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Why SEO's Usually Suck at PPC Marketing | WordStream

Why SEO's Usually Suck at PPC Marketing | WordStream | Online Marketing Resources | Scoop.it
Why do SEOs usually fail at PPC marketing? Because SEO and PPC have a totally different mindset. Understand the differences between these two strategies...
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How to Analyse Your A/B Test Results with Google Analytics

How to Analyse Your A/B Test Results with Google Analytics | Online Marketing Resources | Scoop.it
A/B testing tools like Optimizely or VWO make testing easy, and that’s about it. They’re tools to run tests, and not exactly designed for post-test analysis. Most testing tools have gotten better…
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The Importance of Technical SEO in 2015

The Importance of Technical SEO in 2015 | Online Marketing Resources | Scoop.it
What are your predictions for SEO in 2015? Laura thinks Technical SEO will play a huge role. Here are her predictions. Is she right? Let us know.
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Perfect SEO page structure

Perfect SEO page structure | Online Marketing Resources | Scoop.it

With a few simple on-page SEO ingredients your lovely blog post won't be left floating out there without readers to share and enjoy it.

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Wordpress 4.1 Brings Distraction-Free Writing and More

Wordpress 4.1 Brings Distraction-Free Writing and More | Online Marketing Resources | Scoop.it
The very latest version of WordPress is here, just in time for Christmas. WordPress 4.1, dubbed “Dinah” in honor of jazz singer Dinah Washington, brings a number of new features…
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How to Repurpose the Best Content Formats of 2014

How to Repurpose the Best Content Formats of 2014 | Online Marketing Resources | Scoop.it
In 2014, publishers experimented with short and long content formats and everything in between. By discovering why each format worked for different audiences, brands can repurpose and utilize these formats for their own content.
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How do users interact with SERPs on mobile devices?

How do users interact with SERPs on mobile devices? | Online Marketing Resources | Scoop.it
Data on how user attention is distributed across a SERPs and how this impacts the CTR and engagement by ranking position.
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How To Use StumbleUpon Remarketing to get Brand & Marketing Exposure

How To Use StumbleUpon Remarketing to get Brand & Marketing Exposure | Online Marketing Resources | Scoop.it
By combining StumbleUpon Paid Discovery with Google Remarketing you can quickly and efficiently open and fill the top of the sales funnel.
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How to Use Chart Tools Data & Google Motion Charts

How to Use Chart Tools Data & Google Motion Charts | Online Marketing Resources | Scoop.it
How to use SEMrush Chart tool data and Google to create a visually compelling story.
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5 Facts Business Owners Need To Know about SEO in 2015

5 Facts Business Owners Need To Know about SEO in 2015 | Online Marketing Resources | Scoop.it
Vee Popat, Founder of VPDM Digital, writes about SEO in 2015. Is your website up to snuff?
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10 Essential Google Analytics Dashboards for Ecommerce

10 Essential Google Analytics Dashboards for Ecommerce | Online Marketing Resources | Scoop.it
Data is key to making informed decisions, especially in the context of ecommerce. But filtering through the maze of available data in Google Analytics can ...
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6 Things I Do to My Landing Pages When My Conversion Rates Suck

6 Things I Do to My Landing Pages When My Conversion Rates Suck | Online Marketing Resources | Scoop.it
If your landing pages aren't converting, how do you know where to start making improvements? Here are 6 things Oli Gardner does when his conversion rates suck.
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Why The Best SEO Firms Don't Offer Guaranteed Results

Why The Best SEO Firms Don't Offer Guaranteed Results | Online Marketing Resources | Scoop.it
Hiring an SEO firm can be stressful. It can be tempting to choose an SEO firm that offers a guarantee, but here's why you shouldn't.
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How To Easily Analyse Your Mobile SEO Performance

How To Easily Analyse Your Mobile SEO Performance | Online Marketing Resources | Scoop.it
With clever use of the latest SEO tools it`s possible to easily analyse your website`s mobile SEO performance as well as that of your competitors.
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Information Architecture for SEO

Information Architecture for SEO | Online Marketing Resources | Scoop.it
Many best practices in information architecture are increasingly leading to SEO benefits, and in today's Whiteboard Friday, Rand explains which ones you should pay attention to.
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Utilising Goal Tracking in Google Analytics

Utilising Goal Tracking in Google Analytics | Online Marketing Resources | Scoop.it
By not tracking goals across your website then you can't understand how your marketing spend gives a return. James explains why to implement Goal Tracking.
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The latest SEO ranking factors

The latest SEO ranking factors | Online Marketing Resources | Scoop.it
It's a good time to revise your on-page SEO techniques. Make sure you're up to date with the latest methods and be sure to avoid old tricks that could get you penalized.
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Tracking Made Simple - How to Create AdWords & Analytics Tags in Google Tag Manager

Tracking Made Simple - How to Create AdWords & Analytics Tags in Google Tag Manager | Online Marketing Resources | Scoop.it
Join us for a tutorial on how to set up and create AdWords and Analytics Tags in the free super easy to use Google Tag Manager.
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Image Blind

Image Blind | Online Marketing Resources | Scoop.it
Great research is being done by Google on images but they are failing marketers when it comes to image search metrics.
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Marketing Resolutions: Moving from Lag to Lead

Marketing Resolutions: Moving from Lag to Lead | Online Marketing Resources | Scoop.it
It's that time again - time to repeat the insanity of setting audacious marketing goals for next year with no plan for how to achieve them. How can we go from looking backward (lag) to charting a path forward (lead)?
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How To Reduce Bounce Rate - 4 Simple Tips

How To Reduce Bounce Rate - 4 Simple Tips | Online Marketing Resources | Scoop.it
Sam Barnes, Digital Marketing Consultant for Silverbean, gives you his four tips to reduce bounce rate.
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SEO 2015 Workout: SEMrush Twitter Chat Round-up #8

SEO 2015 Workout: SEMrush Twitter Chat Round-up #8 | Online Marketing Resources | Scoop.it
Are you ready to take the 2015 challenge? What do you have to start doing now to be on top next year? What about trends? Find the answers in our wrap-up!
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10 Excel Functions a Growth Hacker Can't Live Without

10 Excel Functions a Growth Hacker Can't Live Without | Online Marketing Resources | Scoop.it
Excel is one of the most important tools for any growth hacker. Every single day you'll have something to analyze in Excel, whether it is an onboarding funnel, a cohort analysis, a SEO/SEM campaign...
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Cut Throat PPC: A Guide To Competitive Analysis

Cut Throat PPC: A Guide To Competitive Analysis | Online Marketing Resources | Scoop.it
Want to do a competitive analysis but don't know where to start? This article will walk through the basics of researching your PPC competitors and what to do
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How You Can Build a Meaningful Brand

How You Can Build a Meaningful Brand | Online Marketing Resources | Scoop.it
A brand isn't really a brand unless it leaves a lasting impression. In this post, Hannah explores how to build a brand that truly means something to people, offering many examples of success along the way.
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