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Online Marketing | SEO | Search | Social Media | Content Marketing | Web Design & Development
Curated by
Pedro Da Silva
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Mar 17, 2012
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A significant component of the Penguin update appears to deal with anchor text over-optimization of backlinks. Savvy SEOs have been concerned with maintaining a natural anchor text profile for years now, and the Penguin update has just underscored how important natural anchor text optimization really is.
What constitutes a natural anchor text profile? The reality is that a natural mix of anchor texts is far less optimized than you might think. Delete the scoop?
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Before you can remove duplicate content, you have to understand which URL is actually canonical. I provide five cases to show how the problem is more complicated than you might think. Delete the scoop?
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