Online Marketing Resources
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Web design personas

Web design personas | Online Marketing Resources | Scoop.it
An introduction to using marketing personas to create more customer-centric websites Creating marketing personas of website visitors is a powerful techniq. Marketing topic(s):Customer research & analysis, Marketing personas.
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Online Marketing Resources
Digital Marketing | SEO | Search | CRO | Social Media | Content Marketing | Web Design | Web Development
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The Ultimate List Of Tools For Growth Hackers

The Ultimate List Of Tools For Growth Hackers | Online Marketing Resources | Scoop.it
Want access to a list that includes every growth hacking tool out there by category? Have any tools you want to add?
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How to Appear in Google's Answer Boxes

How to Appear in Google's Answer Boxes | Online Marketing Resources | Scoop.it
Featured snippets are here to stay, and they're proving to be an important goal in the never-ending quest for rankings.
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4 SERP Features Your Business Should Take Advantage Of

4 SERP Features Your Business Should Take Advantage Of | Online Marketing Resources | Scoop.it
A user can find different elements on the page, whether he or she is searching for nearby shops, specific services, factual information or images.
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Setting up AdWords website call conversion tracking just got a bit easier

Setting up AdWords website call conversion tracking just got a bit easier | Online Marketing Resources | Scoop.it
Track calls from the phone number on your website with a couple of pieces of code.
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Pricing Page Optimisation: How to Order Pricing Plans [Original Research]

Pricing Page Optimisation: How to Order Pricing Plans [Original Research] | Online Marketing Resources | Scoop.it
How do you order your pricing page: Cheap-to-expensive? Expensive-to-cheap? Randomly? This study, conducted through ConversionXL Institute, is the first of a multi-part pricing page study providing data on how people consume pricing plans depending on the plan’s layout design. For this first study, we manipulated the pricing page for a survey tool, SurveyGizmo, to see if there are different patterns …
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Increase Organic Traffic From Social Media 

Increase Organic Traffic From Social Media  | Online Marketing Resources | Scoop.it
Social Media Manager Jess Lonett shares 28 takeaways from #InfluencerChat on ncreasing organic traffic to your site using social media.
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All Facebook Image Dimensions and Ad Specs [2016]

All Facebook Image Dimensions and Ad Specs [2016] | Online Marketing Resources | Scoop.it
What are the Facebook image dimensions for ads and pages now? They are all here -- AND UPDATED -- in one awesome infographic!
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How to target Pinterest ads for better results

How to target Pinterest ads for better results | Online Marketing Resources | Scoop.it
If you’ve ever thought of advertising on Pinterest, then consider targeting your promoted Pins using your own data along with Pinterest’s intimate understanding of their user base. The results can significantly increase your return on investment.
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Now You Can Move a Google Analytics Property Between Accounts 

Now You Can Move a Google Analytics Property Between Accounts  | Online Marketing Resources | Scoop.it
It’s now possible to move a Google Analytics property, or Analytics 360 property, between Google accounts.
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How to Move a Google Analytics Property Between Accounts
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How to Use UX Research to Create Smarter A/B Test Variations

How to Use UX Research to Create Smarter A/B Test Variations | Online Marketing Resources | Scoop.it
Smart A/B test variations are based on solid UX research. Here are some of the UX research methods optimizers should know about.
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7 Thank You Pages That Take Post-Conversion to the Next Level

7 Thank You Pages That Take Post-Conversion to the Next Level | Online Marketing Resources | Scoop.it
You've made the conversion. Congratulations. But now that your customers are in the mood, why not use your thank you pages to offer them something more?
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25 Inspirational Resources for Copywriters

25 Inspirational Resources for Copywriters | Online Marketing Resources | Scoop.it
Here are 25 inspirational and practical resources, aimed at expanding your mind and copywriting toolkit.
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Are you Prepared for Voice Search?

Are you Prepared for Voice Search? | Online Marketing Resources | Scoop.it
Voice Search adoption rates continue to soar...how does this impact advertisers? Purna Virji shares 5 actionable steps that SEO, SEA and SEM marketers can do r…
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29 Advanced Google Tag Manager Tips Every Marketer Should Know

29 Advanced Google Tag Manager Tips Every Marketer Should Know | Online Marketing Resources | Scoop.it
Please Note: This GTM reference guide is a work in progress and will be evolving throughout the rest of MozCon. Be sure to check back next week for the finalized version. Thanks for visiting!
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72 Content Types you have to know about

72 Content Types you have to know about | Online Marketing Resources | Scoop.it
Content isn't just text. It's a lot more. Find 72 different content types here and see which one fits you best.
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Penguin is now part of our core algorithm

Penguin is now part of our core algorithm | Online Marketing Resources | Scoop.it
Google's algorithms rely on more than 200 unique signals or "clues" that make it possible to surface what you might be looking for. Thes
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The Local SEO Agency's Complete Guide to Client Discovery and Onboarding

The Local SEO Agency's Complete Guide to Client Discovery and Onboarding | Online Marketing Resources | Scoop.it
When sussing out new clients, it's crucial for Local SEOs to start off on the right foot. Miriam Ellis offers three free downloadable forms and some priceless advice to make your client onboarding process smooth as silk.
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Using word vectors and applying them in SEO

Using word vectors and applying them in SEO | Online Marketing Resources | Scoop.it
Contributor JR Oakes takes look at technology from the natural language processing and machine-learning community to see if it's useful for SEO.
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Three small businesses rocking local social media marketing

Three small businesses rocking local social media marketing | Online Marketing Resources | Scoop.it
Here are some recent examples of local and small business campaigns that are rocking social
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How personalized search affects SEO

How personalized search affects SEO | Online Marketing Resources | Scoop.it
When personalized search creates a different SERP for every searcher, are your rankings reports nothing but fibs? Not so and here’s why.
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Free Customer Intelligence Platform | Intercom

The Intercom Platform shows you who your customers are and what they do in your web and mobile apps, for free. It's customer intelligence in real-time.
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Get the Recipe: Hover Tracking in Google Tag Manager

Get the Recipe: Hover Tracking in Google Tag Manager | Online Marketing Resources | Scoop.it
Want to start tracking hover events with Google Tag Manager? Download our new GTM recipe and learn how to start tracking with this guide.
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The Presentation of Your Value Proposition Matters

The Presentation of Your Value Proposition Matters | Online Marketing Resources | Scoop.it
Is There A "Best Practice" for Value Proposition Design?
value proposition is the cream of the crop when it comes to selling your product.  It's the little facets and features of your product that set you apart from the competition, that define your brand.

Value proposition can boost your sales considerably when done right.

Although the concept of a value proposition is easily grasped, the best way to present a value proposition for your brand is still quite debatable .

In this study, we investigate whether there's an optimal layout for presenting value propositions on a homepage, and if there is, what that design looks like.
How does this research benefit me?
Chances are that you, the reader, sell some sort of product or service.  Chances are also that you'd like to maximize your profits.  Read this study paper and improve your own value propositions.

 

 
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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI | Online Marketing Resources | Scoop.it
Is it smarter to run Facebook ads or AdWords ads? Which will result in more conversions? Find out how to decide. Plus, learn how to optimize your campaigns.
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Voice Search and Schema

Voice Search and Schema | Online Marketing Resources | Scoop.it
How to Speak Search Engine. Ever listen to a child ask questions of Siri? Have you watched them say, “Ok, Google…” and proceed to ask what seems to be an awkw…
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