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Everything you need to know about Google's 'Possum' algorithm update

Everything you need to know about Google's 'Possum' algorithm update | Digital Marketing | Scoop.it
Wondering what's up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling 'Possum.'
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Content Marketing World: 30 Ideas From Industry Experts

Content Marketing World: 30 Ideas From Industry Experts | Digital Marketing | Scoop.it
When professionals from all over the world gather to talk about their craft, they create a tremendous number of ideas for themselves and their colleagues. That’s exactly what happened this week at Content Marketing World, the annual conference presented by … Continued
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A Step By Step Guide To Building Customer Journey Maps

A Step By Step Guide To Building Customer Journey Maps | Digital Marketing | Scoop.it
“How do you get your customers to do what you want them to do on your website?” Well... Have you mapped what those actions are yet?
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17 Ways Marketers Can Leverage Facebook Graph Search : Social Media Examiner

17 Ways Marketers Can Leverage Facebook Graph Search : Social Media Examiner | Digital Marketing | Scoop.it
Use Facebook Graph Search to perform focused searches that will return better, more accurate search results that can be of real use to your business.
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CTR Study: post February ‘16 Google SERP changes

CTR Study: post February ‘16 Google SERP changes | Digital Marketing | Scoop.it
What is the Issue?Google’s mid-February update was definitely one of the bigger changes to the Search Engine Result Pages (SERPs) i
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How 16 Companies are Dominating the World’s Google Search Results

How 16 Companies are Dominating the World’s Google Search Results | Digital Marketing | Scoop.it
In the Academy Award-nominated film Food Inc, filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a
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4 Ways Copywriting Can Boost Your E-commerce Conversion Rates

4 Ways Copywriting Can Boost Your E-commerce Conversion Rates | Digital Marketing | Scoop.it
Make your copy work more effectively for your e-commerce brand by matching the language to the intended audience.
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6 FREE Facebook Marketing Tools to Juice Up Your Campaigns

6 FREE Facebook Marketing Tools to Juice Up Your Campaigns | Digital Marketing | Scoop.it
Want to spend less time and get better results from your Facebook marketing efforts? Supercharge your performance with these six completely free Facebook marketing tools!
Via Pedro Da Silva
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Meta tags that Google understands - Search Console Help

Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each syste
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How To Audit Hreflang Annotations: The Most Common Issues & How To Avoid Them

How To Audit Hreflang Annotations: The Most Common Issues & How To Avoid Them | Digital Marketing | Scoop.it

It can be challenging to implement the hreflang attribute correctly on multilingual and multinational websites. Columnist Aleyda Solis illustrates the most frequently-made errors.


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How To Apply Neuroscience Principles To Your Landing Pages

How To Apply Neuroscience Principles To Your Landing Pages | Digital Marketing | Scoop.it
By understanding how humans' brains work, explains columnist Mona Elesseily, we can better tailor landing pages to meet prospective customers' needs.
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Link Prospecting on Steroids - A Streamlined Process

Link Prospecting on Steroids - A Streamlined Process | Digital Marketing | Scoop.it
Link building can be a long process. With the use of some awesome tools, I've developed a process that can find you hundreds of links in under half an hour.
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Nearly 85 percent of smartphone app time concentrated in top five apps -- [report]

Nearly 85 percent of smartphone app time concentrated in top five apps -- [report] | Digital Marketing | Scoop.it
Roughly half the smartphone audience downloads zero apps per month now
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Understanding your organic click-through rate (CTR) - STAT Search Analytics

Understanding your organic click-through rate (CTR) - STAT Search Analytics | Digital Marketing | Scoop.it
We’re taking on organic CTR — a fickle but useful SEO beasty — so that you can better test and measure your SEO efforts.
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How to optimise your videos for better ranking on YouTube | Search Engine Watch

How to optimise your videos for better ranking on YouTube | Search Engine Watch | Digital Marketing | Scoop.it
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.
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6 Visual Apps for Creating Social Media Content : Social Media Examiner

6 Visual Apps for Creating Social Media Content : Social Media Examiner | Digital Marketing | Scoop.it
Do you need to create content on the go? Discover six mobile apps to create content for your social media profiles.
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Are you doing keyword research right? - SEO Consultant London

Are you doing keyword research right? - SEO Consultant London | Digital Marketing | Scoop.it
Recently, a client came to us asking the following: “I’ve noticed that Keyword Planner is no longer differentiating between plural and singular keywords and provides the same search volume for both (example below). Additionally, when looking at minor keyword variations (e.g ‘printed t-shirts’ vs ‘print t-shirts’ or ‘flared jeans’ vs ‘flare jeans’), the search volume
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Here’s How to Keep 301 Redirects from Ruining Your SEO

Here’s How to Keep 301 Redirects from Ruining Your SEO | Digital Marketing | Scoop.it
While 301 redirects can yield significant value to your SEO efforts, it's important to remain vigilant about how they're used. Logan Ray details four common ways redirects can be negatively affecting your page load time and what you can do about them.
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Google Keyword Planner's Dirty Secrets Revealed

Google Keyword Planner's Dirty Secrets Revealed | Digital Marketing | Scoop.it
Google Keyword Planner has some pretty scary skeletons in its closet! Learn about all the dirty secrets that should make you think twice about relying on Google's volume estimates.
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What One Consumer's Car-Buying Process Reveals About Auto Marketing Opportunities

What One Consumer's Car-Buying Process Reveals About Auto Marketing Opportunities | Digital Marketing | Scoop.it
See how one consumer's research for a new car played out digitally.
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How To Discover Opportunities To Drive Your Mobile Web & App Optimisation Strategy

How To Discover Opportunities To Drive Your Mobile Web & App Optimisation Strategy | Digital Marketing | Scoop.it

When it comes to optimizing your mobile presence, where do you begin? Columnist Aleyda Solis shares the questions you should ask yourself to get started.


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Gaming Google in 2015

Gaming Google in 2015 | Digital Marketing | Scoop.it
Is gaming Google a suitable exercise to effectively engage with SEO and optimize a website's search ranking results? Here's why this strategy still has value in 2015.
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Study: Position 1 In Search May Get Fewer Clicks Than Position 2 With Rich Snippets

Study: Position 1 In Search May Get Fewer Clicks Than Position 2 With Rich Snippets | Digital Marketing | Scoop.it
Rich snippets can provide a 26% lift in clicks on the second search listing, says a Blue Nile Research study.
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6 Essential Research Studies That Marketers Shouldn’t Miss | SEW

6 Essential Research Studies That Marketers Shouldn’t Miss | SEW | Digital Marketing | Scoop.it
This analysis of data from six research studies represents the current scope of the digital marketing industry. Use these insights to build effective and profitable campaigns.
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