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How To: Advanced rel="canonical" HTTP Headers

How To: Advanced rel="canonical" HTTP Headers | Online Marketing Resources | Scoop.it
Use of rel=canonical in an HTTP header is underutilized, and I believe that, now more than ever, SEOs should start leveraging and considering the power of this method for non-text/html content-types.
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Online Marketing Resources
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6 Little-Known Optimisation Tips that Boost Conversions 33%

6 Little-Known Optimisation Tips that Boost Conversions 33% | Online Marketing Resources | Scoop.it
Want more clicks on your CTA button. Stop resorting to plain vanilla tactics. These 6 optimisation tips will give you dramatic results.
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malek's curator insight, Today, 6:01 AM

All is not lost if your prospects don’t take action the first time they go through your sales funnel. 

Here's a list of 6 techniques that might do the job.

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35 Enviable Brands That Blow Content Marketers Away

35 Enviable Brands That Blow Content Marketers Away | Online Marketing Resources | Scoop.it
Read on to learn a thing or two from businesses -- both big and small -- that have taken brand messaging and content marketing to a whole new level.
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How to Build Content Calendars for Resource Planning

How to Build Content Calendars for Resource Planning | Online Marketing Resources | Scoop.it
Nick Wilsdon talks about how to build resource planning into content calendars to allow project scoping, forecasting and client transparency.
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How To Migrate to Universal Analytics Using Google Tag Manager

How To Migrate to Universal Analytics Using Google Tag Manager | Online Marketing Resources | Scoop.it
As more and more business owners are learning about the benefits of the new version of Google Analytics (referred to as “Universal Analytics”) as well as the utility of Tag Management Systems (made even more popular by the release of the Google Tag Manager)
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How to Write Better Headlines

How to Write Better Headlines | Online Marketing Resources | Scoop.it
Want more traffic to your blog? Here are some tips for writing more compelling headlines.
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Being of Service: The Bridge to Meaning and Mission

Being of Service: The Bridge to Meaning and Mission | Online Marketing Resources | Scoop.it
Being of service means becoming bigger than our normal selves and turning our focus to others - and it works the same way in business.
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The Unabridged Why and How of Content Repurposing

The Unabridged Why and How of Content Repurposing | Online Marketing Resources | Scoop.it
Repurposing content allows you to expand your reach, scale content production without sacrificing quality, avoid burnout and increase content marketing ROI.
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Why It's Time to Get Serious about Branded Video (with 8 great examples)

Why It's Time to Get Serious about Branded Video (with 8 great examples) | Online Marketing Resources | Scoop.it
5 tips to build your brand using video. And 8 fun examples of videos from companies that get it.
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Lessons in Keyword Stupidity...And How Not to Blow Up Keyword Research

Lessons in Keyword Stupidity...And How Not to Blow Up Keyword Research | Online Marketing Resources | Scoop.it
Find out what types of keywords you want to avoid targeting because they are harmful to your online marketing efforts.
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How To Increase Qualified Leads through Content Marketing

How To Increase Qualified Leads through Content Marketing | Online Marketing Resources | Scoop.it
New qualified leads are the heart of growth for any company. Follow this process to increase lead generation & conversion from your content marketing efforts.
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25 Ways to Increase Traffic to Your Website

25 Ways to Increase Traffic to Your Website | Online Marketing Resources | Scoop.it
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site.
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How To Prioritise Link Opportunities in Excel

How To Prioritise Link Opportunities in Excel | Online Marketing Resources | Scoop.it
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Worried About Pigeon? Just Keep On Truckin'

Worried About Pigeon? Just Keep On Truckin' | Online Marketing Resources | Scoop.it
Pigeon has rocked the local SEO world. How should we respond to Google's new local search algorithm update?
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6 Ways To Use Twitter’s New Website Cards

6 Ways To Use Twitter’s New Website Cards | Online Marketing Resources | Scoop.it
Twitter Website Cards, a great new option for content marketers on the social network.
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Use “Both-Brain” Marketing to Balance Creativity and Analytics

Use “Both-Brain” Marketing to Balance Creativity and Analytics | Online Marketing Resources | Scoop.it
The challenge is to change the culture.
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How to Measure Your Productivity

How to Measure Your Productivity | Online Marketing Resources | Scoop.it
Measuring your productivity is key in any successful person's life. Learn how to track and measure your productivity and find happiness.
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Combining Inbound & Outbound: Today’s Marketing Agency

Combining Inbound & Outbound: Today’s Marketing Agency | Online Marketing Resources | Scoop.it
The new role of inbound and outbound marketing today.
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Google Made 890 Improvements To Search Over The Past Year

Google Made 890 Improvements To Search Over The Past Year | Online Marketing Resources | Scoop.it
In a Google+ post from Google head of search Amit Singhal, Google shares they have made "more than 890 improvements to Google Search last year alone."
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How To Put The Brakes On Overzealous Link Junkies

How To Put The Brakes On Overzealous Link Junkies | Online Marketing Resources | Scoop.it
If links are good, does that mean more links are better? Not always. Sometimes you need to push back.
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52 Ways to Increase ROI Using Email Marketing

52 Ways to Increase ROI Using Email Marketing | Online Marketing Resources | Scoop.it
Make your marketing calendar count with a tip for every week of the year! Increase your ROI using email marketing with ease.
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These Aren't The Keywords You're Looking For...

These Aren't The Keywords You're Looking For... | Online Marketing Resources | Scoop.it
In order to find the best keywords to optimize for, put yourself in the mindset of a searcher and choose keywords based on what you offer.
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SEO 101: On-Page Optimisation

SEO 101: On-Page Optimisation | Online Marketing Resources | Scoop.it
On-Page SEO is one of the most critical factors to the success of your SEO campaign. Learn how to implement on-page with this step-by-step guide.
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How To Access 404 Error Metrics Using Google Tag Manager

How To Access 404 Error Metrics Using Google Tag Manager | Online Marketing Resources | Scoop.it
Simple ways to access metrics related to your site's 404 errors with Google Analytics and Google Tag Manager implementation.
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Does Infographic Marketing Still Work? A Data Driven Answer

Does Infographic Marketing Still Work? A Data Driven Answer | Online Marketing Resources | Scoop.it
I used to be a big fan of leveraging infographics to grow my traffic and brand. Why? Because it used to provide exceptional results.
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Smart Dashboard Modules: Insightful Dimensions, Best Metrics

Smart Dashboard Modules: Insightful Dimensions, Best Metrics | Online Marketing Resources | Scoop.it
Seven analysis modules your executive dashboard needs, to provide end-to-end view of digital success. Secret ingredient: Insights, Actions, Business Impact!
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