How to Significantly Increase Your Online Visibility with Schema | Online Marketing Resources | Scoop.it

Strip away all the images, graphics, videos and so on from the web and you are left with nothing but text. And lots of it. That text is what drives search. But that text was a mess so some people introduced microformats to help make sense of all that text. Unfortunately it wasn’t structured and there were different standards across the search engines like Google, Bing and Yahoo!