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Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards

Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards | Online Marketing Resources | Scoop.it
Keeping up with Google’s ever-changing algorithm updates on WordPress blogs requires constant monitoring and adjustments, which many webmasters fail to keep on top of.
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Persona Research and SEO: Nobody Googles Their Problems

Persona Research and SEO: Nobody Googles Their Problems | Online Marketing Resources | Scoop.it
You want to help your customers solve problems, but they're searching for solutions. Creating a persona can help you find those top-of-funnel keywords.
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New Findings: This Type of Direct Traffic Is Unquestionably Organic

New Findings: This Type of Direct Traffic Is Unquestionably Organic | Online Marketing Resources | Scoop.it
“Why is our direct traffic and revenue so high?” And I think everyone agreed that the direct traffic numbers looked seriously questionable.
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How to Find Hidden Social Media Referral Traffic With Google Analytics

How to Find Hidden Social Media Referral Traffic With Google Analytics | Online Marketing Resources | Scoop.it
Are you tracking all of your social data with Google Analytics? This article shows how to create custom URLs to find what is called dark social media referral traffic.
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Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords

Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords | Online Marketing Resources | Scoop.it
Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings.
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Use Legible Font Sizes for all devices

Use Legible Font Sizes for all devices | Online Marketing Resources | Scoop.it
Options for ensuring legible font size on small and large devices are discussed, defined and illustrated.
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A Content Strategy Template You Can Build On

A Content Strategy Template You Can Build On | Online Marketing Resources | Scoop.it
Are you doing content strategy the right way? Use this content strategy template to create your own best practices and wow your clients.
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Local SEO: How To Get Found in Local Search Results

Local SEO: How To Get Found in Local Search Results | Online Marketing Resources | Scoop.it
By understanding what goes into Local SEO, you can get found when people do a local search, whether they ask Google or Siri.
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Alright Google, You Win…I’ll Never Use Private Blog Networks Again!

Alright Google, You Win…I’ll Never Use Private Blog Networks Again! | Online Marketing Resources | Scoop.it
Alright Google, You Win…I’ll Never Use Private Blog Networks Again!
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5 Tips For Evaluating Your Move To Consultancy

5 Tips For Evaluating Your Move To Consultancy | Online Marketing Resources | Scoop.it
You work for years to grow your skills and ply your trade, and one day you look up and decide you are ready to move away from freelancing on your own.
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How To Use Wikipedia for Keyword Research

How To Use Wikipedia for Keyword Research | Online Marketing Resources | Scoop.it
If you’re just beginning your keyword research, or need to retool your existing keyword strategy, Wikipedia is the perfect place to start.
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Jo Barnes's curator insight, September 22, 3:30 PM

I'm always looking for great ways to find relevant keywords, never thought of Wikipedia! :)

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Tapping the Unknown Power of Google RLSA

Tapping the Unknown Power of Google RLSA | Online Marketing Resources | Scoop.it
About a year after Google AdWords Remarketing Lists for Search Ads (RLSA) was launched, we’re finally seeing how effective, strategic, and powerful this is.
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Centralising Location Data: 3 Steps to Local SEO Success

Centralising Location Data: 3 Steps to Local SEO Success | Online Marketing Resources | Scoop.it
National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure it is constantly updated.
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Ultimate Marketer's Guide to Bid Types for Facebook Advertising

Ultimate Marketer's Guide to Bid Types for Facebook Advertising | Online Marketing Resources | Scoop.it
Imagine taking part in a massive worldwide auction, with millions of others simultaneously bidding on the same exact product. In the physical world, this auction would be an unintelligible, chaotic...
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Image Optimisation Checklists for Beginner to Advanced SEOs

Image Optimisation Checklists for Beginner to Advanced SEOs | Online Marketing Resources | Scoop.it
Find out the exact steps to SEO your site that your competitors probably aren't doing. Use our checklists to get a leg up with Image Optimisation.
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How to Use Twitter Hashtags as a Prospecting Tool

How to Use Twitter Hashtags as a Prospecting Tool | Online Marketing Resources | Scoop.it
Discover how to choose relevant Twitter hashtags for your business, then use Twitter search to find conversations that put you in touch with prospects.
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Case Study: My Experiment with Starting a 2nd Facebook Page for My Blog

Case Study: My Experiment with Starting a 2nd Facebook Page for My Blog | Online Marketing Resources | Scoop.it
Regular readers of ProBlogger would know that over the last 18 months, I've put a lot of effort into Facebook ...
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6 Ways to Distribute Content and Boost Traffic

6 Ways to Distribute Content and Boost Traffic | Online Marketing Resources | Scoop.it
The key to making the most of your content is the way it is distributed – this can make or break a piece of content and determine how many people see it.
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Using Modern SEO to Build Brand Authority

Using Modern SEO to Build Brand Authority | Online Marketing Resources | Scoop.it
SEOs have a leg up in the branding game, as SEO and branding are far more intertwined than most people realize. This post shows you how to align those efforts to compound your return.
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How To Set Up Magento for the Search Engines

How To Set Up Magento for the Search Engines | Online Marketing Resources | Scoop.it
Looking to optimize your Magento site for search? It's easier than you think and well worth the effort. With a few simple adjustments, your site could be a favorite of search engines and web searchers.
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Guerrilla Marketing: 20+ Guerrilla Marketing Examples & Strategies

Guerrilla Marketing: 20+ Guerrilla Marketing Examples & Strategies | Online Marketing Resources | Scoop.it
Guerrilla marketing uses unusual and creative strategies to capture attention and develop word-of-mouth. It can be a powerful tool, but comes at a cost. Is guerrilla marketing worth the risk?
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5 Cornerstones For Every Inbound Marketing Strategy

5 Cornerstones For Every Inbound Marketing Strategy | Online Marketing Resources | Scoop.it
While the breadth of inbound marketing (and the term itself) has attracted criticism, inbound marketing undeniably promotes solid digital marketing...
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Nearly Everything You Need to Know to Create Ridiculously Good Content

Nearly Everything You Need to Know to Create Ridiculously Good Content | Online Marketing Resources | Scoop.it
The bell has rung and class is in session. The topic? Creating content. In particular, ridiculously good content. Your professor for this
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6 Spam-Free Link Building Methods that Won’t Make Google Cry

6 Spam-Free Link Building Methods that Won’t Make Google Cry | Online Marketing Resources | Scoop.it
Non-spammy link building options other than guest blogging.
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Introducing Structured Snippets, now a part of Google Web Search

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How to use Keyword Research to Find New Landing Page Testing Ideas

How to use Keyword Research to Find New Landing Page Testing Ideas | Online Marketing Resources | Scoop.it
Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas.
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