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The Social Media Marketer's SEO Checklist

The Social Media Marketer's SEO Checklist | Online Marketing Resources | Scoop.it
This post gives those marketers who focus more on Social Media and less on SEO a checklist of ways to optimize for search before (and after) promoting content on the social sites.
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Online Marketing | SEO | Search | CRO | Social Media | Content Marketing | Web Design & Development
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Heads Up: Upcoming Google Webmaster Tools Change

Heads Up: Upcoming Google Webmaster Tools Change | Online Marketing Resources | Scoop.it
If you have multiple pages from the same domain appearing in Google\'s search results they will count as a single impression.
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5 Techniques To Safely Get Links In 2015

5 Techniques To Safely Get Links In 2015 | Online Marketing Resources | Scoop.it
Link building is important, but it can be dangerous if you don't know what you're doing. Today, columnist Neil Patel shares his white hat link building tips.
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How To Manage Tagged Destination URLs with Excel

How To Manage Tagged Destination URLs with Excel | Online Marketing Resources | Scoop.it
You know those accounts. The ones with tons of Campaigns, hundreds of Ad Groups, and ads with Destination URLs specific to one of those levels.
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How to Fix Your Old, Neglected, and Broken Content

How to Fix Your Old, Neglected, and Broken Content | Online Marketing Resources | Scoop.it
Do your site's archives desperately need attention, but you don't know where to start? Focus on fixing these 10 pieces of broken or neglected content.
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How to implement semantic analytics by pushing structured data

How to implement semantic analytics by pushing structured data | Online Marketing Resources | Scoop.it
Semantic markup and structured data are awesome, but what it we could make those things even more awesome that we ever imagined?
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How to Increase Your Conversions Using Google Analytics Conversions Reports

How to Increase Your Conversions Using Google Analytics Conversions Reports | Online Marketing Resources | Scoop.it
Do you understand how your website visitors convert? This article dives into Google Analytics Conversions reports to find data to optimize for conversions.
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How To Minimise Great Failures in Competitive Intelligence

How To Minimise Great Failures in Competitive Intelligence | Online Marketing Resources | Scoop.it
Rand's presentation from SEMPDX's Searchfest 2015 on how to avoid the common mistakes in competitive analysis and competitive intelligence.
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The Marketing Department of the Future

The Marketing Department of the Future | Online Marketing Resources | Scoop.it
The rapid incorporation of digital approaches has made marketing an industry of silos. It's time to rethink the way we build our teams and our skill sets to break those walls apart.
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How to Do a Basic Local SEO Audit in 30 Minutes or Less

How to Do a Basic Local SEO Audit in 30 Minutes or Less | Online Marketing Resources | Scoop.it
Darren Shaw, President and Founder of Whitespark, shares his detailed 7-step local SEO audit checklist.
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How To Accomplish SEO Initiatives at the Enterprise Level

How To Accomplish SEO Initiatives at the Enterprise Level | Online Marketing Resources | Scoop.it
Disney's senior SEO manager Jeff Preston shares his insights on accomplishing SEO initiatives at the enterprise level at the Search Engine Journal Summit.
Pedro Da Silva's insight:
​Getting SEO Things Done the Enterprise Way #SEJSummit Liveblog
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The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch

The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch | Online Marketing Resources | Scoop.it
Here is Orbit's website launch checklist. Actually, this is a combination of several checklists related to launching websites
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How to Use Facebook Power Editor: A Complete Guide

How to Use Facebook Power Editor: A Complete Guide | Online Marketing Resources | Scoop.it
Would you like more precision in controlling your Facebook ads? This article shares the benefits of using Power Editor to create and edit campaigns.
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How To Test Statistical Significance On Google Analytics Data

How To Test Statistical Significance On Google Analytics Data | Online Marketing Resources | Scoop.it
This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google Analytics data are statistically significant or just pure chance; in other words, it separates signal from noise.
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Top 10 PPC Marketing Hacks of All Time

Top 10 PPC Marketing Hacks of All Time | Online Marketing Resources | Scoop.it
The Top 10 PPC Hacks of All Time (Revised)
Pedro Da Silva's insight:
by Larry Kim
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Preparing for Penguin 4.0: A Google Penalty Prevention Protocol

Preparing for Penguin 4.0: A Google Penalty Prevention Protocol | Online Marketing Resources | Scoop.it
If you follow these steps, you can protect your site and when Penguin 4.0 gets released, you can be certain that yours won’t be one of the sites that gets affected.
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The Ultimate Guide to Creating a Killer Explainer Video

The Ultimate Guide to Creating a Killer Explainer Video | Online Marketing Resources | Scoop.it
When you land on a website, do you end up reading all of the text on the page? The chances are, you don't. So why not put an explainer video on your site?
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How to Defeat Duplicate Content

How to Defeat Duplicate Content | Online Marketing Resources | Scoop.it
Learn how to use Moz tools to identify and resolve duplicate content issues in this third installment of Next Level series.
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Which Tweets Does Google Search Value Most?

Which Tweets Does Google Search Value Most? | Online Marketing Resources | Scoop.it
What does Twitter's deal to allow Google full, real-time access to its stream of tweets mean for search results? How many tweets are getting indexed? Which types of tweets are ...
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My Favorite 5 Google Analytics Dashboards

My Favorite 5 Google Analytics Dashboards | Online Marketing Resources | Scoop.it
In today's Whiteboard Friday, Ed Reese, the founder of Sixth Man Marketing, shares his five favorite approaches to organizing informative analytics dashboards.
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How to Stop Spam Bots from Ruining Your Analytics Referral Data

How to Stop Spam Bots from Ruining Your Analytics Referral Data | Online Marketing Resources | Scoop.it
Don't give spam bots a free ride on your website. Create an inhospitable environment for the invasive pests in a few simple steps.
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7 SEO Strategies You Can't be Without in 2015

7 SEO Strategies You Can't be Without in 2015 | Online Marketing Resources | Scoop.it
Search Engine Optimization (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will…
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Marco Favero's curator insight, February 27, 6:49 AM

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Warc 100: The world’s best marketing strategies

Warc 100: The world’s best marketing strategies | Online Marketing Resources | Scoop.it
The world's best marketing campaigns and companies, based on performance in effectiveness and strategy competitions.
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Go Local! 9 Tips for Smarter Local PPC

Go Local! 9 Tips for Smarter Local PPC | Online Marketing Resources | Scoop.it
Here are 9 tips for smarter local PPC marketing to help you target your audience better and to avert unqualified clicks & wasted media spend.
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Twitter Now Has An Official Wordpress Plugin

Twitter Now Has An Official Wordpress Plugin | Online Marketing Resources | Scoop.it
Twitter today announced that it’s releasing its first official Twitter plugin for WordPress that brings a bunch of Twitter functionality to your site easily.
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