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Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards

Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards | Online Marketing Resources | Scoop.it
Keeping up with Google’s ever-changing algorithm updates on WordPress blogs requires constant monitoring and adjustments, which many webmasters fail to keep on top of.
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Everything You Need To Know About Building Your Email List (And More)

Everything You Need To Know About Building Your Email List (And More) | Online Marketing Resources | Scoop.it
Nate Desmond of Sumome explores the secrets to building and activating an email list for your business.
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Content Marketing Campaign Strategy for Any Business

Content Marketing Campaign Strategy for Any Business | Online Marketing Resources | Scoop.it
A content marketing campaign process which we heavily customize for each inbound marketing client based on their needs, audience, budget and other factors.
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Ultimate List of Must Have Pinterest Tools

Ultimate List of Must Have Pinterest Tools | Online Marketing Resources | Scoop.it
Pinterest tools for marketing and brand engagement Pinterest is an image social media site that has a strong connection with visuals. In the words of the site itself “Pinterest is an online pin board.
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80 great ways to become a better freelancer

80 great ways to become a better freelancer | Online Marketing Resources | Scoop.it
When you become a freelancer and run your own business, you'll learn more about yourself, other people and the business world than ever before.
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SVG (Scalable Vector Graphic) Examples in Content Marketing

SVG (Scalable Vector Graphic) Examples in Content Marketing | Online Marketing Resources | Scoop.it
Content marketing is supposed to be about producing problem solving content for our customers. This should always be the case, but it’s competition that drives content marketing innovation forward.
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How to Use the LinkedIn Data Export Tool to Improve Your Marketing

How to Use the LinkedIn Data Export Tool to Improve Your Marketing | Online Marketing Resources | Scoop.it
Do you want to analyze your past interactions on LinkedIn? This article shares how you can use info from the LinkedIn data export tool.
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Local Search and its importance for Local Business

Local Search and its importance for Local Business | Online Marketing Resources | Scoop.it
Local search plays a very important role in a small business's local business and search strategy.
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The Inbox that works for you

We’re introducing something new. It’s called Inbox. Years in the making, Inbox is by the same people who brought you Gmail, but it’s not Gmail...
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Factors Affecting Pigeon -- A 5,000 Page Case Study

Factors Affecting Pigeon -- A 5,000 Page Case Study | Online Marketing Resources | Scoop.it
How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.
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Introducing the Local Marketing Adoption Curve

Introducing the Local Marketing Adoption Curve | Online Marketing Resources | Scoop.it
Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing.
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It | Online Marketing Resources | Scoop.it
Watching the growth of digital analytics over the last several years has been both exciting and disturbing. It’s been exciting because what was a once niche-activity has evolved into a serious, business-focused enterprise activity.
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A Google Analytics Setup Checklist

A Google Analytics Setup Checklist | Online Marketing Resources | Scoop.it
In this helpful how-to, columnist Brian Massey explains how to set up your analytics to get the most from your data.
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3 Small Paid Search Optimisations With Huge Impact

3 Small Paid Search Optimisations With Huge Impact | Online Marketing Resources | Scoop.it
Columnist Larry Kim explains how a few PPC optimizations can make a big difference in your bottom line. It's the little things that count.
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What kind of video do you need? A guide to goal-focused video marketing

What kind of video do you need? A guide to goal-focused video marketing | Online Marketing Resources | Scoop.it
To execute a successful video marketing strategy, pick videos that map to your ROI goals. Here's a breakdown of how formats support your sales funnel.
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So You Think You Can Write? Tips from Editors

So You Think You Can Write? Tips from Editors | Online Marketing Resources | Scoop.it
Learn the secrets of crafting the perfect pitch. We’ve polled the editors at top industry publications you’ve always wanted to work with for the answers!
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You know you're a content marketing strategist when…

You know you're a content marketing strategist when… | Online Marketing Resources | Scoop.it
Signs you work in digital marketing - straight from our content marketing strategists!
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The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy

The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy | Online Marketing Resources | Scoop.it
Do you know how to optimize your copy so that it converts and bring your business the results you want? Ask these 51 questions to improve your first drafts.
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8 New B2B Video Content Marketing Trends

8 New B2B Video Content Marketing Trends | Online Marketing Resources | Scoop.it
The “play” button is the most compelling action on the web, but creating great video content isn’t easy.
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Google Webmaster Trends Team Wants To Visit Your Office

Google Webmaster Trends Team Wants To Visit Your Office | Online Marketing Resources | Scoop.it
Gary Illyes from Google announced on Google+ that the Google Webmaster Trends Analyst team is looking to observe you and your company, while you work.
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Apple Maps Connect: How To Add Local Business Listing Information - F.A.Q. (so far)

Apple Maps Connect: How To Add Local Business Listing Information - F.A.Q. (so far) | Online Marketing Resources | Scoop.it
Two years in Apple Maps has finally launched Apple Maps Connect, a service for local businesses to update and add their business listing information to Apple Maps.
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I Have a Dream: The Future of Google's Call Extensions

I Have a Dream: The Future of Google's Call Extensions | Online Marketing Resources | Scoop.it
Google Adwords call extensions keep improving, but there's some really cool features that we don't have just yet. A look into the future of call extensions.
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Is Your Client Looking for Love or Just Playing the Field?

Is Your Client Looking for Love or Just Playing the Field? | Online Marketing Resources | Scoop.it
Since 1984, the average agency-client relationship has decreased from 7.2 years to less than three years.
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20 Awesome Tools That Dramatically Increased SEO Hacker’s Productivity

20 Awesome Tools That Dramatically Increased SEO Hacker’s Productivity | Online Marketing Resources | Scoop.it
Every month we produce reports to show clients our efforts, and how they generated something beneficial. Having many clients, one month is too short to do everything.
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More than Keywords: 7 Concepts of Advanced On-Page SEO

More than Keywords: 7 Concepts of Advanced On-Page SEO | Online Marketing Resources | Scoop.it
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means.
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