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2012: The year in mobile photography

2012: The year in mobile photography | Online Marketing Resources | Scoop.it

A recap of major milestones in mobile photography over the past year.

Pedro Da Silva's insight:

It's been a great year for mobile photography.

 

As a mobile photography enthusiast that has been into mobile photography for over 2 and a half years now, I've seen a huge uptake in mobile photography art and a quick growth of mobile shooting groups, like JUXT, AMPt and MPG.  

 

This post gives a great overview on the rise of mobile photography over 2012!

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The Importance of Creating a Media Hub for Your Small Business (and how to do it)

The Importance of Creating a Media Hub for Your Small Business (and how to do it) | Online Marketing Resources | Scoop.it

Over the past few years you may have noticed a change in the way you are consuming content. With more and more large companies looking to find ways to connect to their ideal consumer there has been a shift in the way content is being developed and shared.


Via Ally Greer
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Ally Greer's curator insight, September 30, 7:15 PM

What exactly is a media hub? 


In the context of marketing, it's a place where various types of content - articles, videos, images, etc - exist for the purpose of engaging audiences and spreading knowledge and information to current and future customers.


As Daniel Newman explains, we're no longer living in a time where brands can simply publish content about themselves and successfully connect with their audiences. Newman puts it perfecly when he says today's world of marketing "is more about sharing and collaborating and with that generosity comes interest, loyalty, and commitment to a brand."


While the example in this article is American Express, a company that most of us have heard of and is probably a little bit bigger than the average SMB, having a media hub is equally important for the mom & pop businesses who are trying to grow their brands online.


Creating a media hub doesn't only apply to large businesses, and it also doesn't have to take a lot of budget and/or time.


The tips in this article, like beginning to blog and create visual content, building community, and getting social, are great for getting started with your media hub. Once you've begun putting your knowledge out there, your community will start coming together and your audience will have a place to go to interact with you and your brand.


But, one question still remains: how do I actually organize all of this activity without having to create my own website from scratch?


The tips provided by Newman in this article are a great starting point, and having a place for your media hub to live is the next step of the equation. There are many tools in existence that brands can use to discover content, to organize content, and to distribute content, and there are also some tools that serve as all three. At Scoop.it, we've divided our content hub based upon the different demographics that we'd like to reach and the different areas of our expertise that are aligned with each of these demographics.


By having an organized content-filled page for each of the areas of expertise of the company, we're able to engage different audiences in different ways while still maintaining the overall media hub feel. 


Are you ready to get started with your media hub? Get a demo of Scoop.it Enterprise and we'll get you on your feet!

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How to Generate Blog Post Ideas

How to Generate Blog Post Ideas | Online Marketing Resources | Scoop.it
When you consistently create content, it's difficult to constantly come up with great blog post ideas. Here are our five favorite tools to do just that.
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5 Ways You Should Be Using Vine for Video Marketing

5 Ways You Should Be Using Vine for Video Marketing | Online Marketing Resources | Scoop.it
Vine, Twitter’s 6-second video application, has proved enormously popular, and savvy brands have already begun to establish themselves on the platform.
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The Social Media Advertising Guide for Twitter, Facebook and LinkedIn

The Social Media Advertising Guide for Twitter, Facebook and LinkedIn | Online Marketing Resources | Scoop.it
Social media is an effective paid digital channel. Here's a look at social media advertising options and best practices for Twitter, Facebook and LinkedIn.
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The Ever Growing List of Digital Marketing Google+ Hangouts On Air

The Ever Growing List of Digital Marketing Google+ Hangouts On Air | Online Marketing Resources | Scoop.it
A list of regular Digital Marketing, SEO and PPC Google+ Hangouts On Air episodes/shows. Got one to add? Please let me know!
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Art Jones's curator insight, September 30, 11:32 AM

Hangouts are becoming more popular and finding great content is becoming easier too.

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Why You Shouldn't Have a Mobile Marketing Strategy

Why You Shouldn't Have a Mobile Marketing Strategy | Online Marketing Resources | Scoop.it
We all need to move beyond thinking about mobile marketing strategies. This post shows you why and offers actionable tactics that'll keep your team on top of this ever-changing area of marketing.
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Bruce McDuffee's curator insight, September 30, 10:32 AM

Agreed, you should have a marketing strategy that includes mobile as one tactic/tool.

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Stop Apologising For What You Believe

Stop Apologising For What You Believe | Online Marketing Resources | Scoop.it
If you want to understand the Human Workplace worldview, a great starting point is to notice the differences between people and machines. Machines are great at doing the same thing over and over.
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How To Create Hands-Off Display Campaigns That Deliver Results

How To Create Hands-Off Display Campaigns That Deliver Results | Online Marketing Resources | Scoop.it
Contributor Or Shani discusses how artificial intelligence can help improve your display campaigns.
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Is It Time to Re-Think Long-Form Content?

Is It Time to Re-Think Long-Form Content? | Online Marketing Resources | Scoop.it
The recent topic de jour for content marketing has been quality over quantity. So, is it time to start producing a weekly 5,000-word opus? Not necessarily.
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Ello User Guide: Everything You Need to Know to Use the Ello Social Network

Ello User Guide: Everything You Need to Know to Use the Ello Social Network | Online Marketing Resources | Scoop.it
A complete guide to all the features of the Ello social network.
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Why your call to action copy isn't converting

Why your call to action copy isn't converting | Online Marketing Resources | Scoop.it
Increase your conversions with micro copy designed to reduce friction in and around your call to action.
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Five of Econsultancy's best infographics from 2014

Five of Econsultancy's best infographics from 2014 | Online Marketing Resources | Scoop.it
Here's a round up of infographics, which we've created to accompany some of our survey reports this year.
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17 Quick Wins to Boost Your Social Media Marketing Right Away

17 Quick Wins to Boost Your Social Media Marketing Right Away | Online Marketing Resources | Scoop.it
A big list of small changes that may lead to huge results - quick wins for social media marketing that you can implement in minutes
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17 Quick Wins to Boost Your Social Media Marketing Right Away

17 Quick Wins to Boost Your Social Media Marketing Right Away | Online Marketing Resources | Scoop.it
A big list of small changes that may lead to huge results - quick wins for social media marketing that you can implement in minutes
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Be Nice Or Leave

Be Nice Or Leave | Online Marketing Resources | Scoop.it
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Content Quality Score: Googles Best Kept Secret For Ranking

Content Quality Score: Googles Best Kept Secret For Ranking | Online Marketing Resources | Scoop.it
Every page indexed by Google has a content quality score which directly influences how well a page ranks in Google.
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Local Search in 2016: Wearables, Beacons, and Machine Learning

Local Search in 2016: Wearables, Beacons, and Machine Learning | Online Marketing Resources | Scoop.it
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7 Neglected Facts Every Digital Marketer Needs to Know

7 Neglected Facts Every Digital Marketer Needs to Know | Online Marketing Resources | Scoop.it
Your business is far too important to trust to information that's of questionable authenticity, which can lead to lackluster results and lost revenue. These facts will open your mind and ensure your business decisions are based on fact, not fiction.
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The Myth of Google's 200 Ranking Factors

The Myth of Google's 200 Ranking Factors | Online Marketing Resources | Scoop.it
Every now and then a magical list of Google's Ranking Factor is published and earns thousands of shares and backlinks, albeit being just a sequence of myths and misinformation.
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Facebook Launches Atlas, Extending Ad Serving Reach Across The Web

Facebook Launches Atlas, Extending Ad Serving Reach Across The Web | Online Marketing Resources | Scoop.it
Over the past few months there have been a variety of stories about how Facebook intends to challenge Google across the internet using Atlas. That day has
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7 Obsolete SEO Tactics You’re Wasting Your Time On

7 Obsolete SEO Tactics You’re Wasting Your Time On | Online Marketing Resources | Scoop.it
SEO has changed over the years, and what worked once doesn’t necessarily work now...
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How to Use SEMrush & Wikipedia for Keyword Research

How to Use SEMrush & Wikipedia for Keyword Research | Online Marketing Resources | Scoop.it
Erwan Derlyn of iZettle shows you how to use Wikipedia and SEMrush for more effective keyword research.
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Alexandre Thomas's curator insight, September 30, 6:16 AM

Profiter du ranking Wikipédia pour trouver les bons mots-clés pour son site Internet

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Will Your Business (And Your Website) Adapt & Evolve With Google?

Will Your Business (And Your Website) Adapt & Evolve With Google? | Online Marketing Resources | Scoop.it
We've come a long way from the "10 blue links" search results page. Columnist Trond Lyngbø outlines how to ensure you're keeping up as SEO develops.
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5 ways to get hit by a Panda algorithm penalty

5 ways to get hit by a Panda algorithm penalty | Online Marketing Resources | Scoop.it
Learn about the 5 ways you have to follow to get into a Panda algorithm penalty. Don't want that? Read on!
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How To Outreach Influencers Directly Using Twitter Custom Audiences

How To Outreach Influencers Directly Using Twitter Custom Audiences | Online Marketing Resources | Scoop.it
Find out how to utilise Twitter's NEW Custom Audience direct upload feature, to advertise directly to your hand picked list of influencers and bloggers.
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