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Online Marketing Resources
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Make Your Blog A Local Destination & Win At Local Search

Make Your Blog A Local Destination & Win At Local Search | Online Marketing Resources | Scoop.it
Wondering what to do on your blog to help your Local SEO efforts? Columnist Greg Gifford lays out a game plan for local blogging success.
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Business insights you'll gain from checking your rankings

Business insights you'll gain from checking your rankings | Online Marketing Resources | Scoop.it
Monitoring your site's ranking position can expose some fascinating insights into your business as well as your competitors.
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The Ultimate Lifecycle Email Marketing Guide

The Ultimate Lifecycle Email Marketing Guide | Online Marketing Resources | Scoop.it
Lifecycle marketing is driven primarily by strong email marketing campaigns. Here are some examples to get you started.
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Heads Up: Upcoming Google Webmaster Tools Change

Heads Up: Upcoming Google Webmaster Tools Change | Online Marketing Resources | Scoop.it
If you have multiple pages from the same domain appearing in Google\'s search results they will count as a single impression.
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5 Techniques To Safely Get Links In 2015

5 Techniques To Safely Get Links In 2015 | Online Marketing Resources | Scoop.it
Link building is important, but it can be dangerous if you don't know what you're doing. Today, columnist Neil Patel shares his white hat link building tips.
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How To Manage Tagged Destination URLs with Excel

How To Manage Tagged Destination URLs with Excel | Online Marketing Resources | Scoop.it
You know those accounts. The ones with tons of Campaigns, hundreds of Ad Groups, and ads with Destination URLs specific to one of those levels.
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How to Fix Your Old, Neglected, and Broken Content

How to Fix Your Old, Neglected, and Broken Content | Online Marketing Resources | Scoop.it
Do your site's archives desperately need attention, but you don't know where to start? Focus on fixing these 10 pieces of broken or neglected content.
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How to implement semantic analytics by pushing structured data

How to implement semantic analytics by pushing structured data | Online Marketing Resources | Scoop.it
Semantic markup and structured data are awesome, but what it we could make those things even more awesome that we ever imagined?
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How to Increase Your Conversions Using Google Analytics Conversions Reports

How to Increase Your Conversions Using Google Analytics Conversions Reports | Online Marketing Resources | Scoop.it
Do you understand how your website visitors convert? This article dives into Google Analytics Conversions reports to find data to optimize for conversions.
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How To Minimise Great Failures in Competitive Intelligence

How To Minimise Great Failures in Competitive Intelligence | Online Marketing Resources | Scoop.it
Rand's presentation from SEMPDX's Searchfest 2015 on how to avoid the common mistakes in competitive analysis and competitive intelligence.
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The Marketing Department of the Future

The Marketing Department of the Future | Online Marketing Resources | Scoop.it
The rapid incorporation of digital approaches has made marketing an industry of silos. It's time to rethink the way we build our teams and our skill sets to break those walls apart.
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How to Do a Basic Local SEO Audit in 30 Minutes or Less

How to Do a Basic Local SEO Audit in 30 Minutes or Less | Online Marketing Resources | Scoop.it
Darren Shaw, President and Founder of Whitespark, shares his detailed 7-step local SEO audit checklist.
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9 Instagram Growth Hacks for Your Local Business

9 Instagram Growth Hacks for Your Local Business | Online Marketing Resources | Scoop.it
Instagram continues to be a shining star in the world of social media. Boasting an extensive fan following from around the globe, it has proven itself highly valuable for some businesses, particularly local ones.
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5 fatal mobile marketing mistakes to avoid

5 fatal mobile marketing mistakes to avoid | Online Marketing Resources | Scoop.it
Five blunders that could be negatively affecting your mobile marketing strategy.
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CookieCuttr - A tailorable jQuery plugin to deal with the EU Cookie Law

CookieCuttr - A tailorable jQuery plugin to deal with the EU Cookie Law | Online Marketing Resources | Scoop.it
A tailorable WordPress plugin and jQuery plugin to deal with the EU Cookie Law. Loads of options for however you choose to interpret the law, multi-language compatible and easy to update and configure.
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Search Engine Optimization with Data

Search Engine Optimization with Data | Online Marketing Resources | Scoop.it
In a SERP landscape dominated by data verticals and direct answers, search engine optimization targets must include data too.
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Top 10 PPC Marketing Hacks of All Time

Top 10 PPC Marketing Hacks of All Time | Online Marketing Resources | Scoop.it
The Top 10 PPC Hacks of All Time (Revised)
Pedro Da Silva's insight:
by Larry Kim
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Preparing for Penguin 4.0: A Google Penalty Prevention Protocol

Preparing for Penguin 4.0: A Google Penalty Prevention Protocol | Online Marketing Resources | Scoop.it
If you follow these steps, you can protect your site and when Penguin 4.0 gets released, you can be certain that yours won’t be one of the sites that gets affected.
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The Ultimate Guide to Creating a Killer Explainer Video

The Ultimate Guide to Creating a Killer Explainer Video | Online Marketing Resources | Scoop.it
When you land on a website, do you end up reading all of the text on the page? The chances are, you don't. So why not put an explainer video on your site?
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How to Defeat Duplicate Content

How to Defeat Duplicate Content | Online Marketing Resources | Scoop.it
Learn how to use Moz tools to identify and resolve duplicate content issues in this third installment of Next Level series.
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Carlene Kelsey's curator insight, March 1, 10:47 AM

Learn All About Duplicate Content.

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Which Tweets Does Google Search Value Most?

Which Tweets Does Google Search Value Most? | Online Marketing Resources | Scoop.it
What does Twitter's deal to allow Google full, real-time access to its stream of tweets mean for search results? How many tweets are getting indexed? Which types of tweets are ...
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My Favorite 5 Google Analytics Dashboards

My Favorite 5 Google Analytics Dashboards | Online Marketing Resources | Scoop.it
In today's Whiteboard Friday, Ed Reese, the founder of Sixth Man Marketing, shares his five favorite approaches to organizing informative analytics dashboards.
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How to Stop Spam Bots from Ruining Your Analytics Referral Data

How to Stop Spam Bots from Ruining Your Analytics Referral Data | Online Marketing Resources | Scoop.it
Don't give spam bots a free ride on your website. Create an inhospitable environment for the invasive pests in a few simple steps.
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