Online Marketing Resources
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Online Marketing Resources
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An Insight Into My Digital Marketing Automation Machine

An Insight Into My Digital Marketing Automation Machine | Online Marketing Resources | Scoop.it
The rise of the digital marketing machine is now a reality. Here are some insights into how I use marketing automation on the social web
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Programmatic Delivery: The Future of Content Marketing and Promotion?

Programmatic Delivery: The Future of Content Marketing and Promotion? | Online Marketing Resources | Scoop.it
Could programmatic delivery be the answer to the challenges of content distribution and promotion in the future? Simon Penson thinks so. Read on to discover how this new method of paid content delivery could help you.
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Google Testing Website Builder Within Google My Business

Google Testing Website Builder Within Google My Business | Online Marketing Resources | Scoop.it
Update: For a more in-depth look at the new product see: Google GMB Website Builder Beta First Look. It seems that the day has finally come when Google is
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How to create amazing how-to content

About a month ago, water from my bath started leaking through my kitchen ceiling. It was frustrating to say the very least. In a desperate attempt to fix t
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Top Myths of International SEO

Top Myths of International SEO | Online Marketing Resources | Scoop.it
-This webinar covers 15 common myths and misconceptions about international SEO -We'll discuss why international SEO is so confusing, and cover how its change…
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The Complete Guide to Email Automation for Beginners

The Complete Guide to Email Automation for Beginners | Online Marketing Resources | Scoop.it
Email automation is an essential part of a profitable email list for an online business. This guide steps you through everything you need to get started.
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Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems

Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems | Online Marketing Resources | Scoop.it
Columnist Glenn Gabe demonstrates why discovering how Googlebot sees your desktop and mobile content is essential to any good SEO audit.
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15 Meta Description Examples & How To Master Them Now

15 Meta Description Examples & How To Master Them Now | Online Marketing Resources | Scoop.it
Learn the three simple ingredients for writing a better meta description in less time. Plus, 15 examples from brands like MailChimp, Snapchat, & ModCloth!
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How to Get Better Insights About Your Audience

How to Get Better Insights About Your Audience | Online Marketing Resources | Scoop.it
Overcome data fragmentation from Google Analytics, marketing automation, and CRM data for a full circle view of customer – Content Marketing Institute
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How to Interview to Find a Content Marketing Rock Star

How to Interview to Find a Content Marketing Rock Star | Online Marketing Resources | Scoop.it
Ask 10 questions to distinguish between content marketing rock stars and wannabes, and improve your content marketing team.
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4 Ways to Improve Your Strategic Thinking Skills

Think big picture, no matter where you sit on the org chart.
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How to predict ROI for SEO fixes

Digital marketers are under tremendous pressure at the moment to produce results with their marketing budgets. Gone are the days where a business just threw money at something and no care about the result. Instead we are in a world where every campaign needs evaluating to understand how it is performed against other marketing channels.
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The first part of this article will help you understand how ROI is calculated. Then the second part looks at how to predict traffic. The final part will bring everything together to understand how predict what ROI will be achieved as a result of implementing an SEO fix.
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LinkedIn conversion tracking is here! 4 things you need to know

LinkedIn conversion tracking is here! 4 things you need to know | Online Marketing Resources | Scoop.it
On the heels of LinkedIn's conversion tracking announcement, columnist Sahil Jain outlines what you need to know to help you use it to better understand your campaign performance.
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5 Ways to Repurpose Your Popular Social Media Posts

5 Ways to Repurpose Your Popular Social Media Posts | Online Marketing Resources | Scoop.it
Want to get more out of your social media content? Discover five ways to find and repurpose your most popular Facebook, Twitter, and Instagram posts.
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How brands are using WhatsApp for marketing

How brands are using WhatsApp for marketing | Online Marketing Resources | Scoop.it
With 1bn users worldwide, WhatsApp presents a massive opportunity for marketers, enabling instant customer service and highly targeted marketing.
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Mobile First Index: Google to Notify Sites of Possible Issues via Search Console

Mobile First Index: Google to Notify Sites of Possible Issues via Search Console | Online Marketing Resources | Scoop.it
In today’s Google Webmaster Office Hours, John Mueller said that they plan to send notices to webmasters via Google Search Console, alerting them that they would be likely to suffer issues when the mobile first index takes affect. While those who use responsive design likely won’t have many or any i…
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How to track DuckDuckGo as organic referrer in Google Analytics

DuckDuckGo not appearing as an organic referrer in Google Analytics? Fear not, I can help you. Background DuckDuckGo is an emerging search engine, making h
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eCommerce Conversion Optimisation Best in Class Research

eCommerce Conversion Optimisation Best in Class Research | Online Marketing Resources | Scoop.it
We've compiled data about what best-in-class eCommerce sites are doing to improve conversions. Conversion optimization tactics and tools used by the best.
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How To Prepare Your Website for the Winter - Your Winter Ready Guide

How To Prepare Your Website for the Winter - Your Winter Ready Guide | Online Marketing Resources | Scoop.it
The winter season is a great time to consider who your website is for, and what your website is offering. See this free winter website guide.
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The Right SEO Tactics for E-commerce Content Marketing

The Right SEO Tactics for E-commerce Content Marketing | Online Marketing Resources | Scoop.it
E-commerce content marketing is the use of created and curated digital content to lure and draw in online traffic.
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Why Are So Many Digital Marketers So Full of Shit?

Why Are So Many Digital Marketers So Full of Shit? | Online Marketing Resources | Scoop.it
Let me start out by saying I don’t really know Larry Kim. I have had a few conversations with him on Twitter. He seems like a smart, hard-working entrepreneur. I have never used his company, Wordstream, so I can’t really speak to anything about Larry or his service other than what I occasionally read on …
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8 Predictions for SEO in 2017

8 Predictions for SEO in 2017 | Online Marketing Resources | Scoop.it
It's that time again friends... That time where I grade my 2016 predictions to see whether I've got the clout and foresight to get another shot in 2017. This year is gonna be really close, as I was more aggressive last year than in prior ones, so let's see where we end up, and what I've got to say for the next 12 months.
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3 Ways to Extract Meaningful Audience Insights from Twitter

3 Ways to Extract Meaningful Audience Insights from Twitter | Online Marketing Resources | Scoop.it
There are more than 500 million tweets sent every day - surely some of them are of value to your business.
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The 10 Biggest Social Media Successes & Fails of 2016

The 10 Biggest Social Media Successes & Fails of 2016 | Online Marketing Resources | Scoop.it
In this blog, we take a look back at some of 2016's social media successes and fails and make some recommendations for 2017's social medi
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Your Essential Guide for Building a Winning Business Case

Your Essential Guide for Building a Winning Business Case | Online Marketing Resources | Scoop.it
“A business case captures the business justification for initiating a task or project. It describes the benefits, the costs and impacts, plus a calculation of the finance case.” – Project Smart No matter what field of business you work in, it’s likely that you’ll have heard of the term, ‘a business case’. But how many …
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