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The Guardian editor's Q&A on open journalism
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“Facebook's New York-based journalism programme manager Vadim Lavrusik is on a three-countries-in-three-days tour of Europe. When in London on Monday (23 April) he shared his tips on how journalists can best make use of the platform. Here are his 10 suggestions:”
(Published April 25, 2012.)
What you see in your Facebook newsfeed isn’t magic; it’s controlled by a very important algorithm called EdgeRank. Facebook wants users to be engaged, so EdgeRank is a critical aspect of their business. The EdgeRank factors are:
-Affinity – How often you interact with others (be it visiting a friend’s profile or commenting on a page’s picture).
-Edge Weight – The type of content it is. A few types are: Photos, Videos, Status, Place Checkins, becoming friends with someone, liking a page, changing your profile picture, etc. Keep in mind, there are general rules, but everyone’s Edge Weight is different and Facebook has carte blanche to tweak things at will.-Recency – The older something is, the less likely you are to see it.
"I can attest that [Twitter's] promotional aspects are tertiary to newsgathering (talking to and finding new sources) and analysis (honing – and sometimes discarding -- ideas in conversation with smart people). Hopefully, reporters are making better stories for all readers, not just web-focused or socially networked ones." -- David Brauer, journalist, MinnPost