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Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards

Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards | Online Marketing Resources | Scoop.it
Keeping up with Google’s ever-changing algorithm updates on WordPress blogs requires constant monitoring and adjustments, which many webmasters fail to keep on top of.
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How To Drive Revenue with Your Digital Strategy in 2015

How To Drive Revenue with Your Digital Strategy in 2015 | Online Marketing Resources | Scoop.it
These days everyone knows about digital, regardless of whether they work in the world of marketing. When I first started at Zazzle and people asked me what I did, I’d say: ‘I work in digital marketing’.
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How to Schedule WordPress Blog Posts with Bufferapp

How to Schedule WordPress Blog Posts with Bufferapp | Online Marketing Resources | Scoop.it
For last few months, I have started focusing more on social media sites to reduce dependency on Google for traffic. I have used sites like Twitter and Facebook, extensively to drive traffic to WPKube and build connections with other bloggers.
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How To Use Funnels and A/B Testing To Grow a Business

How To Use Funnels and A/B Testing To Grow a Business | Online Marketing Resources | Scoop.it
Patrick McKenzie gives tips on optimizing funnels, explains why A/B testing is so important for a business, and discusses why a company must nail it's first impression.
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How To Know What Your Audience Wants Before Investing in Content Creation and Marketing

How To Know What Your Audience Wants Before Investing in Content Creation and Marketing | Online Marketing Resources | Scoop.it
Nothing sets content marketing up for success quite like a deep knowledge of the people you're hoping will love what you create. In today's Whiteboard Friday, Rand shows you how to acquire that knowledge.
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malek's curator insight, January 24, 6:52 PM

putting the cart before the horse, we always do.

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61 Best Social Media Tools for Small Business

61 Best Social Media Tools for Small Business | Online Marketing Resources | Scoop.it
A complete list of social media tools for small business that are easy, useful, and affordable (or free!).
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7 Ways to Get Traffic and Leads When Google Won't Send Them

7 Ways to Get Traffic and Leads When Google Won't Send Them | Online Marketing Resources | Scoop.it
Often, the best methods to secure traffic and links are right under your nose, requiring little more than ingenuity and some legwork.
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2 Tales Of Clarity Using Google Analytics' Multi-Channel Funnel Reporting

2 Tales Of Clarity Using Google Analytics' Multi-Channel Funnel Reporting | Online Marketing Resources | Scoop.it
Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Columnist Carrie Albright offers ways to glean insights from one report in particular: Top Conversion Path.
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The 18 best image file compression tools

The 18 best image file compression tools | Online Marketing Resources | Scoop.it
When you're looking to boost your website's performance, some would recommend you jump straight into a detailed analysis of each page: the HTTP requests you're making, any redirects involved, the position of scripts and style sheets, and more.
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How to Promote Your Business With Instagram

How to Promote Your Business With Instagram | Online Marketing Resources | Scoop.it
Do you use Instagram to promote your business? This article shares four tips for successfully promoting your products and services on Instagram.
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34 inspiring ideas for creating great marketing content

34 inspiring ideas for creating great marketing content | Online Marketing Resources | Scoop.it
Regularly producing content helps garner authority in your field and gives search engines something to munch on, but where do you start?
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Everything You Need To Know About Sponsored Content

Everything You Need To Know About Sponsored Content | Online Marketing Resources | Scoop.it
Has your business considered sponsored content? Research says it can be a worthwhile addition to your business's marketing efforts.
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The Power of Authors and Content for Link Building

The Power of Authors and Content for Link Building | Online Marketing Resources | Scoop.it
Traditional guest blogging campaigns start by finding websites on which they'd like to post. To build better links, I'd suggest turning that around, and focusing first on finding the right authors and influencers.
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How To Use Google Analytics Custom Reports To Make Your PPC Life Easier

How To Use Google Analytics Custom Reports To Make Your PPC Life Easier | Online Marketing Resources | Scoop.it
Learn how to use Google Analytics custom reports to streamline your PPC reporting and analysis for eCommerce and lead generation accounts.
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The State of Digital Marketing in 2015

The State of Digital Marketing in 2015 | Online Marketing Resources | Scoop.it
An infographic with the name 'The State of Digital Marketing in 2015'? Don't mind if we do! An overview.
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Lessons learned from the early days of Google

Lessons learned from the early days of Google | Online Marketing Resources | Scoop.it
Earlier this month I did a talk at the University of North Carolina at Chapel Hill about lessons learned from the early days of Google. The video is now online and watchable, or you can watch it on...
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How to find out just how much your organic search traffic is worth

How to find out just how much your organic search traffic is worth | Online Marketing Resources | Scoop.it
Ever want to know exactly how much your organic traffic is worth on the market? Use this simple tool to upload your GWT data to get an estimate based on CPC values of your organic keywords!
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Micro Data, JSON-LD & Schema: Rich Snippets Guide

Micro Data, JSON-LD & Schema: Rich Snippets Guide | Online Marketing Resources | Scoop.it
The complete guide to implementing Rich Snippets via structured data, Schema.org, JSON-LD and Micro Data...
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How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales

How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales | Online Marketing Resources | Scoop.it
Columnist Neil Patel reminds us it's not the search query itself, but the intent behind it that is important to divine, if we marketers are to effectively drive conversions
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6 Ways to Promote Content on LinkedIn

6 Ways to Promote Content on LinkedIn | Online Marketing Resources | Scoop.it
Are you a LinkedIn user? Learn how to make the best of LinkedIn to promote content you make, all in six easy steps!
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​7 ​Ways Universal Analytics makes content marketing easier

​7 ​Ways Universal Analytics makes content marketing easier | Online Marketing Resources | Scoop.it
Google recently announced all businesses must transition to Universal Analytics and marketers who make the switch will gain access to new features.
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SEO 911: How to spot a server side emergency

SEO 911: How to spot a server side emergency | Online Marketing Resources | Scoop.it
SEO 911: How to spot a server side emergency with a list of server responses and what they mean.
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12 terrific Tumblrs for brand inspiration

12 terrific Tumblrs for brand inspiration | Online Marketing Resources | Scoop.it
A few weeks ago, I said goodbye to my 34 year-old self with the last high-five I’ll ever be legally allowed to give, and begrudgingly shook the age of 35 by the hand with a firm and mature grip.
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How to Disable Automatic Updates in WordPress

How to Disable Automatic Updates in WordPress | Online Marketing Resources | Scoop.it
Beginner's guide to disabling automatic updates in WordPress. Learn how to stop WordPress from automatically updating itself to new version.
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