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Work-Life Balance is Bullshit | The Monster In Your Head

Work-Life Balance is Bullshit | The Monster In Your Head | Online Marketing Resources | Scoop.it
I spat out the words with an anger that surprised me: “Work-Life balance is bullshit.” Ann Mehl and I were on a call with a reporter looki...
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Using Google Analytics to gauge return on investment

Using Google Analytics to gauge return on investment | Online Marketing Resources | Scoop.it
Google Analytics has become something of an industry standard for gathering web metrics. But a new report from form building company Formstack says that businesses may be concentrating on measuring the wrong things.
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B2B vs. B2C: Factors that Affect Your Content Marketing

B2B vs. B2C: Factors that Affect Your Content Marketing | Online Marketing Resources | Scoop.it
Understanding the differences between the B2B and B2C markets and how to tailor your content marketing to each audience.
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Beginners guide to Google Analytics Debugging

Beginners guide to Google Analytics Debugging | Online Marketing Resources | Scoop.it
Learn the basics of Google Analytics debugging: ga_debug.js, analytics_debug.js and _utm.gif. Get to know the various debugging tools.
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Technical SEO: Crawl Space Management

My talk at #SEOZone 2014 in Istanbul covering various aspects of crawl space optimization such as crawler control & indexation strategies as well as site speed.
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There is no such thing as “best practise”.

There is no such thing as “best practise”. | Online Marketing Resources | Scoop.it
Why this term is virtually redundant when applied to the digital media industry.
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28 Clever Under the Radar Growth Hack Examples

28 Clever Under the Radar Growth Hack Examples | Online Marketing Resources | Scoop.it
We all know about the Paypal, Hotmail, and Airbnb growth hacks. Here are 28 new growth hack examples to help you market …
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Is It Possible to Have Good SEO Simply by Having Great Content

Is It Possible to Have Good SEO Simply by Having Great Content | Online Marketing Resources | Scoop.it
Is it possible to perform well in search rankings by simply producing good content? The answer and Rand's explanation are detailed in today's Whiteboard Friday.
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6 Lead Generation Strategies from Fast-Growing Startups

6 Lead Generation Strategies from Fast-Growing Startups | Online Marketing Resources | Scoop.it
WordStream is now seven years old and has grown 677% in the last three years, to $6.6 million in annual revenue. How did that happen? Lead generation.
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Step by Step: How To Setup Up a Quick Onsite Survey using Google Consumer Surveys

Step by Step: How To Setup Up a Quick Onsite Survey using Google Consumer Surveys | Online Marketing Resources | Scoop.it
We all love hard data. The facts and figures please. BUT those who really love data know that the secret sauce is to combine ‘hard’ data (quantitative) with qualitative insights.
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How to Optimise your Content Marketing

How to Optimise your Content Marketing | Online Marketing Resources | Scoop.it
Is your content marketing not getting the attention it deserves? It might be time to start optimising it!
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How To Assess Content Marketing Performance

How To Assess Content Marketing Performance | Online Marketing Resources | Scoop.it
How to assess your content marketing performance, some key insights from experts in the field.
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How to Get Your First 1,000 Blog Readers

How to Get Your First 1,000 Blog Readers | Online Marketing Resources | Scoop.it
Do you know what the hardest part about blogging is? It isn’t writing content or growing your traffic. So, what is it?
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Denise Gabbard's curator insight, Today, 7:47 PM

If Neil Patel writes it, I read it and put it to use. 

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Universal Analytics: Guide to Event Tracking for Ecommerce

Universal Analytics: Guide to Event Tracking for Ecommerce | Online Marketing Resources | Scoop.it
Event Tracking is a must to have on the to-do list of any data driven Ecommerce business. It enables you collect data on additional website actions and activities
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Google Doesn’t Think Your Title Tags are Good Enough

Google Doesn’t Think Your Title Tags are Good Enough | Online Marketing Resources | Scoop.it
For several years now, Google has been changing some title tags in the SERPs. Some of these changes are to be expected, such as when a title tag is longer than
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Finding Hidden Content Opportunities For Your Local Website

Finding Hidden Content Opportunities For Your Local Website | Online Marketing Resources | Scoop.it
Once you've fulfilled your website's basic content needs, you'll need to up the ante to stay competitive in search engines. Contributor Rachel Lindteigen shares some tips.
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Google's New Search Downranking Hits Torrent Sites Hard

Google's New Search Downranking Hits Torrent Sites Hard | Online Marketing Resources | Scoop.it
Google's previously announced anti-piracy measures have now kicked in and as a result popular "pirate" sites are noticing a massive drop in search traffic.
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122 Data Sources For Your Next Great Piece of Content

122 Data Sources For Your Next Great Piece of Content | Online Marketing Resources | Scoop.it
The reality of the content marketing world is that you need to create interesting and share worthy content if you plan on achieving even a modicum of success.
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8 Tips To Help You Develop A SEO Strategy For User-generated Content

8 Tips To Help You Develop A SEO Strategy For User-generated Content | Online Marketing Resources | Scoop.it
The SEO framework I used at Causes.com
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43 Bright Ideas for Promoting Your Lead Gen Content

43 Bright Ideas for Promoting Your Lead Gen Content | Online Marketing Resources | Scoop.it
Promoting content is no small task. Here are 43 ways that you can promote content to drive traffic and leads for your business.
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13 Brilliant Email Marketing Tools for the Savvy Marketer

13 Brilliant Email Marketing Tools for the Savvy Marketer | Online Marketing Resources | Scoop.it
Email remains the best digital channel for ROI. However, like everything else email can be spiced up for a better user experience and to drive more conversions.
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Find Images for Blogs & Social Media with Embed | Getty Images

Find Images for Blogs & Social Media with Embed | Getty Images | Online Marketing Resources | Scoop.it
Getty Images' embed feature lets you share images on blogs and social media. Embed photos and get attribution links already formatted for you.
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How To Bring Google Analytics Data into Google Sheets

How To Bring Google Analytics Data into Google Sheets | Online Marketing Resources | Scoop.it
Explore your data outside of the Google Analytics interface and in your Google Docs spreadsheets.
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