Vancouver presented a wild weekend for the Scratch-it team. We talked email marketing with landing page ninjas, foosballed with the best, and received a hilarious critique of one of our very own landing pages.
Based on the idea that more markup can improve search engine’s ability to comprehend and interpret content (and therefore increase SEO), this article outlines four ideas for going beyond the basics into some lesser-known or newer Schema tactics.
Creating and promoting content isn't worth the effort if you haven't made sure it's the right content for your audience. This post offers several tools and tips to help you figure out where your time is best spent.
We share Youtube videos all.the.time. When done wisely, embedding Youtube videos may help you a lot with reader engagement and leads. But how much do we really know about embedding Youtube videos? Is it just this?