Online Marketing ...
Follow
Find
14.2K views | +5 today
 
Scooped by Pedro Da Silva
onto Online Marketing Resources
Scoop.it!

Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards

Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards | Online Marketing Resources | Scoop.it
Keeping up with Google’s ever-changing algorithm updates on WordPress blogs requires constant monitoring and adjustments, which many webmasters fail to keep on top of.
more...
No comment yet.
Online Marketing Resources
Online Marketing | SEO | Search | CRO | Social Media | Content Marketing | Web Design & Development
Curated by Pedro Da Silva
Your new post is loading...
Your new post is loading...
Scooped by Pedro Da Silva
Scoop.it!

Outgrowing Your Goals in Google Analytics

Outgrowing Your Goals in Google Analytics | Online Marketing Resources | Scoop.it
It's always a good idea to reevaluate the goals you've created in Google Analytics to make sure you are still measuring the success of your website effectively!
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Introducing Trash Can: Data Recovery in Google Analytics

Introducing Trash Can: Data Recovery in Google Analytics | Online Marketing Resources | Scoop.it
Pedro Da Silva's insight:
Deleted your Google Analytics data? Trash can allows you to restore deleted data for 30 days.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

As SMB Investment in Digital Increases, So Does the Need for Better Performance Metrics

As SMB Investment in Digital Increases, So Does the Need for Better Performance Metrics | Online Marketing Resources | Scoop.it
With all the noise in local marketing, how can SMBs reliably answer the ROI question? How can they increase the signal-to-noise ratio in their marketing metrics
Pedro Da Silva's insight:
"SMEs are finally opening their wallets to pay for online marketing."
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Brands Don't Want Bigger Data -- They Want Actionable Insights

Brands Don't Want Bigger Data -- They Want Actionable Insights | Online Marketing Resources | Scoop.it
brands don't care how big your data is; instead, they want to get actionable insights from agencies, writes group m's benjamin spiegel.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Content Curation: The Art of a Curated Post

Content Curation: The Art of a Curated Post | Online Marketing Resources | Scoop.it
What should a curated piece of content look like? Paint the perfect post with these five elements.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

The New Era of the Hybrid Marketer

The New Era of the Hybrid Marketer | Online Marketing Resources | Scoop.it
Being a one-dimensional marketer is not a good way to get ahead. Today’s successful marketers are hybrids. We integrate old and new channels into one overall marketing strategy. Learn what you need to know to be a good hybrid marketer.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Excel Basics for SEOs 2015

Excel Basics for SEOs 2015 | Online Marketing Resources | Scoop.it
The tips below will help you to make the leap from reluctant Excel user to confident power user and start bringing meaning back to your endless reams of SEO
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How To Drive Revenue with Your Digital Strategy in 2015

How To Drive Revenue with Your Digital Strategy in 2015 | Online Marketing Resources | Scoop.it
These days everyone knows about digital, regardless of whether they work in the world of marketing. When I first started at Zazzle and people asked me what I did, I’d say: ‘I work in digital marketing’.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How to Schedule WordPress Blog Posts with Bufferapp

How to Schedule WordPress Blog Posts with Bufferapp | Online Marketing Resources | Scoop.it
For last few months, I have started focusing more on social media sites to reduce dependency on Google for traffic. I have used sites like Twitter and Facebook, extensively to drive traffic to WPKube and build connections with other bloggers.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How To Use Funnels and A/B Testing To Grow a Business

How To Use Funnels and A/B Testing To Grow a Business | Online Marketing Resources | Scoop.it
Patrick McKenzie gives tips on optimizing funnels, explains why A/B testing is so important for a business, and discusses why a company must nail it's first impression.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How To Know What Your Audience Wants Before Investing in Content Creation and Marketing

How To Know What Your Audience Wants Before Investing in Content Creation and Marketing | Online Marketing Resources | Scoop.it
Nothing sets content marketing up for success quite like a deep knowledge of the people you're hoping will love what you create. In today's Whiteboard Friday, Rand shows you how to acquire that knowledge.
more...
malek's curator insight, January 24, 6:52 PM

putting the cart before the horse, we always do.

Ivo Nový's curator insight, January 26, 11:13 AM

Another great example of content marketing in action.

Scooped by Pedro Da Silva
Scoop.it!

61 Best Social Media Tools for Small Business

61 Best Social Media Tools for Small Business | Online Marketing Resources | Scoop.it
A complete list of social media tools for small business that are easy, useful, and affordable (or free!).
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

The Complete Guide to PPC for Startup Marketing: 9 Tips to Grow a Startup with Paid Search

The Complete Guide to PPC for Startup Marketing: 9 Tips to Grow a Startup with Paid Search | Online Marketing Resources | Scoop.it
Startup businesses and entrepreneurs set growth as a number one priority. Learn how you can use PPC, or pay-per-click marketing, to grow your startup.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

5 Essential SEO Techniques To Master In 2015

5 Essential SEO Techniques To Master In 2015 | Online Marketing Resources | Scoop.it
SEO has truly come into its own as a marketing channel, but columnist Jim Yu argues that that doesn't mean we should rest on our laurels.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

6 Social Media Templates to Save You Hours of Work

6 Social Media Templates to Save You Hours of Work | Online Marketing Resources | Scoop.it
Whether you're managing social media for a company or just looking to boost your online profile, here are six social media templates to save you time
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Why Google Wants You To Become A Brand

Why Google Wants You To Become A Brand | Online Marketing Resources | Scoop.it
Discover the new search engine strategies for 2015. Find out why Google rewards brands & how you can act like a big brand even when you're not.
Pedro Da Silva's insight:
Search Engine + Content Strategies For 2015 Part 1
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How To Visualise Organic Rankings With Google Maps Engine

How To Visualise Organic Rankings With Google Maps Engine | Online Marketing Resources | Scoop.it
We use industry knowledge, Google Analytics Data, and Google Maps Engine to gain deeper insight into local organic SEO efforts.
Pedro Da Silva's insight:
I have to try this out!
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Upcoming trends for organic marketing in 2015

Upcoming trends for organic marketing in 2015 was presented at the first #searchlondon event of 2015. This deck is to help people understand what happened in 2…
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How to Target Your Email Subscribers with Facebook Ads

How to Target Your Email Subscribers with Facebook Ads | Online Marketing Resources | Scoop.it
Email and Facebook are probably the two most powerful marketing tools online today, here is how you can integrate the two for a Facebook ad campaign.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

22 Content Marketing Stats You Need

22 Content Marketing Stats You Need | Online Marketing Resources | Scoop.it
Content isn’t just king. It’s the entire monarchy. Here are 22 content marketing stats and facts you need to know to be successful.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How To Use Google Analytics Custom Reports To Make Your PPC Life Easier

How To Use Google Analytics Custom Reports To Make Your PPC Life Easier | Online Marketing Resources | Scoop.it
Learn how to use Google Analytics custom reports to streamline your PPC reporting and analysis for eCommerce and lead generation accounts.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

The State of Digital Marketing in 2015

The State of Digital Marketing in 2015 | Online Marketing Resources | Scoop.it
An infographic with the name 'The State of Digital Marketing in 2015'? Don't mind if we do! An overview.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Lessons learned from the early days of Google

Lessons learned from the early days of Google | Online Marketing Resources | Scoop.it
Earlier this month I did a talk at the University of North Carolina at Chapel Hill about lessons learned from the early days of Google. The video is now online and watchable, or you can watch it on...
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How to find out just how much your organic search traffic is worth

How to find out just how much your organic search traffic is worth | Online Marketing Resources | Scoop.it
Ever want to know exactly how much your organic traffic is worth on the market? Use this simple tool to upload your GWT data to get an estimate based on CPC values of your organic keywords!
more...
No comment yet.