Online Journalism & Journalism in Digital Age
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Rescooped by Sakulsri Srisaracam from Transmedia: Storytelling for the Digital Age
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The Power of Adaptive Content: Q&A with Karen McGrane

The Power of Adaptive Content: Q&A with Karen McGrane | Online Journalism & Journalism in Digital Age | Scoop.it

Dan Levy:  "Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile."


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Dolly Bhasin 's curator insight, January 27, 2013 10:43 PM

"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”

Dolly Bhasin 's curator insight, January 27, 2013 11:04 PM

"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile.

Matmi's curator insight, January 29, 2013 6:38 AM

A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while.

Rescooped by Sakulsri Srisaracam from Transmedia: Storytelling for the Digital Age
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Reimagining the timeline: behind our Second Screen web app

Reimagining the timeline: behind our Second Screen web app | Online Journalism & Journalism in Digital Age | Scoop.it

The Guardian: "Pulling together the vast mass of Olympics-related updates - blog posts, tweets, pictures, results, and more - in a single app for tablet created a bunch of design challenges."


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Rescooped by Sakulsri Srisaracam from Transmedia: Storytelling for the Digital Age
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What is the future of storytelling? Immersion, interactivity, integration and impact

What is the future of storytelling? Immersion, interactivity, integration and impact | Online Journalism & Journalism in Digital Age | Scoop.it

Martin Bryant: "As consumer technology evolves at an ever-quickening pace, opportunities for new forms of storytelling are emerging. Experimentation is all well and good, but what do audiences actually want?"


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