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Rescooped by Pedro Da Silva from New Customer - Passenger Experience
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Goodbye Mobile Apps, Hello Multi-Device Experiences

Goodbye Mobile Apps, Hello Multi-Device Experiences | Online Marketing Resources | Scoop.it
Your app runs in a little square.All the money you spend on developers, design teams, content production and infrastructure for your app essentially boils down to a little square. Sometimes it’s a bigger square. Sometimes it’s more of a rectangle. And sometimes your app is responsive and tries to adjust itself as the square changes shape.But in the end, your brand's communications still come down to that little square. Topic: Web CMS.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 17, 9:40 PM

Michael looks at what the future holds.


The holy grail is "delivering what the customer is seeking at the right time, at the right place and on the desired platform - every time!"


#Data becomes the foundation to learn and engage, do you agree?

Many companies are positioning themselves to offer the entire solution, it's important not to forget the human element (#empathy) which plays a critical role in the end.
How will consumers react in 10 to 20 years looking back at our current #Mobile technology?
Rescooped by Pedro Da Silva from Content Marketing Tips
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How To Effectively Combine Curation With Your Content Strategy

How To Effectively Combine Curation With Your Content Strategy | Online Marketing Resources | Scoop.it

Margot Bloomstein, a content strategist talks about how to combine curation to your content strategy by showcasing lessons she has adopted from museum curators and so much more.

 

What caught my attention:

 

**She talks about copywriting issues. Because a curator goes way beyond aggregating which is just gathering content, they arrange it in order of relevance, point out what you should pay attention to and many other important things.  It takes a lot of thought to assemble pieces in a cohesive manner, add context to it, ad take it to the next level. 

 

**It is appropiate to give the curator credit if you're going to repost or use it in any manner.

 

http://www.uie.com/brainsparks/2011/09/15/margot-bloomstein-combining-curation-with-your-content-strategy/

 

 


Via janlgordon, Tom George
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Tom George's comment, March 20, 2012 6:19 AM
Hey Pedro,
I am the founder of Internet Billboards, my name is Tom George. Do you think you will be curated more on this topic and building a nice Scoop.it page? The reason I ask is I can show you how you can auto share your Scoop.it selections to Internet Billboards.