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Google+ The New Enterprise Social Network?

Google+ The New Enterprise Social Network? | Online Marketing Resources | Scoop.it

Google announced Google+ for Enterprises today with Hangouts integration into Docs and Calendar as well as administrative controls such as default posting to only within the company. We’ve been doing some research on the topic of enterprise social networks and, with Google moving into this market, have some thoughts around why this is a bigger deal than just another Google feature announcement.


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Online Marketing Resources
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Introducing Structured Snippets, now a part of Google Web Search

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How to use Keyword Research to Find New Landing Page Testing Ideas

How to use Keyword Research to Find New Landing Page Testing Ideas | Online Marketing Resources | Scoop.it
Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas.
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How to find and track customer acquisition channels that work for you

How to find and track customer acquisition channels that work for you | Online Marketing Resources | Scoop.it
Finding the right customer acquisition channels for your startup involves: 1. Experimenting with channels 2. Measure the results 3. Doubling down on what works. But that's all easier said than done. Use this simple spreadsheet to track it.
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Google wants to kill 404 errors, replace them with offline pages

Google wants to kill 404 errors, replace them with offline pages | Online Marketing Resources | Scoop.it
Speaking at the O’Reilly Velocity conference, Google software engineer Alex Russell has detailed Google's new Service Workers browser standard.
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Contact Form 7 WP – How to Add Event Tracking on New Universal Google Analytics

Contact Form 7 WP – How to Add Event Tracking on New Universal Google Analytics | Online Marketing Resources | Scoop.it
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Want to innovate? Become a "now-ist"

Want to innovate? Become a "now-ist" | Online Marketing Resources | Scoop.it
“Remember before the internet?” asks Joi Ito. “Remember when people used to try to predict the future?
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What's the Future of SEO in a Visual World?

What's the Future of SEO in a Visual World? | Online Marketing Resources | Scoop.it
The rise of visual content now means people often search for products and services with an image, not words, in mind. How does the focus on pictures and videos change SEO?
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The secret of creating reactive content

The secret of creating reactive content | Online Marketing Resources | Scoop.it
Being first with a piece of content isn't necessarily a guarantee of victory in the traffic stakes, but in timely situations the sooner you can join the party the better.
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Twibble.io - A Better RSS feed to Twitter Service

Twibble.io - A Better RSS feed to Twitter Service | Online Marketing Resources | Scoop.it
A better way to easily publish content from any RSS feed to Twitter with beautiful imagery in each and every tweet.
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8 Affordable Conversation Rate Optimisation Tools To Try

8 Affordable Conversation Rate Optimisation Tools To Try | Online Marketing Resources | Scoop.it
Conversion rate optimisation (CRO) has remained a hot topic over the last few years, and more companies are optimising their websites for existing users.
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Social Media Cheat Sheet For Brands

Social Media Cheat Sheet For Brands | Online Marketing Resources | Scoop.it
Here is a quick guide that simplifies all of the pros and cons of the major players on social.
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5 Local Marketing Lessons I Learned From The Insurance Industry

5 Local Marketing Lessons I Learned From The Insurance Industry | Online Marketing Resources | Scoop.it
The path to purchase differs from product to product, but there's much all local businesses can learn from the "last mile" of the insurance-buying process.
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How Google's Sitelinks Search Box Could Steal Your Branded Traffic

How Google's Sitelinks Search Box Could Steal Your Branded Traffic | Online Marketing Resources | Scoop.it
Google's new sitelinks search box threatens to take your hard won branded traffic and hand it over to competitors unless you implement the markup.
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Centralising Location Data: 3 Steps to Local SEO Success

Centralising Location Data: 3 Steps to Local SEO Success | Online Marketing Resources | Scoop.it
National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure it is constantly updated.
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Ultimate Marketer's Guide to Bid Types for Facebook Advertising

Ultimate Marketer's Guide to Bid Types for Facebook Advertising | Online Marketing Resources | Scoop.it
Imagine taking part in a massive worldwide auction, with millions of others simultaneously bidding on the same exact product. In the physical world, this auction would be an unintelligible, chaotic...
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How To Win At Local SEO Optimisation Through Content

How To Win At Local SEO Optimisation Through Content | Online Marketing Resources | Scoop.it
One fail-proof ranking opportunity is through original, well-written landing pages focused on local SEO principles.
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Marketing Specialists or Generalists: Who Should You Hire?

Marketing Specialists or Generalists: Who Should You Hire? | Online Marketing Resources | Scoop.it
Do you hire specialists or generalists? Or does it depend on the stage of your business?
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A Guide to Auditing Your Google Webmaster Tools

A Guide to Auditing Your Google Webmaster Tools | Online Marketing Resources | Scoop.it
Let us take you on a fantastic journey through Google’s Webmaster tools that will help both beginners and intermediate SEOs on your next site audit to discover problems, discover trends, find opportunities and uncover search penalties applied to...
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How to Qualify a New Business Prospect: 26 Questions to Get You Going

How to Qualify a New Business Prospect: 26 Questions to Get You Going | Online Marketing Resources | Scoop.it
Don't waste your time on unqualified leads. Learn how to identify the right potential clients.
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Useful WordPress Configuration Tricks That You May Not Know

Useful WordPress Configuration Tricks That You May Not Know | Online Marketing Resources | Scoop.it
Some of the most useful WordPress configuration (wp-config.php) tricks that you may need but do not know.
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How to Optimise the Most Important Pages In Your Marketing Funnel

Original Blog Post: http://bit.ly/1lKdA8U | Don't underestimate the importance of the most misunderstood, misused and mistreated pages on your website… the “Th…
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109 Ways to Make Your Business Irresistible to the Media

109 Ways to Make Your Business Irresistible to the Media | Online Marketing Resources | Scoop.it
Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery.
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Become a Google Power User: How to use Search Operators!

Become a Google Power User: How to use Search Operators! | Online Marketing Resources | Scoop.it
This (huge) infographic will give you a lot of useful search operators to use, which will make Googling a lot more fun!
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The Power of the Personal: If You Liked It Then You Shoulda Put Your Name on It

The Power of the Personal: If You Liked It Then You Shoulda Put Your Name on It | Online Marketing Resources | Scoop.it
Why you should be taking advantage of the power of personal identity in your online marketing.
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5 Ways to Use SEMrush for Your Business

5 Ways to Use SEMrush for Your Business | Online Marketing Resources | Scoop.it
Learn how SEMrush can help you with your business' AdWords campaigns.
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