humanistic and Methodical. My blog post today will focus on the spontaneous types and how we can tailor design and content to suit their needs.
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How To Tell a Story with your Analytics Reports

How To Tell a Story with your Analytics Reports | Online Marketing Resources | Scoop.it
How to tell a story through analytics, touching on the importance of not just reporting data but conveying applicable insight
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How To Use UTM Links in Google Analytics to Track Social Media Campaigns

How To Use UTM Links in Google Analytics to Track Social Media Campaigns | Online Marketing Resources | Scoop.it
A key role of analytics is tracking and understanding how all the different channels — especially social channels — work together to drive sales on ...
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Growth hacking: hype or the holy grail for startups?

Growth hacking: hype or the holy grail for startups? | Online Marketing Resources | Scoop.it
Chamath Palihapitiya had screwed up. It was November 2007, and the executive in charge of Facebook’s platform and monetisation had a full-blown crisis on his hands
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How Not To Do Local SEO In A Post-Pigeon Era

How Not To Do Local SEO In A Post-Pigeon Era | Online Marketing Resources | Scoop.it
Google's Pigeon algorithm update changed the way local SEOs do business -- or at least, it should have. Columnist Neil Patel discusses how we should be breaking old habits and refocusing our local search tactics.
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