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Great User Experience (UX) Leads to Conversions

Great User Experience (UX) Leads to Conversions | Online Marketing Resources | Scoop.it
What's user experience got to do with conversions? Everything. Great user experience is a means to an end. You don't create awesome user experiences just to make somebody happy.
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Responsive Design bookmarklet

Responsive Design bookmarklet | Online Marketing Resources | Scoop.it

It lets you view any webpage in multiple screen sizes, simulating the viewport of different devices. After getting such a positive response to my original script, I thought I’d expand on it a little. Since people are obviously targeting different device screen sizes with their projects, the form below now lets you generate a custom bookmarklet that displays only those device sizes you’re interested in.

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5 Things That Belong on the Front Page of Your Website

Business ideas and trends from Entrepreneur Magazine. The latest news, expert advice, and growth strategies for small business owners.
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The Shocking Truth About How Web Graphics Affect Conversions

The Shocking Truth About How Web Graphics Affect Conversions | Online Marketing Resources | Scoop.it
Images can reduce readership. Yes, they catch people’s attention. But without some very specific conditions in place, that attention does not translate into people reading the body copy—or coughing up cash.
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Don't Use Automatic Image Sliders or Carousels, Ignore the Fad

Don't Use Automatic Image Sliders or Carousels, Ignore the Fad | Online Marketing Resources | Scoop.it
I'm sure you've come across dozens, if not hundreds of image sliders or carousels (also called 'rotating offers'). You might even like them. But the truth is that they're conversion killers. So if they're not effective, why do people use them?
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6 Easy Ways To Improve Your Site's Navigation

6 Easy Ways To Improve Your Site's Navigation | Online Marketing Resources | Scoop.it
Just about every website has some form of navigation. Unfortunately, not every website’s navigation is good.
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24 Moans About Web Design & Usability From a Grumpy SEO

24 Moans About Web Design & Usability From a Grumpy SEO | Online Marketing Resources | Scoop.it
Web Design & Usability Issues That Get My Goat - Rants from A Grumpy Old SEO.
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The Long-Term Greed-ification of the Web

The Long-Term Greed-ification of the Web | Online Marketing Resources | Scoop.it
As the web stumbles out of toddlerhood toward adolescence, its users are maturing and requiring that the experience mature with it. For content creators and web marketers, that means retiring tactics aimed at driving page views and ad impressions.
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Creating a Web-Site Information Architecture in Six Steps :: UXmatters

Creating a Web-Site Information Architecture in Six Steps :: UXmatters | Online Marketing Resources | Scoop.it

Demonstration of a basic approach to creating a Web-site information architecture. This six-step method includes an assessment of three core assumptions and the three tactical activities of IA practice..


Via paulo oliveira
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HyperLocal Advertising - More Thoughts | Dallas SEO & Paid Search Experts | yourthinkbox

HyperLocal Advertising - More Thoughts | Dallas SEO & Paid Search Experts | yourthinkbox | Online Marketing Resources | Scoop.it
I've been doing a lot of work for companies needing "hyperlocal" advertising for the last half decade.
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Why Google loves responsive design (and you should too)

Why Google loves responsive design (and you should too) | Online Marketing Resources | Scoop.it
In early June the official Google blog came out with a definitive stance on recommendations for smartphone optimized websites.
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How To Make Your Website The Absolute "Go to Place" Online

How To Make Your Website The Absolute "Go to Place" Online | Online Marketing Resources | Scoop.it
With Google hammering the point on quality home, learn how to make your site the go to place online...
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32 UX Posts to Hit Your Conversion Targets

32 UX Posts to Hit Your Conversion Targets | Online Marketing Resources | Scoop.it
User Experience (UX) and design aren't just about the user, they also affect your business. Here are 32 UX resources that will help you hit your mark.
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Use Google Analytics To Improve Your Design and User Experience

Use Google Analytics To Improve Your Design and User Experience | Online Marketing Resources | Scoop.it
Use Google Analytics as your guide to better design optimization and improved user experience to retain users and increase conversions.
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Web design personas

Web design personas | Online Marketing Resources | Scoop.it
An introduction to using marketing personas to create more customer-centric websites Creating marketing personas of website visitors is a powerful techniq. Marketing topic(s):Customer research & analysis, Marketing personas.
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“How to make friends. And influence robots” - Martin Belam at BrightonSEO

“How to make friends. And influence robots” - Martin Belam at BrightonSEO | Online Marketing Resources | Scoop.it
This is a version of the talk I gave at BrightonSEO on September 14th 2012.
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Search Engine Optimization vs User Experience Optimization

Search Engine Optimization vs User Experience Optimization | Online Marketing Resources | Scoop.it
Should user experience optimization take priority over search engine optimization? Read this post and decide for yourself.
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5 Ways to Use Dynamic Content on Landing Pages - ion interactive blog - The best landing pages start with ion's software and services.

5 Ways to Use Dynamic Content on Landing Pages - ion interactive blog - The best landing pages start with ion's software and services. | Online Marketing Resources | Scoop.it
As a follow-up to my recent blog post, Making the Case for Dynamic Content , I wanted to give you ...
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The Holy Grail of Panda Recovery – A 1-Year Case Study

The Holy Grail of Panda Recovery – A 1-Year Case Study | Online Marketing Resources | Scoop.it

Since we don’t have the ability to know exactly what causes things in an SEO world, we can only proceed based on what Google chooses to share with us. This means it’s important to pay attention when they do share, even if you think they’re being misleading. More often than not, I have personally found that they really are forthcoming with many things.

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Image Optimization | Ultimate Image SEO, Social and UX Optimization

Image Optimization | Ultimate Image SEO, Social and UX Optimization | Online Marketing Resources | Scoop.it
Optimizing your images is one of the many on-page SEO steps that you need to undertake.
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