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10-Point Google Analytics Implementation Checkup

10-Point Google Analytics Implementation Checkup | Online Marketing Resources | Scoop.it
Here are some of the most important areas to review when you first gain access to a Google Analytics profile.
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20 Google Facts & Stats that Every Marketer Should Know

20 Google Facts & Stats that Every Marketer Should Know | Online Marketing Resources | Scoop.it
Google is everywhere if you are in online marketing so take the time to learn the 20 facts and statistics that every marketer should know about Google.
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Content Marketing Strategy: 3 Ways to Measure Success with Google Analytics

Content Marketing Strategy: 3 Ways to Measure Success with Google Analytics | Online Marketing Resources | Scoop.it
Nothing else matters if your content doesn't help you achieve a business goal. As is the case with any marketing strategy, measurement and tracking against benchmarks and goals is necessary in proving the ROI on content marketing.
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5 Useful Remarketing Lists to Import From Analytics

5 Useful Remarketing Lists to Import From Analytics | Online Marketing Resources | Scoop.it
Find out how you can maximize the conversion rate of your website working on custom remarketing lists. Find out more today.
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Search, Social and Content Interplay

Search, Social and Content Interplay | Online Marketing Resources | Scoop.it
I have a bit of spare time at a busy conference at share 14 – so I thought I would stop in on this session, involving Bing, Facebook and Twitter amongst the speakers. Since I am here, it seems rude not to share their secrets!
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Customer Journey Maps: How To Capture Them Through Customer Journey Mapping

Customer Journey Maps: How To Capture Them Through Customer Journey Mapping | Online Marketing Resources | Scoop.it
The experiences our customers have throughout the buying process are windows into the effectiveness of our businesses, and in today's Whiteboard Friday, MozCon 2014 speaker Kerry Bodine shows us how to capture them through customer journey mapping.
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3 Ineffective Homepage Features You Should Stop Using Now

3 Ineffective Homepage Features You Should Stop Using Now | Online Marketing Resources | Scoop.it
Are you using ineffective features on your homepage? Here are three you need to avoid.
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The demise of Video SEO

The demise of Video SEO | Online Marketing Resources | Scoop.it
Recently, Google removed, without any warning, the video snippets in the search results for a large group of sites. This followed pretty quickly on Google’s removal of author highlight pictures from the search results.
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Reputation is Everything

Reputation is Everything | Online Marketing Resources | Scoop.it
Reputation is Everything
Pedro Da Silva's insight:
Do you have some form of ORM (Online Reputation Management) strategy in place? No? You should...
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Google Sending Invalid Error Notices Of Redirecting Smartphone Users To Homepage

Google Sending Invalid Error Notices Of Redirecting Smartphone Users To Homepage | Online Marketing Resources | Scoop.it
A couple weeks ago, we reported that Google began sending notices to webmasters over faulty mobile redirects.
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Four inventive ways to distribute content

Four inventive ways to distribute content | Online Marketing Resources | Scoop.it
Post links on your social media channels, obviously. Put a teaser in your email newsletter, of course. Syndicate it through relevant recommendation platforms, OK then.
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Measureful

Measureful | Online Marketing Resources | Scoop.it
Measureful is easy insights for online businesses. We automatically turn your marketing data into weekly insights and reports.
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Branding 101: Understanding The Art and Science of a Re-Brand

Branding 101: Understanding The Art and Science of a Re-Brand | Online Marketing Resources | Scoop.it
Looking to undertake a re-branding? Read this first.
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10 Optimization Experts Share Their Favorite Google Analytics Reports

10 Optimization Experts Share Their Favorite Google Analytics Reports | Online Marketing Resources | Scoop.it
One of the key things Google Analytics helps us do when optimizing a website is identify conversion uplift opportunities. Traffic is precious, and we don’t want to waste any of it on tests that don’t result in learning or uplifts.
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The Definitive Guide To Campaign Tagging in Google Analytics

The Definitive Guide To Campaign Tagging in Google Analytics | Online Marketing Resources | Scoop.it
If you're running marketing campaigns, you need to be aware of the mistakes sites make in tracking them (if they track them at all). This post tells all.
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Scroll Depth - A Google Analytics plugin for measuring page scrolling

Scroll Depth - A Google Analytics plugin for measuring page scrolling | Online Marketing Resources | Scoop.it
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Google Analytics Extractor | How to extract your data from Google Analytics

Google Analytics Extractor | How to extract your data from Google  Analytics | Online Marketing Resources | Scoop.it
Google Analytics Extractor - brought to you by Diamto Are you looking for a way of extracting your Google Analytics Data out of Google servers and into your own database, well this is the application for you.
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How To Uncover Profitable Long-Tail Keywords: 6 Ways

How To Uncover Profitable Long-Tail Keywords: 6 Ways | Online Marketing Resources | Scoop.it
Robbie Richards, Digital Marketing Strategist at Royal Jay shows you numbers 1-6 of his list of 12 ways to uncover profitable long-tail keywords.
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Google’s Push For HTTPS Is More About PR Than Search Quality

Google’s Push For HTTPS Is More About PR Than Search Quality | Online Marketing Resources | Scoop.it
Is it worth it for webmasters to switch to HTTPS in light of Google's recent announcement?
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How To Access Organic Twitter Analytics (For anyone, for free)

How To Access Organic Twitter Analytics (For anyone, for free) | Online Marketing Resources | Scoop.it
Just yesterday I published "Predicting Content Success With Twitter Analytics". And then wondered why not many seemed to find this as exciting as me.
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Reviews Are Forever, Changing | YELP Updated Reviews

Reviews Are Forever, Changing | YELP Updated Reviews | Online Marketing Resources | Scoop.it
Let’s face it, it’s hard work as a small business to get reviews online on Yelp, Google My Business and many other common review sites.
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How to Make Your Phone-number on Your Website Click to Call

How to Make Your Phone-number on Your Website Click to Call | Online Marketing Resources | Scoop.it
How to make click-to-call html links. Your visitors will love the shortcuts.
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Digital marketing optimisation: five lessons from the top performers

Digital marketing optimisation: five lessons from the top performers | Online Marketing Resources | Scoop.it
The average conversion rate in Adobe's Digital Optimisation survey is 2.6%. However, 20% of companies have a conversion rate greater than 4.5%.
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Beginner's Guide to Link Building

Beginner's Guide to Link Building | Online Marketing Resources | Scoop.it
Welcome to The Beginner's Guide to Link Building from Moz! Whether you're brand new to link building or have been doing it for a while, you'll find something useful in this guide.
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Will Your Google Analytics Dashboard Shock You?

Will Your Google Analytics Dashboard Shock You? | Online Marketing Resources | Scoop.it
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