Online Marketing ...
Follow
Find
11.3K views | +0 today
Online Marketing | SEO | Search | CRO | Social Media | Content Marketing | Web Design & Development
Curated by Pedro Da Silva
Your new post is loading...
Your new post is loading...
Scooped by Pedro Da Silva
Scoop.it!

It's Time For Marketers To Attend To The Branding Benefits Of Search

It's Time For Marketers To Attend To The Branding Benefits Of Search | Online Marketing Resources | Scoop.it
Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers who had seen the target brand in paid search ads against a control group who had not been exposed to the brand.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

10 Questions to Supercharge a New SEO Process

10 Questions to Supercharge a New SEO Process | Online Marketing Resources | Scoop.it
Starting a new SEO process with a new client or site, especially in an industry that you have no experience or a new country or language market means that you will likely need more time to research
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Where to List Your Business Online and Why It Matters for Local SEO

Where to List Your Business Online and Why It Matters for Local SEO | Online Marketing Resources | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

The Entrepreneur's Guide to Finding Your First Customers

The Entrepreneur's Guide to Finding Your First Customers | Online Marketing Resources | Scoop.it
The Entrepreneur's Guide to Finding Your First Customers
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Google Adds SEO, Web Design and Marketing to Local Search Results

Google Adds SEO, Web Design and Marketing to Local Search Results | Online Marketing Resources | Scoop.it
We’re back!!! More than 5 years after being removed from the Google Map listings – SEO’s, web designers, and marketing firms are once again appearing in Google’s Local search results!
more...
Annemarie Nier's curator insight, July 28, 6:14 AM

SEO-firms are back on local search results from Google! So if you ver need SEO-assistance from your neighborhood, check your phone! ;)

Scooped by Pedro Da Silva
Scoop.it!

Google "Pigeon" Updates Local Search Algorithm With Stronger Ties To Web Search Signal

Google "Pigeon" Updates Local Search Algorithm With Stronger Ties To Web Search Signal | Online Marketing Resources | Scoop.it
Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

International SEO is a Huge Opportunity For Marketers

International SEO is a Huge Opportunity For Marketers | Online Marketing Resources | Scoop.it
Eli Schwartz of SurveyMonkey explains the importance of international SEO, and how you can optimize your content for it.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How to Target Your Email Subscribers with Facebook Ads

How to Target Your Email Subscribers with Facebook Ads | Online Marketing Resources | Scoop.it
Email and Facebook are probably the two most powerful marketing tools online today, here is how you can integrate the two for a Facebook ad campaign.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Assessing Hummingbird's Impact On Search -- 10 Months Later

Assessing Hummingbird's Impact On Search -- 10 Months Later | Online Marketing Resources | Scoop.it
On September 26, 2013, Google let slip that it had updated its overall search platform, which they referred to as “Hummingbird.” In this post, I am going to take a look back at the past year to see what impact Hummingbird may have had.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

It's Not Just Links: Why Nothing Is Safe In Online Marketing

It's Not Just Links: Why Nothing Is Safe In Online Marketing | Online Marketing Resources | Scoop.it
Links have been under fire for years. And while I’m someone who provides link development services, I’ve never thought that links are all you need.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Google Analytics 101: 5 Updated Metrics for Public Relations

Google Analytics 101: 5 Updated Metrics for Public Relations | Online Marketing Resources | Scoop.it
One of the greatest challenges of Google Analytics is the frequency at which Google iterates the application, making changes to improve it and add functionality.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)

The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All) | Online Marketing Resources | Scoop.it
Company blogging is broken. We're tricking ourselves into believing they're successful while ignoring the one sigal we have that tells us whether they're actually working.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How To Reinclude Your Content in Google in Less Than 4 Hours

How To Reinclude Your Content in Google in Less Than 4 Hours | Online Marketing Resources | Scoop.it
Yikes! We accidentally deindexed our site. Here's how we got it back in Google's index within a few hours.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How Do I Successfully Run SEO Tests On My Website?

How Do I Successfully Run SEO Tests On My Website? | Online Marketing Resources | Scoop.it
In today's Whiteboard Friday, Rand describes three aspects of experiments we should all keep in mind to ensure valid results. He goes on to offer up several ideas for tests you can begin today!
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

40 Free SEO & Online Marketing Icons

40 Free SEO & Online Marketing Icons | Online Marketing Resources | Scoop.it
Free SEO and online marketing icons for presentations, websites, SEO publicizing agency services, infographics/illustrations
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How To Conduct A Winning Local Search Audit

How To Conduct A Winning Local Search Audit | Online Marketing Resources | Scoop.it
Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

32 Tools for Conversion Rate Optimisation

32 Tools for Conversion Rate Optimisation | Online Marketing Resources | Scoop.it
Qualitative, quantitative, testing, and workflow tools for conversion rate optimisation.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Google's Pigeon Update Solves Yelp Problem, Boosts Local Directories

Google's Pigeon Update Solves Yelp Problem, Boosts Local Directories | Online Marketing Resources | Scoop.it
As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How to Create a Social Media Marketing Plan from Scratch

How to Create a Social Media Marketing Plan from Scratch | Online Marketing Resources | Scoop.it
Here's a step-by-step blueprint on starting a social media marketing plan from the ground up.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

5 Steps to Global Content Curation That Reaches Your Gooooaaal

5 Steps to Global Content Curation That Reaches Your Gooooaaal | Online Marketing Resources | Scoop.it
If global content curation is your goal and multiple languages are involved, just clicking "share" is more likely to get you into a world of trouble than into your target markets.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

Surviving Without Snippets: Your New Video SEO Strategy

Surviving Without Snippets: Your New Video SEO Strategy | Online Marketing Resources | Scoop.it
With Google's reduction in video snippets, what should your video SEO strategy look like?
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

9 Informative Infographics To Guide Your Visual Content Marketing

9 Informative Infographics To Guide Your Visual Content Marketing | Online Marketing Resources | Scoop.it
9 informative infographics to help guide your visual content marketing, explaining why we love images and videos in the content we read, share, and enjoy.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How to Use +Post Ads from Google: What Marketers Need to Know

How to Use +Post Ads from Google: What Marketers Need to Know | Online Marketing Resources | Scoop.it
Have you heard of Google +Post ads? This article shows you what Google +Post ads are and how to use them to promote your content to a wider audience.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

A Review Handout Alternative: Try P&P To Get More Local Reviews

A Review Handout Alternative: Try P&P To Get More Local Reviews | Online Marketing Resources | Scoop.it
Everyone knows how important reviews are — they factor in to the local algorithm and they play a huge part in click-throughs and building trust.
more...
No comment yet.
Scooped by Pedro Da Silva
Scoop.it!

How To Get More Website Traffic with this Surprising Facebook Advertising Tactic

How To Get More Website Traffic with this Surprising Facebook Advertising Tactic | Online Marketing Resources | Scoop.it
If you are a social media marketer you should consider advertising on Facebook. Here is how to get more website traffic using this surprising Facebook tactic.
more...
No comment yet.