Online Marketing Resources
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2 Ideas of Using Hashtags for On-Page Optimisation

2 Ideas of Using Hashtags for On-Page Optimisation | Online Marketing Resources | Scoop.it
Now that we are getting better at attracting and using social media traffic and that we clearer understand that we may not depend on Google traffic only, on-page social media optimization is something we need to pay more attention to.
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Online Marketing Resources
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3 Frameworks To Help Prioritise & Conduct Your Conversion Testing

3 Frameworks To Help Prioritise & Conduct Your Conversion Testing | Online Marketing Resources | Scoop.it
Here's something scary, according to MECLabs & Magento's 2014 eCommerce Benchmark, only 13% of those studied base their testing on extensive historical
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Combining Email and Facebook for a Dynamite Ecommerce Marketing Campaign

Combining Email and Facebook for a Dynamite Ecommerce Marketing Campaign | Online Marketing Resources | Scoop.it
Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well.
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3 practical local link-building ideas that will cure your Penguinitis

3 practical local link-building ideas that will cure your Penguinitis | Online Marketing Resources | Scoop.it
Penguin caused many in the local SEO world to become wary of link building, but there are still plenty of white-hat methods to garner links to local businesses. Columnist Will Scott explores three such tactics.
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51 Profitable SEO Niches to Dominate with Low Competition

51 Profitable SEO Niches to Dominate with Low Competition | Online Marketing Resources | Scoop.it
Today I'm going to reveal some of the most interesting online niches where there is a lot of money to be made. These are niches which have a level of
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How to Profit from Google's Fundamental Advertising Changes

How to Profit from Google's Fundamental Advertising Changes | Online Marketing Resources | Scoop.it
Google has started unleashing a series of changes to AdWords that fundamentally chance the way you market your business - here's what to do about it.
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Critic reviews are now available for local businesses

Critic reviews are now available for local businesses | Online Marketing Resources | Scoop.it
Online reviews are an area of increasing importance for local SEO.
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Making Sense of Google's Updates in Local Search

Making Sense of Google's Updates in Local Search | Online Marketing Resources | Scoop.it
As Google rolls out change after change to local search, how can you be sure your strategy is heading in the right direction? Join the discussion online.
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Case Study: The Interconnectedness of Local SEO and Exact Match Domains

Case Study: The Interconnectedness of Local SEO and Exact Match Domains | Online Marketing Resources | Scoop.it
Is it possible that exact match domains and partial match domains are still given priority by Google?
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An Essential Training Task List for Junior SEOs

An Essential Training Task List for Junior SEOs | Online Marketing Resources | Scoop.it
With 5 detailed projects that drag you through the technical trenches, this customizable training program for Junior SEOs should put you on the road to skill mastery (and a nice career edge) in just a couple of months.
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Why Your Responsive Website Could Be Killing Your SEO

Why Your Responsive Website Could Be Killing Your SEO | Online Marketing Resources | Scoop.it
In this post, I’m going to go over some of the hidden SEO dangers of switching to a responsive design. There are a few things you need to look out for to make sure you keep your site out of harm’s way.
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Be Real-World Smart: A Beginner's Advanced Analytics Guide

Be Real-World Smart: A Beginner's Advanced Analytics Guide | Online Marketing Resources | Scoop.it
Seven critical recommendations that will accelerate your digital analytics understanding, and path to being an Analysis Ninja. Smarter, faster!
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How to Identify Your Best and Worst Clients

How to Identify Your Best and Worst Clients | Online Marketing Resources | Scoop.it
Do you know which of your clients provide you the most value? And which are a burden on your business? Steve Morgan shows you how to identify them.
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12 video SEO tips to help improve your search rankings

12 video SEO tips to help improve your search rankings | Online Marketing Resources | Scoop.it
Video is everywhere and this is both a blessing and a curse, especially if you’re trying to stand out from the rest of the crowd at the top of SERPs.
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How to Cloak Affiliate Links (& Why You Should)

How to Cloak Affiliate Links (& Why You Should) | Online Marketing Resources | Scoop.it
You should always run affiliate links through redirects (also referred to as cloaking affiliate links) for several reasons. Find out why & how to do it.
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AMP now supports A/B testing and other experiments

AMP now supports A/B testing and other experiments | Online Marketing Resources | Scoop.it
Check out the new amp-experiments component that lets you easily test different variations of your AMP pages.
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How to Get Results From Search Engine Rankings

How to Get Results From Search Engine Rankings | Online Marketing Resources | Scoop.it
The people that are actually coming to your site are the reason you wanted the search engine rankings. Do not lose empathy or site of that.
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Looking for tips to optimize your presence on Pinterest?

Looking for tips to optimize your presence on Pinterest? | Online Marketing Resources | Scoop.it
You've heard of Pinterest but do you know how to use it successfully? Find out how to optimize your Pinterest profile and effectively get website clicks.
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Here’s How to Make Wireframing Work for SEO Success

Here’s How to Make Wireframing Work for SEO Success | Online Marketing Resources | Scoop.it
Despite rumors to the contrary, user experience and SEO are joined at the hip, not polar opposites, as many erroneously assume.
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Best practice for repurposing your content

Best practice for repurposing your content | Online Marketing Resources | Scoop.it
Content is still king in the world of marketing, and if you’re trying to have an impact with your target audience, you should be focusing on the creation of engaging, dynamic, interesting content, to bring in leads and convert browsers into buyers.
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When and How to Listen to Google's Public Statements About SEO

When and How to Listen to Google's Public Statements About SEO | Online Marketing Resources | Scoop.it
When Google says jump, it's hard not to jump. We often take the words of Google representatives as law, but it's important to understand subtleties and to allow for clarification with time.
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The 10 commandments of local SEO landing pages

The 10 commandments of local SEO landing pages | Online Marketing Resources | Scoop.it
Read James' strategy for small, local businesses including the creation of ‘local landing pages’ which helps businesses in the local SERPs.
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Google launches video chat app, Duo, to compete with FaceTime, Skype and Messenger

Google launches video chat app, Duo, to compete with FaceTime, Skype and Messenger | Online Marketing Resources | Scoop.it
Exclusive music news, big interviews, entertainment, social media trends and video from the news people at BBC Radio 1 and 1Xtra.
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Should You Optimise Content for Google AMP and Facebook Instant Articles?

Should You Optimise Content for Google AMP and Facebook Instant Articles? | Online Marketing Resources | Scoop.it
Is optimizing your content for Google AMP or Facebook Instant Articles a good decision? Plus, how to make your site mobile-friendly – Content Marketing Institute
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Thematic Modeling Using Related Words in Documents & Anchor Text

Thematic Modeling Using Related Words in Documents & Anchor Text | Online Marketing Resources | Scoop.it
Entity Models and Thematic Models I’ve been looking at using models that can help with how pages are indexed and understood by search engines. This includes both entity models and thematic models.
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