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Google Tag Manager

Google Tag Manager | Online Marketing Resources | Scoop.it
Google Tag Manager makes it easy for marketers to add and update website tags -- including analytics, remarketing, and more – with just a few clicks, and without bugging the IT folks.
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4 Google Analytics Goal Types That Are Critical To Your Business

4 Google Analytics Goal Types That Are Critical To Your Business | Online Marketing Resources | Scoop.it
Tracking pageviews and visitors to see how much traffic you’re getting is incredibly important right? WRONG. Finding out if your website actually helps your business is MUCH more important.
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