Online Marketing Resources
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Online Marketing Resources
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How to Understand User Behavior With Google Analytics

How to Understand User Behavior With Google Analytics | Online Marketing Resources | Scoop.it
Want to increase conversions and your ROI? Analyze what people do on your website. Here are three ways to understand user behavior using Google Analytics.
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Google is Compressing Its Display Ads So Pages Load Faster

Google is Compressing Its Display Ads So Pages Load Faster | Online Marketing Resources | Scoop.it
Google has started compressing its display ads by up to 40% in an effort to improve page load times and increase battery life efficiency.
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The beginner’s guide to voice search engine optimisation 

Voice search optimization is one of the year’s newest buzzwords and increasingly something that marketers are being told to be aware of and prepare for. But what is it and why does it matter?
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What to Do After You've Optimised Your Client’s AdWords Account 

What to Do After You've Optimised Your Client’s AdWords Account  | Online Marketing Resources | Scoop.it
Have you hit a plateau optimizing your client's AdWords account? Before you go ask for more budget, consider what can be done after the click.
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How to Write a Cold Email - The Complete Guide to Cold Email Prospecting & Outreach

How to Write a Cold Email - The Complete Guide to Cold Email Prospecting & Outreach | Online Marketing Resources | Scoop.it
Learn how to write a cold email that gets responses. Here is the Complete Guide to Cold Email Prospecting & Outreach for your lead generation.
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Using Influencer Marketing Throughout the Digital Buyer’s Journey

Using Influencer Marketing Throughout the Digital Buyer’s Journey | Online Marketing Resources | Scoop.it
Using influencer marketing at each stage of the buyer's journey creates a more holistic content amplification approach - here's how.
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Audience marketing
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Tips and Tricks for Implementing AMP

Tips and Tricks for Implementing AMP | Online Marketing Resources | Scoop.it
From the SMX Advanced Conference in Seattle, Washington, June 12-14, 2017. SESSION: AMP for Advanced SEOs. PRESENTATION: Tips and Tricks for Implementing AMP -…
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Google MyBusiness Website Builder Released Worldwide

Today Google is announcing the worldwide release of their small business web builder, Websites. First spotted in January, it is a simple, single page web
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That Time When Mummy Bloggers & Brands Owned Reactive Marketing 

That Time When Mummy Bloggers & Brands Owned Reactive Marketing  | Online Marketing Resources | Scoop.it
An opportunity to create a successful marketing campaign can present itself to you at any time, often when you least expect it, and so it is vital to keep an eye out so you can make the most of these.
 
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'If I Owned House of Fraser: Technical SEO Would be Priority #1' 

'If I Owned House of Fraser: Technical SEO Would be Priority #1'  | Online Marketing Resources | Scoop.it
Technical SEO has fallen out of fashion somewhat in the past few years. Content marketing is more accessible, easier to implement and easier to get everyone’s buy in. Everyone feels they know content, whereas very few people within a business will have a concrete opinion on technical issues and recommendations.…
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101-Point Guide To Master Facebook Custom Audiences

101-Point Guide To Master Facebook Custom Audiences | Online Marketing Resources | Scoop.it
Learn how to target your Facebook audience accurately with this 101-Point Guide to Master Facebook Custom Audiences.
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How to Measure Performance with Custom Dimensions in Google Analytics

How to Measure Performance with Custom Dimensions in Google Analytics | Online Marketing Resources | Scoop.it
Learn how to use Google Analytics to its full potential with this tutorial on custom dimensions. Tom Bennet shares how a little investment in your tracking setup and thoughtful consideration on which insights matter can squeeze the most value out of your analytics and reporting.
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The Rise of Digital Amnesia

Today you can unlock a whole universe of facts with a swipe of your smartphone. But do you struggle to remember any of your friends’ phone numbers?
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How to Conduct a Complete AdWords Audit

How to Conduct a Complete AdWords Audit | Online Marketing Resources | Scoop.it
Is your AdWords account as effective as it could be? Use this 8-step AdWords audit process to find areas in need of improvement, expansion, or optimization.
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A Developer's Guide To Implementing The Data Layer

A Developer's Guide To Implementing The Data Layer | Online Marketing Resources | Scoop.it
Detailed instructions on how to communicate information from your server to the Google Tag Manager and Google Optimize by creating a Data Layer.
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PPC For Hotels: How To Counter OTAs (Online Travel Agents)

PPC For Hotels: How To Counter OTAs (Online Travel Agents) | Online Marketing Resources | Scoop.it
As a hotel working with OTAs it can be tricky finding the balance between that relationship and running your PPC campaigns. Here's how to earn back bookings
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Best Practice Guide for Influencer Marketing Pitches

Best Practice Guide for Influencer Marketing Pitches | Online Marketing Resources | Scoop.it
Here, we’ll walk you through a comprehensive guide – featuring 30 surefire tips – on the best practices for influencer marketing pitches.
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9 Cold Email Formulas and The Science Behind Why They Work

9 Cold Email Formulas and The Science Behind Why They Work | Online Marketing Resources | Scoop.it
Proven techniques to write emails fast, with formulas that stop people in their tracks and compel them to read (and reply to) your cold email.
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How to Target Multiple Keywords with One Page

How to Target Multiple Keywords with One Page | Online Marketing Resources | Scoop.it
In this edition of our educational Next Level series, you'll learn an easy workflow for researching and targeting multiple keywords on one page. Read on and level up!
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How to Build SEO Strategies Effectively (and Make Them Last)

How to Build SEO Strategies Effectively (and Make Them Last) | Online Marketing Resources | Scoop.it
With all the obstacles of everyday SEO work, how can you build a strategy that lasts? Bill Sebald shares 5 considerations every strategy requires, how to map your course, and how to reset your frame of mind to do your best work in 2017.
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The 5 Minute Guide to Facebook's New 'Time-On-Site' Targeting Options 

The 5 Minute Guide to Facebook's New 'Time-On-Site' Targeting Options  | Online Marketing Resources | Scoop.it
Using Facebook's advertising platform, you can run ads that target people who have interacted with your business already. For example, customers and website vis
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Create an Audience of People Who Spent the Most Time on Your Website

Create an Audience of People Who Spent the Most Time on Your Website | Online Marketing Resources | Scoop.it
Facebook advertisers can now create audiences of people who spent the most time on their website. Here'
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Achieve Optimum Campaign Delivery

Achieve Optimum Campaign Delivery | Online Marketing Resources | Scoop.it
Tips on how to get the best from content marketing campaigns from a client's perspective. Useful advice for anyone hoping to execute a successful campaign.
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Harness Experiential Marketing and PR Stunts for Your Brand 

Harness Experiential Marketing and PR Stunts for Your Brand  | Online Marketing Resources | Scoop.it
Discover what experiential marketing really means in 2017 and where it originates from. We delve into the power of consumer interaction in our latest piece.
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How Does Google Handle CSS + Javascript "Hidden" Text?

How Does Google Handle CSS + Javascript "Hidden" Text? | Online Marketing Resources | Scoop.it
Does Google treat text kept behind "read more" links with the same importance as non-hidden text? The short answer is "no," but there's more nuance to it than that. In today's Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript.
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