Online Marketing Resources
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Online Marketing Resources
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Marketing to Gen Xers? Here's What They're Watching on YouTube

Marketing to Gen Xers? Here's What They're Watching on YouTube | Online Marketing Resources | Scoop.it
Gen Xers account for over 1.5B views every day on YouTube. See new research on what kinds of content they're watching.
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10 Bad Writing Habits Everyone's Guilty Of (Especially Us)

10 Bad Writing Habits Everyone's Guilty Of (Especially Us) | Online Marketing Resources | Scoop.it
For two years, I read every article on The Content Strategist. And as the site's copy editor, I became a bulwark against bad writing habits.
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An Exhaustive Review of the Top 7 Email Marketing Services

An Exhaustive Review of the Top 7 Email Marketing Services | Online Marketing Resources | Scoop.it
Every year around Christmas the same things happen… 1. It’s December 12th-ish. 2. I realize I’m supposed to buy my mother-in-law something. 3. I panic. Then I spend hours over-analyzing what to get. I wish someone would just tell me what to buy! That would make life sooooo much easier. The problem is that buying good …
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Why does Facebook ads data not match Google Analytics data?

Why does Facebook ads data not match Google Analytics data? | Online Marketing Resources | Scoop.it
Often the data in your Facebook ad campaigns doesn't match your Google Analytics data. Tara West looks at the reasons for the discrepancy and offers fixes.
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How to write catchy headlines with our step-by-step guide

How to write catchy headlines with our step-by-step guide | Online Marketing Resources | Scoop.it
Part art, part science, learning how to write a compelling and engaging headline takes a fair amount of practice, but with a few tools and a little ingenuity it is possible to write catchy headlines for all of your blog posts and marketing copy.
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Life Beyond Email: Chatbot Marketing

Life Beyond Email: Chatbot Marketing | Online Marketing Resources | Scoop.it
Whilst other channels are continuing to deliver diminishing returns, there's a new medium for marketers to utilize to reach their customers: Chatbots.
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"Every marketing channel suffers from fatigue at one stage."
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Google: Give SEOs 4-12 Months To See Positive Ranking Benefits

Google: Give SEOs 4-12 Months To See Positive Ranking Benefits | Online Marketing Resources | Scoop.it
Yesterday I reported that Maile Ohye of Google posted a how to hire an SE
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How to Tell If Your PPC Service Provider Is a Huge Rip-off

How to Tell If Your PPC Service Provider Is a Huge Rip-off | Online Marketing Resources | Scoop.it
In the sea of partners you could work with to help manage your PPC, there are a few questionable business practices that I want you to be on the look-out for. You should avoid these types of partners at all cost!
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Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent

Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent | Online Marketing Resources | Scoop.it
Brands waste too much time and effort chas­ing the next, shiny mar­ket­ing strat­e­gy or buzz­word, think­ing it’s a sil­ver bul­let. Lead­in
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The 2017 Local SEO Forecast: 10 Predictions According to Mozzers

The 2017 Local SEO Forecast: 10 Predictions According to Mozzers | Online Marketing Resources | Scoop.it
From Google providing intimate details about businesses to Amazon expanding even further into the local scene, local SEO stands to see a lot of change this year. Check out what the SEOs at Moz have to say about what to prepare for in 2017.
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How to Uncover Hidden Keyword-Level Data Using Google Sheets

How to Uncover Hidden Keyword-Level Data Using Google Sheets | Online Marketing Resources | Scoop.it
Which keywords are driving your organic traffic? Keyword-level data doesn't have to be (not provided). Sarah Lively shares a smart solution using two free add-ons for Google Sheets.
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Building Do Follow Links with High Quality NoFollow Links

Building Do Follow Links with High Quality NoFollow Links | Online Marketing Resources | Scoop.it
Nofollow links are usually scoffed at in the SEO world, but there are clear benefits to them that are often ignored. Learn why nofollow links are good.
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dataviz.tools

dataviz.tools | Online Marketing Resources | Scoop.it
a curated guide to the best tools, resources and technologies for data visualization
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'Things to do near me' SEO

'Things to do near me' SEO | Online Marketing Resources | Scoop.it
Columnist Andrew Shotland takes a look at the "near me" phenomenon and shares data that helps illuminate how to rank for these queries.
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Tracking Very Large Transactions with Google Analytics & Google Tag Manager

Tracking Very Large Transactions with Google Analytics & Google Tag Manager | Online Marketing Resources | Scoop.it
Break a transaction in Google Analytics into several hits and still report on it as a cohesive unit!
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Broadening Your Paid Search Marketing Strategy

Broadening Your Paid Search Marketing Strategy | Online Marketing Resources | Scoop.it
Get tips on how to incorporate broad match keywords into your paid search strategy and start extending your reach!
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The essential guide to migrating your website to HTTPS

The essential guide to migrating your website to HTTPS | Online Marketing Resources | Scoop.it
You might have heard HTTPS mentioned a lot recently as many publishers debate whether it’s worth making the switch from HTTP to HTTPS. In this article, we’ll give you the background and give you a step by step guide to what you need to do to make the move.
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How Do UX Professionals View Conversion Optimisation?

How Do UX Professionals View Conversion Optimisation? | Online Marketing Resources | Scoop.it
It’s always fun to find out what others think about what you do. In regards to conversion optimization, we’re of the belief that UX is a big part of our pr
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How to Make the Most of the New Facebook Post Options

Have you noticed a whole bunch of new Facebook post options on your business page? They open many new marketing opportunities for you. Let us show you!
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How can hotels stand out in local SEO?

How can hotels stand out in local SEO? | Online Marketing Resources | Scoop.it
Local SEO has grown in impor­tance over the last few years and I’ve seen this no bet­ter exem­pli­fied than in hotel mar­ket­ing. Local SE
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Content Marketing Personas Done Correctly

Content Marketing Personas Done Correctly | Online Marketing Resources | Scoop.it
Pull out the infor­ma­tion, merge it togeth­er and spot the pat­terns.
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Announcing The 2017 World's 50 Most Innovative Companies

Announcing The 2017 World's 50 Most Innovative Companies | Online Marketing Resources | Scoop.it
Amazon, Snap, Chobani, and others are changing the way we shop, eat, play, work, and live in 2017.
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Google news roundup

Google news roundup | Online Marketing Resources | Scoop.it
Google has been busy over the last week or so, with lots of news coming from the search engine's HQ. We've rounded up the most important developments so you don't miss any of the news you need to know.
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A Guide to JSON-LD for Beginners

A Guide to JSON-LD for Beginners | Online Marketing Resources | Scoop.it
Structured data is a must-have for many sites, but it can be hard to get a handle on the technical considerations. Learn the important basics of JSON-LD and how to ramp up your education as you apply it.
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