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How I Got an 80% Success Rate on My Latest Outreach Campaign

How I Got an 80% Success Rate on My Latest Outreach Campaign | Online Marketing Resources | Scoop.it

I had great success on my last outreach campaign. I contacted 31 bloggers. 25 have replied with a yes. 3 no. I’m still hoping to hear back from a few. I attribute the success of this campaign by carefully crafting my outreach list and because of my use of associated egobait.

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Do Customer Interviews Even If You Don't Think You Need To

Do Customer Interviews Even If You Don't Think You Need To | Online Marketing Resources | Scoop.it
You might think you know your product best when it's a problem you're solving for yourself. But it doesn't hurt to learn more about your customers.
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Content ROI - How to find out who's converting on your site

Content ROI - How to find out who's converting on your site | Online Marketing Resources | Scoop.it
Do you know how to find your highest-converting audience through Google Analytics? Here are some strategies we use to prove content ROI.
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Visual Guide to Local SEO

Visual Guide to Local SEO | Online Marketing Resources | Scoop.it
How to Build a Perfectly Optimized Local Website by Following the Google Guidelines - includes infographic.
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The Essential Guide To Error Tracking Using Google Analytics

The Essential Guide To Error Tracking Using Google Analytics | Online Marketing Resources | Scoop.it
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How to Use Screaming Frog with Excel

How to Use Screaming Frog with Excel | Online Marketing Resources | Scoop.it
If you haven't used Screaming Frog, you are missing out. Screaming Frog is a tool that scrapes your site and identifies common SEO issues.
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Open Source Email Templates

Take control of your transactional email. sendwithus is the missing tool for marketers to manage and optimize transactional emails.
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Study: Organic Search Drives 51% Of Traffic, Social Only 5%

Study: Organic Search Drives 51% Of Traffic, Social Only 5% | Online Marketing Resources | Scoop.it
After analyzing "billions of pieces" of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to busine
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Website Penalty Indicator - How To Check If A Domain Name Has Been Penalised

Website Penalty Indicator - How To Check If A Domain Name Has Been Penalised | Online Marketing Resources | Scoop.it
The Website Penalty Indicator is a tool to help you pre-qualify websites, comparing search visibility drops alongside Google updates like Panda and Penguin.
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It's Over: The Rise & Fall Of Google Authorship For Search Results

It's Over: The Rise & Fall Of Google Authorship For Search Results | Online Marketing Resources | Scoop.it
After three years the great Google Authorship experiment has come to an end ... at least for now. Today John Mueller of Google Webmaster Tools announced in
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The Age of Digital Extortion

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Tips and Advice from Leading Content Marketers

Tips and Advice from Leading Content Marketers | Online Marketing Resources | Scoop.it
Whether your in PR or any other field of mar/comm, these experts have solid tips. Click through to take your content marketing strategy to the next level.
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20 of the Best WordPress Plugins For a More Powerful Blog

20 of the Best WordPress Plugins For a More Powerful Blog | Online Marketing Resources | Scoop.it
We’re often chasing new ways to work smarter, faster and more productively. Here are some WordPress plugins that can help power a better blog.
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Note And Vote: How Google Ventures Avoids Groupthink In Meetings

Note And Vote: How Google Ventures Avoids Groupthink In Meetings | Online Marketing Resources | Scoop.it
Meetings want to suck. Wrest control of them with this seven-step strategy.
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You can pay and pay but organic search still wins

You can pay and pay but organic search still wins | Online Marketing Resources | Scoop.it
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Is Your Responsive Design Working? Google Analytics Will Tell You

Is Your Responsive Design Working? Google Analytics Will Tell You | Online Marketing Resources | Scoop.it
How WURFL.js and Google Analytics can work together to inform you whether your Responsive Design is working or not.
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The Freelancer's Guide to Time Management

The Freelancer's Guide to Time Management | Online Marketing Resources | Scoop.it
Time management is a challenge for all of us, but we freelancers face a unique set of issues when it comes to making the most of our time. Not only are we juggling projects, we're juggling several clients and simultaneously trying to find new work.
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26 Creative Ways to Publish Social Media Updates

26 Creative Ways to Publish Social Media Updates | Online Marketing Resources | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.
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Expert Insights On The Future Of SEO, Part 1

Expert Insights On The Future Of SEO, Part 1 | Online Marketing Resources | Scoop.it
Do you have the skills it will take to thrive in the SEO environment of the future? In the first of this 3-part series, search industry veterans weigh in on how things will be different in 2015.
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10 super tips for using your reports to drive action with Google Analytics.

10 super tips for using your reports to drive action with Google Analytics.<br/>… | Online Marketing Resources | Scoop.it
10 super tips for using your reports to drive action with Google Analytics.

The tips come from Google's own +Daniel Waisberg and you can checkout more… - Benjamin Mangold - Google+
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A Step-by-Step Guide to Prioritizing Your SEO Efforts

A Step-by-Step Guide to Prioritizing Your SEO Efforts | Online Marketing Resources | Scoop.it
Not sure where to start with your SEO strategy? Follow these steps to identify and prioritize your SEO tasks.
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How to Get Customers to Post Instagram Pictures

How to Get Customers to Post Instagram Pictures | Online Marketing Resources | Scoop.it
Find out how you can use your fans' Instagram pictures to show off products in your store, make videos, create ads and recruit employees.
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Conversion Optimisation Techniques that Actually Work: How to Build Smart Tests

Conversion Optimisation Techniques that Actually Work: How to Build Smart Tests | Online Marketing Resources | Scoop.it
Conversion optimisation is important, but how do you get real results from it? Sean Ellis from Qualaroo and Oli Gardner from Unbounce show you how.
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HOW TO: Use Twitter Analytics to Boost Interaction

HOW TO: Use Twitter Analytics to Boost Interaction | Online Marketing Resources | Scoop.it
Twitter make analytics free to everyone: That came as a bit of a shock to me, as it was already available to everyone – but they have indeed vastly improved one of the views (others remain the same though, ie.
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Newsjacking: The Art & Science of Agile Marketing With David Meerman Scott

Newsjacking: The Art & Science of Agile Marketing With David Meerman Scott | Online Marketing Resources | Scoop.it
Hello again, welcome to episode number 27 of the Content Champ ...
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Exploring alternative structures for better integrating digital marketing activity into your business

Exploring alternative structures for better integrating digital marketing activity into your business | Online Marketing Resources | Scoop.it
Do We Need a Digital Department At All? When I began working on the Smart Insights Digital Transformation guide, I believed that the days of the digital de. Marketing topic(s):Resourcing digital marketing.
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