Online Marketing Resources
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Online Marketing Resources
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Facebook Ads Cost: The Complete Guide to the Cost of Facebook Ads

Facebook Ads Cost: The Complete Guide to the Cost of Facebook Ads | Online Marketing Resources | Scoop.it
We previously shared what $5 per day will buy you on Facebook ads, but how much do Facebook advertising cost? With Facebook becoming a pay-to-play channel..
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Better Form Design: One Thing Per Page (Case Study)

Better Form Design: One Thing Per Page (Case Study) | Online Marketing Resources | Scoop.it
You can improve your form design with a simple pattern named "One Thing Per Page". Learn how to split up a complex process into multiple smaller pieces.
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How to Run a Cohort Analysis in Google Analytics

How to Run a Cohort Analysis in Google Analytics | Online Marketing Resources | Scoop.it
Here’s what the Cohort Analysis is, why it’s important, and how you can run your first cohort analysis report today.
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Direct Traffic is Dark Traffic, and That’s OK 

Direct Traffic is Dark Traffic, and That’s OK  | Online Marketing Resources | Scoop.it
What is direct traffic in google analytics? Learn how to use campaign tags to dig deeper into direct traffic & better understand how users land on your site.
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What You Need to Know About Duplicate GMB Listings

What You Need to Know About Duplicate GMB Listings | Online Marketing Resources | Scoop.it
Now that Google MapMaker is dead, there are lots of questions around duplicate listings. Joy Hawkins shares a chapter from her Expert's Guide to Local SEO and covers everything from what to do with listings for a deceased practitioner to service area businesses and beyond.
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Faster Sites: Beyond PageSpeed Insights

Faster Sites: Beyond PageSpeed Insights | Online Marketing Resources | Scoop.it
PageSpeed Insights can be useful, but a perfect score doesn’t guarantee a fast site. There are smarter ways to assess and improve site speed.
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SEO vs. PPC: Pros, cons & an integrated approach

SEO vs. PPC: Pros, cons & an integrated approach | Online Marketing Resources | Scoop.it
Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan.
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LinkedIn Matched Audiences: A Remarketing Guide for LinkedIn 

LinkedIn Matched Audiences: A Remarketing Guide for LinkedIn  | Online Marketing Resources | Scoop.it
Want to retarget website visitors and reach non-responsive email contacts on LinkedIn? Discover how to use Matched Audiences to target your LinkedIn ads.
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120 Adwords Scripts to Supercharge Your PPC Campaigns

120 Adwords Scripts to Supercharge Your PPC Campaigns | Online Marketing Resources | Scoop.it
I think you will agree with me when I say: Some PPC management tasks within Adwords can be incredibly BORING when you are doing the same tasks over and over. Surely there must be an easier way: Well it turns out you can automate these tasks and much more like bidding and reporting In fact[...]
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Advanced Remarketing with Google Tag Manager and Google Analytics

Advanced Remarketing with Google Tag Manager and Google Analytics | Online Marketing Resources | Scoop.it
Learn advanced retargeting techniques using Google Analytics and Google Tag Manager in this post by Yehoshua Coren.
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Smooth Google Analytics Migrations using Google Tag Manager

Smooth Google Analytics Migrations using Google Tag Manager | Online Marketing Resources | Scoop.it
David Vallejo explains a smart way to make sure your GA migrations using Google Tag Manager do not result in any data loss or other data quality issues.
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Guide: Facebook Pixel with Google Tag Manager

Guide: Facebook Pixel with Google Tag Manager | Online Marketing Resources | Scoop.it
How to set up the Facebook Pixel using Google Tag Manager. Recently I was tasked to deploy a Facebook Pixel on an ecommerce site. While deploying tags with Google Tag Manager is normally a relatively straightforward thing to do, I found the documentation around Facebook’s Pixel to be sub-par, a bit confusing, and in need …
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How to Hire the Right Contractor or Employee for Your Online Business 

It can be intimidating hiring contractors or employees for your online business. But it doesn’t have to be that way if you know how to do it.
 
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Location Data + Reviews: The 1-2 Punch of Local SEO

Location Data + Reviews: The 1-2 Punch of Local SEO | Online Marketing Resources | Scoop.it
Consistent NAPs get your business found — positive reviews get it chosen. Communicate this to your local SEO clients using owner responses, authenticity and honesty, rapid responses at a good pace, and more.
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2017 SEO Checklist for Product Detail Pages

2017 SEO Checklist for Product Detail Pages | Online Marketing Resources | Scoop.it
Product detail pages are an online merchant’s most potent persuasion and conversion tools. Making those pages findable and desirable on search engine results pages should therefore be an important strategy
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Your Company’s Culture is Who You Hire, Fire, & Promote

Your Company’s Culture is Who You Hire, Fire, & Promote | Online Marketing Resources | Scoop.it
Every time I walk into a new company I am advising, I invariably encounter a set of noble values that are prominently displayed on the walls. So the first thing I do is look past them by carefully…
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How To Find & Fix These 3 Red Flags In Your Google Analytics Data 

How To Find & Fix These 3 Red Flags In Your Google Analytics Data  | Online Marketing Resources | Scoop.it
It's important to look out for these three data red flags in your GA data: PII, Referral Spam & Self-Referral. Learn how to find & fix these errors!
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How to Setup Cross-Domain Tracking between Universal & Legacy GA 

How to Setup Cross-Domain Tracking between Universal & Legacy GA  | Online Marketing Resources | Scoop.it
Using a system that hasn't upgraded to Universal Analytics yet? You can still get cross-domain tracking. Read on to find out how.
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Google Drops Regular Organic Result For Pages Shown as Featured Snippet

Google Drops Regular Organic Result For Pages Shown as Featured Snippet | Online Marketing Resources | Scoop.it
If you are a site with a featured snippet for a search query, you used to get a bit of a bonus - you were shown both as the featured snippet, and then your result was shown a second time as a regular organic listing too.  This meant you got top spot showcased as a featured snippet, and then would a…
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How to Set Up a Facebook Messenger Ad 

How to Set Up a Facebook Messenger Ad  | Online Marketing Resources | Scoop.it
Do you want to use Facebook Messenger ads for your next launch or promotion? Discover how to create a Facebook Messenger ad to engage prospects.
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How to Implement SEO Changes Using Google Tag Manager

How to Implement SEO Changes Using Google Tag Manager | Online Marketing Resources | Scoop.it
Rigid CMS? Backed-up dev queue? Using Google Tag Manager, you can move past your issues implementing technical SEO changes and start adding structured data, canonicals, noindex tags, mobile switchboard tags, and more.
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Key considerations for finding and managing freelancers effectively 

Key considerations for finding and managing freelancers effectively  | Online Marketing Resources | Scoop.it
There's no doubt about it – the on-demand economy is growing at a fierce rate and looking likely to touch almost every business sector in the next few years.
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TRUE Time on Page in Google Analytics

TRUE Time on Page in Google Analytics | Online Marketing Resources | Scoop.it
Are you frustrated with not knowing how long users are spending on your website, engaging with your content? Learn about Time On Page in Google Analytics
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Google Analytics Custom Metrics & Calculated Metrics

Google Analytics Custom Metrics & Calculated Metrics | Online Marketing Resources | Scoop.it
  Metrics, Metrics, Metrics, oh my!! With the recent (very welcome) release of calculated metrics in Google Analytics, I thought that the time was ripe to write a post about custom metrics in GA.  Towards the end of this post you will see why I believe that custom metrics are quite a germane topic to …
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26 Digital Marketing Tips from Fiverr's Growth Department

26 Digital Marketing Tips from Fiverr's Growth Department | Online Marketing Resources | Scoop.it
Digital marketing is essential for any successful business, but it can be difficult to know where to begin and how best to direct your efforts. There are many different facets of digital marketing to consider, from social media advertising to boosting SEO and growing your customer base. Here, we turn to the experts at Fiverr …
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