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The Four Horsemen: Amazon, Apple, Facebook & Google - Who Wins/Loses

The Four Horsemen: Amazon, Apple, Facebook & Google - Who Wins/Loses | Online Marketing Resources | Scoop.it
Many factors come into play when you want to win a horserace. Next to the fastest horse, there’s a need for the best team, perfect daily condition, an extrao...
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20 of the Best Email Marketing Tools for Small Businesses

20 of the Best Email Marketing Tools for Small Businesses | Online Marketing Resources | Scoop.it
Social media – the undisputed king in the marketing domain... And then there’s email. Think of it as a grandparent to social media marketing. Don’t be fooled, it’s still reliable if used the right way.
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Building a Social Video Strategy

It's a confusing world full of increasingly disparate and numerous social networks, many of which are building native video platforms, it can be really hard to…
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How to Rid Your Website of Six Common Google Analytics Headaches

How to Rid Your Website of Six Common Google Analytics Headaches | Online Marketing Resources | Scoop.it
If Google Analytics was failing to report data correctly, would you be able to recognize and rectify the problem? After reading this post you will.
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The Web Developer's SEO Cheat Sheet 3.0

The Web Developer's SEO Cheat Sheet 3.0 | Online Marketing Resources | Scoop.it
Introducing the new and improved Web Developer's SEO Cheat Sheet. Download info on SEO best practices for online marketers and developers.
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How to implement WhatsApp messaging into your business

How to implement WhatsApp messaging into your business | Online Marketing Resources | Scoop.it
While many of us consider WhatsApp a handy way for staying in touch with friends and family, the messaging service with 800 million users is also an incredibly powerful tool for businesses.
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Marketing 10 Understanding the Marketing Mix Concept – 4Ps

Marketing 10 Understanding the Marketing Mix Concept – 4Ps | Online Marketing Resources | Scoop.it

Marketing 101Understanding the Marketing Mix Concept – 4Ps

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Keyword Research for the Modern Customer Journey

Keyword Research for the Modern Customer Journey | Online Marketing Resources | Scoop.it
As searcher behavior gets more complicated, we as marketers have to evolve our approach to keyword research. Here's how to match your keyword research process to your customer's purchase journey.
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How to build & push JSON Structured Data with Google Tag Manager

How to build & push JSON Structured Data with Google Tag Manager | Online Marketing Resources | Scoop.it
Now you can get rich snippets without hardcoding microdata! Find out how to do it in just 7 steps by building JSON structured data using GTM.
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How to unlock the power of long tail with content and data

How to unlock the power of long tail with content and data | Online Marketing Resources | Scoop.it
Too many brands are focused on vanity terms and overlooking the long tail opportunity.
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Jon Dodson's curator insight, May 19, 12:09 PM

When clients spend their Internet marketing budget with me they get an average 3X Return on Investment (ROI). Give me a $1 I'll give you $3 back!  Call or message me if you feel like you're throwing your Internet marketing spend into a "black hole" with no return. We are VerticalStudio.com and based on your web site goals, we'll give you measured value! Call me at 877-778-6789!

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Should You Be on Snapchat, Ello, or Vine? A Look at Social's Fringe Networks

Should You Be on Snapchat, Ello, or Vine? A Look at Social's Fringe Networks | Online Marketing Resources | Scoop.it
The latest research and tips on choosing which fringe social networks you might choose to join, including Snapchat, Ello, Vine, Tumblr, and more.
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5 Conversion Rate Hacks That Yield Massive 3-5x Conversion Rate Improvements

5 Conversion Rate Hacks That Yield Massive 3-5x Conversion Rate Improvements
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25 Twitter handle hacks for when your perfect name is already taken

25 Twitter handle hacks for when your perfect name is already taken | Online Marketing Resources | Scoop.it
Is your ideal Twitter name taken? With 288 million monthly active users, it’s no surprise that finding a Twitter name is tougher than ever. If your name has gone, you can try waiting 9 months, or contact the user to secure the...
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How to Boost Your Startup’s Growth with Facebook Ads: 6 Killer Strategies

How to Boost Your Startup’s Growth with Facebook Ads: 6 Killer Strategies | Online Marketing Resources | Scoop.it
Oh I bet you’ll agree: Growing a startup is exciting. You’re building a product that’s going to help people live a more fulfilled life; achieve goals, be more productive, grow a business or accomplish anything else they’ve set themselves to.
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How To Automatically Download Google Webmaster Tools Search Data - Python Script

How To Automatically Download Google Webmaster Tools Search Data - Python Script | Online Marketing Resources | Scoop.it
Google Webmaster Tools (recently renamed Google Search Console) is a treasure trove of data, especially useful keyword information. Unfortunately, it isn’t stored for a long enough period to be useful for any trending.
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Creative Digital Marketing Is Ok, But Test Everything

Creative Digital Marketing Is Ok, But Test Everything | Online Marketing Resources | Scoop.it
Bill Bernbach's ideas on advertising and creativity still resonate today, but should no longer exist outside of the realm of testing and science.
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How To Implement JSON-LD in Wordpress

How To Implement JSON-LD in Wordpress | Online Marketing Resources | Scoop.it
Implementing JSON-LD in Wordpress - a helpful post from the team at Builtvisible.com
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Using the Crowd as an Innovation Partner

Using the Crowd as an Innovation Partner | Online Marketing Resources | Scoop.it
For certain types of problems, crowds can outperform your company. You just need to know when—and how—to use them.
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Accuranker - The world's fastest keyword rank tracker

Accuranker - The world's fastest keyword rank tracker | Online Marketing Resources | Scoop.it
Pedro Da Silva's insight:
Keyword rank tracking tool
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Metadata might not be cool – but content marketing ROI certainly is...

Metadata might not be cool – but content marketing ROI certainly is... | Online Marketing Resources | Scoop.it
Metadata isn’t cool. It doesn’t even sound vaguely cool. It’s certainly not as chic as immersive design or rich media, and no industry event has ever given away
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How To Use Google Analytics to find digital walking paths

How To Use Google Analytics to find digital walking paths | Online Marketing Resources | Scoop.it
There’s an urban legend from several different colleges about how a school didn’t pave sidewalks in the first year of its new construction.
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Makerbook - The best free resources for creatives.

Makerbook - The best free resources for creatives. | Online Marketing Resources | Scoop.it
A hand-picked directory of the best free resources for creatives.
Pedro Da Silva's insight:
Useful resource for your digital marketing tool box.
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Increase Conversions with Customer Testimonials – 30 Free & Paid WordPress Testimonial Plugins

Increase Conversions with Customer Testimonials – 30 Free & Paid WordPress Testimonial Plugins | Online Marketing Resources | Scoop.it
Adding customer testimonials are standard practice these days on websites offering services or products, they are proven to increase conversions using social proof.
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