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Rescooped by Pedro Da Silva from Marketing and Lead Generation
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The Offline / Online Marketing Landscape

The Offline / Online Marketing Landscape | Online Marketing Resources | Scoop.it
If there’s one thing I’ve learned this year it is this: share a vaguely useful colourful chart on social media channels, and your ship will come in.

Via Stefano Principato, massimo facchinetti
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Goodbye Mobile Apps, Hello Multi-Device Experiences

Goodbye Mobile Apps, Hello Multi-Device Experiences | Online Marketing Resources | Scoop.it
Your app runs in a little square.All the money you spend on developers, design teams, content production and infrastructure for your app essentially boils down to a little square. Sometimes it’s a bigger square. Sometimes it’s more of a rectangle. And sometimes your app is responsive and tries to adjust itself as the square changes shape.But in the end, your brand's communications still come down to that little square. Topic: Web CMS.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 18, 12:40 AM

Michael looks at what the future holds.


The holy grail is "delivering what the customer is seeking at the right time, at the right place and on the desired platform - every time!"


#Data becomes the foundation to learn and engage, do you agree?

Many companies are positioning themselves to offer the entire solution, it's important not to forget the human element (#empathy) which plays a critical role in the end.
How will consumers react in 10 to 20 years looking back at our current #Mobile technology?
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7 Myths You Shouldn't Believe About Email Marketing [Infographic]

7 Myths You Shouldn't Believe About Email Marketing [Infographic] | Online Marketing Resources | Scoop.it
Learn about the email myths you should ignore as you look to optimize your marketing.

Via malek
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malek's curator insight, August 6, 7:37 AM

Myth #3:  (I'm not exactly dead)

- You better send emails only to interested parties

- You better consider re-engaging customers at least twice a year

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25 Awesome Social Media Tools (Your Brand Should Be Using) #INFOGRAPHIC

25 Awesome Social Media Tools (Your Brand Should Be Using) #INFOGRAPHIC | Online Marketing Resources | Scoop.it
25 Awesome Social Media Tools (Your Brand Should Be Using) [INFOGRAPHIC]

Via Brian Yanish - MarketingHits.com, malek
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malek's curator insight, October 2, 2013 5:56 PM
malek's insight:

A new day, a new tool, and you have to be on top of the market. The categorization of tools is one more step towards "the social media science"

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The Only Innovation Guide You'll Ever Need

Do you ever wish you could build something so great that people and the media would get just as excited as they do when Apple launches a new product?
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7 Reasons Agile Marketers Are Better at Their Jobs Than You

7 Reasons Agile Marketers Are Better at Their Jobs Than You | Online Marketing Resources | Scoop.it
Learn why agile inbound marketing will help you get more done, faster, and better than other marketers.
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75 Must Read Marketing Blogs to Make Your RSS Reader Epic | Unbounce

75 Must Read Marketing Blogs to Make Your RSS Reader Epic | Unbounce | Online Marketing Resources | Scoop.it
Wanna learn more about new online marketing strategies? Here's 75 of the best blogs and RSS feeds all ready for you!
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The Marketing Paradox

The Marketing Paradox | Online Marketing Resources | Scoop.it

Differentiation vs Amplification

Smart Insights share Seth Godin’s Circles of Marketing blog post because of the simplicity of the message, the focus on the fundamentals, Seth’s strength.

 


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The Future Of Digital Marketing [Infographic]

The Future Of Digital Marketing [Infographic] | Online Marketing Resources | Scoop.it
Last week we hosted our annual Future Of Digital Marketing (FODM) conference in London.
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How To Effectively Combine Curation With Your Content Strategy

How To Effectively Combine Curation With Your Content Strategy | Online Marketing Resources | Scoop.it

Margot Bloomstein, a content strategist talks about how to combine curation to your content strategy by showcasing lessons she has adopted from museum curators and so much more.

 

What caught my attention:

 

**She talks about copywriting issues. Because a curator goes way beyond aggregating which is just gathering content, they arrange it in order of relevance, point out what you should pay attention to and many other important things.  It takes a lot of thought to assemble pieces in a cohesive manner, add context to it, ad take it to the next level. 

 

**It is appropiate to give the curator credit if you're going to repost or use it in any manner.

 

http://www.uie.com/brainsparks/2011/09/15/margot-bloomstein-combining-curation-with-your-content-strategy/

 

 


Via janlgordon, Tom George
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Tom George's comment, March 20, 2012 9:19 AM
Hey Pedro,
I am the founder of Internet Billboards, my name is Tom George. Do you think you will be curated more on this topic and building a nice Scoop.it page? The reason I ask is I can show you how you can auto share your Scoop.it selections to Internet Billboards.
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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…

Via Karen Dietz, Khaled El Ahmad, Art Jones
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Ken Dickens's curator insight, August 27, 1:56 PM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

Jeff Domansky's curator insight, September 1, 11:58 PM

Great headline writing tips via storyteller Karen Dietz.

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Meeting An Invisible Giant In Near Real Time

Meeting An Invisible Giant In Near Real Time | Online Marketing Resources | Scoop.it

New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.

Wow, what a day for Invisible Giants. After my Haiku Deck account went down taking the fastest "views" deck we've ever created into the void we received a dramatic lesson in almost every "Invisible Giant" idea discussed.

TIME and the growing importance of "near real time" response was absent. Not anymore (lol). Wrote up what happened today as an example of "Invisible Giant" values and just how our online marketing world is turns on a different axis now.


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What Is Content Curation and How Does It Impact SEO? via ScentTrail Marketing

What Is Content Curation and How Does It Impact SEO? via ScentTrail Marketing | Online Marketing Resources | Scoop.it
What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 12, 10:23 AM

Content Curation = Most Important IM Tactic
Content Curation can help Search Engine Optimization (SEO) when created with care, a sense of the new rules of SEO and commitment. This post, a response to another post, explains what content curation is and isn't, why greate rcontent rearch and testing is possible with content curation and how to add the most important Internet marketing tactic to your 2014 strategy - content curation.

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5 Free Marketing Tools from Google You Need to Know About

5 Free Marketing Tools from Google You Need to Know About | Online Marketing Resources | Scoop.it
Google receives over 1 billion queries every day, get access to some of that data by checking out these five free marketing tools.
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Agile Marketing Guide: Applying Agile Methods to Online Marketing

Agile Marketing Guide: Applying Agile Methods to Online Marketing | Online Marketing Resources | Scoop.it
This agile marketing guide explains why marketers using the traditional waterfall method often fail, and how to fix the process with agile techniques.
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The rise of enterprise marketing

The rise of enterprise marketing | Online Marketing Resources | Scoop.it

Building an enterprise software company used to be largely about sales, because enterprise software was sourced and purchased by high-level business people. Those business people needed to be charmed and convinced, an activity that was distasteful to many technologists.

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19 Unexpected Sources of Inspiration

19 Unexpected Sources of Inspiration | Online Marketing Resources | Scoop.it
Whether you need to boost your creativity, learn something new, or just smile, here's what we’ve been sharing with each other lately to inspire us to push ourselves...
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An Outing Post: I’m Outing Myself – I’ve Done Crappy Marketing

An Outing Post: I’m Outing Myself – I’ve Done Crappy Marketing | Online Marketing Resources | Scoop.it
In the unlikely event I ever get some name recognition or do anything that would make me out-bait, I'll just go ahead and out myself now.
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The Pinterest Penguin: New Marketing Tips to Overcome Their Battle Against Spam

The Pinterest Penguin: New Marketing Tips to Overcome Their Battle Against Spam | Online Marketing Resources | Scoop.it
Ever since the launch of Pinterest, they've had a problem with spammers taking advantage of the site for monetary gain.
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Content Curation:Tips, Tactics, Tools & Techniques You Need To Know

Content Curation:Tips, Tactics, Tools & Techniques You Need To Know | Online Marketing Resources | Scoop.it

 For this month's Net2 Think Tank, we asked you to share your tips, resources, and ideas about curating content at your organization or enterprise. Below, read the curated list of the community responses we received - and share your own tips in the comments!

 

Topic: What are your best practices for curating content? Share your tips, tactics, tools, and techniques for effectively curating to serve your audience. And, if you've written about curation in the past, share the link with us!

 

Here's a quick working definition to get us started: Content curation focuses on using the web to highlight important information in situations where information overload may be a problem. Many organizations today are writing on the web regularly to communicate with their audience. At the same time, information pollution is an increasing problem for the consumers of that content. As Will Coley explains, "when organizations offer clarity amidst the noise, they build trust among supporters"

 

http://netsquared.org/blog/claire-sale/september-net2-think-tank-round-curating


Via janlgordon, Robin Good, Tom George
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