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Online Marketing Resources
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What You MUST Do Differently As A High-Value Consultant

What You MUST Do Differently As A High-Value Consultant | Online Marketing Resources | Scoop.it
I want to talk about engagements today. Specifically, I want to talk about what our role as a high-value consultant is when working on client projects, and
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My response to the ketchup bottle UX vs UI meme

My response to the ketchup bottle UX vs UI meme | Online Marketing Resources | Scoop.it
My response to the ketchup bottle UX vs UI meme This is the first article in a series of responses to a stream of memes that have hit our social feeds over the past few years.
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How to do successful link-building on a startup budget

How to do successful link-building on a startup budget | Online Marketing Resources | Scoop.it
At carwow we recently raised series-B funding, so although it’s fair to say we have a little bit more money to experiment with these days, this certainly hasn’t always been the case.
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Best Tools for Freelance Designers and Developers

See what hundreds of the top freelance designers and developers use to run their businesses successfully.
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8 Ways to Optimise Facebook Ad Targeting

8 Ways to Optimise Facebook Ad Targeting | Online Marketing Resources | Scoop.it
Looking for new ways to reach your ideal audience with Facebook ads? Discover eight ways to optimize your Facebook ad targeting.
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Can SEOs Stop Worrying About Keywords and Just Focus on Topics?

Can SEOs Stop Worrying About Keywords and Just Focus on Topics? | Online Marketing Resources | Scoop.it
Should you ditch keyword targeting entirely? There's been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it's a big step to take and could potentially hurt your rankings.
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Does Facebook Advertising Work?

Does Facebook Advertising Work? | Online Marketing Resources | Scoop.it
Does Facebook advertising work? YES, it does. Learn why Facebook is one of the most effective online advertising platforms for businesses of all types in this comprehensive guide.
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25 Ways to Increase Sales Online

25 Ways to Increase Sales Online | Online Marketing Resources | Scoop.it
In this comprehensive guide, we'll show you 25 actionable ways to increase sales online, from opt-in offers to Facebook remarketing and more.
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How Habits Are Sabotaging Your Conversions (and How to Fix It)

How Habits Are Sabotaging Your Conversions (and How to Fix It) | Online Marketing Resources | Scoop.it
We’re all creatures of habit. As optimizers, we need to be in the habit of optimizing for habits. Here's how you can optimize for habits.
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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

7 Retargeting Case Studies That’ll Boost Your Current Campaigns | Online Marketing Resources | Scoop.it
No one likes to miss conversions. Before you launch your next PPC campaign, gather insights from these retargeting case studies.
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The Machine Learning Revolution: How it Works and its Impact on SEO

The Machine Learning Revolution: How it Works and its Impact on SEO | Online Marketing Resources | Scoop.it
Machine learning is becoming more and more prevalent in the SEO industry, driving algorithms on many major platforms.
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How To Create Synergy Between Social Media And Search

How To Create Synergy Between Social Media And Search | Online Marketing Resources | Scoop.it
Search and social don't have to live in separate silos. Columnist Paul Shapiro discusses how your social media marketing and search efforts can work together.
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3 Smart KPIs to Check Your Adwords Account Optimisation

3 Smart KPIs to Check Your Adwords Account Optimisation | Online Marketing Resources | Scoop.it
How is your Adwords account doing? Are you only spending or are you also making money? Maybe this infographic from Gianpaolo Lorusso might help.
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5 Free Tools Every Conversion Optimiser Should Know About

5 Free Tools Every Conversion Optimiser Should Know About | Online Marketing Resources | Scoop.it
To make CRO easier, you need some conversion optimization tools that simplify and streamline your efforts. Here are Neil Patel`s top 5 picks.
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How To Use Demographics in Google Analytics to Increase Conversions

How To Use Demographics in Google Analytics to Increase Conversions | Online Marketing Resources | Scoop.it
Google Analytics has evolved to be a marketer's best friend. Now GA is taking it a step further by including demographic information. Here's 3 steps to getting setup.
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How To Gain A Colossal Audience Using New Traffic Sequences

How To Gain A Colossal Audience Using New Traffic Sequences | Online Marketing Resources | Scoop.it
You want traffic? Then your focus is wrong and your site is doomed because of it. You need to understand a new set of rules: The New Traffic Sequence
Pedro Da Silva's insight:
"Traffic is no longer the real asset of the Internet. A trusted audience is."
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What Types of Content Should You Create?

What Types of Content Should You Create? | Online Marketing Resources | Scoop.it
Determining the kinds of branded content your brand should create can be perplexing. This infographic from Feldman Creative aims to provide some guidance to help you make informed decisions when selecting types of branded content to create.
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3 Steps for Adding Video to Your Social Media Marketing

3 Steps for Adding Video to Your Social Media Marketing | Online Marketing Resources | Scoop.it
Looking for tips to get started with video? Making the right decisions in three key areas will help you create videos that engage people.
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The Art & Science of Call-Only Ads

The Art & Science of Call-Only Ads | Online Marketing Resources | Scoop.it
Why sit around waiting for the phone to ring? Google AdWords Call-Only Ads are an awesome way to drive calls to your business. Here's how...
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Cracking the Code on Gmail Ads: My 7 Best Tips

Cracking the Code on Gmail Ads: My 7 Best Tips | Online Marketing Resources | Scoop.it
Gmail Ads, formerly known as Gmail sponsored promotions, are an awesomely effective way to reach new customers - if you do them right! Here are my best tips for mastering Gmail Ads...
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How to Target Facebook Ads Based on Email Address & Phone Number (Custom Audience)

How to Target Facebook Ads Based on Email Address & Phone Number (Custom Audience) | Online Marketing Resources | Scoop.it
Are you tired of a .03% click-through-rate on your Facebook ads? Have you read my recent articles, employed ad rotation, optimized your ad images, and targ
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How To Communicate A/B Test Results To Stakeholders

How To Communicate A/B Test Results To Stakeholders | Online Marketing Resources | Scoop.it
Data should speak for itself, but it doesn’t. After all, humans are involved, too - and we mess things up. See, while data may be pure, humans are riddled
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The 6 Traits That Differentiate the Best Digital Marketers from the Rest

The 6 Traits That Differentiate the Best Digital Marketers from the Rest | Online Marketing Resources | Scoop.it
Imagine if, similar to the Matrix, you could simply plug a cord into the back of your head and learn a key skill for becoming a great digital marketer. Or,
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Replacing Personas With Characters — down the rabbit hole

Replacing Personas With Characters - down the rabbit hole - Medium
Resolving the destructive effects of Personas.
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How to Win on Facebook: 8 Lessons Learned From Analysing 1 Billion Posts

How to Win on Facebook: 8 Lessons Learned From Analysing 1 Billion Posts | Online Marketing Resources | Scoop.it
If you want to know what works when it comes to marketing, you need to study the competition.
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