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How a Brand New Site Attracted 6,618 Visitors in One Week

How a Brand New Site Attracted 6,618 Visitors in One Week | Online Marketing Resources | Scoop.it
Even the best content marketing ideas never get off the ground without a framework for promotion being in place.
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Swapped Out: Losing A Google Featured Snippet

Swapped Out: Losing A Google Featured Snippet | Online Marketing Resources | Scoop.it
When a client loses its featured snippet, columnist Glenn Gabe does some competitive analysis to try to determine why. His findings may shed light on what it takes to get a featured snippet in Google search results.
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User Onboarding | A frequently-updated compendium of web app first-run experiences

User Onboarding | A frequently-updated compendium of web app first-run experiences | Online Marketing Resources | Scoop.it
The ultimate source for User Onboarding tips, tricks, & thoughts. A new teardown every week!
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How Social Media Can Help With PR

How Social Media Can Help With PR | Online Marketing Resources | Scoop.it
Rather than looking at social media as just a marketing tool, start looking at it as a brand image one.
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The True Cost of Local Business Directories

The True Cost of Local Business Directories | Online Marketing Resources | Scoop.it
Are you a local business owner? Explore the hows and whys of submitting your business to local business directories in order to boost your local search visibility on Google.
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8 Helpful Microsoft Excel Tricks with This Handy Cheat Sheet

8 Helpful Microsoft Excel Tricks with This Handy Cheat Sheet | Online Marketing Resources | Scoop.it
If you’re new to using Microsoft Excel, or an experienced user looking for a good visual reference, this handy cheat sheet covers eight helpful tricks for becoming a spreadsheet pro.
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Why Video Can Be the Foundation for Your Local Content Strategy (Part 1 of 2)

Why Video Can Be the Foundation for Your Local Content Strategy (Part 1 of 2) | Online Marketing Resources | Scoop.it
[Ed. note: The following is a guest article written for Local U by Paul Sherland of IX Brand SEO Services Company.] They just can't seem to get it done!
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How To Make your content work harder by mapping it to your customer’s journey

How To Make your content work harder by mapping it to your customer’s journey | Online Marketing Resources | Scoop.it
This extensive guide from Stacey MacNaught shows you how to make your content marketing work harder - and smarter - by mapping it your customer's journey.
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Five tool sets for scaling your freelance business into a full consultancy

Five tool sets for scaling your freelance business into a full consultancy | Online Marketing Resources | Scoop.it
With freelance work slated to outpace full-time jobs by 2020, and with more than 53m Americans working on a freelance basis as of 2014, the opportunity is ripe for those interested in paving their own way.
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Six brand case studies that proved the value of customer experience

Six brand case studies that proved the value of customer experience | Online Marketing Resources | Scoop.it
Delivering a brilliant customer experience is all about balancing genuine emotions with the right tools.
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How To Optimise Your Facebook Native Videos

How To Optimise Your Facebook Native Videos | Online Marketing Resources | Scoop.it
With video becoming a popular medium to share infos, take advantage of it and connect with your Facebook audience through visuals, sound, and emotions.
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prismic.io | Bring your website or app's content alive

prismic.io  | Bring your website or app's content alive | Online Marketing Resources | Scoop.it
Store, publish and A/B test your website or app's content with prismic.io, use a simple API to display your content without traditional CMS programming and design constraints.
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How Does Google Actually Treat Content Hidden in Tabs or Click-to-Expand?

How Does Google Actually Treat Content Hidden in Tabs or Click-to-Expand? | Online Marketing Resources | Scoop.it
Meta description: Read our blog post from technical SEO Director Mark Chalcraft to understand Google's hidden content guidelines and how to apply them to your website.
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How a Brand New Site Attracted 6,618 Visitors in One Week

How a Brand New Site Attracted 6,618 Visitors in One Week | Online Marketing Resources | Scoop.it
Even the best content marketing ideas never get off the ground without a framework for promotion being in place.
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8 Collaboration Tools to Improve Your Content

8 Collaboration Tools to Improve Your Content | Online Marketing Resources | Scoop.it
Are you part of a team that collaborates on content? In this article you'll discover eight collaboration tools to improve your productivity.
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Data: 'Silent Majority' More Likely to Generate Positive Reviews

Data: 'Silent Majority' More Likely to Generate Positive Reviews | Online Marketing Resources | Scoop.it
Customer Lobby founder and CEO Ted Paff was one of our great speakers at LSA Bootcamp (for SMBs) in Charlotte, NC last month. Ted gave one of the more lively and popular talks of the day.
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Five seriously creative Snapchat campaigns and their results

Five seriously creative Snapchat campaigns and their results | Online Marketing Resources | Scoop.it
Despite plenty of evidence in favour of social media as an effective marketing platform, many companies are still not using it to its full potential.
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Google Talks About The Robots.txt Directive For One Whole Hour

Google Talks About The Robots.txt Directive For One Whole Hour | Online Marketing Resources | Scoop.it
You'd think the robots.txt directive it pretty cut and dry. It hasn't changed much in the past several years, and it is one of the oldest directives in SEO history. But Google's John Mueller devoted
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User Behaviour Data as a Ranking Signal

User Behaviour Data as a Ranking Signal | Online Marketing Resources | Scoop.it
Do search engines collect and utilise user behaviour data for ranking purposes?
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A Brief Guide to Fixing Your Old, Neglected, and Broken Content

A Brief Guide to Fixing Your Old, Neglected, and Broken Content | Online Marketing Resources | Scoop.it
Do your site's archives desperately need attention, but you don't know where to start? Focus on fixing these 10 pieces of broken or neglected content.
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How To Improve WordPress Site Performance With Prefetching and Prerendering

How To Improve WordPress Site Performance With Prefetching and Prerendering | Online Marketing Resources | Scoop.it
DNS prefetching just shortens the latency before starting to load a site. Your browser still has to load the site for a link that you have done DNS prefetching for.
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61 Social Media Metrics, Defined

61 Social Media Metrics, Defined | Online Marketing Resources | Scoop.it
A look at a variety of social media metrics you might choose to focus on, with a brief explanation of each, why it matters, and how to measure it.
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How Much Keyword Repetition is Optimal

How Much Keyword Repetition is Optimal | Online Marketing Resources | Scoop.it
If you're targeting a certain keyword, knowing where and how often to use that keyword in the various elements of your page is essential. In today's Whiteboard Friday, Rand offers his recommendation.
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The Complete Guide to YouTube Optimisation: Everything You Need to Know

The Complete Guide to YouTube Optimisation: Everything You Need to Know | Online Marketing Resources | Scoop.it
The all-in-one guide to YouTube optimization: How to set up a YouTube channel and optimizing for growth.
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