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A Guide to Social Advertising Analytics from Facebook, Twitter, and LinkedIn

A Guide to Social Advertising Analytics from Facebook, Twitter, and LinkedIn | Online Marketing Resources | Scoop.it
Using social advertising? Here is what you can find out about your ad's performance with Facebook, Twitter, and LinkedIn advertising analytics.
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Panda 4.1 Analysis and Findings – Affiliate Marketing, Keyword Stuffing, Security Warnings, and Deception Prevalent

Panda 4.1 Analysis and Findings – Affiliate Marketing, Keyword Stuffing, Security Warnings, and Deception Prevalent | Online Marketing Resources | Scoop.it
On Tuesday, September 23, Google began rolling out a new Panda update. Pierre Far from Google announced the update on Google+ (on Thursday) and explained th
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22 Marketing Ideas For Small Businesses With Limited Budgets

22 Marketing Ideas For Small Businesses With Limited Budgets | Online Marketing Resources | Scoop.it
Don’t have many bucks to spend on your biz? No worries – there are plenty of marketing tactics you can make use of that won’t blow your budget. Let’s see how far you can stretch those dollars…

Via Stefano Principato
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Marco Favero's curator insight, October 1, 6:58 PM

aggiungi la tua intuizione ...

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How Ads Influence Organic Click-Through Rate On Google

How Ads Influence Organic Click-Through Rate On Google | Online Marketing Resources | Scoop.it
If the SERPs are a zero-sum game, where drawing a click in one place takes it away from another, how are ads influencing organic click-through?
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Experts Give Their Thoughts on the Digital Trends of 2015

Experts Give Their Thoughts on the Digital Trends of 2015 | Online Marketing Resources | Scoop.it
Take a look at what the top industry experts have to say about how the digital marketing landscape will look in 2015
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Marco Favero's curator insight, October 1, 4:52 PM

aggiungi la tua intuizione ...

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30+ Ultimate Headline Formulas for Tweets, Posts, and Emails

30+ Ultimate Headline Formulas for Tweets, Posts, and Emails | Online Marketing Resources | Scoop.it
A full list of headline formulas used by the pros - the best templates to follow to get your headlines clicked on social media, blogposts, emails, and more
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The 5 Biggest Facebook Ad Mistakes

The 5 Biggest Facebook Ad Mistakes | Online Marketing Resources | Scoop.it
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15 visual tools for brainstorming

A special collection of 15 cool and free visual online tools for solo or group brainstorming.
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SVG Icons - Ready to use SVG Icons for the web.

SVG Icons - Ready to use SVG Icons for the web. | Online Marketing Resources | Scoop.it
SVG Icons - Ready to use SVG Icons for the web.
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Why I’ll Keep Growing My Private Link Network After Google’s “Crackdown”

Why I’ll Keep Growing My Private Link Network After Google’s “Crackdown” | Online Marketing Resources | Scoop.it
In early 2007 I fell asleep on a bus home from college. I had a weird dream that I saw Jane Copland, Rebecca Kelley and Rand Fiskhin (all of SEOmoz at the time)
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How User Intent Will Forever Inform Successful Keyword Strategies

How User Intent Will Forever Inform Successful Keyword Strategies | Online Marketing Resources | Scoop.it
Forget trying to keep up with the thousands of algorithm changes that happen every year. Focus on what really matters and you're golden.
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Google Analytics & Screaming Frog – How to Series – Part 2

Google Analytics & Screaming Frog – How to Series – Part 2 | Online Marketing Resources | Scoop.it
At the end of this tuTORIal you will know how to export Screaming Frog data, Google Analytics data, and then bring them together based on whichever value you choose.
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Six examples of interesting content from ‘boring’ businesses

Six examples of interesting content from ‘boring’ businesses | Online Marketing Resources | Scoop.it
It’s easy enough to create amazing content if you’re ASOS or Red Bull or LEGO. But what if you’re a dentist or a funeral provider or you sell Hoover spare parts for a living?
Pedro Da Silva's insight:
Featuring our 3rd generation website as an example :)
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The Importance of Creating a Media Hub for Your Small Business (and how to do it)

The Importance of Creating a Media Hub for Your Small Business (and how to do it) | Online Marketing Resources | Scoop.it

Over the past few years you may have noticed a change in the way you are consuming content. With more and more large companies looking to find ways to connect to their ideal consumer there has been a shift in the way content is being developed and shared.


Via Ally Greer
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Ally Greer's curator insight, September 30, 7:15 PM

What exactly is a media hub? 


In the context of marketing, it's a place where various types of content - articles, videos, images, etc - exist for the purpose of engaging audiences and spreading knowledge and information to current and future customers.


As Daniel Newman explains, we're no longer living in a time where brands can simply publish content about themselves and successfully connect with their audiences. Newman puts it perfecly when he says today's world of marketing "is more about sharing and collaborating and with that generosity comes interest, loyalty, and commitment to a brand."


While the example in this article is American Express, a company that most of us have heard of and is probably a little bit bigger than the average SMB, having a media hub is equally important for the mom & pop businesses who are trying to grow their brands online.


Creating a media hub doesn't only apply to large businesses, and it also doesn't have to take a lot of budget and/or time.


The tips in this article, like beginning to blog and create visual content, building community, and getting social, are great for getting started with your media hub. Once you've begun putting your knowledge out there, your community will start coming together and your audience will have a place to go to interact with you and your brand.


But, one question still remains: how do I actually organize all of this activity without having to create my own website from scratch?


The tips provided by Newman in this article are a great starting point, and having a place for your media hub to live is the next step of the equation. There are many tools in existence that brands can use to discover content, to organize content, and to distribute content, and there are also some tools that serve as all three. At Scoop.it, we've divided our content hub based upon the different demographics that we'd like to reach and the different areas of our expertise that are aligned with each of these demographics.


By having an organized content-filled page for each of the areas of expertise of the company, we're able to engage different audiences in different ways while still maintaining the overall media hub feel. 


Are you ready to get started with your media hub? Get a demo of Scoop.it Enterprise and we'll get you on your feet!

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One Insanely Actionable Content Marketing Strategy That Will Generate You 74% More Search Traffic

One Insanely Actionable Content Marketing Strategy That Will Generate You 74% More Search Traffic | Online Marketing Resources | Scoop.it
Are you tired of your competition outranking you? Or even worse, seeing them rank for keywords that you don't even show up for?
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The Best Tools To Distribute Your Content Online

The Best Tools To Distribute Your Content Online | Online Marketing Resources | Scoop.it
  Sharing up to date content online is one of the best ways to drive traffic to your website or blog however, if you are not continuously distributing content via other sources, you may be losin…

Via Stefano Principato
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Marco Favero's curator insight, October 1, 6:58 PM

aggiungi la tua intuizione ...

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Google Analytics Resource Guide of Epic Proportions

Google Analytics Resource Guide of Epic Proportions | Online Marketing Resources | Scoop.it
This is meant to educate and be a resource for people on a range of GA topics from types of tracking to what exactly is being calculated to even cover some common issues seen recently.
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How businesses are using social media to drive growth

How businesses are using social media to drive growth | Online Marketing Resources | Scoop.it
When customers turn to social media for purchasing advice, it's only natural that businesses should be there to roll out the red carpet. This infographic from GO-Gulf explains the latest statist...
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Real Estate Lost it's Home in Local Search, 3 Tips Post-Pigeon

Real Estate Lost it's Home in Local Search, 3 Tips Post-Pigeon | Online Marketing Resources | Scoop.it
Googles' Pigeon update has taken local map results away from many realtors and real estate based searches. See why and 3 local SEO tips to help you rank post Pigeon.
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How I Doubled Traffic To Over 200,000 Organic Visitors Per Month, Overnight

How I Doubled Traffic To Over 200,000 Organic Visitors Per Month, Overnight | Online Marketing Resources | Scoop.it
This is a case study on how I doubled organic traffic to an existing website from 100,000 visits per month to over 200,000 visitors per month, overnight, using technical SEO and the osmosis technique.
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The 6-Step Process to Building Better Relationships With a Data-Driven Approach to Outreach

The 6-Step Process to Building Better Relationships With a Data-Driven Approach to Outreach | Online Marketing Resources | Scoop.it
Outreach campaigns often fail when content marketers only perform surface-level research. Build strong, on-going relationships with these essential tips.
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How To Add A Business Listing to Waze

How To Add A Business Listing to Waze | Online Marketing Resources | Scoop.it
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Eye on China: A Look At Baidu and Sina Weibo

Eye on China: A Look At Baidu and Sina Weibo | Online Marketing Resources | Scoop.it
An introduction to China's dominant search engine, Baidu, and social media platform, Sina Weibo; featuring ranking factors and content recommendation.
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Increasing mobile visibility with structured data

Overview of how to leverage structured data for mobile apps and mobile search, including app indexation, JSON-LD, app actions, Google Now, Schema in email (act…
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33 SEO experts share their most effective Link Building strategies

33 SEO experts share their most effective Link Building strategies | Online Marketing Resources | Scoop.it
Have you ever wanted to know which 3 link building strategies are most effective?
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Content Strategists: Use SEO to achieve your content goals

Learn how to align SEO criteria and principles to content development to achieve better organic search results.
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