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Social Reports

Use the Social Reports to see how social media are contributing to traffic and conversions on your site.
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Online Marketing Resources
Digital Marketing | SEO | Search | CRO | Social Media | Content Marketing | Web Design | Web Development
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The Difference-Making Local Ranking Factor of 2020

The power of links as difference-makers will fade over time as Google is able to ingest a broader range of engagement signals. David shares his theory on what will replace them.
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How to Optimise User Experience & Conversion Paths in Google Analytics

How to Optimise User Experience & Conversion Paths in Google Analytics | Online Marketing Resources | Scoop.it
The more you can customise, personalize, optimise, target, adapt, and segment your individual user experiences, the more success you’ll see you in 2017.
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Proximity to Searcher is the New #1 Local Search Ranking Factor

Proximity to Searcher is the New #1 Local Search Ranking Factor | Online Marketing Resources | Scoop.it
Forget everything you thought you knew about the most impactful local ranking factors — searcher proximity just may be the #1 thing influencing where a local business shows on the SERPs.
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How to Verify a Facebook Page for a Local Business

How to Verify a Facebook Page for a Local Business | Online Marketing Resources | Scoop.it
Wondering how to add a layer of legitimacy to your local business's Facebook page? Discover how to get your local Facebook page verified.
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How to select best Excel Charts for Data Analysis & Reporting

Learn to to select best Excel Charts for your Data Analysis & Reporting within 15 minutes. Learn about the various data types that can be visualised.
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The 2017 Digital Marketing Industry Pricing Survey Results

The 2017 Digital Marketing Industry Pricing Survey Results | Online Marketing Resources | Scoop.it
Ever wondered if agencies are more expensive than consultants, or if US marketers cost more than UK marketers? How do marketers price themselves worldwide? Find out these answers and more.
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Branding Success: How to Use PPC to Amplify Your Brand

Branding Success: How to Use PPC to Amplify Your Brand | Online Marketing Resources | Scoop.it
You may be surprised to know that branding and PPC go hand-in-hand. Find out how to leverage your PPC campaigns to strengthen your brand and win conversions and loyalty from your customers.
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Marketing to Gen Xers? Here's What They're Watching on YouTube

Marketing to Gen Xers? Here's What They're Watching on YouTube | Online Marketing Resources | Scoop.it
Gen Xers account for over 1.5B views every day on YouTube. See new research on what kinds of content they're watching.
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10 Bad Writing Habits Everyone's Guilty Of (Especially Us)

10 Bad Writing Habits Everyone's Guilty Of (Especially Us) | Online Marketing Resources | Scoop.it
For two years, I read every article on The Content Strategist. And as the site's copy editor, I became a bulwark against bad writing habits.
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An Exhaustive Review of the Top 7 Email Marketing Services

An Exhaustive Review of the Top 7 Email Marketing Services | Online Marketing Resources | Scoop.it
Every year around Christmas the same things happen… 1. It’s December 12th-ish. 2. I realize I’m supposed to buy my mother-in-law something. 3. I panic. Then I spend hours over-analyzing what to get. I wish someone would just tell me what to buy! That would make life sooooo much easier. The problem is that buying good …
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Why does Facebook ads data not match Google Analytics data?

Why does Facebook ads data not match Google Analytics data? | Online Marketing Resources | Scoop.it
Often the data in your Facebook ad campaigns doesn't match your Google Analytics data. Tara West looks at the reasons for the discrepancy and offers fixes.
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How Does Google Determine the Authority of Local Entities?

How Does Google Determine the Authority of Local Entities? | Online Marketing Resources | Scoop.it
"Each of these sites that Google trusts might calculate authority in a different way, but if Google can verify the relationship to the local entity, they can
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Land-book - the finest hand-picked website inspirations

Land-book - the finest hand-picked website inspirations | Online Marketing Resources | Scoop.it
Design gallery with the best and most carefully collected websites. We help creatives find inspiration & motivation to do rad stuff.
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3 Tactics for Hyperlocal Keywords

3 Tactics for Hyperlocal Keywords | Online Marketing Resources | Scoop.it
Reaching the perfect audience is priceless, but hyperlocal keyword research is frustrating. In this Whiteboard Friday, Rand shares how to find powerful, laser-focused keywords to bring you *exactly* the customers you're looking for.
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User Experience Testing: A Conversion-Focused Guide

User Experience Testing: A Conversion-Focused Guide | Online Marketing Resources | Scoop.it
User experience is a nebulous term. What defines a “good” UX from a “bad’ UX, and what do the gradations look like between the two poles? The challenge com
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Schema Markup Tools for Savvy Digital Marketers - JSON-LD

Schema Markup Tools for Savvy Digital Marketers - JSON-LD | Online Marketing Resources | Scoop.it
Structured Data made easy through automated JSON-LD creation, validation, and deployment, structured data analyzer, scalable schema.org solutions.
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Tactical Keyword Research in a RankBrain World

Tactical Keyword Research in a RankBrain World | Online Marketing Resources | Scoop.it
RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research?
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Complete Guide to Dynamic remarketing in Google analytics & Adwords

Learn to implement Dynamic re-marketing campaigns in Google Analytics and Google Adwords. Learn about dynamic attributes and dynamic remarketing audiences.
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How to Determine How Much to Spend on PPC Advertising

How to Determine How Much to Spend on PPC Advertising | Online Marketing Resources | Scoop.it
Find out how to come up with a PPC ad spend budget that's right for your business and how that ties into your digital advertising campaign goals
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Google Plans To Discontinue Yet Another Product: Google Site Search

Google Plans To Discontinue Yet Another Product: Google Site Search | Online Marketing Resources | Scoop.it
Google Site Search, which lets companies use the company's search for their own content, will be phased out starting April 1.
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'Things to do near me' SEO

'Things to do near me' SEO | Online Marketing Resources | Scoop.it
Columnist Andrew Shotland takes a look at the "near me" phenomenon and shares data that helps illuminate how to rank for these queries.
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Tracking Very Large Transactions with Google Analytics & Google Tag Manager

Tracking Very Large Transactions with Google Analytics & Google Tag Manager | Online Marketing Resources | Scoop.it
Break a transaction in Google Analytics into several hits and still report on it as a cohesive unit!
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