Online Marketing Resources
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If I haven't been participating in link schemes, do I need to worry about my links?

If I haven't bought links, participated in any linkwheels or schemes, or spammed links, should I spend time analyzing my links and trying to remove ones I di...
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Online Marketing Resources
Digital Marketing | SEO | Search | CRO | Social Media | Content Marketing | Web Design | Web Development
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5 areas of improvement for your ecommerce website 

When it comes to helping users find your site easily, SEO is just as important for your ecommerce pages as it is for your blog and content marketing.These five actions will get you started.
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Your Facebook Ads Are Working - Here's How To Prove It

Facebook should be a part of every digital marketing strategy. Learn how to use Google Analytics to make a better, quantitative case for paid Facebook efforts.
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Selling SEO

Selling SEO | Online Marketing Resources | Scoop.it
Selling SEO services is becoming increasingly difficult; here we talk through from initial enquiry to the work kicking off.
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GTM Bot: Automated Google Tag Manager Set Ups

Implement all your marketing and analytics tags in record time. GTM Bot sets everything up for you in a few clicks.
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Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent

Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent | Online Marketing Resources | Scoop.it
It's not impossible to compete with comparison sites in the SERPs. In this Whiteboard Friday, Rand tackles one of the toughest ranking issues in SEO: capturing those broad plural search queries with comparative intent.
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Taking Your Audiences to the Next Level

Taking Your Audiences to the Next Level | Online Marketing Resources | Scoop.it
Got the basics of audience targeting in your paid media campaigns sorted? Take things to the next level with these expert hacks and tricks!
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How we increased our Facebook Ads CTR by 600%

How we increased our Facebook Ads CTR by 600% | Online Marketing Resources | Scoop.it
Well, how cool would it be if you could retarget people who clicked on the links you share on social media? For the past couple of months Tom , Jérémie and I have been working on just that. We call…
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The Delicate Game of Publicity Campaigns: The Good, The Bad & The Ugly 

The Delicate Game of Publicity Campaigns: The Good, The Bad & The Ugly  | Online Marketing Resources | Scoop.it
Publicity campaigns often tread a fine line between thought provoking and thoughtless. Alex Jones investigates example PR campaigns & thei
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Citation Cheat Sheet | How to Add, Edit & Remove Citations

Citation Cheat Sheet | How to Add, Edit & Remove Citations | Online Marketing Resources | Scoop.it
What’s a Citation Cheat Sheet?This page was created for anyone who already knows the basics of citation management such as professional SEOs or small business owners that manage their own business listings. This citation cheat sheet is meant to be just that; a cheat sheet for when you need a quick reference on how to …
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Google Confirmed Again: Content Hidden In Tabs With Mobile-First Index Is Okay

Google Confirmed Again: Content Hidden In Tabs With Mobile-First Index Is Okay | Online Marketing Resources | Scoop.it
Back in November of last year, Gary Illyes from Google said content hidden in tabs is okay in the mobile-first world.
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How To Create Actionable PPC Reports

Learn how to build insightful reports that drive action items for your PPC accounts.
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Unlocking OK, Google: Voice Search Optimisation Tactics You Can Use Right Now

Unlocking OK, Google: Voice Search Optimisation Tactics You Can Use Right Now | Online Marketing Resources | Scoop.it
Learn three key tactics for improving your website's visibility for voice search.
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Why you should turn new customers into repeat customers [infographic] 

We all know that repeat customers are of key importance to a business. They spend more, are easier to sell to and cost less than new customers.
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The Cost Per Lead Calculator - Better Allocate Your PPC Spend

The Cost Per Lead Calculator - Better Allocate Your PPC Spend | Online Marketing Resources | Scoop.it
Andrew Miller of agency Workshop Digital shares his cost per lead calculator to help you determine where to focus your PPC budget/optimization efforts.
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2017's social media landscape in one stunning infographic

2017's social media landscape in one stunning infographic | Online Marketing Resources | Scoop.it
This infographic tells you everything you need to know about social media in 2017.
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3 B2B Case Studies That Prove the Power of CTAs

3 B2B Case Studies That Prove the Power of CTAs | Online Marketing Resources | Scoop.it
To truly master your buyer's journey and become an ROI-driven CRO mastermind, you need to analyze the psychology of your paid campaigns. You need to dive deeper into the implications of each market interaction. And — most importantly — you need to implement changes that will drive leads/revenue, not just empty clicks.
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How to Hack Google Analytics UTMs for extra Bing data

How to Hack Google Analytics UTMs for extra Bing data | Online Marketing Resources | Scoop.it
If you're not an e-commerce site using conversion tracking you can often go without vital PPC data. Pass key Bing SQR data into GA with this simple hack!
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The Do’s & Don’ts of Running a Results-Driven Corporate Blog

The Do’s & Don’ts of Running a Results-Driven Corporate Blog | Online Marketing Resources | Scoop.it
Content marketing is a vital strategy for businesses, and your blog should play a major role. Here are 5 do’s and don’ts of running a corporate blog.
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Audiences - Get Started With Paid Media!

Audiences - Get Started With Paid Media! | Online Marketing Resources | Scoop.it
Keywords are becoming less important in our paid media target while audiences become increasingly valuable. How do you get started with using Audience data?
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How to Build an Influencer Marketing Strategy for Your Brand

How to Build an Influencer Marketing Strategy for Your Brand | Online Marketing Resources | Scoop.it
Find out how brands have adopted influencer marketing strategies to attract new customers to their brands in our latest post. Tips, tactics & case studies!
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When a Client’s Website is Sabotaging Their PPC Success

When a Client’s Website is Sabotaging Their PPC Success | Online Marketing Resources | Scoop.it
How digital agency Webistry secured 400% more conversions for their client by convincing them *not* to send their paid traffic to their website.
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6 Tips to Make Your Brand an Email Response Rockstar

6 Tips to Make Your Brand an Email Response Rockstar | Online Marketing Resources | Scoop.it
Are you ready to create emails that get replies? It's time to step away from the clickbait-y subject lines hawking insincere or insignificant promises, and instead deliver messages worthy of earning a response.
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How To Track Click Details with Data Attributes & Google Tag Manager

How To Track Click Details with Data Attributes & Google Tag Manager | Online Marketing Resources | Scoop.it
By setting up some Triggers & Variables in GTM, you can track anything you want on your site by adding Custom Data Attributes to the on-page elements.
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An Introduction to Conversational Commerce and Bots

An Introduction to Conversational Commerce and Bots | Online Marketing Resources | Scoop.it
Chat bots or conversational agents allow commerce to deepen their engagement with consumers at scale. Get the basics right.
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