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More home-based businesses involved in online selling are getting cash advance loans for their businesses.
Kabbage Inc.
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Owners of Apple's third-generation might be tempted to upgrade to the new fourth iPad when it goes on pre-order at midnight. But the buyer's remorse is in vein.
Via John Evans
With the holiday season approaching, many consumers will be searching online stores for great deals, but small merchants can’t always offer the same deals and payment options that large retailers can.
Seven out of ten digital marketers believe they have equal or more digital expertise than their managers and over half think their co-workers lack the skills needed to run successful campaigns.
These statistics come from Responsys’ third annual Big Australia Report, which revealed there is a widening gap in the skills of Australian digital marketers.
Simon O’Day, the Vice President of Responsys Asia-Pacific, believes this gap could eventually lead to older workers being bumped out of their positions by younger, more tech savvy individuals.
It is clear that the next generation of talent is hot on the heels of those in more senior positions. Unless Australian marketers start moving with the times, in a few more years we may see the younger, savvier digital marketers landing the top strategic jobs in favour of their counterparts with more years on the clock.
If I were an owner of, say, a coffee shop or a restaurant, no matter how much I loathe the sometimes unforgivable barrage of photos of food half-eaten or otherwise, I’d use it for a ninja trick and more.
What do you see in a restaurant? A tea house? A Coffee shop? No one goes to a restaurant just to eat, a friend once said. And it’s true: one goes to these places for the ease of not having to cook one’s food or make one’s own coffee; to experience the ambiance of the place; to feel like a king at lunch break. Logically, there’s a lot to photograph beyond the scrumptious headless shrimp on one’s plate.
Why Instagram? Well, why not? The camera phone is among the easiest, most accessible gadget to use for chronicling daily adventures. Photos can create that emotional connection you’d like to see formed between your brand and your customers. Add to that the memory-lane feel that Instagram filters give you – makes you remember the pictures in your mom’s photo box. Awwwww.
The perks and prizes that you give to your customers for participating in your Instagram activities benefit you financially and emotionally. Here, you’re crowdsourcing an Instagram documentation of your business: there’s ready material that you can use for even more projects, or incorporate with your ideas in the future (don’t forget about considering compensation for the use of other people’s property, take note). Second, there’s no better advertising than through your customers. A friend’s recommendation is of great value, and has influenced many a person’s purchasing decisions. Also, it saves you effort and money when played well. Here are some ideas:
Social Commerce has hit some setbacks as of late. Billed as the next logical step of e-commerce, the concept hasn’t taken off the way that many people have expected. The idea is sound in theory: By seeing what users like, sites could use this data to present goods and services they would be interested in as well as show what their friends like too. Therefore, it aids discovery and increasing the chances of a purchase.
Companies and brands have been keen on the uptake, but while platforms such as Facebook were perfect for this trend to gather pace, consumers weren’t as keen on it. Before long, certain brands began shutting down their Facebook services due to a lack or return, which was deemed hasty or a warning sign depending on how you viewed it.
However, that doesn’t mean that social commerce is a failure, instead it has resulted in sites realising that you need to do more than just tack on and expect the revenue to begin rolling in. New ways of engaging with users and different payment models are being explored as it enters its latest phase. As consumers are getting accustomed to immediate discovery and the lower prices associated with e-commerce, a new host of startups are appearing, ready to begin round two.
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Infographics on Creating Email campaigns that gives more productive sales and conversion ratio for quick profits and success for business, great online tool...
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Infographics on how Social Media automated tools can help to work faster for marketing, detailed case study for rocking business ideas in winning over competition...
A recent survey says nearly 63% prefer virtual retailers to brick-and-mortar stores. For savvy online shoppers, free shipping is frequently a deciding factor to buy or abandon the find.
Online shopping is discreet, easy and fast. It’s no wonder shoppers are filling up virtual carts instead of visiting brick-and-mortar shops.
Shopping online allows us to skip the lines, crowds, travel expenses and the hassle of parking. A recent survey conducted by Lab42 — a market research company — found 66% of consumers prefer web retailers. Nearly half of the survey participants complete 73% of their shopping online.
Savvy shoppers are also turning to web and mobile stores for bargains. Nielson recently reported nearly 50% of U.S. smartphone owners are using shopping apps each month, frequenting eBay, Amazon, Groupon and LivingSocial’s mobile stores. About 45 million smartphone owners access shopping-and-commerce apps each month.
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Infographics on Online Popular Tools for Freelancers big list of recommended tools and apps to get better monthly income in billions of dollars with marketing...
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Infographics on Google+ Plus Social Media Marketing Website to Promote website and Perform SEO to Build Social Networking website to rank high in Search Engine traffic...
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Infographic on Mobile eCommerce Platform driving sales from iPad, iPhone and Android Mobile with business marketing tactics for eCommerce sales from mobile
What time do your readers normally browse through their inboxes? When are they most likely to open and click? Do they read messages that are more than 12 hours old? GetResponse set out to answer these questions in our latest research on open-and-click times and came up with some interesting conclusions. This involved analyzing 21 million messages sent from U.S. email accounts during the first quarter of 2012 to determine the top result for the following metrics: - Open time
- Click-through time
- Recipients’ top engagement time
The really important finding was that all email messages, no matter what time they were scheduled for, get most opens within the first hour from delivery (up to 23%). - This means that if a message is sent too early (or too late) to top engagement times, it will miss the chance of reaching its maximum results. It simply cannot wait in the inbox for too long.
- The research confirmed that the subscribers are most engaged with their inbox content during the working hours: Scanning emails is the first thing they do when they start work — 8-10 a.m. Then, their inbox activity goes down, with the lowest results around lunch, and goes up again shortly before leaving work — 3-4 p.m.
- An interesting thing is that the average click rate also increases around 8 p.m., which might mean that this is the time when recipients read through their messages with more attention.
As the research shows: to achieve best possible results, you should schedule delivery of your email taking into consideration the following: - Emails reach the best results within 1 hour after landing in the inbox.
- If your recipients are occupied with other activities, they won’t be able to engage while it’s still fresh, and your message will be crowded out by more recent messages
- To optimize the engagement rates for your message, you should schedule it to hit the inbox no later than 1 hour before the top open times, when its chances of getting noticed are the highest.
- If your emailing's go to worldwide lists, make sure you use solutions that optimize delivery times in different time zones
Source. http://bit.ly/Tr6aq8
Via maxOz
A successful email marketing campaign should encourage its subscribers to take some sort of call to action.
Google updated its Google+ mobile apps for iOS and Android devices this week, adding support for Google+ pages. So now business owners that promote their brands using Google+ can do so from their mobile devices.
The update allows page owners to manage their page, create new posts, and comment on other posts from their mobile devices, all features that were previously only available for Google+ personal accounts. Of course, Facebook has an app that allows page owners to manage their accounts, and Twitter can be used from nearly any mobile device. So this update from Google+ was definitely needed if the company wants its platform to be seen as a viable social media option for many businesses.
Aside from the ability to use Google+ pages, the new updates include a few additional features. For Android, the update features a new “find people” option, which lets users search for other people and topics on the site. The Android version also includes a new home screen widget and easier navigation for photos.
The iOS update gives users the option to edit posts and save photos to the phone’s camera roll. It also includes support for iPhone 5 and iOS 6, which comes much later than many other social apps, but is an important feature for many users nonetheless. The update also incorporates some new features and layouts for both Android and Apple tablets.
Overview: A guide on optimizing images used in blog posts or website for better search engine rankings. In this tutorial, expect to learn how to SEO images and where to put or embed keywords on your images so that the search engine bots can detect it right away and index that image within your site or blog, and thus, indexing your blog post or website too! There’s a bonus tutorial for treps using Live Writer when publishing their blogs.
Yes, blogging is possible on Facebook. However, even if Facebook is not a blogging platform, for those of you without a blog or who are concentrating all forces on Facebook marketing, you can write your musings on Facebook Notes.
Social Labs today released its findings regarding how online retailers implement Facebook's Login Button. The company examined how the top 500 online retailers integrated the plugin as an alternative option for their account creation, site registration, and site login processes. The 14-page study titled “Log In With Facebook and the 2012 Internet Retailer Top 500″ (PDF, via All Facebook) shows the numbers aren’t pretty: only 30 out of the top 500 sites, or 6 percent, integrated Facebook with the core of their e-commerce site for the purpose of user account creation. As a result, Sociable Labs says the adoption of the plugin by the Internet Retailer Top 500 is still in its beginning stages and believes this shows “an untapped opportunity area.” The research firm lists the following benefits of such integration: simplified account creation, elimination of required site-specific passwords, increased onsite personalization, richer CRM data, and increased referral traffic from Facebook...
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A properly implemented email marketing campaign works much like a well-oiled machine. It’s effective, only requires a moderate amount of maintenance and supervision and produces results with little actual effort from its operators beyond its initial setup. And what’s more, it’s not this long, drawn out, manual experience each and every time you want to send out an individual mailing. You just set things up and it just hits the ground running, pretty much on its own.
What? That’s not been your experience? You’re doing what? Oh! Perhaps you haven’t been getting the most out of your email marketing machine. Perhaps you haven’t been apprised of the benefits of automation.
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Infographics on Education studies on giving One Laptop Per Child Project for Future Technology and success in 7 Years Project to provide Future Children Growth
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Infographics on Case study at Mobile Android Apps Permission vulnerability, starting Apps integration at 2AM on Google Play Store with malware attack on tablet...
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