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2012: The year in mobile photography

2012: The year in mobile photography | Online Marketing Resources | Scoop.it

A recap of major milestones in mobile photography over the past year.

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It's been a great year for mobile photography.

 

As a mobile photography enthusiast that has been into mobile photography for over 2 and a half years now, I've seen a huge uptake in mobile photography art and a quick growth of mobile shooting groups, like JUXT, AMPt and MPG.  

 

This post gives a great overview on the rise of mobile photography over 2012!

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Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO 

Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO  | Online Marketing Resources | Scoop.it
This week we're chatting about pop-ups, overlays, modals, interstitials, etc. They have specific kinds of interactions with SEO. In addition to Google's guidelines around them, they also change how people interact with your site, which can adversely or positively affect you accomplishing your goals, SEO and otherwise.
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How Does Content Marketing Work?

How Does Content Marketing Work? | Online Marketing Resources | Scoop.it
Ah content marketing. Content marketing has been the darling of the digital marketing world for the last 5 years, once...Read More
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Matched Audiences - Custom Targeting for LinkedIn Ads 

Matched Audiences - Custom Targeting for LinkedIn Ads  | Online Marketing Resources | Scoop.it
Use Matched Audiences for LinkedIn ads to retarget website visitors, reach contacts, and build account-based marketing campaigns.
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Are new Google changes the tipping point for migrating to HTTPS? 

Not sure about HTTPS? Need to make the jump but not got round to it? Well, these latest changes from Google may just give you the impetus you need. Find out about the changes and just how to become compliant as painlessly as possible in this article.
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Bing launches bots for local businesses

Bing launches bots for local businesses | Online Marketing Resources | Scoop.it
Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana.
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Local digital marketing is more important than ever

Local digital marketing is more important than ever | Online Marketing Resources | Scoop.it
I remember when I started in digital marketing back in 2009. It was amazing that I could change some things on my site and it would rank for specific keywords which would then bring targeted traffic to my site and people would pay me money for things. It was like magic. Eight years later, the …
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The Quick Start Guide to Ecommerce Content Marketing 

Ecommerce is huge and there are big gains to be made, but the competition is tough. Savvy retailers are using content marketing to stand out in a crowded market.
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Paid Advertising at Each Stage of a Buyer’s Digital Journey

Learn how your paid media campaigns should be working in a multi-channel strategy focused on the buyer's journey to maximize advertising ROI
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How Your Brand Can Optimise for Voice Search

How Your Brand Can Optimise for Voice Search | Online Marketing Resources | Scoop.it
With 20% of mobile search queries via voice search on Google – and with the announcement of their Assistant product, learn how can you get your brand ready.
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How To Optimise for Voice Search & Actions on Google, Alexa & Siri 

How To Optimise for Voice Search & Actions on Google, Alexa & Siri  | Online Marketing Resources | Scoop.it
Read How To Optimise for Voice Search & Actions on Google, Alexa & Siri on our Blog. Kaizen.
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Location Data + Reviews: The 1-2 Punch of Local SEO

Location Data + Reviews: The 1-2 Punch of Local SEO | Online Marketing Resources | Scoop.it
Consistent NAPs get your business found — positive reviews get it chosen. Communicate this to your local SEO clients using owner responses, authenticity and honesty, rapid responses at a good pace, and more.
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2017 SEO Checklist for Product Detail Pages

2017 SEO Checklist for Product Detail Pages | Online Marketing Resources | Scoop.it
Product detail pages are an online merchant’s most potent persuasion and conversion tools. Making those pages findable and desirable on search engine results pages should therefore be an important strategy
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Your Company’s Culture is Who You Hire, Fire, & Promote

Your Company’s Culture is Who You Hire, Fire, & Promote | Online Marketing Resources | Scoop.it
Every time I walk into a new company I am advising, I invariably encounter a set of noble values that are prominently displayed on the walls. So the first thing I do is look past them by carefully…
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You Offer 10 Services and Serve 10 Cities, So You Create 100 City Pages? Why City-Page Proliferation Is Dumb 

You want to rank for a bunch of keywords in a bunch of cities. You don’t have a physical location in each city – which makes you ineligible for Google My Business pages in all those places – but you figure you can “optimize” as many pages you need. Your competitors do it, so why shouldn’t you? What have you got to lose?
 
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Long Term CSS Javascript Hidden Text Experiment

A long term experiment looking at how Google and other search engines treat hidden text on web pages and how much weight is given to keywords within the hidden text as compared with fully visible text.
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Why you should invest more money in owned media this year  

Despite being core components of any digital marketing strategy, owned, earned and paid media are rarely treated identically when it comes to budget allocation.
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Why Did Google Remove Some of My Reviews? 

If your business actively gets reviews on GMB, it's likely you have experienced disappearing reviews. This is because Google has an active filter that removes review that violate their policies.
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7 unannounced updates to Google My Business we've seen in 2017

7 unannounced updates to Google My Business we've seen in 2017 | Online Marketing Resources | Scoop.it
Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has compiled these underreported changes.
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Should You Make It a Page or a Post?  

You know what you want to put on your site, but aren’t as sure how best to weave it in: Should you create a static page or a blog post?
 
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10 HTTPS Implementation Mistakes

10 HTTPS Implementation Mistakes | Online Marketing Resources | Scoop.it
Today we are going to talk about mistakes that can occur during HTTPS implementation and ways to fix and avoid them, so if you have already moved
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Transparent SSL Certificates: What it is, How to Get it and Why 

Transparent SSL Certificates: What it is, How to Get it and Why  | Online Marketing Resources | Scoop.it
Starting this October, Google Chrome will require all secure websites to have a transparent SSL certificate. What does it mean for you? Read our article.
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The Ultimate Template for Structured Data Markup

The Ultimate Template for Structured Data Markup | Online Marketing Resources | Scoop.it
Are you looking for an easy to use template to help you generate structured data for your website? Check out our (free) template for Google Schema markup.
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Facebook Ads Cost: The Complete Guide to the Cost of Facebook Ads

Facebook Ads Cost: The Complete Guide to the Cost of Facebook Ads | Online Marketing Resources | Scoop.it
We previously shared what $5 per day will buy you on Facebook ads, but how much do Facebook advertising cost? With Facebook becoming a pay-to-play channel..
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Better Form Design: One Thing Per Page (Case Study)

Better Form Design: One Thing Per Page (Case Study) | Online Marketing Resources | Scoop.it
You can improve your form design with a simple pattern named "One Thing Per Page". Learn how to split up a complex process into multiple smaller pieces.
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How to Run a Cohort Analysis in Google Analytics

How to Run a Cohort Analysis in Google Analytics | Online Marketing Resources | Scoop.it
Here’s what the Cohort Analysis is, why it’s important, and how you can run your first cohort analysis report today.
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