Online Marketing Resources
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How to Build a Marketing Plan for Voice Search

How to Build a Marketing Plan for Voice Search | Online Marketing Resources | Scoop.it
Grab the practical guide to preparing for voice search, ensure your team have a full understanding of just how transformational it will be. Download now!
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How should non-EU businesses prepare for the GDPR?

How should non-EU businesses prepare for the GDPR? | Online Marketing Resources | Scoop.it
On 14 April 2016 something big happened in the European Parliament that will have wide-reaching implications for marketers and businesses across the world. For those in the know here in APAC, this ‘thing’ is a source of deep concern.
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GDPR: How to create best practice privacy notices (with examples)

GDPR: How to create best practice privacy notices (with examples) | Online Marketing Resources | Scoop.it
There are a number of factors to the GDPR (General Data Protection Regulation) that from May 2018 will change how companies communicate with users and process their personal information.
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GDPR: 10 examples of best practice UX for obtaining marketing consent

GDPR: 10 examples of best practice UX for obtaining marketing consent | Online Marketing Resources | Scoop.it
With the General Data Protection Regulation (GDPR) due to come into force in May 2018, there are already lots of resources out there to help guide you towards compliance.
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Funnel - cross channel advertising analytics, dashboard and reporting software

Funnel - cross channel advertising analytics, dashboard and reporting software | Online Marketing Resources | Scoop.it
Funnel is a cross channel advertising analytics, dashboard and reporting software
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What I Learned Analyzing 13 Years of Basecamp Home Pages

What I Learned Analyzing 13 Years of Basecamp Home Pages | Online Marketing Resources | Scoop.it
I studied the 50+ home pages Basecamp has used since launching in 2004 and came away with a new appreciation for how they write copy.
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Why GDPR is great news for marketers and will create a more efficient data economy

Why GDPR is great news for marketers and will create a more efficient data economy | Online Marketing Resources | Scoop.it
As things stand, we are in a situation where the immensely valuable commodity of personal data is being collected by businesses either for free, or for a fraction of its true worth.
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A search marketer's view of Facebook's advertising platform

A search marketer's view of Facebook's advertising platform | Online Marketing Resources | Scoop.it
Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he's encountered in venturing into Facebook Ads territory.
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Boost your brand visibility with featured snippets  

Boost your brand visibility with featured snippets   | Online Marketing Resources | Scoop.it
Featured snippets can get you to the top of the search engine results page. Find out how in this article from Wordtracker.
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State of Enterprise SEO 2017: Overworked SEOs Need Direction

State of Enterprise SEO 2017: Overworked SEOs Need Direction | Online Marketing Resources | Scoop.it
Enterprise SEO managers are overworked but really good at making do with what they’ve got, while demonstrating ROI continues to be an issue for agencies and in-house SEOs. Check out these findings and more from the State of Enterprise SEO survey.
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Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity

Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity | Online Marketing Resources | Scoop.it
In this Whiteboard Friday, Rand reminds us of link equity's basic principles, covers the 3 most common issues websites face with equity flow, and offers advice on how to actually control and optimize that flow in a way that works.
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The Complete Voice Strategy Guide for Marketers

The Complete Voice Strategy Guide for Marketers | Online Marketing Resources | Scoop.it
Voice is the next interface in computing. As a marketer, can you afford to sit and wait until it disrupts your industry, or should you take action? This guide tells you how.
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GDPR requires privacy by design, but what is it and how can marketers comply?

GDPR requires privacy by design, but what is it and how can marketers comply? | Online Marketing Resources | Scoop.it
Privacy by design is a fairly old concept in systems engineering and its general meaning is pretty obvious.
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Restoration Hardware bid on 3,200 keywords, found 98% of its PPC sales came from just 22 brand terms

Restoration Hardware bid on 3,200 keywords, found 98% of its PPC sales came from just 22 brand terms | Online Marketing Resources | Scoop.it
For years, many marketers have spent a lot of time and money trying to find the perfect keywords for their paid search campaigns.
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GDPR for marketers: Five examples of 'Legitimate Interests'

GDPR for marketers: Five examples of 'Legitimate Interests' | Online Marketing Resources | Scoop.it
You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer.
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The Cruft Finder SEO Tool by Inflow

The Cruft Finder SEO Tool by Inflow | Online Marketing Resources | Scoop.it
The Cruft Finder helps eCommerce marketers find and remove unnecessary and potentially harmful content from Google's index. It is a free tool from Inflow.
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The Hypothesis and the Modern-Day Marketer

The Hypothesis and the Modern-Day Marketer | Online Marketing Resources | Scoop.it
How can you be so certain you’re creating the most effective marketing offers and messages? Simply put, no one can. However, instead of seeking an answer to your marketing challenges, what if you focused on the right question instead? And used your A/B testing, data and analytics to answer that question to better serve customers and ultimately increase conversion. This MarketingExperiments blog post shows you how.
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Ask the experts: Mobile SEO trends, challenges & strategy

Ask the experts: Mobile SEO trends, challenges & strategy | Online Marketing Resources | Scoop.it
We're starting a new series of 'ask the experts' articles on the Econsultancy blog.
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Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket

Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket | Online Marketing Resources | Scoop.it
Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you.
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Competitive analysis: Making your auction insights work for you

Competitive analysis: Making your auction insights work for you | Online Marketing Resources | Scoop.it
Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data.
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Google Web Designer

Google Web Designer | Online Marketing Resources | Scoop.it
Google Web Designer is a free, professional-grade HTML5 authoring tool. Build interactive, animated HTML5 creative, no coding necessary.
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Perfromance-based optimisation using Google Search Console and the API

Perfromance-based optimisation using Google Search Console and the API | Online Marketing Resources | Scoop.it
:Learn how to use Google’s Search Console API to get all of the data you can’t access through Google’s interface. Then the session will then be followed by pra…
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The YouTube Video Trigger In Google Tag Manager

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The most successful Sponsored Content tactics in EMEA right now

The most successful Sponsored Content tactics in EMEA right now | Online Marketing Resources | Scoop.it
Learn how to target the largest relevant audience, and get the most visibility out of your bidding budget, with this quick guide to LinkedIn Advertising.
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