Online Marketing Resources
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A Guide to Social Advertising Analytics from Facebook, Twitter, and LinkedIn

A Guide to Social Advertising Analytics from Facebook, Twitter, and LinkedIn | Online Marketing Resources | Scoop.it
Using social advertising? Here is what you can find out about your ad's performance with Facebook, Twitter, and LinkedIn advertising analytics.
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Online Marketing Resources
Digital Marketing | SEO | Search | CRO | Social Media | Content Marketing | Web Design | Web Development
Curated by Pedro Da Silva
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The future of voice-related SEO for local business

The future of voice-related SEO for local business | Online Marketing Resources | Scoop.it
Google's recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that's taking shape.
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How to Post Curated Content Across Multiple Social Platforms

How to Post Curated Content Across Multiple Social Platforms | Online Marketing Resources | Scoop.it
Do you manage several social accounts? This article shows how to post curated content across all of your social networks using Sendible, Feedly and Zapier.
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15-Point Checklist for Worthwhile Content

15-Point Checklist for Worthwhile Content | Online Marketing Resources | Scoop.it
Are you confident in how good your blog, web page, or other form of online content is? Find out if you match up to Julia's list of 15 top copy guidelines!
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Five competitive advertising strategies to outsmart your competition

Five competitive advertising strategies to outsmart your competition | Online Marketing Resources | Scoop.it
It's often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation,
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The Landscape of Mobile Search is Changing – How Will You Adapt?

The Landscape of Mobile Search is Changing – How Will You Adapt? | Online Marketing Resources | Scoop.it
Should you have an app, or not? Would AMPs work for you? Are you prepared for the intelligent personal assistant takeover?
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How To Put Facebook’s Lookalike Audiences to Work for Your Brand

How To Put Facebook’s Lookalike Audiences to Work for Your Brand | Online Marketing Resources | Scoop.it
Facebook's Lookalike Audiences feature can provide a huge boost to your brand's online marketing efforts.
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6 Free CRO Tools Worth Considering

6 Free CRO Tools Worth Considering | Online Marketing Resources | Scoop.it
Test all the things! Really, do that. These free CRO tools will help you get started on A/B tests so you're website gets more conversions. Try 'em out.
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The Guide to Local Content Marketing

The Guide to Local Content Marketing | Online Marketing Resources | Scoop.it
This guide to local content marketing will show you how to find content ideas, connect with publishing partners, and measure your results.
Pedro Da Silva's insight:
"local businesses have a unique advantage in content marketing, as their audiences can be hyper-targeted geographically."
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How to Report Items in Multiple Categories in Google Analytics

How to Report Items in Multiple Categories in Google Analytics | Online Marketing Resources | Scoop.it
In Google Analytics, what's the best way to report items found in multiple categories? We have three solutions: two spreadsheets or one simple dashboard.
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Here’s How You Can Put Facebook’s Lookalike Audiences to Work for Your Brand

Here’s How You Can Put Facebook’s Lookalike Audiences to Work for Your Brand | Online Marketing Resources | Scoop.it
Facebook's Lookalike Audiences feature can provide a huge boost to your brand's online marketing efforts.
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Competitive SEO Analysis: How to Identify Opportunities to Win

Competitive SEO Analysis: How to Identify Opportunities to Win | Online Marketing Resources | Scoop.it
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive S…
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Google Updates Bulk Upload Addresses Global Format Requirements

Google Updates Bulk Upload Addresses Global Format Requirements | Online Marketing Resources | Scoop.it
Last week, Google has updated the address formats used for bulk uploads of your Google local listings. Google called this
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Learn to Love Your Existing Content - 5 Ways to Get More Visibility

Learn to Love Your Existing Content - 5 Ways to Get More Visibility | Online Marketing Resources | Scoop.it
If you're feeling burnt out on endlessly creating new content, it may be a good time to examine the assets you already have.
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Five places your business should source online reviews other than Google & Yelp

Five places your business should source online reviews other than Google & Yelp | Online Marketing Resources | Scoop.it
Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall
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Just How Long Are Big-Company SEOs Waiting for Their Most Important Changes?

Just How Long Are Big-Company SEOs Waiting for Their Most Important Changes? | Online Marketing Resources | Scoop.it
What would you say if I told you that the average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months?
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What Really Earns Loyalty in the Local Business World?

What Really Earns Loyalty in the Local Business World? | Online Marketing Resources | Scoop.it
With Valentine's Day just around the corner, it's the perfect time for local business owners to think about who loves them!
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What do your company colors say about your brand?

What do your company colors say about your brand? | Online Marketing Resources | Scoop.it
Color has been shown to have an impact on customer purchase decisions, meaning the colors you choose for your brand and its products could ultimately affect your bottom line.
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What skills do employers look for when hiring digital marketers?

What skills do employers look for when hiring digital marketers? | Online Marketing Resources | Scoop.it
Much like technology itself, the role of the digital marketer is ever-changing.
Pedro Da Silva's insight:
"having an interest in what you do is important, but for digital marketers, it is even more the case."
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Human Call Centers Dead In Three Years

Human Call Centers Dead In Three Years | Online Marketing Resources | Scoop.it
Machine learning will make human answered customer service call centers obsolete in three years or less — especially for English. Other…
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Is Your Writing Readable? 3 Concepts to Master for Copy That Converts

Is Your Writing Readable? 3 Concepts to Master for Copy That Converts | Online Marketing Resources | Scoop.it
Chunking, word recognition, and universal design are the cornerstones of readable copy. Are you writing in a way your audience can easily understand?
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Saying a third of mobile searches are local, Google brings "Promoted Pins" to Maps

Saying a third of mobile searches are local, Google brings "Promoted Pins" to Maps | Online Marketing Resources | Scoop.it
Local searches are growing 50 percent faster than mobile searches overall.
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How to Find Facebook Post Ideas for Higher Organic Reach

How to Find Facebook Post Ideas for Higher Organic Reach | Online Marketing Resources | Scoop.it
If you're looking for ideas to increase organic reach on Facebook, we have some Facebook post ideas and tools that will massively help.
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Google introduces Shopping Ads to image search: The expert view

Google introduces Shopping Ads to image search: The expert view | Online Marketing Resources | Scoop.it
Yesterday saw the latest development in Google's search advertising product.
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