Does a pure transmedia or crossmedia or multi-platform play like this actually exist? Maybe. Are any of these platforms sustainable beyond the life of a project or a campaign? Not usually.
To do that, it takes money, time, commitment, and most of all, belief from the "power structure" that is already in place. If you think that's a load of crap, or defeatist in some way, then think of it from this angle:
If you create an independent project, you don't have to go through a studio or a network or a big production company or big design shop or a big brand. But you still have to fund the project somehow. Everyone from private capital investors to private equity to venture capital to banks and even microlenders (yes, them) are going to look at examples. Where do examples come from? Most commonly from commercial successes. And even most commercial successes fall short, in some ways, because they have challenges of scale.
In other words, they're not true platforms. And that's a whole 'nother issue at hand.
IJNet.org is the premier global website for journalists and media managers to learn about training and networking opportunities. The site and its weekly e-mail bulletin reports on the latest innovations, resources and awards.
Many start-ups want to sell a product, but they were founded by people who don't have marketing backgrounds and they don't have enough money to hire a good (Check out our short interview in this Future of Publishing episode by social media guru and...
There were a number of interesting insights shared at the event, held at The Paley Center for Media, but for those who missed it and are crunched for time, here are 10 key takeaways for the news business.
Pinterest is grounded in the simplicity of collecting, sharing and discovering images of inspiration and passion. Yet, what I find to be the beauty/addiction of Pinterest are the stories that are discovered between every pin. What we “like, love, live and dream” are the foundation of every story. This post will take a dive into the updated Pinterest layout and a revised Terms of Service, to discuss the perspective Pinterest is bringing to social media storytelling.
In this special reportBulletins from the future A little local difficulty Reinventing the newspaper »The people formerly known as the audience Julian Assange and the new wave The Foxification of news Comin...
Standing for journalism, strengthening democracy | Journalism training, media news & how to's (Huffington Post Pulitzer winner: ‘You can do great journalism on any platform’ http://t.co/dziacfGR...)...
"..."We need to rethink every facet of the journalism model," said Richard Gingras, VP of News at Google.
The news audience is evolving faster than news providers. By now, 75% of traffic is going to stories. A minority of visitors ever see a site's front-page curated presentation of the news.
But the problems go deeper than just presentation. News is a commodity now. It spreads virally across many media through new tellings and retellings. The Web is finally real-time.
News organizations no longer get to control the story. They have to do more than inform to stay relevant. News sites have to be useful.
To be useful, news sites need to be information tools, not just sources. Journalists are the people with the time and skills to gather all the needed information into one place and filter out the rest.
But the value of information is not just in the knowledge of it; it's in what you can do with it.
News isn't just about information. It's also storytelling. Anyone can publish text, photos or even video to the Web now. But technology enables new, compelling storytelling techniques that could shine in the hands of dedicated news organizations..."
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