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50 Blogging Ideas to Steal and Take Credit For - Pushing Social

50 Blogging Ideas to Steal and Take Credit For - Pushing Social | Online Marketing Resources | Scoop.it
I needed to rearrange and clean-up the blogging tip file that I keep in my head.
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A Guide to Target Markets for Small Businesses

A Guide to Target Markets for Small Businesses | Online Marketing Resources | Scoop.it
In today’s post, we’ll learn what target markets are, how to identify them, examples of target markets, and how to refine target markets by segmentation.
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7 Content Marketing Metrics You’re Probably Undervaluing

7 Content Marketing Metrics You’re Probably Undervaluing | Online Marketing Resources | Scoop.it
If your brand's endgame is truly to increase awareness and build deeper relationships with your audience, shouldn’t you be using metrics that tell you whether you're achieving your goal?
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Why Nofollow Links Could Become the Redheaded Stepchildren of SEO

Why Nofollow Links Could Become the Redheaded Stepchildren of SEO | Online Marketing Resources | Scoop.it
Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can't trust anything we read online?
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Social Media Trends and Tools Every Marketer Needs to Know

Social Media Trends and Tools Every Marketer Needs to Know | Online Marketing Resources | Scoop.it
A look at the top social media trends from 2014 and what marketers can expect to see in 2015.
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The Art & Science of Content Promotion

Great content marketing is not just about creating the best content. The secret to successful content marketing is being able to promote that content to the ri…
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Ways to Proactively Welcome Women Into Online Marketing

Ways to Proactively Welcome Women Into Online Marketing | Online Marketing Resources | Scoop.it
SEO may be a male-dominated industry, but let's step out of our biases and work hard to welcome women, and marketers of all stripes, into our community.
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Google Builds Out Native Ad Solutions, As Smaller Players Gain Speed

Google Builds Out Native Ad Solutions, As Smaller Players Gain Speed | Online Marketing Resources | Scoop.it
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7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

7 Reasons Your SEO Campaign Will Fail and What You Can Do About It | Online Marketing Resources | Scoop.it
Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track.
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How Small Businesses Can Use Visual Content and Increase Conversions

How Small Businesses Can Use Visual Content and Increase Conversions | Online Marketing Resources | Scoop.it
What do big companies have that small businesses don’t? Maybe they have more resources or online followers, or maybe they have more budget to spend on advertising and site design. However, none of this should deter you.
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High-Quality Directories and How They Add Value to the Web

High-Quality Directories and How They Add Value to the Web | Online Marketing Resources | Scoop.it
I am in the industry long enough to have witnessed both the growth and decline in the popularity of “web directory” phenomenon. Web directories emerged prior to search engines as the means to help people discover websites online.
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SEO Tactics to Love vs. Leave

Rand Fishkin's presentation from 500 Startups
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How the Met Office plans & evaluates its Content Marketing: A Case Study

How the Met Office plans & evaluates its Content Marketing: A Case Study | Online Marketing Resources | Scoop.it
How the Met Office plans and evaluates its content marketing The weather is always a talking point in our daily lives, especially since many have experienc. Marketing topic(s):Content marketing creative and formats.
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Announcing Our SERP Preview Tool

Announcing Our SERP Preview Tool | Online Marketing Resources | Scoop.it
Has this ever happened to you? You’re working on your website, updating title tags and meta descriptions, when all of a sudden you’re panicked at the thought of a truncated title tag!
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How To Monitor Responsive Web Design With Google Analytics

How To Monitor Responsive Web Design With Google Analytics | Online Marketing Resources | Scoop.it
This blog post teaches you How To Monitor Responsive Web Design with Google Analytics to increase conversion rates and improve UX.
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Why Nofollow Links Could Become the Redheaded Stepchildren of SEO

Why Nofollow Links Could Become the Redheaded Stepchildren of SEO | Online Marketing Resources | Scoop.it
Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can't trust anything we read online?
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Restaurant Encourages Bad Yelp Reviews

Pedro Da Silva's insight:

Raging against the Yelp machine!

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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Online Marketing Resources | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
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How To Turn a Product Description into Great Product Story

How To Turn a Product Description into Great Product Story | Online Marketing Resources | Scoop.it
Step-by-step strategies for writing great product strategy instead of a product description.
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26 Stats That Prove Content Marketing Increases Lead Generation, Sales, and ROI

26 Stats That Prove Content Marketing Increases Lead Generation, Sales, and ROI | Online Marketing Resources | Scoop.it
I’m pretty sure by now you’ve heard all about the wonders of content marketing. Maybe you’ve approached your CMO about testing the waters? Back up your reasons...
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BuzzSumo Ups The Ante In Content Analysis

BuzzSumo Ups The Ante In Content Analysis | Online Marketing Resources | Scoop.it
Contributor Larry Kim concludes that SEOs can save time and extract important insights with a new pro tool.
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8 Lessons for SEOs from Muck Rack’s "Today’s Journalist" Survey

8 Lessons for SEOs from Muck Rack’s "Today’s Journalist" Survey | Online Marketing Resources | Scoop.it
One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report.
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37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning

37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning | Online Marketing Resources | Scoop.it
Have you ever wondered if the content you are writing sucks? If no one likes your content, you won’t get any social shares, linkbacks, or traffic.
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The New Pinterest Analytics Tool: How To Use It for Business

The New Pinterest Analytics Tool: How To Use It for Business | Online Marketing Resources | Scoop.it
Do you want to measure your Pinterest efforts? This article shows how the new Pinterest Analytics features help get the most out of Pinterest marketing.
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44 reasons why people don't trust your website

44 reasons why people don't trust your website | Online Marketing Resources | Scoop.it
Why do people trust - or distrust - a website? What is it about the content, the design choices, or the usability of a website that makes it seem untrustworthy?
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Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup

Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup | Online Marketing Resources | Scoop.it
Are you seeing links drop off in third-party tools, yet they're still showing in Google Webmaster Tools? Here's the sneaky thing that may be happening.
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