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How To Turn a Product Description into Great Product Story

How To Turn a Product Description into Great Product Story | Online Marketing Resources | Scoop.it
Step-by-step strategies for writing great product strategy instead of a product description.
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26 Stats That Prove Content Marketing Increases Lead Generation, Sales, and ROI

26 Stats That Prove Content Marketing Increases Lead Generation, Sales, and ROI | Online Marketing Resources | Scoop.it
I’m pretty sure by now you’ve heard all about the wonders of content marketing. Maybe you’ve approached your CMO about testing the waters? Back up your reasons...
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BuzzSumo Ups The Ante In Content Analysis

BuzzSumo Ups The Ante In Content Analysis | Online Marketing Resources | Scoop.it
Contributor Larry Kim concludes that SEOs can save time and extract important insights with a new pro tool.
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8 Lessons for SEOs from Muck Rack’s "Today’s Journalist" Survey

8 Lessons for SEOs from Muck Rack’s "Today’s Journalist" Survey | Online Marketing Resources | Scoop.it
One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report.
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37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning

37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning | Online Marketing Resources | Scoop.it
Have you ever wondered if the content you are writing sucks? If no one likes your content, you won’t get any social shares, linkbacks, or traffic.
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The New Pinterest Analytics Tool: How To Use It for Business

The New Pinterest Analytics Tool: How To Use It for Business | Online Marketing Resources | Scoop.it
Do you want to measure your Pinterest efforts? This article shows how the new Pinterest Analytics features help get the most out of Pinterest marketing.
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44 reasons why people don't trust your website

44 reasons why people don't trust your website | Online Marketing Resources | Scoop.it
Why do people trust - or distrust - a website? What is it about the content, the design choices, or the usability of a website that makes it seem untrustworthy?
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Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup

Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup | Online Marketing Resources | Scoop.it
Are you seeing links drop off in third-party tools, yet they're still showing in Google Webmaster Tools? Here's the sneaky thing that may be happening.
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The Best Ways to Use Google's New(ish) My Maps Tool

The Best Ways to Use Google's New(ish) My Maps Tool | Online Marketing Resources | Scoop.it
Yesterday, Google updated its long-forgotten My Maps tool.
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404 Link Reclamation Using Google Webmaster Tools

404 Link Reclamation Using Google Webmaster Tools | Online Marketing Resources | Scoop.it
In this week's Tutorial Tuesday we walk you step by step through link reclamation with Google Webmaster Tools.
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How I Pranked My Roommate With Eerily Targeted Facebook Ads

How I Pranked My Roommate With Eerily Targeted Facebook Ads | Online Marketing Resources | Scoop.it
This is the chronicle of the most epic retaliation and how I pranked my roommate with targeted Facebook Ads to the point of complete paranoia and delusion.
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3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is

3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is | Online Marketing Resources | Scoop.it
You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.
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5 Link Building Opportunities for Blogs and Small Businesses

5 Link Building Opportunities for Blogs and Small Businesses | Online Marketing Resources | Scoop.it
Check out this list of link building opportunities that you can leverage for your blog and small business' website.
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Ways to Proactively Welcome Women Into Online Marketing

Ways to Proactively Welcome Women Into Online Marketing | Online Marketing Resources | Scoop.it
SEO may be a male-dominated industry, but let's step out of our biases and work hard to welcome women, and marketers of all stripes, into our community.
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Google Builds Out Native Ad Solutions, As Smaller Players Gain Speed

Google Builds Out Native Ad Solutions, As Smaller Players Gain Speed | Online Marketing Resources | Scoop.it
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7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

7 Reasons Your SEO Campaign Will Fail and What You Can Do About It | Online Marketing Resources | Scoop.it
Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track.
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How Small Businesses Can Use Visual Content and Increase Conversions

How Small Businesses Can Use Visual Content and Increase Conversions | Online Marketing Resources | Scoop.it
What do big companies have that small businesses don’t? Maybe they have more resources or online followers, or maybe they have more budget to spend on advertising and site design. However, none of this should deter you.
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High-Quality Directories and How They Add Value to the Web

High-Quality Directories and How They Add Value to the Web | Online Marketing Resources | Scoop.it
I am in the industry long enough to have witnessed both the growth and decline in the popularity of “web directory” phenomenon. Web directories emerged prior to search engines as the means to help people discover websites online.
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SEO Tactics to Love vs. Leave

Rand Fishkin's presentation from 500 Startups
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How the Met Office plans & evaluates its Content Marketing: A Case Study

How the Met Office plans & evaluates its Content Marketing: A Case Study | Online Marketing Resources | Scoop.it
How the Met Office plans and evaluates its content marketing The weather is always a talking point in our daily lives, especially since many have experienc. Marketing topic(s):Content marketing creative and formats.
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Announcing Our SERP Preview Tool

Announcing Our SERP Preview Tool | Online Marketing Resources | Scoop.it
Has this ever happened to you? You’re working on your website, updating title tags and meta descriptions, when all of a sudden you’re panicked at the thought of a truncated title tag!
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Facebook Launches New Page Highlighting Best Practices For Content Creators

Facebook Launches New Page Highlighting Best Practices For Content Creators | Online Marketing Resources | Scoop.it
Today, Facebook introduced a new subpage called Facebook Media that is designed to highlight great examples and new trends that illustrate how public figur
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This Type of Content Gets the Best Marketing Results

This Type of Content Gets the Best Marketing Results | Online Marketing Resources | Scoop.it
Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.
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What Marketers Need to Know About the Changing Landscape of SEO & Search

From Hubspot's #INBOUND14 & #FutureM conference in Boston, MA - September 16, 2014 - Search Engine Land's Founding Editor & Chief Content Officer Danny Sullivan
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The Intersection of Public Relations & SEO

SEO and PR go together like hand and glove...well they should. This presentation is built to help you navigate those tricky waters if you are an SEO.
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