Online Marketing Resources
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Online Marketing Resources
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Funnel - cross channel advertising analytics, dashboard and reporting software

Funnel - cross channel advertising analytics, dashboard and reporting software | Online Marketing Resources | Scoop.it
Funnel is a cross channel advertising analytics, dashboard and reporting software
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What I Learned Analyzing 13 Years of Basecamp Home Pages

What I Learned Analyzing 13 Years of Basecamp Home Pages | Online Marketing Resources | Scoop.it
I studied the 50+ home pages Basecamp has used since launching in 2004 and came away with a new appreciation for how they write copy.
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Why GDPR is great news for marketers and will create a more efficient data economy

Why GDPR is great news for marketers and will create a more efficient data economy | Online Marketing Resources | Scoop.it
As things stand, we are in a situation where the immensely valuable commodity of personal data is being collected by businesses either for free, or for a fraction of its true worth.
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A search marketer's view of Facebook's advertising platform

A search marketer's view of Facebook's advertising platform | Online Marketing Resources | Scoop.it
Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he's encountered in venturing into Facebook Ads territory.
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Boost your brand visibility with featured snippets  

Boost your brand visibility with featured snippets   | Online Marketing Resources | Scoop.it
Featured snippets can get you to the top of the search engine results page. Find out how in this article from Wordtracker.
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State of Enterprise SEO 2017: Overworked SEOs Need Direction

State of Enterprise SEO 2017: Overworked SEOs Need Direction | Online Marketing Resources | Scoop.it
Enterprise SEO managers are overworked but really good at making do with what they’ve got, while demonstrating ROI continues to be an issue for agencies and in-house SEOs. Check out these findings and more from the State of Enterprise SEO survey.
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Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity

Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity | Online Marketing Resources | Scoop.it
In this Whiteboard Friday, Rand reminds us of link equity's basic principles, covers the 3 most common issues websites face with equity flow, and offers advice on how to actually control and optimize that flow in a way that works.
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The Complete Voice Strategy Guide for Marketers

The Complete Voice Strategy Guide for Marketers | Online Marketing Resources | Scoop.it
Voice is the next interface in computing. As a marketer, can you afford to sit and wait until it disrupts your industry, or should you take action? This guide tells you how.
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A Fictional Brief And A Brand New Facebook Ad Account – Where to Start? 

A Fictional Brief And A Brand New Facebook Ad Account – Where to Start?  | Online Marketing Resources | Scoop.it
This post is a follow up to a presentation I gave at the China Marketing Summit in Shenzhen last month. The main premise was to give an overview of how to get started building an audience and sales with Facebook ads. Channels like PR and SEO are amazing long-term plays but if you’ve only got
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Ultimate Google Analytics Audit Tool (100% Free)

Ultimate Google Analytics Audit Tool (100% Free) | Online Marketing Resources | Scoop.it
Get immediate access to my Google Analytics Audit Tool. 25 Automated checks to determine the state of your current Google Analytics setup.
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The “About Us” Page of Every Digital Media Agency

The “About Us” Page of Every Digital Media Agency | Online Marketing Resources | Scoop.it
// WE ARE // // CREATORS // PRODUCERS // CREATOR-PRODUCERS // VISIONOPOLISTS // IDEATIONISTS // DREAM FLUFFERS // CANTSTOPWONTSTOPPORTUNISTS /
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Future of the Sharing Economy in Europe 2016

Future of the Sharing Economy in Europe 2016 | Online Marketing Resources | Scoop.it
Future of the Sharing Economy in Europe 2016
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The Hypothesis and the Modern-Day Marketer

The Hypothesis and the Modern-Day Marketer | Online Marketing Resources | Scoop.it
How can you be so certain you’re creating the most effective marketing offers and messages? Simply put, no one can. However, instead of seeking an answer to your marketing challenges, what if you focused on the right question instead? And used your A/B testing, data and analytics to answer that question to better serve customers and ultimately increase conversion. This MarketingExperiments blog post shows you how.
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Ask the experts: Mobile SEO trends, challenges & strategy

Ask the experts: Mobile SEO trends, challenges & strategy | Online Marketing Resources | Scoop.it
We're starting a new series of 'ask the experts' articles on the Econsultancy blog.
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Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket

Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket | Online Marketing Resources | Scoop.it
Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you.
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Competitive analysis: Making your auction insights work for you

Competitive analysis: Making your auction insights work for you | Online Marketing Resources | Scoop.it
Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data.
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Google Web Designer

Google Web Designer | Online Marketing Resources | Scoop.it
Google Web Designer is a free, professional-grade HTML5 authoring tool. Build interactive, animated HTML5 creative, no coding necessary.
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Perfromance-based optimisation using Google Search Console and the API

Perfromance-based optimisation using Google Search Console and the API | Online Marketing Resources | Scoop.it
:Learn how to use Google’s Search Console API to get all of the data you can’t access through Google’s interface. Then the session will then be followed by pra…
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The YouTube Video Trigger In Google Tag Manager

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The most successful Sponsored Content tactics in EMEA right now

The most successful Sponsored Content tactics in EMEA right now | Online Marketing Resources | Scoop.it
Learn how to target the largest relevant audience, and get the most visibility out of your bidding budget, with this quick guide to LinkedIn Advertising.
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What Is a Local Backlink & How to Find Them

What Is a Local Backlink & How to Find Them | Online Marketing Resources | Scoop.it
Local backlinks are more than just SEO. Learn an interesting way to discover potential backlinks relevant to your locality.
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3 Easy Tactics Any Site Can Use to Acquire Their First 50 Links

3 Easy Tactics Any Site Can Use to Acquire Their First 50 Links | Online Marketing Resources | Scoop.it
Without a solid base of links, your site's SEO won't be competitive. This Whiteboard Friday shows you three relatively quick, easy, and tool-free ways to (link) build a sturdy foundation for your site.
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How to do local SEO

How to do local SEO | Online Marketing Resources | Scoop.it
Follow this step-by-step guide to local SEO to become one of the top ranked sites in your area. A comprehensive guide from Wordtracker.
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Business Model Toolbox - Design and Challenge your Business Model

Business Model Toolbox - Design and Challenge your Business Model | Online Marketing Resources | Scoop.it
We drive you towards BETTER Business Model Innovation. Get inspired by different tools, interesting stories and business model patterns.
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