Online Marketing Resources
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Online Marketing Resources
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What's the Real Relationship Between Organic Rankings; Social Shares? (Hint: They're Related, But Not the Way You Think)

What's the Real Relationship Between Organic Rankings; Social Shares? (Hint: They're Related, But Not the Way You Think) | Online Marketing Resources | Scoop.it
Why do top-performing posts often also have a high number of shares? What exactly is causing these observable correlations? Larry Kim shares the results of his study and delves into answering these burning questions.
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How Any Small Business Can Compete with the Big Boys Using SEO and Social Media

How Any Small Business Can Compete with the Big Boys Using SEO and Social Media | Online Marketing Resources | Scoop.it
I get it. I understand how brutal it can be—trying to market your small business in a world of billion-dolla
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13 Advanced Link Building Strategies You (Probably) Haven’t Used

13 Advanced Link Building Strategies You (Probably) Haven’t Used | Online Marketing Resources | Scoop.it
Copyblogger has long been one of the most authoritative blogs on copywriting and content marketing. While they used to reveal their most popular blog posts in
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Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations

Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations | Online Marketing Resources | Scoop.it
Have you been ignoring local link and citation building because you're an online-only or non-local website?
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24 Examples of Calculated Metrics in Google Analytics

24 Examples of Calculated Metrics in Google Analytics | Online Marketing Resources | Scoop.it
In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more.
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29 Advanced Google Tag Manager Tips Every Marketer Should Know

29 Advanced Google Tag Manager Tips Every Marketer Should Know | Online Marketing Resources | Scoop.it
Please Note: This GTM reference guide is a work in progress and will be evolving throughout the rest of MozCon. Be sure to check back next week for the finalized version. Thanks for visiting!
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72 Content Types you have to know about

72 Content Types you have to know about | Online Marketing Resources | Scoop.it
Content isn't just text. It's a lot more. Find 72 different content types here and see which one fits you best.
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Penguin is now part of our core algorithm

Penguin is now part of our core algorithm | Online Marketing Resources | Scoop.it
Google's algorithms rely on more than 200 unique signals or "clues" that make it possible to surface what you might be looking for. Thes
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The Local SEO Agency's Complete Guide to Client Discovery and Onboarding

The Local SEO Agency's Complete Guide to Client Discovery and Onboarding | Online Marketing Resources | Scoop.it
When sussing out new clients, it's crucial for Local SEOs to start off on the right foot. Miriam Ellis offers three free downloadable forms and some priceless advice to make your client onboarding process smooth as silk.
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Using word vectors and applying them in SEO

Using word vectors and applying them in SEO | Online Marketing Resources | Scoop.it
Contributor JR Oakes takes look at technology from the natural language processing and machine-learning community to see if it's useful for SEO.
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Three small businesses rocking local social media marketing

Three small businesses rocking local social media marketing | Online Marketing Resources | Scoop.it
Here are some recent examples of local and small business campaigns that are rocking social
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How personalized search affects SEO

How personalized search affects SEO | Online Marketing Resources | Scoop.it
When personalized search creates a different SERP for every searcher, are your rankings reports nothing but fibs? Not so and here’s why.
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Free Customer Intelligence Platform | Intercom

The Intercom Platform shows you who your customers are and what they do in your web and mobile apps, for free. It's customer intelligence in real-time.
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Responsive Design is Killing Two-Thirds of Your Conversions. Here's How to Fix It.

Responsive Design is Killing Two-Thirds of Your Conversions. Here's How to Fix It. | Online Marketing Resources | Scoop.it
There's a 270% gap in conversions between desktop and mobile. Talia Wolf identifies the main contributing factors and explains what you can do to begin closing that gap.
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5 Ways Testimonials Can Improve Your Social Media Presence

5 Ways Testimonials Can Improve Your Social Media Presence | Online Marketing Resources | Scoop.it
Here are 5 ways that using this kind of positive UGC will improve your social media presence.
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Was Possum The Near Me Update?

Was Possum The Near Me Update? | Online Marketing Resources | Scoop.it
Local SEO strategies targeting “near me” queries in the Local Organic section of the SERPs (the non-Local-Pack/Map results) have been kind of a thing for a few years what with Google making it a default suggestion for most queries it considers even...
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How To Use Lean Startup Methodologies for Local SEO

How To Use Lean Startup Methodologies for Local SEO | Online Marketing Resources | Scoop.it
Product and project management is a critical part of running/managing an SEO business (or any business based on SEO); it's also something that doesn't get discussed nearly as much in professional circles.
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The Ultimate List Of Tools For Growth Hackers

The Ultimate List Of Tools For Growth Hackers | Online Marketing Resources | Scoop.it
Want access to a list that includes every growth hacking tool out there by category? Have any tools you want to add?
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How to Appear in Google's Answer Boxes

How to Appear in Google's Answer Boxes | Online Marketing Resources | Scoop.it
Featured snippets are here to stay, and they're proving to be an important goal in the never-ending quest for rankings.
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4 SERP Features Your Business Should Take Advantage Of

4 SERP Features Your Business Should Take Advantage Of | Online Marketing Resources | Scoop.it
A user can find different elements on the page, whether he or she is searching for nearby shops, specific services, factual information or images.
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Setting up AdWords website call conversion tracking just got a bit easier

Setting up AdWords website call conversion tracking just got a bit easier | Online Marketing Resources | Scoop.it
Track calls from the phone number on your website with a couple of pieces of code.
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Pricing Page Optimisation: How to Order Pricing Plans [Original Research]

Pricing Page Optimisation: How to Order Pricing Plans [Original Research] | Online Marketing Resources | Scoop.it
How do you order your pricing page: Cheap-to-expensive? Expensive-to-cheap? Randomly? This study, conducted through ConversionXL Institute, is the first of a multi-part pricing page study providing data on how people consume pricing plans depending on the plan’s layout design. For this first study, we manipulated the pricing page for a survey tool, SurveyGizmo, to see if there are different patterns …
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Increase Organic Traffic From Social Media 

Increase Organic Traffic From Social Media  | Online Marketing Resources | Scoop.it
Social Media Manager Jess Lonett shares 28 takeaways from #InfluencerChat on ncreasing organic traffic to your site using social media.
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All Facebook Image Dimensions and Ad Specs [2016]

All Facebook Image Dimensions and Ad Specs [2016] | Online Marketing Resources | Scoop.it
What are the Facebook image dimensions for ads and pages now? They are all here -- AND UPDATED -- in one awesome infographic!
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How to target Pinterest ads for better results

How to target Pinterest ads for better results | Online Marketing Resources | Scoop.it
If you’ve ever thought of advertising on Pinterest, then consider targeting your promoted Pins using your own data along with Pinterest’s intimate understanding of their user base. The results can significantly increase your return on investment.
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